Era: I was a farmer at the foot of Yaoling Mountain
Chapter 396 Exporting Rice Seeds and Controlling Sales Channels
As they were talking, the elder sister came in from outside. Sun Daoren hadn't been feeling well these past two days and hadn't had any appetite, so she cooked some porridge and two light side dishes and brought them to him.
"Sister, come and have some more."
My sister ate a few bites in a hurry, clearly she wasn't full.
Pan Lianhua got up and served her older sister another half bowl of rice, and then the three of them ate and chatted. These days, there are far fewer people at home; Binbin and Xiaojie are facing their college entrance exams and middle school entrance exams respectively, and they only come back about once a month.
Fang Wei and Pan Lianhua usually visit them in the county and take them out for a nice meal.
After the meal, Fang Wei and Pan Lianhua went to visit Master Sun.
"I'm fine. I caught a chill while sleeping the night before last. I'll be fine after a couple of days of rest, so don't worry."
Sun Daoren was in relatively good condition at the moment. Fang Wei and his wife chatted with him for a while before getting up and returning home.
The next day.
As soon as Fang Wei arrived at the office, the head of the breeding research institute walked in.
He brought good news to Fang Wei: "Secretary Fang, we have found three restorer varieties through three-line screening using biotechnology. In terms of probability, the success rate is over 99%."
The researchers at the institute couldn't just take the money and not do any work. In the process of cultivating new rice varieties, the breeding team adopted the traditional screening method, while another research team adopted the biotechnology screening method.
Now that both aspects have been successful, Fang Wei is extremely excited.
"You've done a fantastic job! Next, we'll cultivate all these hybrid rice varieties and then proceed with the second round of selection."
Fang Wei immediately went to the research institute with them and felt that the institute's biological screening was also very reliable. The key now is to produce rice seeds, and then select them later.
The research team's technicians immediately sprang into action. The breeding team had long been assigned to the research institute, and now the two needed to work together closely to cultivate the new rice variety as soon as possible.
Fang Wei then assigned the research institute a new task: to cultivate a higher-yielding corn variety. There was no timetable for this task, but the institute would complete it as soon as possible.
She has already felt some pressure from the new Cage.
In the future, with the development of transgenic and gene-editing technologies, these technologies will be applied to breeding. Even then, it's hard to say whether it will be able to completely dominate, so we cannot let our guard down now.
This morning.
Fang Wei received a call from the county, saying that Cui Yiming would accompany the guests to the cooperative for inspection, and that the cooperative should make preparations.
"Secretary, what kind of guest is so important that Secretary Cui needs to accompany him personally?"
"They didn't say, and I didn't ask. We'll find out when they arrive."
Fang Wei didn't have much to prepare. At most, he just told the directors in the county to come back quickly, and not to worry about those who went to other places.
Later, Cui Yiming accompanied several Southeast Asian businessmen to the cooperative, along with a staff member from the Provincial Department of Foreign Trade and Economic Cooperation.
“Secretary Fang, they are very interested in your ‘Nanguang No. 4’ rice variety. If the conditions are right, they would like to import it.”
There is also a tradition of rice cultivation in Southeast Asia, where three harvests a year are not a problem.
However, their rice breeding technology is relatively basic, far behind the technological advancements in China in recent years.
"Welcome everyone to Yaoling Cooperative! Let's first take a site visit, and then we'll introduce the various data of the [Nanguang No. 4] rice seed in detail once we get there."
Fang Wei and Zhao Jinsheng then led the guests to the breeding center to inspect the two rice varieties cultivated this season.
The young woman from the cooperative's administrative office explained in detail the advantages of these two rice varieties to the guests, including their high yield, high resistance, good taste, and short growth cycle.
The message relayed back through the translator was met with shock from the guest.
Next came the Q&A session with the guests, who, like curious children, bombarded the audience with questions.
These questions can only be answered by Fang Wei; we can't let a young girl from the administrative office answer them, can we?
"The rice variety is good, but I don't know how adaptable it is. It would be troublesome if it couldn't be grown after we introduced it."
"No way! The rice varieties we've cultivated are extremely adaptable and suitable for planting in most parts of the world. If you're still worried, you can buy a batch of rice seeds to take back and plant them yourself to see for yourself."
When the customers had doubts about the adaptability of the rice variety, Fang Wei gave them his assurance without hesitation.
