Era: I was a farmer at the foot of Yaoling Mountain

"They should know that as long as we cut off the supply of chili seeds, it won't matter how many growers they poach. So the question is, why are they still doing this?"

Pan Lianhua looked puzzled and asked Fang Wei a question.

"The other side is trying to launch a sneak attack, taking us by surprise and disrupting our production plans. Then they can take advantage of this gap to quickly erode the market share of [Yaoling Chili Sauce]."

However, because our raw material reserves exceeded their expectations, and we responded effectively, they failed. As for some farmers who were greedy for small gains, they will reap the bitter consequences later.

Fang Wei shook his head. There are plenty of irrational people in this world. Aren't there enough examples of people who suffer big losses because they are greedy for small gains?
What follows is a real, open battle between the two sides. There is only one chance to launch a sneak attack, and he will never give the other side a second chance.

The other party's chili sauce factory was only recently established, and it remains to be seen whether it poses a threat to Yaoling chili sauce at present.

Just then, the older sister called them to eat, so the two stopped chatting and sat down at the table together.

After dinner, the two went for a walk, and Fang Wei went to bed early after returning home.

The next day.

Fang Weiyi arrived at the office early and made phone calls to Zhang Chu and others.

His goal was to make everyone in the company clearly understand who their competitor was; he didn't reveal anything deeper. Because saying it would be pointless and would only cause unnecessary trouble.

Huang Keli is backing the competitor, but Fang Wei is no pushover either; she can simply counter any move.

A few days passed quickly.

The Finance Department of Yaoling Agriculture has begun its year-end settlement work.

The members were all eagerly awaiting their dividends. Cai Tong and others put their heads together and posted a notice in advance, announcing the dividend plan for this year.

The expected dividend of 3000 yuan per person has satisfied everyone, as everyone is aware of the disaster that struck the entire county this year. To be honest, the announced dividend plan somewhat exceeded everyone's expectations.

Fang Wei asked the captains of each brigade, and since there was widespread praise, there was nothing to worry about.

Although agricultural production is dependent on the weather, it is relatively stable. The competition between Yaoling Agriculture and seed companies such as Xinkaiqi has reached a dynamic equilibrium, and neither side can gain the upper hand in the short term.

In the past six months, New Cage has stopped launching any new products. Even when improved models are released, they do so quietly, no longer wasting money on fancy promotional activities.

However, international giants are entering the mainland market at an accelerated pace, quietly squeezing the survival space of domestic crop seeds.

Seeds are easily overlooked, and even if Fang Wei keeps a close eye on them, Yaoling Agriculture cannot possibly cover all aspects of crop breeding.

Therefore, taking advantage of this free time, he began to learn about the situation extensively and started writing a proposal calling for the protection of traditional domestic crop varieties.

Although he couldn't travel all over the country, his connections with representatives in various places allowed him to grasp the details as much as possible.

Currently, these foreign giants are employing a squeeze strategy, selling various crop seeds in the domestic market at lower prices, thereby gradually pushing a large number of traditional crop seeds out of the market.

If these giants were to control the domestic seed supply, it would be an absolute nightmare.

In this process, Fang Wei is also looking for like-minded representatives to jointly propose motions. His voice alone is too weak; he hopes to gain more support to attract the attention of those above.

night.

Seeing that Fang Wei had returned from his walk and immediately started working at his desk, Pan Lianhua took the opportunity to offer him tea and offered a word of advice:
"Third Brother, don't work too late every day. Your health is important."

"It's alright, I'll be finishing up my work soon. Lianhua, I'm planning to go out for research, and my daughter's vacation is coming up soon, why don't you come with me to Rongcheng?"

The proposal has been revised several times and is now basically finalized.

Fang Wei wanted to conduct on-site research in other places, and after thinking it over, he chose the Land of Abundance.

Since he wasn't busy with lotus ponds during this time, he asked his wife if she wanted to go with him.

"Okay, when are you leaving? I'll make some preparations in advance."

"Let's leave the day after tomorrow. We'll go to the provincial capital to catch a plane, which will save us some time."

After confirming the travel dates, Fang Wei called her company to book the tickets.

Two days later.

Fang Wei and Pan Lianhua drove to the provincial capital, and then flew directly from the provincial capital to Chengdu.

Since Xiaojie was about to take her final exams, the couple didn't bother their daughter too much. The three of them had a meal together, and then they went to the counties and cities around Chengdu.

Fang Wei made contact with the local authorities through official channels, and they were very cooperative, providing great convenience for his research work.

After going around once, he basically had a good idea of ​​what to expect.

There's not much to say about rice seeds; the market is flooded with domestic varieties, and he even saw the "Nanguang No. 5" rice seed. But other crop seeds are a mixed bag, including some high-yielding varieties imported from abroad.

"Third Brother, look, isn't this the corn seed from the new Cage?"

