Who said this top flow is crazy! This top flow is awesome!

Chapter 193 "The Lonely and Great God: Goblin" and the Daily Life of a Top-Tier Streamer

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The door to the reception room was pushed open, and Mr. Liu, the CEO of Yue Na, walked in looking tired.

Yu Yan and her agent looked up, but neither of them spoke.

Mr. Liu moved his lips and said, "Your album sales and single sales... have both been surpassed by Chi Ye."

Yu Yan's heart skipped a beat, feeling a sense of defeat, as if "it really happened."

Before the broadcast of "My Love from the Star", due to the incident of Ikeno trying to take advantage of Yu Yan, Yu Yan's fans started buying "Meteor Garden" and Yu Yan's new album like crazy after the first day. As a result, Yu Yan's sales of both singles and albums were several times higher than Ikeno's.

According to the last information Yu Yan received, his single had surpassed 2.4 million sales, nearly three times that of Chi Ye's 9000 million sales. His album sales were roughly the same, but now…

"How could this be? The gap was so big, how could they have overtaken us so quickly?!"

The agent initially questioned the matter, but then realized with surprise that a difference of one or two hundred million was not a big deal for Chi Ye at the moment.
"So... how much of a lead did he have?"

Mr. Liu rubbed his cheeks: "Not many, right? The single 'Want to See You' has almost 3 million views... the album... um... about the same... about the same... not many, actually not many, right?"

Upon hearing this, Yu Yan and his agent looked at Xiao Liu in surprise: Dude, are you alright?
Mr. Liu noticed their gazes but remained expressionless.

He couldn't describe the feeling in his heart right now... anger, shock, a breakdown, regret...

Yes, he was filled with remorse!

It was a terrible mistake to let Goujian go!
Looking at Yu Yan in front of him, he felt a heartache that made him want to vomit blood—you are a top-tier star, I spent so much money and resources to bring you here, and now you say that Chi Ye has become the new top-tier star.

No, Ikeno isn't just a top star now, he's a top star in Asia!
Mr. Liu has gone mad; he believes he and Chi Ye are destined to clash.

3 billion! !

This isn't over yet!
How much money did Ikeno earn from just one song, "Someday or One Day"?!

There are also albums, and Ikeno will release more songs in the future... This time, he doesn't need to worry about sales anymore, because even if he releases a song based on his thesis defense, his fans will help him reach the Guinness World Record.

Mine, mine, all of these should be mine!

"...Mr. Liu, please calm down. I think he's very popular right now, so this situation is normal. But he won't rely on this one role forever. Please calm down."

The agent couldn't stand it anymore and spoke up to remind them.

Yu Yan also lowered her head and rubbed her temples.

He needs to calm down now, and the team needs to react. They can't let Ikeno continue to be at his "peak".

"Actually... there's no need to worry too much."

Seeing that the two were on the verge of a breakdown, the agent had no choice but to step in and say, "How many people's territories has he taken over? How many people will he offend? I think... although it's too late to take action against him now, there's still a lot we can do."

"You mean...four words?"

Mr. Liu looked up and hesitated: "He probably wouldn't care about this kind of traffic."

"Ah."

Yu Yan suddenly laughed upon hearing this.

Mr. Liu asked in surprise, "What are you laughing at?"

“What do you mean he looks down on him?” The agent laughed. “Is he looking down on him? He just doesn’t have the looks. It’s only because he successfully transitioned to the film industry and has connections that his career is on par with his two teammates.”

Mr. Liu pondered, "Even if he feels uncomfortable, what can he do?"

"...Ikeno Kurenai is a little late."

The agent suddenly said, "The Spring Festival Gala program was scheduled a long time ago. He's ranked after the four stars and us, and his treatment in all aspects is a level lower, but given the current situation... what if it's changed?"

Mr. Liu was taken aback: "You mean..."

"Look, this year's Spring Festival Gala is going to be a battleground. The fans of the four-character idol care the most about status and look down on 'traffic stars' the most."

