Era: I was a farmer at the foot of Yaoling Mountain

The timing wasn't right; they couldn't pick swan mushrooms in the mountains. Those wouldn't be available for a while. However, there were other wild mushrooms, so the father and son went to pick some fir mushrooms before returning home.

"Binbin, do you not exercise at all these days? Look at you, you can't even keep up after going up the mountain."

As soon as he entered the door, Binbin slumped into a chair.

The older sister poured a cup of tea for each of them, and Fang Wei asked as he drank.

"My studies have been quite demanding, so I haven't been able to exercise much this semester. Dad, you don't need to scold me; I'll be more mindful of that starting next semester."

Binbin smiled and realized he was a bit useless.

His physical strength is nowhere near that of his father, which is quite embarrassing to admit.

"It's good that you know! You should keep practicing that health-preserving exercise; it will benefit you."

Fang Wei stopped there. He rarely lectured, but he couldn't help himself today, so he said a few more words.

No matter what you do, you must first have a healthy body. What's the use of being good at studying if you're physically weak?

At this age, he and Pan Lianhua practice health-preserving exercises almost every day, and neither of them has any health problems.

night.

Fang Ping and Tian Guihua came over for dinner, making the house even more lively.

Fang Wei had a few drinks with his older brother, and Fang Ping and his wife stayed until nine o'clock before leaving.

Afterwards, Pan Lianhua took Fang Wei for a walk.

"Third brother, look at eldest brother and the others, they are getting older and have no children. I feel uneasy when I think about how we will live like that in the future."

Pan Lianhua is a bit sentimental; seeing Fang Ping and his wife today is like seeing her own tomorrow.

“Our daughters are off pursuing their futures, while we stay at home. They can come back to visit during holidays when they have time. If they don’t have time, can’t we still visit them? Don’t think too much about it. Our children and grandchildren have their own blessings.”

Fang Wei is very open-minded. She thinks that after her children get married, she and her wife might not be very happy living with them.

Why didn't he buy two houses in Guangzhou? It would be best if everyone lived in their own place to avoid conflicts.

"I was just saying, why are you bringing that up?"

Pan Lianhua rolled her eyes at the man, but actually felt a little better.

the next day.

Fang Wei and Pan Lianhua took Binbin and Xiaojie to the Sanqing Temple.

Sun Daoren was overjoyed to see that Binbin had brought him some rare herbs. He asked his apprentice to prepare lunch, and then everyone sat down to eat and chat until the sun set in the afternoon before leaving.

Fang Wei told Binbin that he could come to see Master Sun whenever he wanted, and that he could use his car freely.

Binbin often accompanies his mentor on business trips in Guangzhou, and he is always the driver, so his driving skills are quite good.

"Great! Bro, can you drive me to the county town tomorrow? I want to see some classmates."

Before Binbin could say anything, Xiaojie was overjoyed.

She had originally planned to take the bus to the county tomorrow, but since her father's car was available for Binbin to use, she didn't dare let her parents take her, but she could ask her brother to.

Binbin is quite fond of his younger sister.

"Whatever, you can go have fun, but you need to be back by noon, I need to use the car in the afternoon."

Fang Wei had no choice but to nod to Binbin, which was considered an agreement.

the next day.

Fang Weiyi stayed in the office all morning without going out, while Binbin drove Xiaojie to the county town early in the morning.

Just then, the phone on his desk rang. He answered it and immediately heard Wang Songlin's hearty laughter.

"Secretary, Little Melon has passed the verification. Come and take a look. It should be ready for finalization."

"In the afternoon, I have something to do right now."

Fang Wei was simply too lazy to move; otherwise, she wouldn't have been unable to find a single car.

He wasn't very interested in honeydew melons, as they weren't a mainstream crop and had a limited market.

noon.

Binbin and Xiaojie didn't go home for dinner, but they called ahead to say they would come back after having dinner with their classmates.

Fang Wei ignored them, ate her meal, and went back to her room to sleep for a while.

After he got up, the brother and sister came in, and Binbin quickly gave him the car keys.

Afterwards, he drove to the Yao village.

"Yes, this variety is ready for finalization. Both its yield and taste are good. Next, we can start mass production of seeds."

There is still enough land available to produce honeydew melon seeds. The demand for these seeds is not high, and a batch can be used for at least three seasons.

Anyway, I don't plan to export them for the time being, and I don't need much for my own use.

"Third Brother, let's leave it to the village to cultivate. We just harvested peanuts, and the dry land is all empty. We can make the most of the time to produce a batch of melon seeds."

Wang Songlin volunteered to take on the task of cultivating the small melon seeds. Fang Wei named this small honeydew melon "Honey Fragrance 002," and they planned to apply for certification later when they had time. Fang Wei nodded; it was a small matter, and he had no reason to refuse.

the next day.

The research institute learned about the finalization of [Honey Fragrance 002], and the colleagues at the Crop Research Institute were particularly proactive, taking over the subsequent application, paper writing, and award application.

