Era: I was a farmer at the foot of Yaoling Mountain

Fang Wei wasn't in a hurry to ask about this matter; he mainly wanted to change the subject so that these guys wouldn't clink glasses whenever the topic of foreign trade orders came up.

These people are all his right-hand men; if any one of them gets drunk, it will be a huge loss.

When everyone had drunk enough, Fang Wei took the initiative to call a halt, ending the dinner party.

The cooperative's autumn harvest is half a month to twenty days earlier than that of other townships. The breeding center and Yao villages have similar autumn harvest times to the cooperative, all earlier than other places.

People have long been accustomed to this phenomenon, including the unconventional growth cycle of crops grown in vegetable greenhouses.

In the fields of breeding and agricultural production, Fang Wei is a legendary figure. He doesn't need to explain himself to anyone who questions him; what he sets are the rules.

Even if the autumn harvest is earlier than others, people would still take it for granted that the cooperative produces three seasons of rice a year.

What is authority? This is authority.

the next day.

As soon as Fang Wei arrived at the office, someone delivered detailed statistical reports.

The average yield of the 【Nanguang No. 4】 rice variety is 1600 jin per mu, which is basically the same as the previous season. The yield of the 【Nongyou 82】 rice variety is 1350 jin per mu, which is slightly higher than the previous season.

The information indicates that [Nongyou 82] has not only reached its yield limit, but also has no possibility of mutation in the next few years.

Fang Wei is very satisfied with this hybrid japonica rice. With the current level of technology, the [Nongyou 82] rice variety will continue to dominate in its niche market and will not be surpassed within ten years.

If we want to obtain higher quality hybrid japonica rice, we have to start from scratch and conduct new selection and breeding. If we're lucky, we can succeed in a few years; if we're unlucky, it may take more than ten years.

Therefore, this rice variety will survive for a very long time.

Next, the cooperative began selling two types of rice seeds to the public. Previously, the cooperative had implemented a pre-sale mechanism; the rice seeds were prioritized for customers who had paid a deposit, and only the remaining seeds were sold publicly.

Sales remain strong, especially for the [Nongyou 82] rice variety, which has customers all over China, including some from the Northeast.

It can be said that in terms of influence and geographical reach, [Nanguang No. 4] cannot compare to [Nongyou 82].

"Secretary Fang, are you busy?"

"It's alright, Yuan En, what's wrong?"

Fang Wei looked up and saw Deng Yuanen walk in. He put down the report in his hand and gestured for the other party to sit down and talk.

“Secretary, the transport team still doesn’t have enough vehicles. I have an application report here, requesting the purchase of 50 more large trucks and 20 refrigerated trucks.”

Deng Yuanen handed the application report in his hand directly to Fang Wei, and then made himself a cup of tea while waiting for the other party to give his opinion.

In the past two years, the transportation team has developed rapidly, and now has 70 vehicles of various types, with business covering multiple provinces. Not to mention the external freight orders, they are even more busy with their own transportation tasks.

For example, the fixed-point transportation of "Yaoling Flower Pigs", the transportation of various furniture and bamboo products from bamboo ware factories, and the transportation of a series of products from chili sauce factories, etc., all involve astonishingly large transportation volumes.

As the business grew, the team's vehicles became insufficient, and Deng Yuanen came for this reason.

Fang Wei took the report, glanced at it, and then placed it on the table. He got up, made two cups of tea, and sat down next to the other person.

"We'll talk about the vehicles later. There's something I'd like to ask for your opinion on. The commune has decided to set up a separately accounted transportation company. Do you want to stay with the agricultural machinery brigade or would you like to become the manager of the transportation company?"

As the size of the transport fleet continues to expand, the existing management model can no longer adapt to the changing situation.

The cooperative has studied this issue, and all directors unanimously agreed to separate the transportation team from the agricultural machinery brigade and establish a new transportation company.

Fang Wei is currently selecting suitable managers for the establishment of the new company. If Deng Yuanen is willing to become the manager of the transportation company, that would be even better.

Deng Yuanen has made remarkable progress over the years. Under his leadership, the agricultural machinery brigade has achieved outstanding results and has become an important force in agricultural production.

Not only Fang Wei, but all the other directors had a very good impression of him.

"Huh? So the agricultural machinery brigade is going to be dismantled?"

Deng Yuanen found the news hard to accept and appeared bewildered.

"Yes, we have no choice but to split them up. The agricultural machinery brigade and the transportation team's businesses are not very related to each other, and the transportation business is developing very quickly, so it would be very inappropriate to place them under the agricultural machinery brigade."