Mr. Liu looked at the two of them and fell into deep thought.

……

Whether or not they look down on celebrities with high online traffic is unknown, but among the various top luxury brands, large manufacturers, and big brands that came to Chi Ye this time, there are indeed many brands that used to look down on him but are now eager to come and offer them prices.

Among these brands, besides those that Yu Yan already owns and those that are currently under negotiation, there are many other top male celebrities whose endorsements are about to expire or are currently being negotiated.

This is actually quite normal, because any normal business would want to get a piece of the pie if they saw how popular "My Love from the Star" and Ikeno and Jin Xia are right now.

If the timing and the contract are just right, why don't they come?
For example, several luxury brands such as Prada and Cartier, whose four-year contracts are about to expire, came here this time just to curry favor with Ikeno for an endorsement.

This high-profile incident involving numerous luxury brands vying for the Ikeno brand lasted for nearly five days.

Ikeno discussed her "first batch" of endorsements after becoming a top star.

The reason I use "batch" is because there are indeed quite a lot, but... not that many.

Because the path he took was actually different from Yu Yan's.

Yu Yan is a textbook example of monetizing traffic in the era of internet traffic. The products he endorses cover all aspects of life. From going to work to going to bed, "his" figure can be seen everywhere. His main strategy is to "maintain" his persona through endorsements.

However, this approach is only suitable for pure traffic-driven strategies. The downside is that it not only depletes one's commercial value, but also makes one's public image, reputation, and even status very unstable.

This instability is fine when there are no rivals, but once a top star of similar stature emerges, it's certain that his fans will be drawn away. Ji Heming is an example, as is Yu Yan—this is the drawback of the single-drive strategy in the era of pure traffic.

Chino is different.

In his previous life, he was proficient in various marketing methods and had ample experience with the development path after gaining popularity and becoming a top influencer—because there were already precedents on Earth.

That's a dual-engine business model.

Thus, the company operates on a dual-engine model of works and endorsements.

This is an upgraded version of the pure traffic-driven strategy: works + traffic. By consolidating public awareness through film and television works, and then using highly engaged fans to support commercial value, a more solid foundation is achieved where film and television works and traffic mutually support each other.

There has been professional research on this within the industry. The two top-tier models may seem to be just adding a work element after the traffic, but in reality they are completely different.

Those who purely need traffic demand short, simple, and fast speeds.

Dual-drive flow requires long-term, stable, and consistent flow.

Due to market changes, the rise of streaming media platforms such as Douyin, Gen Z fans value "authentic personas" more, and pure traffic has a very poor reputation among casual viewers. Therefore, continuing to rely on pure traffic is destined to be unsustainable.

On Earth, after the fall of Lu, the remaining up-and-coming talents are almost all trying the dual-drive top-tier model route.

However, this approach is more difficult than the pure traffic-driven approach, as it requires maintaining 1-2 high-quality works per year, otherwise the commercial value will decline rapidly.

However, the advantages of this approach are also obvious: it provides a stable foundation, making it less likely to slip, and it also improves public perception.

According to professional data analysis, the average spending per fan and the conversion rate of non-fans of top-tier celebrities driven by pure traffic are both significantly higher for the latter – the pure traffic strategy is outdated.

In fact, the four-character actor is following this path, but his face isn't good enough, so it's called a dual-drive strategy, which is actually another kind of "pure traffic-driven approach".

Ikeno is different. He wants all the benefits of being a top star. He's young, and his face is at its peak. He feels he should take advantage of it. But he also wants a more stable base of support and even a good reputation among the general public.

Therefore, when it comes to endorsements, he chooses "many but high-quality" ones, but he is not as "ruthless" as Yu Yan.

