Era: I was a farmer at the foot of Yaoling Mountain

Fang Wei finally breathed a sigh of relief. It seemed that the rapeseed supply problem would be resolved soon and would not have a significant impact on the sales of Yaoling brand rapeseed oil.

"Next, you must urge all units to rush the harvest. The oil mills absolutely cannot stop production, understand?"

"Understood! I will personally lead the team to each unit for supervision."

Lin Bingkun made a promise and went to the Hengzhou planting base 10 days later.

Company executives dispersed to various production units, and the rapeseed harvesting work quickly began. The first batch of rapeseed was delivered to the Xinlin County Oil Pressing Plant in mid-January.

With the Spring Festival approaching, and with a steady supply of raw materials, oil mills are operating at full capacity, and the rapeseed oil produced is being shipped all over the country. The purchase restrictions were quickly lifted.

This move surprised the major players, who had previously obtained detailed intelligence that the other party's rapeseed supply was in trouble, with its inventory about to run out and no new sources available.

Everyone was eager to grab a share of the market vacated by Yaoling brand rapeseed oil.

They had all planned to make a fortune before the new year, and then drastically reduce prices once Yaoling Group resolved its raw material issues and resumed production.

In short, the market share that has been taken will never be given back.

But how did the other party suddenly solve the raw material supply problem? They sent people to inquire, and the news they received was hard to accept.

"How is that possible? The other party harvested their own rapeseed a month early. That doesn't make sense."

"It's true. They reportedly used a new variety of seeds this season, which not only increased the yield but also shortened the growth cycle."

Indeed, the rapeseed produced by Yaoling Agriculture matured ahead of schedule at a crucial moment, providing ample raw materials for rapeseed oil production.

The giants were helpless; they were just one month away from dominating their competitors on a single product, but then an unexpected incident occurred.

This unexpected event thwarted the giants' plans, forcing them to rethink their strategies and hope to gain more market share through advertising and marketing campaigns.

However, they also set their sights on the seeds of [Nanyou 002] and began to find ways to acquire them, not caring about spending more money.

However, the [Nanyou 002] rapeseed seeds have not been sold on the market at all, and it will be very difficult to obtain them in the short term.

"Secretary, someone has come to me through connections, wanting to buy some rapeseed."

morning.

Fang Wei was looking at documents in his office when Yang Feng came in and reported something to him.

"Oh? So what was your reply?"

Fang Wei became interested, looked up at Yang Feng, and asked with a smile.

“I said it would be difficult, but I can try.”

Yang Feng knew very well that the so-called purchase of rapeseed was definitely ill-intentioned. Presumably, someone had become extremely interested in [Nanyou 002] and, unable to obtain high-quality seeds, was thinking of getting a batch of rapeseed first.

It's not hard to guess who these people are; they are most likely the major edible oil companies.

Of course, it could also be the new Cage.

However, the new Cage is currently preoccupied with its own problems, so the possibility of it being the other party is very low.

“Reject them. We don’t need to play games with them. You’ve reminded me, Assistant Yang. Go and make arrangements to strengthen the management of the seed bank. We must not allow a single seed to be illegally released.”

Fang Wei knew who was after him, but he didn't need to play hide-and-seek. He directly showed them through his actions that it was absolutely impossible to obtain [Nanyou 002] through illegal means.

Yang Feng immediately made arrangements, and the seed bank strengthened its security measures as well as its internal supervision.

In reality, all of this was something Fang Wei intentionally did for others to see. Putting aside whether [Nanyou 002] was easy to crack, the [Planting Area] alone was something that everyone could only dream of.

Without attribute bonuses, it is impossible to cultivate the seeds of [Nanyou 002].

Moreover, even if you obtain the seeds, there are significant differences between planting them within the designated planting area and planting them outside of it. Besides differences in yield, there are also differences in oil content, quality, resistance, and so on.

This means that the plans of these giants are doomed to fail.

Fang Wei was busy in the office until noon, then went home to pick up Pan Lianhua and her sister, and went directly to Linhe Restaurant in the county for lunch.

After finishing their meal, the three of them went to Xiangyang Supermarket to start preparing for the New Year.

As time goes by and the Spring Festival gets closer, it's only right to prepare some New Year's goods in advance.

Fang Wei strolled leisurely through the supermarket, even taking a look at the sales of cooking oil. Perhaps because it was close to the Lunar New Year, many people were selecting cooking oil, and buying several bottles at a time.

He observed that there were five or six brands of rapeseed oil, but almost everyone chose Yaoling brand rapeseed oil.

Putting aside other factors, price should be an important reason.

Yaoling brand rapeseed oil has the lowest price among similar products and enjoys the best reputation among consumers. This rapeseed oil makes dishes taste better than other rapeseed oils, which reflects its high cost-performance ratio.

Of course, local consumption patterns are not representative of the general situation; Yaoling Group's products are the preferred choice for locals.

The next day, after finishing his official business in the office, Fang Wei went to Chenzhou with Pan Lianhua.