Fang Wei patiently explained to the other party that the matter was already settled and there was no need to think too much about it.

Deng Yuanen had no choice but to accept it. After thinking for a while, he said, "If I had to choose, I would still prefer to go to the transportation company. The agricultural machinery brigade is already on the right track, and the transportation company is more challenging."

"Alright! It's settled then. Go back and start handing over your work, and then complete the necessary paperwork for the transportation company."

Fang Wei nodded, then served tea and saw the guest off.

Deng Yuanen got up and walked to the door before remembering the report: "Secretary, what about the application report?"

"You can go back now. This report will be approved once the transportation company is officially established."

Fang Wei waved his hand, reassuring the other party.

After some time, another enterprise belonging to the cooperative was established.

The transportation company is located in a rural area, and its head is Deng Yuan'en. Recently, the company purchased a new batch of vehicles, significantly increasing its strength and making it a leading enterprise in the county's transportation industry.

Fortunately, the agricultural machinery brigade has trained a group of drivers in recent years; otherwise, having vehicles without drivers would not be enough.

That wasn't enough, so Deng Yuanen hired some more people from outside. These hired people were mostly farmers from various villages, with family members acting as guarantors, so he felt safe using them.

Time flies.

The new rice harvest this season has been completed one after another.

Zhao Jinsheng was busy purchasing the latest "Nanguang No. 4" rice. The purchased rice was continuously transported to the rice mill, processed and packaged, and then distributed to all parts of the country.

The cooperative strictly adheres to the standards for purchasing rice and has not drastically increased production despite the high demand for its products.

Outside of Xinlin County, only a few regions produce the "Nanguang No. 4" rice variety, which has been certified as having its place of origin. Rice from other regions is not accepted.

Counterfeiting has already occurred in some areas, and the cooperative and relevant departments have cooperated to crack down on it, but this situation is still difficult to completely eliminate.

“We can only try to plug the loopholes at the source. Lao Zhao, you arrange for someone to revisit the customers who purchased rice seeds and tell them that anyone who supplies rice to counterfeit [Yaoling Rice] units or individuals will have their rice seed supply cut off once discovered.” Fang Wei knew that it was impossible to completely eliminate counterfeit goods, but they had to find a way to increase the cost of counterfeiting. If left unchecked, it would eventually ruin the [Yaoling Rice] brand.

Zhao Jinsheng and the other directors immediately took action, actively providing evidence to resolutely crack down on counterfeit activities, and controlling the flow of [Nanguang No. 4] to rice from the source.

After working for more than half a month, everyone sat down together for a meeting again.

"Damn it, there's a really cunning company that registered a brand called 'Wuling Rice' but is still using 'Nanguang No. 4' rice as its raw material."

"Their 'Wuling Rice' is priced slightly lower than ours, and they're foolishly spending money on advertising, yet their business is booming. I can't even sue them."

Everyone has achieved quite good results during this period, but there are also some unsatisfactory aspects.

Zhao Jinsheng mentioned something that made everyone very upset.

"There's really nothing we can do about this. They didn't infringe on any rights; they just rebuilt their brand. It's their skill that they were able to succeed. We don't need to pay too much attention to this; let them be."

Fang Wei smiled and shook his head. There will never be a shortage of smart people in this world.

However, given the established reputation of Yaoling Rice, even if Wuling Rice operates legally, it still appears to be an "imitator" following in someone else's footsteps.

"That concludes our discussion on this matter. Now, let's begin discussing next year's production plan."

The main purpose of this meeting is to discuss next year's production plan; the discussion just now was merely an impromptu one.

Fang Wei tapped on the table and then presented his plan.

"Next year's production plan will need some adjustments. In principle, we will continue to reduce the yield of the [Nanguang No. 4] rice variety, thereby increasing the yield of [Nongyou 82]."

He plans to release a batch of production capacity for the [Nongyou 82] rice variety next year to fill all the market gaps.

At the same time, the yield of the "Nanguang No. 4" rice variety will be reduced, and the collective distribution ratio needs to be discussed by everyone.

"How about we go all out and plant only 20,000 mu of the [Nanguang No. 4] rice variety next year, and plant the remaining 100,000 mu of farmland with the [Nongyou 82] rice variety?"

At this point, Zhao Jinsheng made a suggestion to drastically reduce the yield of the "Nanguang No. 4" rice variety.

