Who said this top flow is crazy! This top flow is awesome!

Chapter 149: Before the seventh day after prison's founding was over, the male stars were singing and dancing.

The impact and shock that Ji Heming's scandal brought to the Chinese entertainment industry is beyond words.

As one of the "Four Little Fresh Meat" and a top-tier celebrity on par with Yu Yan, Lin Yangqianrui, and Chu Hanzhou, Ji Heming's downfall this time seems to have happened quickly, but that's because the things he did were too serious.

After his collapse, the "gold coins" and various resources that "exploded" from his body were beyond the imagination of ordinary people.

In terms of endorsements, they lost twenty-eight top-tier endorsements; they are currently in talks for various S++ film and television dramas; they have film projects with initial investments of four to five hundred million, or even one billion yuan or more; and they have various resources in the fashion industry…

And most importantly—after his downfall, what will become of the "market void" he left behind, and his massive fan base of top-tier celebrities?

There was so much, so much that all the male stars in the industry were overjoyed. So much that within a night of Ji Heming's downfall, the entire Chinese entertainment industry, almost all companies and artists, got involved and began to fight over the "legacy" left by Ji Heming.

—The seventh day after the prison break is not even over yet, and the male stars are already singing and dancing outside!
Some people were opening champagne, others were dancing the Yangko, and some were so happy they couldn't sleep at night, clapping and praising, "It's just like it!" and playing "Today is a Good Day" on repeat—a scene of vibrant life, making a fortune from the "seasonal hardship"!
The last time such a scene occurred was when Meng Yixun, one of the four major double-explosions, collapsed. However, a double-explosion is just a double-explosion, and this is the first time that all four major collapses have happened. The feat it has set off and the impact it has brought are absolutely unprecedented.

Chi Ye played the role of the mastermind behind all this; he was the "instigator" of Ji Heming's downfall.

Although he has never admitted it, many people in the industry speculate that he is wearing this "hat" regardless of whether it is true or not.

In terms of resource competition, Chi Ye had already made preparations before Ji Heming's house collapsed.

Furthermore, his clever use of "bundled marketing" in this incident meant that while the prison was collapsing, he was soaring to new heights...

This has led to several big-name endorsements that would normally be difficult for someone of Ikeno's current status to obtain now becoming interested in him.

The crew of "My Love from the Star".

Director Liu yelled "Cut!" and while Chi Ye was getting her makeup touched up, she asked Coco next to her, "Which companies are involved?"

Wearing a long trench coat, Coco didn't look at her phone or tablet, and said softly, "Master Kong's attitude is very positive right now, and we just happen to be missing a national-level spokesperson for our convenience food."

"In addition, there are a few other companies, such as L'Oréal Men Expert skincare, which we are currently lacking... As for sportswear, since we have a series endorsement with Xtep, Li-Ning hasn't contacted us..."

"Besides these, LV also sent an invitation to be a brand ambassador, and several luxury brands that Ji Heming is associated with are very interested in us... but very few of them are willing to be our spokespersons, and they are all lower-tier brands. It seems that we have a chance to negotiate a series of endorsements with Bulgari."

Ikeno listened while making his own calculations.

Ji Heming had too many endorsements. Before his death, he was known as the king of endorsements in the Chinese entertainment industry, and he was the kind who followed the fashion route. Therefore, he was very popular with international luxury brands, and his fans often praised him as a fashion darling.

Whether this is true or not is another matter, but the endorsements he's involved in are all genuine, with his gold coin-generating index reaching the maximum level of a boss.

However, Chi Ye's current status is not competitive with the other "three little boys" and a few rising stars. He has too few works now, so luxury brands have always looked down on him.

Previously, during the "Cycle" campaign, only Dior extended an olive branch. It was because the "wild" in Ikeno's name perfectly matched their "Sauvage" perfume line, and coupled with her popularity, that she was chosen as the series ambassador.

After this wave, LV and Bulgari also began to take notice of Ikeno. However, LV used to be a die-hard fan of Ikeno and only wanted to make Ikeno a brand ambassador. The underlying meaning was: you are not famous enough now, but I can give you a chance to get in touch. If you become more famous in the future, I will improve your treatment.

Ikeno wasn't interested.

To reiterate, these kinds of "XX Best Friend Ambassador" awards are really just for fans to have fun with; they're not recognized within the industry and have no real value.

What he cares about are a few endorsements that he has a chance to become.

Master Kong showed the most sincerity because the brand is so big that it no longer needs top-tier celebrities like Yu Yan and Lin Yangqianrui as spokespeople—frankly speaking, Master Kong didn't want to spend that money.

But if you go to a lesser-known coffee shop, it seems to lack class. For example, the old Ikeno coffee shop just didn't have the right flavor.

But after this wave, Master Kong felt that Chi Ye's status was perfectly appropriate.

They even directly gave him the title of spokesperson for Master Kong Braised Beef Noodles Classic Series, a title previously reserved for top celebrities like Ji Heming and Yu Yan.