The supermarkets in Chenzhou were packed with people. The two visited three supermarkets and found that Yaoling brand rapeseed oil was the best-selling product.

There is no longer a problem of supply falling short of demand, so the market share of Yaoling brand rapeseed oil has been rising steadily, even surpassing the rapeseed oil sales of the two edible oil giants.

If there were a sales ranking for rapeseed oil in China, Yaoling brand rapeseed oil would consistently rank third nationwide.

This was not Fang Wei's imagination. After returning from Chenzhou, he obtained the company's sales report for edible oil, and the objective figures reflected this.

"Excellent! We must maintain the advantage of our single products, and also strengthen the sales of peanut oil and corn oil."

Fang Wei had Yang Feng make a note of it, and then distributed it as a document to the group company and related companies.

He rarely gets involved in specific administrative tasks now; most of the time, he just needs to point out the direction, and the rest of the specific work will naturally be done by others.

Not only must it be implemented, but it must be implemented effectively; otherwise, points will be lost during the evaluation.

The rise of Yaoling brand rapeseed oil signifies that Yaoling brand edible oil has finally broken through the blockade built by the giants and begun to expand from a small region to the whole country.

The massive advertising campaigns previously launched by several industry giants have now become the catalyst for the explosive popularity of Yaoling brand cooking oil.

Previously, Yaoling brand rapeseed oil performed well in the market, but its influence was not significant, mainly because it hadn't "broken out" of the mainstream. However, this time, due to purchase restrictions, refusal to raise prices, and open suppression from industry giants, it has actually entered thousands of households.

Products like these, which offer great value for money, will be recognized by most consumers once they've purchased them.

Soon, Yu Hao's sales company received the document, and he immediately began planning a large-scale promotional campaign. The period before the Spring Festival is the peak sales season every year, and also the time when competition among major businesses is most intense.

He understood Fang Wei's intention, so he offered further discounts through a promotional event, building on the existing prices.

This further fueled the already booming popularity of Yaoling brand rapeseed oil, pushing sales to an alarming level and leaving several industry giants behind.

The top-selling single-category edible oil has been revealed: Yaoling brand rapeseed oil has taken the top spot for weekly sales.

Fang Wei was very happy to see this. Although there were many unexpected factors in the breakthrough of Yaoling brand cooking oil this time, the sales champion is the sales champion and its influence should not be underestimated.

Yu Hao and other senior executives of the sales company had no time to think about their families and worked until the morning of Lunar New Year's Eve before they could rest.

With the Spring Festival approaching, Fang Wei can finally relax and enjoy the New Year.

Lunar New Year's eve.

Sister, Pan Lianhua, and Tian Guihua were in charge of cooking, while Fang Wei, his elder brother, and Sun Daoren sat in the main room drinking tea and chatting.

Fang Wei only brought Sun Daoren to his home in the afternoon, but the other party did not refuse and readily followed him down the mountain.

Just then, Pan Lianhua called out from the kitchen, and Fang Wei quickly went to kill the chickens and ducks. It's best to kill chickens and ducks fresh; this is something that's possible in the countryside, but very inconvenient in the city.

Soon after, Fang Ping also ran into the kitchen to help with the "oil frying," and soon, the crackling sound of oil popping and sizzling filled the air.

"Mom and Dad, Aunt Manman, Grandpa Sun, I'm back."

Just then, Fang Tao, Xiao Ya, and the child walked in.

They set off by train before dawn, arrived in Chenzhou in the afternoon, and only now, after a long journey, have they finally arrived home.

"Tao Tao, Xiao Ya, why didn't you call ahead when you were coming back? I could have picked you up at the train station."

Everyone went out into the courtyard, especially Tian Guihua, who couldn't stop smiling as she looked at her son's family.

Fang Wei couldn't help but say that he didn't like people making surprise visits; if someone called in advance, he could drive to pick them up.

Fang Tao just didn't want to trouble his uncle. Today was New Year's Eve, and there were a lot of things to do at home. He really couldn't do that.

"Thank you, Manman. There are minibuses from the train station that go directly to the county, which is very convenient."

Fang Tao scratched his head and just began to explain.

To be honest, he's only ever been afraid of his uncle; he's not afraid of anyone else.

"Hurry up and come inside. You've come such a long way. Rest for a while, and we'll call you when the food is ready."

Pan Lianhua smiled and ushered Tao Tao's family into the house, then prepared to tidy up the guest room so that they could rest for a while.

Tian Guihua reached out to stop them. Her house was very close by, and Tao Tao and the others would definitely stay at her house when they came back. There was no need to make such a fuss just for a short rest.

So she took Tao Tao and his family back to her own house first, and after settling them in, she returned to Fang Wei's place.

"Third brother, Tao Tao came back for the New Year without saying goodbye. Could something have happened?"

The family was beaming with joy, but Fang Ping felt uneasy, so he took the opportunity to whisper something to his third brother. (End of Chapter)