Who said this top flow is crazy! This top flow is awesome!

Chapter 238 #Show Off Your "Shen Jiayi"# Goes Viral
September 15th marks two weeks until the start of the National Day film season.

It has been about two months since this year's graduation season, just in time for the start of the new semester.

The film "Girl" is facing attacks from all sides. The related hot topics #Chi Ye makes money# and #Shang Youshu's acting is bad# have dominated the trending searches. "Girl" is doomed before its release. Chi Ye's fans are fighting back against the negative publicity. Everyone inside and outside the industry is watching the show.

"Youth films shouldn't exist, especially during the National Day holiday. Ikeno used to be good at this, but this time his intention to exploit people is too obvious, which has lost him some goodwill."

"What I don't understand is, Shang Youshu is already thirty, how can she still have the nerve to play a seventeen or eighteen-year-old girl? Haven't the investors realized that she's simply not suited for the film industry?"

"Sister Shang, please stop ruining the movie fans' lives. Come back to making period dramas and benefit the audience. In a few years, even period dramas won't be able to be made anymore."

"Just a casual observer, but the release date of 'Girl' is indeed a bit awkward. I think it would be fine if it were released at another time, but the National Day holiday... the intention to make money is too obvious."

"What's wrong with the National Day holiday film season? Who says low-budget youth films can't be released during the National Day holiday?"

"Haha, it's backfired. I told you long ago that Chi Ye has always wanted to be a capital player. He hasn't signed with a company since he terminated his contract with Yue Na. He's obsessed with making money now. Keep calling him 'brother' to your brainless fans. It's a willing buyer and a willing seller anyway."

"..."

Before a movie is released, or even before a movie is successfully released, it will always encounter various competitors and rivals who try to smear it. This is not unusual. But the commotion caused by "Girl" is a bit too much.

To put it bluntly, for the investment in "Girl," the marketing money that Ikeno himself spent probably didn't even amount to the amount that the film industry spent.

This also shows that Chi Ye is indeed not well-liked in the industry. The success or failure of this movie will determine whether he can step down from his position as a "top-tier celebrity". Just like Yu Yan and "The Fortress of Shanghai", if you don't step down, what will happen to the countless celebrities below who are eagerly waiting for their turn?
So this time it's not just the film industry, but also many rivals in the drama industry, such as Yu Yan, Peng Chen, Xiao Zhan, and Chu Hanzhou, who are also secretly adding insult to injury.

It was under these circumstances that the official Weibo account of "Girl," which had been silent until now, suddenly released a video.

It was 8 o'clock in the evening.

The film crew of "So Young" stayed at the hotel.

After finishing her promotional activities, Ling Han returned to the hotel, took a shower, wrapped herself in a bathrobe, rubbed her medium-length hair, sat down on the sofa, and casually picked up her phone to ask, "Still in Blackpool Wild?"

"Well, Du Ou said this is an opportunity. Audiences are already PTSD about youth films, and the upper limit of this genre is achievable. No matter how good the quality is, it won't surpass other blockbusters."

"But we're a youth film too."

Ling Han muttered to herself, a little dissatisfied: "Isn't this the same as getting us involved too?"

"...Our goal is the same as Ikeno's, which is to make money."

The agent was laughing beside him.

Ling Han remained silent, refreshed the page, and a new message suddenly popped up in her special attention list.

The official Weibo account for "You Are the Apple of My Eye" posted: 【#YouAreTheYears##ChiYe##ChiYeNewSong##ShangYouShu# Reboot your youth with ChiYe's melodies.】

"what."

Ling Han exclaimed softly, "Chi Ye released a new song? How come I didn't know?"

She used to dislike Chi Ye because of Yu Yan, but after being impacted by "My Love from the Star" and "Big Boss," although she never said it, she actually paid close attention to Chi Ye and the dynamics of his various works.

—She genuinely liked Ikeno's songs and felt that his musical talent was virtually unmatched in the Chinese entertainment industry.

Five Golden Melody Awards! What does that mean?

So, when she saw the news about #IkenoNewSong#, she was clearly a little surprised and delighted, but also a little confused – she hadn’t heard of it!
"This was posted by the official movie account... Is this the OST for 'Girl'?"

The agent also noticed the message, glanced at the account that posted it, and guessed, "Is this a trailer?"

"Speaking of which, it seems that 'Girl' hasn't released an official trailer yet, only behind-the-scenes footage and clips. It looks like they can't sit still anymore."

Ling Han listened without saying anything, then paused and clicked on the 1:30 second full trailer for the first version of "Girl": "Listen to the song, Chi Ye's new song, I have to listen to this."