Fang Wei led Pan Lianhua to conduct research on two main aspects: the planting situation and the sales channels.

They walked into the seed company's store, and Pan Lianhua immediately spotted NewCage's products. Foreign giants had already made a major foray into the domestic market through joint ventures and other means, and after initial testing, they all adopted a strategy of low prices to capture market share.

In addition, there are strategies to support agents and cultivate growers, etc. The whole system is very complete and does not use short-term gains or losses as the standard for measuring performance.

Fang Wei wasn't surprised to see New Cage's corn seeds here; to be honest, New Cage's marketing capabilities are quite strong.

Don't assume that low-price sales strategies don't work. There are always some people willing to compare prices, so even if Xin Kaiqi's corn seeds can't beat Yuxiang No. 1, they can still firmly occupy a portion of the market.

Fang Wei glanced at the corn seeds, then looked at the other varieties.

Currently, the market is still dominated by domestically produced traditional crop seeds, but so-called new varieties of seeds are constantly eroding the traditional market.

Through his research, he discovered that many growers prioritize yield when selecting seeds, while price considerations vary from person to person.

The second most important factor is not texture or taste, but shelf life.

Good storage properties mean they can be transported over long distances, which greatly reduces the risk for growers.

The two carefully examined the shop, then clapped their hands and left. Once outside, Fang Wei jotted down the patterns he had observed in his notebook, intending to work on improving the "storageability" of crops when he got back.

Of course, the taste and flavor of the crops are always what he pursues. He doesn't want the crops to taste bland in the future, like vegetables that don't taste like vegetables at all.

Over the course of ten days, Fang Wei visited many places and obtained more detailed data.

"That's enough, Lotus, let's go back to Chengdu."

The two then returned to Chengdu, just as Xiaojie was starting her winter vacation.

The family of three spent two days there before flying to the provincial capital. Binbin got off the bus in the provincial capital as previously agreed, and the family, not in a hurry to go back, started shopping for New Year's goods in the provincial capital.

"Third brother, when are you planning to go back? Your sister-in-law and I want to go back to the countryside for the Spring Festival this year. If the timing is right, we can hitch a ride with you."

In the evening, Fang Ping and Tian Guihua came to my house for dinner.

During the meal, Fang Ping mentioned his plans: he intended to return to his village for the Chinese New Year.

Since moving to the provincial capital, Fang Ping and his wife have only been back a handful of times over the years. Partly it's for work, and partly because their son's family lives in the provincial capital, and the elderly couple would feel lonely going back alone.

Tao Tao is now a key employee at his workplace, always busy and rarely seen. Xiao Ya and their child spend most of their time at her parents' home, so this year he and Tian Guihua want to go back to the countryside.

"We have no time limit. We'll wait for you whenever you're free to leave."

Fang Wei wasn't in a hurry to return to the village; he just needed to get back before the New Year.

"Then let's go the day after tomorrow. Let's go together the day after tomorrow."

Fang Ping plans to take a vacation. Anyway, there's nothing much to do before the New Year. The bamboo ware factory has been shut down recently, and everyone is preparing for the New Year.

Therefore, he felt no burden when he left his post early.

Two days later.

The two cars drove straight from the provincial capital to Yaoling Township and arrived home just in time for noon.

Sister and Master Sun were waiting at home. As soon as Fang Wei and the others entered the house, Sister started cooking.

Fang Ping and his wife also ate here. They didn't have to clean when they came back, as someone always cleaned the house. But cooking was a bit of a hassle.

"Brother, I have everything here. Take some over and use it first. You're only back for a few days, there's no need to buy a lot of things."

Fang Wei invited his older brother and sister-in-law to come over for dinner every day, but Tian Guihua refused. She felt that it wasn't right to not cook at home; a home should have the warmth and liveliness of cooking.

He didn't insist, and then took a large amount of rice, flour, tea oil, and various seasonings for his older brother.

We have plenty of these things at home; there's no need for my older brother to buy them again.

Fang Ping won't be staying in the village for long, so this arrangement is quite appropriate.

A few days passed quickly.

In the blink of an eye, it is New Year’s Eve.

This year's Lunar New Year's Eve was very lively, as Fang Ping and Tian Guihua returned home for the holiday, and the two Fang brothers were able to gather together for their New Year's Eve dinner.

This year's New Year's Eve dinner was more lavish than in previous years. Wu Tianming had someone bring in a lot of seafood, which became the most popular dish on the table.

Fang Wei opened a bottle of Moutai that he had treasured for ten years and poured a glass for everyone, including Xiao Jie.

In fact, both children inherited his high alcohol tolerance. You wouldn't notice it normally, but they let loose this Chinese New Year, drinking one glass after another without any reaction.

Left with no other choice, Fang Wei brought out two more bottles of fine wine. (End of Chapter)