He also suggested that customers could buy a small amount of "Nanguang No. 4" rice seeds this time, and place a larger order after seeing the actual results.
"That's a good suggestion, we accept it."
Southeast Asian merchants immediately purchased a small batch of "Nanguang No. 4" rice seeds, which could be shipped to their territory through the staff of the Foreign Trade and Economic Cooperation Department.
Cui Yiming watched in astonishment; it was the first time he had ever known that rice seeds could be exported.
However, the export of seeds requires approval from relevant departments to prevent the theft of domestically superior seeds by other countries.
However, hybrid rice varieties like this are not subject to regulation. It is a consensus that hybrid rice cannot be saved for seed, so there is no fear of losing superior varieties.
The group came and went in a hurry, and most of the board members didn't take it seriously.
After all, the cooperative had never exported rice seeds before, and they all thought it was unlikely that the other party would purchase them in large quantities.
Fang Wei thought this was very likely. Compared to the "fragrant rice" of Southeast Asia, [Nanguang No. 4] has a better taste and a richer aroma. The key is that its yield far surpasses that of their local rice varieties.
In that case, he would have to consider increasing the cultivation area of [Nanguang No. 4] in the next season to avoid the company being unable to supply goods in time when orders are placed.
A few days passed quickly.
Fang Wei obtained the latest data and found that there is not much stock of [Nongyou 82] rice seeds on the market, and many customers are still inquiring when they will be available again.
It seems the effects of reduced yields have already become apparent, and we can appropriately increase production during the summer planting season.
He sometimes finds it quite amusing that he seems to have been constantly thinking about marketing lately, sometimes reducing production and sometimes increasing it. However, this process is necessary, as it can both prevent losses from stockpiling and test changes in market saturation.
As the weather gradually warmed up, Fang Wei delivered two electric fans to the two children so they could use them in their dormitory.
Pan Lianhua also brought two insulated containers of mung bean paste for the children to eat to prevent them from getting heatstroke.
They weren't worried about Xiaojie's high school entrance exam; as long as she didn't underperform, she could get into the top high school with her eyes closed. Now it was Binbin's college entrance exam that mattered, which was in early July, right when it was very hot.
"Lianhua, please take care of yourself. When you have time, visit the children in the county town more often. I need to visit two farms, and I'll also be going to Xiangshan later."
Fang Wei is about to start his tour around the country, so he has to leave everything at home to his wife. "It's okay, you go ahead with your work, I can take good care of the children."
Pan Lianhua knew that the man was busy with work, so she had no objections. She would just make more trips to the county town herself in the future.
To be honest, Binbin and Xiaojie are already very happy; their classmates can't compare to them.
Two days later.
Fang Wei first went to Xinlin Farm, and then drove to Yangshan Farm.
The production plan for the first quarter of this year was adjusted twice. Ultimately, all 4 mu of farmland in Xinlin Farm was used for cultivating high-yield peanut seeds. Of the 3.5 mu of dry land in the cooperative, 2 mu were also used for cultivating peanut seeds, and 1.5 mu were used for cultivating vegetable seeds.
All 8 mu of land in Yangshan Farm is used to cultivate high-yield corn seeds.
The peanut seeds cultivated are ready for harvest, and Xinlin Farm has been busy with this recently. However, after harvesting the peanut seeds, the paddy fields need to be restored, and Fang Wei has decided to cultivate 40,000 mu of the "Nanguang No. 4" rice variety.
"Secretary, isn't it a bit late now?"
"It's not too late. Hurry up and transplant the rice seedlings. You might be able to grow two seasons."
Fang Wei didn't care about the time issue; he managed to gain back a month from each end, ensuring that neither the early nor late rice harvest would be delayed.
After cultivating peanut seeds, we decided to cultivate the "Nanguang No. 4" rice variety during the spring sowing season, so the seedling cultivation work also started in advance.
The soil was turned over again, then fertilized and irrigated, and then the rice seedlings were planted.
When Fang Wei arrived at Yangshan Farm, the corn seeds were ripening one after another, and the harvesting was proceeding in an orderly manner.
The yield of the [Yuxiang 083] variety is guaranteed to reach 1600 jin per mu, which is currently the highest. In addition, this variety of corn has high nutritional value and has gained a certain reputation in many places.
The harvest had just ended when customers came to buy corn seeds, and the purchase volume was quite large.