The manager glanced at her, smiled, and shook his head: "As for the OST, it should just be a typical campus romance song... but give it a listen."

Ling Han had already placed her phone on the shelf and was about to speak when she suddenly froze.

Because at this moment, a line of crooked subtitles appeared in the video that had been opened, as if written by a student.

Youth is like a heavy rain; even if you get soaked, you still want to run wildly one more time.

A beautiful and melodious guitar solo intro began, and almost instantly, Ling Han felt a sense of admiration and respect, thinking, "He's back, he's all back," and "As expected of him." The melody was beautiful, as always.

But it's slightly different from Ikeno's previous works. It seems that he hasn't written any campus songs like this except for "Fleet of Time".

Just as I was thinking this, the trailer appeared.

Darkness, empty mirror, overcast sky.

Close-up: Wooden desks in an old-fashioned classroom, with "Zhou Ye X Shen Jiayi 2008" engraved on the corner.

A piece of chalk rolls off the podium, glides across the floor, and in the blurred background, the legs of boys playing (school uniform trouser cuffs, canvas shoes) flash by.

Chi Ye… Zhou Ye’s voice was beautiful yet tinged with regret and melancholy, as he reminisced: “In 2008, we thought that catching the cicadas meant catching summer.”

The sound of chalk rolling and the distant, indistinct noise of a playground gradually fill the air. As the first note of the guitar intro fades, the screen suddenly goes black, and Ikeno's singing begins:
"The little yellow flower of the story"

“I’ve been floating since the day I was born.”

"Childhood Swing"

"The memory lingers until now"

“Re So So Si Do Si La”

“So La Si Si Si Si La Si La So”

"..."

The agent's ears perked up, and he exclaimed in surprise and admiration, "This song is great!"

Ling Han didn't say anything because the trailer was edited very tightly, the song was beautiful, and she was even more beautiful.

The youthful and captivating Shen Jiayi, dressed in a navy blue school uniform, turned her head and smiled, her hair gleaming gold against the backlight. The camera quickly zoomed out—

Zhou Ye, sporting a student-style haircut, peeked at her from his desk, drawing little figures in the corner of his textbook with a ballpoint pen. The little figures held up a sign that read "Shen Jiayi, you big idiot."

The scene shifts to a close-up of Shen Jiayi's textbook, where she secretly uses correction fluid to erase Zhou Ye's prank, changing it to "Zhou Ye is the real idiot."

With her skirt billowing in the wind from the back of the bicycle, Zhou Ye took Shen Jiayi on their first "skip-class" as elm blossoms fell from the trees.

Outside the old but tidy classroom, a sudden downpour began.

The two were made to stand in the corridor as punishment, secretly playing "rock-paper-scissors" with their toes.

The day I skipped class for you

The day the flowers fell.

"That classroom"

"Why can't I see it?"

"The Vanishing Rainy Days"

"I really want to get soaked again."

The agent fell silent instantly, while Ling Han was already drawn in by the prelude to the story—she noticed the plot through the song.

On the sunny rooftop, Shen Jiayi smiled as she bit into the popsicle he offered her, the water droplets from the popsicle mingling with the raindrops from the downpour.

In the pouring rain, inside a phone booth late at night, Zhou Ye gritted his teeth and made a youthful yet stubborn promise to the girl: "I will get into Tsinghua or Peking University, wait for me."

Paper airplanes flew through the classroom and landed on a red banner that read "30 days until the college entrance examination".

Shen Jiayi's graduation yearbook was blown open by the wind, and on the back of the group photo tucked inside were the lyrics to the song "Sunny Day": "But in the end, it seems you still said goodbye."

"I tried holding your hand on that windy day," "but then the rain started to fall."

"So big that I can't see you."

How much longer until I can be by your side?

"Wait until the day the sun shines again."

"Perhaps I'd be a little better off."

"..."

Meanwhile, in a certain city, at a certain location.

A freshman girl, who had just entered the university, watched this music video-style trailer and listened to this song that was so catchy from the first note. Her eyes were slightly red and she felt lost.

Exam papers fell like snowflakes, and the final guitar harmonic of "Sunny Day" brought the song to a close.

As the melody, carrying a touch of beauty and regret, faded away, behind-the-scenes footage suddenly appeared, showing Ikeno playing the guitar and humming "Sunny Day" on set.

"Ikeno! Stop singing! If you sing again, I'll cry!"

Suddenly, Sister Shang appeared on camera, her eyes red and swollen, and snatched the lyric book.

The image freezes, and the sound of film noise rings out in a retro yet grating tone.

The penmanship burned on the film, like a typewriter typing word by word: "The biggest regret of youth is that you can't even say what you regret."