Specifically, the following have already been agreed upon:

Top luxury brand: Dior Global Brand Ambassador (highest level, tens of millions of US dollars/year)
Cartier Asia Pacific Brand Ambassador (the first Chinese national to serve as brand ambassador, $500 million/year)
Yu Yan was previously Cartier's first brand ambassador in China, while Chi Ye was two levels above him.

Fast-moving consumer goods (phenomenal endorsement):
Coca-Cola Global Brand Ambassador (Highest rank, co-branded can with Professor Ji/Cheon Song-yi from "My Love from the Star," slogan "Coca-Cola, full of wild energy," who stole Yu Yan's title but is two ranks higher.)
KFC Asia Pacific Brand Ambassador (Highest rank, Professor Chi/Cheon Song-yi limited edition meal, who stole Yu Yan's, but is one level higher than him.)
Yili Global Brand Ambassador (Highest rank, highly coveted).
Dove Global Brand Ambassador (Highest rank, highly coveted).
Digital/Internet:
JD.com Global Brand Ambassador (covering major promotional events such as 618 and Double Eleven; grab yours now!)
Huawei's Tri-Fold Global Spokesperson (Grab it!). Cool Video's Global Spokesperson.

Sony's global brand ambassador (grab it).

There are many more... From top luxury to fast fashion, top luxury maintains its prestige by achieving record-breaking "firsts," and Dior is the first Chinese artist to serve as its global brand ambassador.

While facilitating face recognition in the fast-moving consumer goods market, it's also important to maintain a high-end image.

Beverages include Coca-Cola, fast food includes KFC, and there are also milk and chocolate. Among them, Coca-Cola's treatment is unprecedented, making it the first Chinese global spokesperson – because the spokesperson is a joint effort between Ikeno and Karl Lagerfeld, and also because the character drank Coca-Cola too many times in "My Love from the Star".

The Empress Dowager has done a great service!

As for KFC's Asia-Pacific spokesperson, the last Asian to get this endorsement was Quan Dama, who became famous much earlier than Yu Yan and whose popularity was by a wide margin.

Finally, there are also digital/automotive and other technology and internet fields... To be honest, with this wave of endorsements, the quality and quantity of Chi Ye's endorsements have instantly skyrocketed, the kind of thing that would make career-oriented fans ecstatic and faint.

What are Ji Yuyan compared to this? They're nothing compared to a few "firsts" and a few global ambassadors!
All the endorsements that have been negotiated have totaled sixteen. If we include the skincare endorsement that Ike no longer can endorse (L'Oréal Men Expert's contract hasn't expired, so he can't take on similar endorsements), as well as a few others, Ike no longer has nearly twenty endorsements.

And the quality is basically off the charts. I can proudly call myself the king of endorsements in the Chinese entertainment industry. Pay up!

Of course, more importantly, all of these were taken from Yu Yan!
Cool!
"No, no, this title is too unlucky, Teacher Chi, you must take care of yourself."

Inside a car at the entrance of the central bank building.

When the old lady heard Chi Ye's evaluation of her, she immediately put on a stern face, shouted that it was bad luck, and looked around cautiously: "Nobody's here, let's go!"

Chi Ye was also observing his surroundings. Just as the old lady was about to open the car door and get out, he quickly grabbed her and said, "Wait, wait."

The usually rebellious old lady was surprisingly obedient and immediately sat back down.

Sure enough, a moment later, the sound of the car door opening came from the car behind.

Then, three or four little girls came over chattering and peered into the car.

Fortunately, Ikeno and the others had privacy film on the outside of their car, and the two of them had already lowered their heads.

Didn't see it.

Another ten minutes passed.

"have they gone?"

This summer, bending over and facing Chi Ye's crotch, she said in a muffled voice, "Teacher Chi, this position is terrible."

Chiye: "?"

"You understand now, don't you?"

This summer, she muttered to herself, "Of course I understand...wait, Teacher Chi, you've grown up?!"

Chiye: "???"

He glanced at the female driver on the third shift that day, and blushed, a rare occurrence for him: "What's so big about it?!"