According to statistics, the total output of [Yuxiang 083] corn from Yangshan Farm reached 12800 million jin. Once it is all released into the market, it will have a huge impact on Xinkaiqi's corn seeds.
It's okay if we can't sell them all in the short term; we can sell them slowly. We must make New Cage feel the pain.
"Old Chen, the paddy fields will be restored next season. We'll issue you the production plan with specific planting varieties in a while. Your situation here is very good. I'll give you credit when we get back."
After finishing his inspection of Yangshan Farm, Fang Wei went directly to Xiangshan.
He brought three people with him again this time. The roads are not very safe these days, and long-distance travel requires drivers to take turns driving.
"Secretary, our electrical appliance group's sales are expected to exceed 15 billion yuan this year. I am full of confidence in the future."
Zhang Wenyuan appeared very confident when he met Fang Wei.
He led the electrical appliance group to overcome one difficulty after another, and indeed achieved remarkable results. Recently, since the second production line of the refrigeration equipment plant went into operation, the technology of air conditioning products has made great progress, and the products have been exported to more than 20 countries and regions.
The company has already become a leader in the industry, and if it continues to develop in this way, it is very likely to become the industry leader.
Fang Wei smiled and nodded, offering a few words of encouragement.
the next day.
The audit team arrived at Xiangshan, and the comprehensive audit officially began.
No matter how well a company develops, supervision and management are still essential. This is not only a matter of responsibility to the cooperative, but also to Zhang Wenyuan and others.
That evening, Fang Wei and Yu Hao sat together drinking at an inconspicuous little restaurant.
"I now have firm control over the sales department, and the sales channels are all under my control. There won't be any problems for the company."
Yu Hao's appointment to the electrical appliance group was precisely because Fang Wei wanted to control the sales channels. Yu Hao's right-hand men were all Fang Wei's confidants, and their work was remarkably effective.
Zhang Wenyuan did not create any obstacles for Yu Hao, which was an important reason why Yu Hao was able to quickly gain a foothold.
How is the company's product being received in the market?
"The company's products have a good reputation, especially electric fans, which have won the title of National Famous and Excellent Products many times. At present, our electric fans have the number one market share, far ahead of the second place."
The export market for air conditioners is doing well; our sales department has signed several large orders in various provinces, all for corporate clients. Currently, the number of individuals buying air conditioners is still too small; this market is still in its development stage.
Yu Hao can now talk about sales fluently and systematically, without any exaggeration.
To be honest, Yu Hao is a natural-born marketing expert; he can always find a way to secure even the most difficult deals. But when it comes to cultivating the domestic market, he's helpless and can only wait patiently.
At Fang Wei's insistence, the company did not establish a tiered agency system, but instead adopted a comprehensive supply model.
Tiered agency systems have both advantages and disadvantages. If the sales channels are completely controlled by agents, manufacturers will be led by the nose.
Fortunately, the electrical appliance group has a highly qualified sales team, with a clear network from manufacturers to wholesalers to retailers, and the prices are set very reasonably.
This avoids a situation where one company dominates, and keeps the initiative firmly in the company's hands.
"Haozi, well done! Is your wife still selling furniture?"
Fang Wei invited Yu Hao out for drinks not to discuss work, but to chat about personal matters after finishing the company business.
Yu Hao said that Liang Xueqin is also selling furniture and bamboo products in the city. Her business is quite large, and she can get the best prices from furniture companies.
Her current focus is on wholesale, and some small retailers choose to cooperate with her.
The couple had long been "ten-thousand-yuan households" (meaning they were already wealthy), but they spent little time together throughout the year, which inevitably led to some regrets in their lives.
However, this was their family matter, so Fang Wei asked a few questions and then said no more.
He didn't wait for the audit to finish; he spent a few days at the two factories and inspected the company headquarters before returning to the company.
The day after they returned was the Dragon Boat Festival. Fang Wei took his family to a Yao village and spent a lively festival on the mountain.
“Songlin, there are more and more tourists in the village, so you need to do a good job in safety. In addition, you must pay attention to everyone’s tourist experience, don’t overcharge tourists, and improve all the infrastructure that needs to be improved.”
Fang Wei couldn't help but think of her grandfather; in the old man's philosophy of life, there was no such thing as overcharging customers.
Making money is fine, but it must be done in a harmonious and win-win manner. We can't let people come once and never want to come back. A bad reputation is unacceptable; he repeatedly emphasized this to Wang Songlin. (End of Chapter)
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