"2026.10.1."

"This time, let Ikeno accompany you."

"Dedicate your youth"

"Replay it once"

The old-fashioned projector rewinds, and the last line of the a cappella rendition of "Sunny Day" blends in.

Bye-bye~.

"..."

"Wow……"

Inside the hotel.

Ling Han's manager shook his head in utter astonishment: "This...this song's quality?!"

"This official trailer... is really well edited."

Ling Han remained silent. Having grown up in a wealthy family and attended a prestigious private school, she found it difficult to empathize with the scenes in "The Girl," but…

No matter how aristocratic, youth is real, regrets are real, and that feeling of confusion, melancholy, and excitement is real.

"His singing is getting better and better... and his movies are getting better and better."

Ling Han said softly.

The agent listened, both agreeing and disagreeing.

It's just a trailer; she doesn't think it will cause much of a stir.

—The storm stirred up by "Sunny Day" was huge.

Yes, "Sunny Day".

Ikeno's marketing strategy actually has a template on Earth, such as "Frozen" and "Star Wars". The former, in particular, became an instant global sensation three months before its release, thanks to the hit song "Let It Go".

Ultimately, it not only achieved both box office and critical success, but also became one of Disney's classic works in film history, winning multiple Academy Awards.

Among them, the box office revenue directly reached 3 million US dollars due to the explosive marketing of its OST "Let It Go", which even led to the revival of musical animation.

Therefore, Ikeno has great ambitions. He has classic marketing cases in his mind, as well as the most outstanding local works and music. In his opinion, the previous so-called youth film marketing in China is simply like playing house.

Doesn't he know that youth films have a low ceiling?
Doesn't he know that marketing has been overused?
He knew that, but he was even more aware that he had something that others didn't, and that "Girl" was different from other works.

In September, bewildered students who had just stepped into the campus after the sorrowful graduation season were just starting their new semester.

Why didn't Ikeno object when "Girl" was scheduled for release during the National Day holiday?
This is the time we've been waiting for.

When the combined effects of #IkenoNewSong#, "Sunny Day", the recent graduation season, and "Girl" are stacked together, the resulting chemical reaction far exceeds everyone's imagination.

"OMG, this song is so good!"

"I cried listening to this. I just graduated and I'm still recovering..."

"Ikeno, please don't hurt me!"

"As expected of you, the quality of your new song is still on point... I was just helping you fight back against the negative comments, Ikeno, you are such a grateful person."

"Zhou Ye and Shen Jiayi look so innocent and youthful! Who said youth films are all cash grabs and bad movies? This trailer and OST don't seem like it."

"Sister Shang's school uniform... I'm dying!"

"Ikeno's acting is truly amazing, she captures that youthful innocence perfectly. And this song... what's the name of it?"

"Please, kind people, tell me what this OST is called! I'll do anything!"

10 o'clock in the evening.

Just two hours after the trailer for "Girl" was released, the landscape of trending topics changed.

#Ikeno's new song is great#
#What is the name of this song?#
#The Only God in the Chinese Music Scene#
#"girl"#
#Ikeno Shoyuki is a good match#
#Shang Youshu cried after filming wrapped#
Various related trending terms began to gain traction, generate heated discussions, and dominate the charts.

The hottest topic is the name of the OST featured in the trailer for "Girl," because the trailer is only one minute and thirty seconds long, which is clearly not the length of a song.

After watching the trailer, everyone excitedly searched for Chi Ye's works, only to find that there was no information about this song on QQ Music, NetEase Cloud Music, or KuTing.

More and more people are starting to search, but still no results have been found.

The keyword #GirlOST# even topped the trending searches and hot topics on three major music platforms, Douyin and Weibo in just two hours.

It has no name, just a #Girl OST#.

"What's your name?!"

At 11 p.m. that night, Chi Ye saw that the first wave of popularity had peaked before he "reacted" on his Weibo and posted a message—

[I hope you all like my new song, "Sunny Day."]

[Links]

With just one line of text, ten minutes later, #SunnyDay# instantly replaced the number one trending topic and dominated the trending list.

Overnight, the song "Sunny Day" appeared at the top of the trending song charts on the three major platforms.

They parachuted in, without any reason whatsoever.

This reflects Ikeno's current influence in the music industry, and even more so the high quality of the song "Sunny Day" itself.

That same evening, the official Weibo account suddenly launched the hashtag #ShowOffYourShenJiayi#.

While encouraging netizens to upload old campus photos and stories of unrequited love, Chi Ye's truly viral marketing campaign has finally gotten on track.

(End of this chapter)