Era: I was a farmer at the foot of Yaoling Mountain

On the day Xiangyang Supermarket opened, the entire county was practically deserted.

On the opening day, there were a variety of activities, and a group of elderly people rushed to the front, looking more agile than the young people.

At the same time, the supply station in Yaoling Township also put up the sign for "Xiangyang Supermarket," marking Yaoling Group's official entry into the department store retail industry and supporting two large supermarkets in the county.

"Lotus, elder sister, slow down, don't fight with them."

Since Pan Lianhua and her sister were willing to join in the fun, Fang Wei accompanied them to the supermarket.

However, there were too many people today, especially with all the promotional activities causing overcrowding, and Fang Wei was afraid that she wouldn't be able to take care of the two of them.

Pan Lianhua and her sister weren't looking for bargains; they just wanted to experience everything. After walking around for a while, they were all sweaty and ended up not buying anything.

"Third Brother, let's go eat."

Despite arriving empty-handed, Pan Lianhua was delighted and then took Fang Wei and her sister to the Linhe Hotel.

The three of them ordered four dishes and a soup, and only returned home after they had eaten and drunk their fill.

Fang Wei felt that there was no difference between the supermarkets in the county and those in the township; both had a wide variety of goods that were of good quality and inexpensive. This was related to the supermarket's positioning; it had evolved from a supply station and thus maintained a relatively low profit margin.

In counties and rural areas, people are more sensitive to prices, and pursuing high cost-effectiveness is the norm.

The two supermarkets have solved the employment problem for many people, and the personnel resettlement promise made when merging the county transportation company has been exceeded.

A few days passed quickly.

Fang Wei picked up Wang Songlin and arrived at the Yao village early in the morning.

"Third Brother, this batch of wheat seeds has been successfully cultivated and looks pretty good. I've already sent samples to the research institute, and the test results will take a few more days."

Wang Songlin is now also wondering whether the wheat seeds he is not allowed to cultivate will actually work.

The previous failures had cast a shadow over him, so as soon as the seeds matured, he immediately sent some samples for testing.

"No need to wait for the test results. Send some seeds to the Central Plains base later so they can plant and verify them."

Fang Wei did not intend to conduct the trial planting in the south, but wanted the Central Plains base to do so.

He had already cancelled the land designation there, so the verification work conducted there would have universal applicability.

"Okay, I'll make the arrangements right away."

The Yao village had been in contact with the Central Plains base, so Wang Songlin directly had some wheat seeds sent over.

In addition, he contacted a major client in the village, who agreed to help with the verification.

Fang Wei carefully examined the seeds and, based on his experience, judged that there shouldn't be any major problems, but he didn't say anything.

night.

During the meal, Pan Lianhua discussed with Fang Wei: "Our in-laws will be leaving after New Year's Day. I'd like to ask my sister to take care of Xuemei temporarily. What do you think?"

The older sister chimed in, "Binbin is very busy at work. If I go and help them, he can have an easier time."

"I'm definitely fine, it's just that my sister is working too hard."

Fang Wei usually doesn't concern himself with these household matters; his wife makes the decisions.

However, his sister was getting older, and he didn't want her to work so hard. His sister not only raised their two children but also accompanied Xiaojie to her studies in the provincial capital; she truly deserves credit for her hard work.

He will not let his older sister take care of Binbin's children in the future.

"What's so hard about it? It's mainly because Xue Mei has difficulty moving around, so I'm just lending a hand."

The older sister didn't take it to heart; she was used to doing housework her whole life and didn't think there was anything wrong with it.

"Yes, Third Brother, let Sister go first. I'll go over when the factory isn't busy anymore."

Pan Lianhua is now preoccupied with her upcoming grandchildren and is even considering retiring early.

Fang Wei smiled and nodded, offering no further opinion; they could handle this as they saw fit.

the next day.

Fang Wei visited several production units to inspect the rapeseed production situation.

This year, Yaoling Agriculture planted only the new generation variety of rapeseed, 【Nanyou 002】. This variety has high yield, good quality, and high oil extraction rate, which can greatly improve planting efficiency.

Currently, the [Nanyou 002] variety has not been officially sold to the public; it is mostly grown by farmers themselves.

Only some existing customers received some seeds to try out; it is estimated that mass production will not be available until next year.

"Secretary, our technicians have all received training in advance, so there are no problems with planting the new generation of rapeseed. Currently, the growth of [Nanyou 002] is very good, and it has already shown strong resistance."

Zhao Jinsheng accompanied Fang Wei on a tour of several production brigades and introduced the rapeseed planting situation.

Fang Wei nodded in satisfaction. This was the first time [Nanyou 002] had been planted on a large scale, and it seemed to be working well. "Old Zhao, you go ahead and get busy, I'm leaving."

He then bid farewell to Zhao Jinsheng and went to the oil pressing plant in the industrial park.