"I'm getting old."

This summer, she looked up and glanced furtively out the window, then tugged at Chi Ye's collar with one hand: "Let's go, let's go, get up, Teacher Chi."

Ikeno sat up, panting, and said with great dissatisfaction, "Don't test my patience."

"Oh dear, what are you saying, Teacher Chi? The driver is here too. Come on, let's talk about it behind closed doors when we get back."

This summer, Jiansousou added: "A detailed explanation of patience."

Chiye: "?"

Every time he was with the Empress Dowager, he felt his status was always fluctuating. He could sense the Empress Dowager's strong desire to "control" him, but... all I can say is, woman, don't play with fire.

"Go down."

There was probably no one outside, so the driver pretended not to see what was happening. Chi Ye and Jin Xia got out of the car stealthily, like ghosts.

It's no wonder the two of them acted this way.

Since the airing of "My Love from the Star", Ikeno and Jin Xia have experienced a series of outrageous incidents, including "sasaeng fans secretly filming and stalking", "hiding pinhole cameras in hotels", "stealing security uniforms to sneak into event venues and steal his used clothes", "illegally obtaining travel information", and "hacking and location exposure". These are things that I never dared to imagine before, and it seems like the next step is to enter the legal channel.

This summer was a bit better, because male fans and female celebrities weren't as extreme.

But Ikeno is different.

Although he had expected it, he still didn't expect things to get this serious, to the point that it had even affected his personal life.

Do you think it's just ordinary fans doing this?
No, in many places he usually works within the entertainment industry, such as that club last time, there was a large group of "fans" secretly taking pictures of him.

Just last night, South Korea sent him an exorbitant invitation, offering him a chartered plane and free flights to attend an event there.

The day before yesterday, a wealthy woman from Hong Kong spent tens of millions of dollars just to invite him to dinner—how outrageous!
Do you just want to eat? Don't you have any idea what you want to eat?!

How could Ikeno possibly agree to such a request?

He simply asked someone to confirm whether the "tens of millions" figure was ten million or ninety million...

After all, the range of "tens of millions" is quite large. If it's ninety million... it's not impossible to have a meal together, it's just a simple chat anyway.

"Teacher Chi, what script have you been writing lately? I've seen you staying up late these past few days."

This summer, following Chi Ye, the "little brown bear" followed the "big brown bear," and a pleasant voice rang out: "Was this written for me again?"

Ikeno asked in surprise, "You want another 'My Love from the Star'?"

"Um... I don't want it. Although I'm happy to be so famous, I feel so tired."

The old lady said seriously, "And if it weren't for you, I wouldn't have taken the photo."

Ikeno: "...I'm writing a script that's no worse than 'My Love from the Star'."

Jin Xia paused, then asked, "Huh?"

Chino thought for a moment and said, "You don't have to be tired, but I have to be 'tired'. It's hard to say how long this popularity can last. I need to solidify my fanbase and build a strong foundation."

"...Can it surpass 'My Love from the Star'? Is your 'Goblin' really up to par?"

I was a little surprised to hear him so serious this summer.

Is there a script even more explosive than "My Love from the Star"?!
"I don't know, but it won't be bad." Ikeno shook his head: "I'll still focus on movies, but I can't stop doing TV series."

"...Teacher Chi, thank you."

"Ok?"

Chi Ye was taken aback, not understanding why the old lady would suddenly say that.

This summer, her long eyelashes fluttered, and her beautiful peach blossom eyes stared intently at Chi Ye, as if carefully memorizing his appearance: "I know you've always felt a little guilty, guilty that my career has suffered because of you, and you want me to be better. Thank you, Mr. Chi."

Ikeno raised an eyebrow: "...Did I? You're overthinking it."

"You have!"

This summer is beyond question.

Chino stared at her serious expression, paused for a moment, then curled the corners of his mouth, turned his back and walked into the building: "...Alright then, I do have one."

(End of this chapter)