Another option is Bulgari. Bulgari jewelry endorsements have always been among the most sought-after "top luxury" brands in the industry. Judging from Coco's tone, there really is an opportunity this time, so Ikeno wouldn't mind taking it.

"You should have your team handle it. Ji Heming isn't a good person, but his endorsements are all of good quality. If he falls from grace... the industry will be in turmoil for quite some time."

After discussing work, Chi Ye and Coco, while somewhat anticipating the impact of Ji Heming's house collapse, still didn't expect the "argument" to be so intense.

—It's not just endorsements and film and television; what companies and artists are eyeing is the vast "market" that has been vacated after Ji Heming's downfall.

The death of Ji Heming could create at least two more "explosive" top stars. Whoever seizes this untapped market first will be able to make a fortune.

Ikeno naturally also set his sights on this area, but his current situation is actually quite awkward—because this kind of market filling cannot be achieved with underhanded tricks; it can only be achieved by having a huge hit work and instantly absorbing the most popularity and profits.

Therefore, after returning to the "My Love from the Star" crew from "Actors, Please Take Your Seats", Chi Ye began to rush filming, hoping to take advantage of the biggest wave of benefits from the collapse of Ji Heming's reputation.

Time flies, and before we knew it, it was early September. Filming for "My Love from the Star" had been going on for almost three months.

Filming is about to wrap up.

That day, Chi Ye was idly playing with the old lady, and as the old lady was stuffing spicy strips into her mouth, Coco came to the film set again and told Chi Ye about the cooperation negotiations.

"Master Kong and L'Oréal have both made deals, but... Bulgari didn't work out."

Coco looked tired; she had clearly been extremely busy lately.

"It didn't work?"

Ikeno was somewhat surprised.

Among the previous luxury brand endorsements, Bulgari was the most sincere. He thought that Master Kong might not be able to become a spokesperson, but Bulgari was able to.

"No."

Coco's expression turned a little grim: "They snatched it away."

"Ok?"

The old lady, who was stuffing spicy snacks into her mouth, looked up and her beautiful eyes fell on Coco.

Who took this picture?

She asked.

"Yu Yan".

"...Intercept it!"

"Yu Yan?!"

This summer, Ikeno and Ikeno voiced different opinions.

But after saying that, the former paused for a moment before realizing, "Does he...do he need that luxury brand? Why would he steal Teacher Chi's thunder?!"

After saying that, she got angry again: "This person is so annoying! My aunt has asked him so many times, and he wouldn't agree, but now he's even trying to steal Teacher Chi's place..."

Everyone: "..."

Everyone ignored the old lady's biased, family-oriented attitude, and Coco explained, "Tencent has a partnership with Yu Yan... they must have given the word that Yu Yan's studio is now affiliated with a Tencent-affiliated company, so..."

"Was this done by Yue Na?"

"Ah."

Ikeno suddenly realized: "That explains it."

As for why Bulgari chose Yu Yan instead of him... is that even a question?

If it were Ikeno himself, he would have to choose Yu Yan.

Other artists are scrambling for resources, but Yu Yan doesn't need to. With his status and popularity, luxury brands are basically vying to have him as their spokesperson.

Sure enough. Coco added, "Bulgari originally offered us a brand ambassadorship, but as soon as Yu Yan's team contacted us, they offered us a global brand ambassadorship..."

—Global brand ambassador, the highest level of recognition.

Ikeno stroked his chin and continued, "What about the others?"

"Hmm... the competition for other resources is equally fierce... the landscape for male stars has already largely taken shape."

Coco then explained in detail.

……

More than a month after Ji Heming's scandal broke, news of his arrest has only just emerged, but the chaotic landscape of male celebrities in the Chinese entertainment industry, which had been in turmoil for over a month, has gradually stabilized.

In fact, since Meng Yixun's scandal broke last year, the landscape of male celebrities in the Chinese entertainment industry has been shaken on a small scale. Subsequently, Shen Qingyu's scandal didn't cause much of a stir because of his status.

Only now has the major reshuffling of the past five years been truly completed.

Nowadays, the competition among the so-called "Four Top 4 Double-Explosion Double-Top Streamers" has become increasingly fierce and blurred.

Because there is a severe shortage of talent, and there are too many artists from different companies who are close to this position, fans and marketing teams from different companies have begun to confuse the concepts.

But no matter how vague the distinction is, the four most popular young male stars are still at the very top of the pyramid: Yu Yan, Lin Yangqianrui, Chu Hanzhou, and the vacant spot left by Ji Heming.

The two who exploded were: Wang Helin and Peng Chen.

Two top stars: Jiang Yi, and one vacant spot.

Further down the list are a large group of aspiring actors like Chi Ye, who haven't yet released any works to fill the gap, including near-top-tier stars, popular idols, second-tier actors, and various other up-and-coming stars.

We won't discuss the female stars, because there are too few female stars whose careers have been ruined. Apart from this summer, which has seen a slight decline in the past two years, the pattern remains the same: four young actresses and three young actresses.