Sun Shili is currently focused on cultivating the new generation of wheat and has no time to deal with these trivial matters; it was all done voluntarily by the group of them.

Fang Wei knew they wanted to produce academic results as soon as possible, so he didn't stop them and directly put them in charge of all the follow-up matters.

He didn't take this matter very seriously; it was probably just a sudden inspiration that led him to think of breeding a new generation of honeydew melons. If he hadn't taken action then, it's unlikely he would have done anything later.

However, even he did not expect that [Honey Fragrance 002] would be so popular with consumers as soon as it was launched on the market.

Subsequently, many organizations came to us to purchase honeydew melon seeds, and sales grew so much that no one could ignore it.

Of course, that's a story for another time, so let's leave it at that.

This morning.

Fang Wei sat in his office reviewing reports. After seeing the sales figures for Yaoling rice, he couldn't help but frown.

He grabbed the phone and dialed Cai Tong's number.

"Mr. Cai, let me ask you, why has the sales of our Yaoling rice dropped so much recently?"

Fang Wei just saw that there were problems with the sales of Yaoling rice, with a sharp decline in sales volume.

He didn't ask Zhang Chu, but went straight to Cai Tong.

“Secretary Fang, after the new rice from various places has been coming in, some branded rice companies have started to promote their products. Their promotional activities are very aggressive. We don’t advertise or hold any events, so naturally our sales are not as good as theirs.”

Cai Tong has received Zhang Chu's explanation and sent someone to investigate. Zhang Chu's account is true.

This is the downside of relying on word-of-mouth: the effect is slow, and once competitors adopt various marketing tactics, you will definitely suffer losses.

“Okay, I got it. I’ll call Zhang Chu right now and tell him to turn things around as soon as possible. If others can organize events, we can too. Why hasn’t Zhang Chu made a single move?”

Fang Wei hung up the receiver after speaking.

Cai Tong knew the Party Secretary was angry, and he figured Zhang Chu would definitely get scolded.

Don't be fooled by Fang Wei's usual amiable demeanor and his smiling greetings to everyone; he can actually be quite frightening when he gets angry.

But in reality, Fang Wei's anger subsided as soon as she hung up the phone.

Zhang Chu is doing well in agricultural product processing; his company has a dedicated sales team, so normal sales aren't a problem. However, their marketing methods are quite limited; after all, marketing these days is pretty much the same, without much variety.

Fang Wei decided to personally make a trip to the provincial capital and lead Zhang Chu and the others in a marketing campaign.

night.

During the meal, Fang Wei said that she had to go to the provincial capital and would probably be gone for ten days to half a month.

"Third Brother, does it take that long? Why don't we go together? The two kids can also have some fun in the provincial capital."

Pan Lianhua was a little unhappy because the two children had just returned from their holiday and Fang Wei was going away for half a month.

However, she thought again that she could also find an excuse to go on a business trip to the provincial capital, and bring her two children and her older sister with her, so that the family could be together again.

"Okay! Then let's leave first thing tomorrow morning."

Fang Wei also thought this arrangement was good, and immediately nodded in agreement.

The next day.

Fang Wei and Pan Lianhua each drove a car, taking Binbin, Xiaojie, and their older sister straight to the provincial capital.

Upon arriving in the provincial capital, Fang Wei, without taking a break, went straight to Zhang Chu and discussed a marketing campaign with him.

In reality, Fang Wei was just telling Zhang Chu what to say. If Zhang Chu had a better solution, he wouldn't have had to make Fang Wei come all the way there himself.

The marketing campaign was nothing new; it was still a rice-buying lottery. However, instead of cash, the prizes were gifts, including Yaoling chili sauce products, household locks, electric fans, and more, with the grand prize being a household air conditioner.

These products are all from Yaoling Agriculture and its subsidiaries, and their so-called value is determined according to the market retail price.

Anyway, the odds of winning are pretty high. Basically, if you buy two bags of rice, you're guaranteed to win at least a small bottle of chopped chili peppers.

The next morning, Fang Wei went to the company and worked with Zhang Chu to arrange the specific details of the event.

Then everyone sprang into action. Some contacted advertising agencies, some talked to distributors, and some made banners and stickers for the event.

weekend.

All the dealers displayed banners promoting interaction with the manufacturer, and advertisements were promptly published in major media outlets.

The lottery process was cleverly designed; on the surface, the winning rate seemed high, but it didn't put much pressure on the manufacturers.

The event immediately attracted many consumers after it started. These people are loyal customers of [Yaoling Rice], and since they were going to buy it anyway, they figured they'd be lucky to win even a bottle of chili sauce during the promotion.

The onlookers were quickly stirred up. Yaoling rice has a series of products, and the price is only slightly more expensive than ordinary rice, but it is still within everyone's affordability.

With so many prizes today, I'm sure I'll win something, right?
Many people bought rice and entered the lottery on a whim, and quite a few actually won. Even a bottle of chili sauce wasn't cheap, so many felt they got a good deal. (End of Chapter)