Currently, the main product of the oil mill is rapeseed oil, with other products including camellia oil and peanut oil. The mill is building a new production line to produce corn oil; the raw materials are mostly supplied by the company itself, with only a small portion purchased externally.

Next year, the company plans to build corn and peanut planting bases to completely solve the raw material problem.

The biggest problem with purchasing raw materials from outside sources is that the quality cannot be guaranteed. Take rapeseed oil for example; the rapeseed purchased from outside sources is of inferior quality and does not meet the requirements for quality and taste.

After all, the oil crops grown by the company itself come from the planting area, which has the added benefit of certain attributes. Whether it is yield, quality, oil yield or taste, they are better than the raw materials purchased from outside.

“Secretary Fang, our edible oil production and sales volume are gradually increasing, and the development has been particularly rapid in the past two years. Currently, our products are sold in most provinces across the country, and our market share is also constantly increasing.”

The factory manager spoke with great pride about his company's products.

Edible oil originally accounted for a small part of the food company's total business, but it has grown rapidly in the past two years. Its revenue and profit ranking has jumped to third in the company, and it is estimated that it will soon surpass the chili sauce factory to rank second.

The top-ranked brand is rice mills, with Yaoling Rice being a best-selling brand in China. It will be difficult for them to catch up in the edible oil market in the short term.

"The key is quality. You must ensure the continuity and stability of product quality and establish a good reputation."

Fang Wei praised the other party a few times, and then expressed his earnest hopes.

Over the years, the oil mill has made steady progress, taking each step with a firm and solid foundation.

The factory uses the finest raw materials, boasts advanced production processes, and offers reasonable pricing. These factors combined have gradually earned the trust of consumers, leading to its rapid growth.

The company doesn't invest much in advertising for cooking oil; it has secured a certain market share entirely through quality.

in the afternoon.

Fang Wei returned to his office and had just finished dealing with a few official matters when he received a call from the county.

"Secretary Fang, provincial leaders will be visiting the Yaoling Cooperative tomorrow. Please prepare to give them instructions."

"Ok, I see."

Fang Wei didn't press for details about which leader was coming. To him, it didn't really matter; there were always a few reception tasks like this throughout the year.

In most cases, Zhao Jinsheng and others would come forward, and in some cases, Lin Bingkun and others would come forward. It was rare for him to come forward personally.

It's not that he's arrogant; agricultural matters all fall under Yaoling Agriculture, and as the chairman of the group company, he generally doesn't overstep his bounds.

The next day.

Lin Bingkun and several company executives rushed to the community. They set off overnight the night before, rested for a few hours at the Yaoling Hotel after arriving in the county, and then came here.

it is really hard.

Therefore, the preparations in the morning were organized and implemented by Lin Bingkun and others, and Fang Wei did not get involved.

Around 10 o'clock, the group arrived at the company. Fang Wei led everyone out to greet them, and then immediately spotted Huang Zhigang.

Huang Zhigang had just been transferred from a key leadership position in Hengzhou to the provincial level. Fang Wei didn't usually pay much attention to these matters, so he was quite surprised to see him.

"Welcome, leaders, to the Yaoling Cooperative for your inspection!"

Fang Wei and Lin Bingkun stepped forward to greet everyone. At this moment, he did not have a chance to speak with Huang Zhigang alone. They simply shook hands and exchanged a glance.

The leader leading the team today was not Huang Zhigang; he was the second person in the group, so he didn't say much.

Everyone entered the meeting room and took their seats. Lin Bingkun and Zhao Jinsheng reported on this year's production situation. The cooperative's situation was rather unique; although the land belonged to the cooperative, the management rights belonged to Yaoling Agriculture, making them the most suitable representatives.

Fang Wei rarely spoke; he merely served as a companion.

Next, the group went to the fields and showed great interest in the new generation of rapeseed [Nanyou 002].

Fang Wei then introduced the characteristics of the new rapeseed variety to everyone, and after hearing the data on yield and oil extraction rate, everyone was shocked.

They knew nothing about [Nanyou 002], and the leaders immediately questioned the accompanying personnel from the Department of Agriculture, asking them why they hadn't reported it.

"The leader is just wishful thinking. [Nanyou 002] has only been finalized for a short time, and this is the first time it has been planted on a large scale. The application for new varieties is progressing in an orderly manner, and it will probably be promoted next year."

Fang Wei helped the comrades from the Department of Agriculture out of the predicament, and only then did the leaders understand the situation. They all expressed their willingness to contribute to the promotion work.

Next, the group went to the oil pressing factory.

This is a good example of agricultural industrialization. From breeding to planting and then to deep processing of agricultural products, a complete industrial chain has been formed, which not only greatly increases efficiency, but also enhances the ability to resist risks.

The leaders highly praised the path taken by Yaoling Agriculture and planned to establish it as a model and have the publicity department promote it.

However, this development model requires a certain level of financial strength, and not everyone can pull it off.

After touring the oil mill, everyone had lunch in the factory's canteen. (End of Chapter)