Speaking of male stars, of the original eight most popular figures in the Chinese entertainment industry, two have now fallen from grace, while among the remaining six, Yu Yan and Lin Yangqianrui are both far ahead.

Yes, they are called the "Four Little Fresh Meat," but among them, Chu Hanzhou and Ji Heming were clearly forced into the role.

Because both Yu Yan and Lin Yangqianrui have a level of fame and popularity that far surpasses that of the others.

Take Yu Yan for example. He doesn't have many works, but he's very popular. Since returning to China from South Korea, his popularity has remained at its peak. He can easily break various Guinness World Records on Weibo. Even a random trash can scene in a variety show can turn into a popular photo spot.

With the highest popularity and traffic, some people say that there is only one true top star in the Chinese entertainment industry, and that is Yu Yan.

As for Lin Yangqianrui... this young man whom Chi Ye has hardly ever met is even more different.

In some ways, he is even more famous than Yu Yan.

Because he mainly works in the film industry, and unlike Ji Heming who has consistently flopped, his film achievements are extremely solid, and his personal box office has now accumulated to nearly 10 billion yuan.

To bring him out to fight against some young actor is simply an insult.

Therefore, the fans of the Four Characters family usually disdain competing with Chu Hanzhou and Ji Heming. They even look down on Yu Yan, while Yu Yan's side also hates Lin Yangqianrui.

These two companies are the real rivals, opponents on the same level.

Below them are other levels, not in the same world.

Therefore, seizing the opportunity presented by Ji Heming's downfall and the major reshuffling of the male star landscape, both companies have tacitly been marketing a "double top with a significant gap," implying that anyone below that level is a flop.

The others were naturally unhappy, especially Ji Heming, who was still alive!
Therefore, the team has been desperately trying to keep the two older brothers in check, hoping not to leave him out to "beautiful alone".

On the other side, Lao Peng's eyes lit up when he saw Ji Heming. He remained silent, focusing solely on marketing, filming, and working diligently at his workstation at night.

They clearly have their eyes on the vacant positions at the "Big Four" and want to continue to advance.

"No, I'm just wondering, Ji Heming is doing this, so why is Lao Peng singing and dancing like this?!"

Chi Ye was very displeased when he heard the news: "I went through all that trouble to deal with Ji Heming, and he took the benefits, huh?"

"Next time he sees me, he'd better hold it in. If he dares to let out a single fart, he'll be letting down all the 'good' I've been to him!"

Everyone: "..."

This summer, she tapped Chi Ye: "Teacher Chi, you're not allowed to swear!"

"Swallow it back! Swallow it back!"

Ikeno: "If you swallow your swear words, your heart will become dirty."

Jin Xia: “…”

"No, not really." Coco couldn't help but say, "Peng Chen's side is indeed making a strong push. His team even contacted us yesterday, asking if you wanted to perform with him at the Mid-Autumn Festival gala..."

Chiye: "?"

He was dumbfounded: "So, Lao Peng has blocked my way? He even dares to share the stage with me now?"

Coco: "...He needs popularity right now, and I guess he wants to team up with us to help him get a spot in one of the Big Four accounting firms."

"Different, different."

Chi Ye waved his hands repeatedly: "Damn it, when is he going to give my dog ​​back to me? Maybe I can consider sharing the stage with him."

"..."

This summer, I nodded: "You really shouldn't get too close to dog thieves!"

Ikeno: "It's okay to steal someone's man."

Jin Xia: “?!”

"Ahem..." Coco coughed lightly, wanting to say a few words of advice, but Chi Ye always had his own opinions on business and marketing, and the results were always excellent, so she didn't say anything more.

However... the competition among male stars is now undergoing a reshuffling, and everyone is vying for the market gap left by Ji Heming.

The next goal that Ikeno's team plans for Ikeno is to directly become a top-tier celebrity, first securing his status and the title of top-tier celebrity.

But... we really need works, otherwise... what other options do we have?
Ikeno really has some tricks up his sleeve.

Whether he's a top star or not is fine, because he has absolute confidence in the upcoming and even more perfect "My Love from the Star".

What kind of top-tier celebrity are you? We'll show you what a real top-tier celebrity is!

What he's thinking about now is how to fill the market gap left by Ji Heming as quickly as possible... That's the most crucial thing. If he waits a little longer, others will take a bigger slice.

In this respect, he actually has a stronger advantage than all the other competing young actors.

--Sing.

Everyone else is working their butt off filming right now, and the team is even frantically urging the post-production team to set a release date, just waiting for the show to air so they can make a killing once it becomes a hit.

But how long does it take to produce a TV series or movie? It can't be that fast.

Singing is different.

Don't forget, Chi Ye is not only a popular idol now, he is also a "musical prodigy" and a singer-songwriter!
This time, let him take his divine expertise and eat the biggest piece of meat that Prisoner Ji left for him.

Lao Hua, please step aside and take a backseat to the top spot in the music scene!

(End of this chapter)