Reborn in the Millennium: Building a Fortune from Fishing

Chapter 624 Boss Ma
The boss and designers personally took to the site, wearing protective suits, and worked with everyone to modify the molds. The workers also dared not slack off.

The second version of the mold was produced quickly.

I added a plug to the tip of the rod and used glue to make it waterproof.

The remaining molds were fine-tuned, and then the product was ready to be produced, thirty pieces at a time.

Qin Dahe continued to invite people to compete, using their performance in actual combat to evaluate the fishing rods.

It was troublesome, but it worked.

At the same time, a car drove in from Hangzhou.

Qin Dahe met Pony Ma from Shenzhen once at a dinner party. He was a very refined and easy-going person. Qin Dahe even chatted with him for a long time to thank him for his suggestion on QQ.

But when he first saw the Hangzhou Marathon, he was still surprised, even though he had seen it countless times online.

It's true that he's not tall, but his aura and bright eyes make you feel like he has boundless energy waiting to be released.

Dahe Fishing Tackle is an Alibaba member and spent over 100,000 yuan around the Chinese New Year.

This time, they even went so far as to spread the word through the capital circle, wanting to obtain the number one shop on Taobao, and even willing to promote Taobao for free.

This piqued his interest, and he immediately spent money to start researching information about fishing tackle for the river.

You wouldn't know unless you looked it up, but once you did, you'd find out that their B2C history dates back to the year 2000.

BtoC is a business model where businesses sell products or services directly to consumers; it can even be considered a predecessor to Taobao before it even opened.

Fishing tackle companies have extensive sales channels; the entire Yangtze River basin is their core market.

The moment he obtained the shipment volume of Dahe Fishing Tackle from SF Express's internal data, he knew he had to make a trip to Anhui to meet this "veteran" in the online shopping industry.

In the meeting room, the energetic Hangzhou Ma did not overwhelm the 23-year-old Qin Dahe in terms of presence. As a seasoned businessman, he couldn't handle this kind of pressure and would never be able to do any business.

"Taobao's promotional strategy is too simplistic. The model is good, but you shouldn't target the current online population as customers. Instead, you should first find a group of sellers with an existing customer base."

The other party quickly agreed to the first shop, and Qin Dahe didn't hide anything.

Both Mr. Ma and Mr. Ma later became investment giants. The older brother's company wanted to expand its reach, so they would definitely have dealings in the future.

Some businesses aren't just about knowing how to make money; it's also important to have good relationships with people in Hangzhou.

Besides, what if we actually succeed this time?

"Take fishing tackle as an example. Our company only has two partner fishing tackle stores in Beijing. But Beijing is so big that many people who want to buy our company's silver carp and bighead carp bait may have to take a bus for more than an hour."

"The key point is that the person may not know that our company has two partner fishing tackle shops in Beijing."

"Even if you know, it would take more than three hours to travel back and forth. That's when online shopping comes in handy."

"Also, every angler needs different fishing lines, hooks, floats, and rods, and a single fishing tackle store may not be able to provide them all. Wouldn't it be so convenient if you could get everything you need online and have it delivered to your door?"

Online shopping is convenient for anglers; if they want to catch small fish, they can immediately buy various sizes of hooks, thin lines, and short rods.

If you want to catch big fish, as long as you're willing to spend the money, a complete set of equipment can be delivered in a day or two.

Physical stores don't have everything.

It could even be said that fishing enthusiasts are the best online shopping customers, bar none.

Men have a low return rate, are willing to spend money, and the more experienced the angler, the more they value quality and reputation, which aligns with the long-term strategy of businesses.

A fisherman spending around 500 yuan a year on bait and fishing gear is considered low-end, while spending several thousand yuan is also common. "I think Taobao doesn't need to have individual registered shops at all. It's best to directly find merchants and factories, let physical stores do Taobao part-time, and have a wide variety of products to retain customers, and the website will naturally have traffic."

"Then this traffic will attract a large number of shops to move in, forming a virtuous cycle."

To be honest, everyone present was surprised by Qin Dahe's idea. Hangzhou Ma didn't even dare to blink, memorizing every word.

Before launching the website, several of the executives planned to put their personal belongings up for sale online.

Their thinking about online shopping is still the same as Amazon's: increase transaction volume by selling second-hand items, which is a low-end version of "Xianyu".

Or you could sell items that are not easily damaged, such as DVDs and books.

Qin Dahe continued to talk about many key points of online shopping, including commission-free traffic fees, Taobao points, and on-the-ground promotion, etc. His words were like a thunderbolt from a clear sky, hitting them in the heart.

Because they've already proven that starting with online shopping, they've established a nationwide fishing tackle company.

"Mr. Qin, thank you for your guidance. It's very important to me," Hangzhou Ma said excitedly. "Would you be willing to join my team?"

He slapped his forehead as soon as he said it.

He's the owner of a thriving business; his professional accounting firm was valued at 1700 million last year, and it's probably multiplied several times over this year. Why would he need to work for someone else?

"I'm sorry, I lost my composure for a moment."

"Hehe, I understand. Jack Ma of QQ said the same thing two years ago." Qin Dahe smiled faintly, his soft voice exuding an air of sophistication.

"I see. Gold shines wherever it is. It's a real shame Mr. Qin isn't involved in the internet industry," he said regretfully.

"Hehe, my uncle is an internet investor, and his company gives me bonuses." This seemingly random remark left the short man speechless.

After thinking for a moment, he slowly said, "Alibaba's current board of directors is very stable, and it may be difficult to introduce new shareholders."

"Everything depends on the stakes."

"I just hope Mr. Ma can show some friendship." With that, he took out an A4 sheet of paper and handed it over.

The above contains what he just said, and some additional details have also been added.

However, there is still a lot of content to write. Just like with QQ, I'm squeezing out toothpaste little by little, trying to see if I can get some benefits for my uncle.

This year's investment company is vastly different from last year's. The introduction of large conglomerates and the rise of the behind-the-scenes boss Wang have no problem generating buzz for the company, and it is now qualified to acquire shares in BAT (Baidu, Alibaba, Tencent).

Hangzhou Ma took the A4 paper and quickly glanced through it.

"Free outer packaging, all you need to do is leave a prominent Taobao website address?" One suggestion caught his attention.

"A 300-gram bait package costs only six cents, but can be used for at least three days, and the plastic is non-biodegradable."

"If you advertise on Sina Weibo or QQ, the minimum cost for a successful conversion is 50 cents, right?"

Knowing that they were coming, I chatted with my uncle for a long time last night, and filled in some gaps in my knowledge.

"I can help you persuade domestic bait manufacturers to print your logo and website on the packaging. You only need to pay for the packaging, which will probably cost at most 300,000 yuan a year."

The packaging bags for silver carp and bighead carp bait are a bit more expensive, costing about one cent.

They spend 300,000 yuan to produce bait worth 40 to 50 million yuan, which is the size of the entire bait market last year.

(End of this chapter)