Era: I was a farmer at the foot of Yaoling Mountain

“Secretary, we only wanted to extend the industrial chain before, but we never expected to create several major brands such as Yaoling Rice, Yaoling Cooking Oil, and Yaoling Chili Sauce.”

From last year to this year, the fastest growing brand is still [Yaoling] cooking oil. We are currently eroding the market share of the giants, and we will likely face attacks soon.

After finishing discussing school matters, Hu Linwei shifted the topic to cooking oil.

According to the information he received, given the rapid development of [Yaoling Brand Edible Oil], many peers have begun to pay attention to this rising star.

"There's nothing to worry about. When we grow to a certain size, we'll naturally become a thorn in the side of others. I'll say it again: do what we're supposed to do, and let the market decide the rest."

Fang Wei smiled, without any sign of worry on her face.

His confidence stems from the oil mill's advanced technology and strict quality control, as well as from its irreplaceable high-quality raw materials.

With the completion of the Suiyang and Tiannan factories, the company will increase the planting area of ​​oil crops according to market changes. No matter how the market changes, it will not be able to shake the market position of Yaoling brand edible oil.

"Yes, worrying is useless. The only thing we can do is strengthen our own capabilities. Secretary, this is what I'm thinking. It's time for us to increase our advertising budget. After all, even good wine needs advertising."

Next, Hu Linwei presented the advertising and promotion plan that he and Zhang Chu and others had discussed.

This advertising campaign is very large-scale and will require a huge amount of money. At present, the group company has not yet reached a consensus.

Fang Wei looked at the plan and thought it was okay, but some details needed to be modified.

"How about this, I'm planning to go to Guangzhou in a few days, so let's have a meeting then and finalize this plan as soon as possible. However, this plan isn't perfect yet, so please take it back and revise it."

After Fang Wei finished speaking, he handed the plan back to Hu Linwei and pointed out several places that needed to be modified.

Hu Linwei nodded in agreement, feeling quite excited, since the other party hadn't directly rejected the proposal, which meant there was a high chance it would be approved.

After leaving the office, he returned to the group's headquarters.

Currently, the Suiyang Oil Pressing Plant is nearing completion, while the Tiannan Oil Pressing Plant is under construction. Once these two plants are operational, the production of Yaoling brand edible oil will increase significantly.

Therefore, the advertising and promotion plan must be implemented as soon as possible to ensure good coordination with the expansion of production capacity.

night.

Fang Wei told Pan Lianhua that he planned to go to Guangzhou in a few days.

"Third Brother, my sister and I also want to go see Chenchen. There's something else I want to discuss with you. My role as an advisor is basically useless now, so maybe I should resign."

Pan Lianhua is currently doing fine. As for the consultant, the bamboo ware factory hasn't called her for quite some time, so her role as a consultant has become meaningless.

Her family didn't need her salary, so she had the idea of ​​resigning.

"You can decide for yourself whether you resign or not. You're a veteran of the furniture company and the bamboo ware factory. Even if you do nothing, no one will gossip."

Fang Wei didn't care about this matter; it didn't matter whether Pan Lianhua resigned or not.

Ultimately, it depends on what she thinks; there's no need to care about what others think.

"Okay, I'll submit my resignation to the factory tomorrow."

Pan Lianhua was too tired to continue being listed as an author and decided to resign.

The next day, she submitted her resignation to avoid constantly worrying about factory affairs. Only after completely severing ties with the factory could she truly let go of its responsibilities.

Fang Wei admired his wife's decisiveness. Of course, given the family's financial situation, there was no need to worry about money.

This is the fundamental reason why one can manipulate lotus flowers at will.

Day three.

Fang Wei and Pan Lianhua took their older sister to Guangzhou, along with Yang Feng and Du Wanyi.

After arriving in Guangzhou, he became very busy, holding meetings every day or three days to review major issues concerning the company's development.

The first thing we did was to establish a sales company to sell all kinds of products from the food company, including [Yaoling Rice] and [Yaoling Brand Cooking Oil].

The sales company and the food company are not subordinate to each other; both are first-level units under the group company.

The sales scope includes agricultural products, various crop seeds, deep-processed agricultural and sideline products, edible oils, etc., and all sales departments of Yaoling Agriculture and Food Company will be transferred to the sales company.

In other words, Yaoling Agriculture and Food Company is only responsible for production and research and development, and no longer manages sales.

This actually strengthens the sales links for agricultural and sideline products and their processed products, and re-establishes an effective sales network.

The second thing was to approve the publicity plan proposed by Hu Linwei. However, many modifications had been made compared to the original plan. For example, the executor of the plan was changed to the sales company, and the scope of publicity was further expanded.

While still primarily promoting edible oil products, the company also promotes a range of other products including chili sauce, Yaoling rice, flour, and local snacks. Thirdly, the group applied for a 10 billion yuan loan from the provincial Agricultural Bank to be used for the construction of a new factory and to supplement working capital.