However, some council members thought it was a good idea and suggested reducing the planting area of ​​the "Nanguang No. 4" rice variety to 10,000 mu.

"Is planting 11 mu of [Nongyou 82] rice seeds too much? If the supply is too abundant, it will affect the price of rice seeds."

Everyone agreed in principle to reduce the planting area of ​​"Nanguang No. 4" rice, but disagreements arose regarding the specific ratio of the two rice varieties.

"Everyone, let's allocate the land according to a 10:2 ratio. 100,000 mu of farmland will be planted with Nongyou 82 rice and 20,000 mu of farmland will be planted with Nanguang No. 4 rice."

If next year's [Nongyou 82] rice crop has an overproduction rate that the market cannot quickly absorb, the planting ratio can be adjusted again during next summer's planting season.

Fang Wei felt that there was no fundamental disagreement among the people, so he made the final decision.

In fact, rice seeds are stored in various regions. The goal is to utilize the existing stock as much as possible before gradually increasing the supply. This approach has many advantages, the first being that it stabilizes the price of rice seeds.

A moderate tightness in market supply is necessary; we should wait until everyone feels the tightness before increasing the supply.

That was settled, and then he prepared to adjourn the meeting.

"Secretary, will we continue accepting orders for rice seeds?"

“【Nanguang No. 4】is not accepted, but 【Nongyou 82】can offer half of its expected production for pre-sale.”

Fang Wei stood up, answered the last question, and then walked out of the conference room first.

Instead of going straight back to his office, he went for a walk in the fields.

At this time, the farmland of each brigade has been planted with high-quality grass seeds, which will be plowed into the fields to fertilize the soil after they mature. This year, rapeseed was not planted, and instead, the land was left fallow during the winter.

The township was very dissatisfied with the cooperative's approach. The region had assigned a task to build a rapeseed planting demonstration project. Without the cooperative's huge output, Yaoling Township would definitely not be able to complete its task this winter.

noon.

Fang Wei went home, ate dinner, and was just about to rest when Zheng Xianfa came to his door.

“Secretary Fang, what you’re doing is putting the township in a very passive position. Being criticized at the year-end meeting is a minor issue; you might even be punished.”

“Secretary Zheng, the cooperative has its own production plan, and it cannot be changed arbitrarily to cater to anyone. Whether you are criticized or punished, it has nothing to do with us.”

Fang Wei rolled her eyes at the other person and raised her voice slightly.

“Look at you, getting too cocky, aren’t you? I’m only here on official business. You’ve made your stance clear, and I’ll tell everyone when I get back. You don’t need to yell at me.”

Zheng Xianfa was acting strangely today; he was speaking in a sarcastic tone.

Fang Wei looked at the other person carefully for a few moments and couldn't help but laugh out loud.

“Secretary Zheng, do you not want to work anymore? Isn’t it a bit too early to find a place to retire? Let me tell you, their insistence on carrying out this rapeseed planting project is actually against policy. Moreover, no one has the right to force the cooperative to change its production plan.”

He remained unmoved; Zheng Xianfa's attempts to elicit sympathy had no effect on him.

Seeing that the other party was unmoved by either soft or hard tactics, Zheng Xianfa gave up and simply walked away.

To be honest, he had no choice but to come; otherwise, his superiors would have thought he was slacking off. Of course, even if he came, it wouldn't have mattered. Not to mention him, even Huang Zhigang or the regional leaders couldn't do anything about the cooperative.

The cooperative is too large, with tens of thousands of members alone. In addition, there are farmers who are tied to the cooperative, as well as Yao villages, breeding centers, Tian Bingyi Cooperative, etc., which involve the livelihoods of hundreds of thousands of people.

Unless the cooperative is truly willing to violate regulations, no one dares to easily touch it.

Fang Wei didn't think planting rapeseed was bad, but this command-style approach would cause many drawbacks. First of all, it violated policy; you have to give people the right to choose, instead of forcing them to plant or not plant something through high pressure.

Secondly, if we force everyone to plant rapeseed by order, what if the market is bad and we lose money?
If there's a loss, will the region compensate the person for their losses? Ignoring it will damage public trust and be counterproductive.

Therefore, he was very disgusted by this practice and immediately wrote an open letter to the region in his capacity as a representative, criticizing the practice of some people forcing counties to plant rapeseed.

At the same time, he also sent the open letter to the capital, which can be considered as fulfilling his duty.

This caused complete chaos, much like stirring up a hornet's nest. The forced planting of rapeseed in various regions attracted widespread attention. (End of Chapter)