Yaoling Group's funds are not particularly tight, but continuous investments have created potential risks to its cash flow, so it is necessary to take out a loan to alleviate the pressure.

These resolutions were quickly implemented after the meeting concluded.

"Haozi, how about coming back to be the general manager of the sales company?"

The sales company is under construction, and Zhang Chu's former deputy has been appointed as the company's deputy general manager to be in charge of the initial setup work.

After careful consideration, Fang Wei decided to recall Yu Hao as the general manager of the sales company.

So he called the other party to inquire about their wishes.

This kind of thing can't be forced. After all, Yu Hao has worked at the electrical appliance group for so many years and has already secured his position as sales director.

"Senior brother, it's really not easy for you to remember me. No doubt about it, I have to go back since you've summoned me."

Yu Hao agreed without hesitation. Over the years, he and Liang Xueqin often talked about their time as educated youth and had a deep affection for that small village in southern Hunan.

Yu Hao's household registration is still in the village, and he also owns a new house. He occasionally goes back to visit.

In fact, he also wanted to find an opportunity to leave the electronics group, mainly because Zhang Wenyuan was too domineering, and many of his ideas could not be implemented. Also, his protégé had grown up, and his departure would ensure that there were successors.

"Alright, I'll call Mr. Zhang later and let him know. Also, is your deputy, Fang Zhiguo, capable of taking over your responsibilities?"

Fang Wei wouldn't transfer too many people from the Electrical Appliances Group, since the Electrical Appliances Group is a public company, not a wholly-owned subsidiary of Yaoling Group. However, Yaoling Group is, after all, the largest shareholder of the Electrical Appliances Group, and some key positions still need to be filled by his own people.

He then thought of Yu Hao's deputy, Fang Zhiguo, who was also a boy from the village. However, Fang had gone to university, otherwise they wouldn't have started training him from the beginning.

"Zhiguo is very capable. I've handed over most of the work to him now, so I'm happy to have some free time."

Yu Hao praised Fang Zhiguo a few times, and he was telling the truth. In some aspects, Fang Zhiguo, who had even attended university, was even stronger.

Fang Wei was relieved to hear this.

After hanging up, he called Zhang Wenyuan again, told him about wanting to transfer Yu Hao back to Yaoling Group, and also recommended Fang Zhiguo to take over.

"Okay, Party Secretary, this is not difficult."

Zhang Wenyuan couldn't help but breathe a sigh of relief. His relationship with Yu Hao was a bit delicate. While Yu Hao felt that she was too assertive, he was also a bit hesitant and timid in front of Yu Hao.

He knew very well that Fang Zhiguo was also a member of the Party branch, but he wasn't as rigid as Yu Hao when it came to handling certain issues.

The electrical appliance group accepted Yu Hao's resignation and unanimously agreed to appoint Fang Zhiguo as the new sales director. This proposal was passed by the board of directors without any suspense.

After completing his resignation procedures, Yu Hao received a substantial severance package.

After all, he was a veteran of the company, and Zhang Wenyuan had no personal grudges against him, so he was naturally very generous in these matters.

Yu Hao soon arrived in Guangzhou and met Fang Wei at the group's headquarters.

The sales company is located in Yaoling Building. In the future, it will reorganize its sales network across the country and prepare to apply for import and export rights from relevant departments.

"Mr. Yu, the company's various agricultural and sideline products, as well as deep-processed products, have already reached a considerable scale. However, previously, sales were handled independently, without forming a cohesive force."

We've now integrated the sales departments of all the units and brought in some fresh talent, all in an effort to boost sales. Your responsibilities are going to be heavy; are you confident you can do a good job?"

After Yu Hao completed his resignation procedures, Yaoling Group officially issued a document appointing him as the general manager of the sales company.

His identity underwent a significant change, from department head to CEO of a company, which was a test for him.

"No problem! Please rest assured, Chairman, General Manager Cai, and General Manager Hu, I will definitely let the facts speak for themselves."

Nowadays, both food companies and oil mills have reached a certain scale, not to mention Yaoling Agriculture, which is a leading enterprise in domestic breeding and one of the top-ranked agricultural companies in China.

Yu Hao felt a great sense of responsibility, but at the same time, a certain switch in his heart was turned on, and he couldn't wait to make a name for himself.

If it weren't for this opportunity, he probably would have had a hard time taking control of a large company in his entire life.

"It's good to have confidence, but we also need to pay attention to our working methods. Now let Cai Tong and General Manager Hu talk to you. I have to go now."

Fang Wei, Cai Tong, and Hu Linwei all came forward when talking to Yu Hao, which was considered to give him ample face.

After Fang Wei finished speaking, he got up and left the conference room. (End of this chapter)