Era: I was a farmer at the foot of Yaoling Mountain

"Secretary, the commune has already made a name for its Yaoling rice and Yaoling chili sauce. Shouldn't we also make a name for Yaoling spotted pigs?"

After chatting for a while, Uncle Wu revealed the main purpose of his visit that day.

The Yaoling Flower Pig brand has been registered, but its market performance has been mediocre. He believes this is mainly because the company doesn't value or support the brand.

In fact, he was right; Fang Wei never intended to vigorously develop the aquaculture industry.

Like poultry farms, one of the main functions of pig farms is to provide affordable meat to all members, rather than to compete for market share.

"Fifth Uncle, animal husbandry has never been a priority for the commune. I hope you can understand. As for whether the 'Yaoling Flower Pig' brand can become popular, that's not important. Your greatest contribution is solving the problem of meat for the commune members."

Fang Wei did not mince words, but gave the other party a very clear answer.

Uncle Wu seemed disappointed, but he didn't argue. He sat for a while and then took his leave.

Sure enough, pork prices soared within days, rising by 25% in just one week. Pig farms began selling off their pigs gradually while increasing their internal supply.

The indomitable Fifth Uncle would come to have tea with Fang Wei every few days, his words implying that he still didn't want to give up on the [Yaoling Flower Pig] brand.

Fang Wei was getting a little annoyed by him, so he asked the sales department to work with the pig farm to find suitable distributors in other regions to sell the Yaoling Flower Pig.

Spotted pork is more expensive than regular pork, but it is of higher quality and tastes better.

The cooperative didn't advertise the brand; it relied entirely on word-of-mouth to quickly attract a loyal customer base. Naturally, this group has a higher income and a stronger willingness to spend than the average person.

The sales model of 【Yaoling Flower Pig】 is different from that of chili sauce. It is similar to a franchise model, which eliminates the middleman and supplies directly from the pig farm.

To this end, the company also built a slaughterhouse, and the transport team purchased 20 refrigerated trucks.

"This whole meal of dumplings was made just for a dish of vinegar, Party Secretary. You're really spoiling Uncle Wu too much. I know Uncle Wu has worked hard and made great contributions, but there's no need for him to care about this empty title, is there?"

Zhao Jinsheng unusually voiced his opposition, but his objection was ineffective, as most of the council members supported Fang Wei's decision.

They felt the benefits of doing so were obvious. First, it allowed them to explore new sales models. Second, the purchased refrigerated trucks could also be used to serve other customers, eliminating any waste.

Establishing a slaughterhouse is also very necessary. The cooperative has tens of thousands of people, and even if it supplies pork internally, it would be very troublesome to slaughter pigs by hand without professional equipment.

"Old Zhao, broaden your horizons and don't worry too much about these small investments."

Fang Wei didn't explain, but said something profound.

If Zhao Jinsheng continues to maintain this level of understanding, he may not have a place in the next council.

Zhao Jinsheng then understood the reasoning behind it, stopped insisting on his point of view, and sincerely apologized to Fang Wei.

Fang Wei was quite pleased. He didn't want his old friends to fall behind one by one; he hoped they could all keep up with the times.

As Yaoling Flower Pigs established sales outlets in surrounding cities, pork sales gradually increased. Uncle Wu was beaming with joy; the success of this venture was due to his perseverance, something he could boast about for a lifetime.

Fang Wei doesn't really care about the profits from pig farming, after all, the scale of the pig farm is what it is, and he doesn't plan to expand it.

The price of pork will fluctuate more in the future, and the cooperative has limited resources and will not focus on the breeding industry.

Some time has passed.

Fifth Uncle came to see Fang Wei again, saying that a large number of "Yaoling Flower Pigs" had appeared in the market.

"Well, you can't say they're counterfeit or substandard products. After all, the high-quality pigs were imported from here, so they have the confidence to say that."

"The question is, are they using the 'Yaoling Flower Pig' brand?"

Fang Wei asked a crucial question because "Yaoling Flower Pig" is a registered trademark, and not just anyone can use it.

"No one openly displays a sign. Everyone knows that cooperatives are not to be trifled with, but they can't resist the fact that they promote themselves so verbally."

Uncle Wu looked helpless. These people were all shrewd and wouldn't let anyone find fault with them.

However, when introducing their products to customers, they inevitably mention this aspect, saying that their pigs are high-quality pigs introduced from the Yaoling Cooperative Pig Farm, and there is no difference in quality.

"Then let's ignore them and just focus on doing our own thing."

Fang Wei smiled and shook his head. This matter was really difficult to handle, and he could only leave it alone.

As it turns out, the appearance of so many counterfeit versions did not have any impact on the original [Yaoling Flower Pig]. On the contrary, it was like advertising for [Yaoling Flower Pig].

One is openly displaying a sign, the other is just talking; people can tell the difference.

Next, the demand for Yaoling Flower Pig gradually exceeded supply, and Uncle Wu stopped caring about those who were trying to ride the wave of popularity.

During this time, Fang Wei visited some surrounding counties and cities, gaining a direct understanding of this year's autumn harvest. It seems that many parts of the province will experience large-scale crop reductions, with some areas seeing reductions exceeding 30%.

He discovered that the more severely affected the area, the more determined they were to change the rice varieties.

This is why the "Nanguang No. 4" rice variety is so sought after this year. Those low-priced rice varieties with poor resistance have all failed. If it weren't for the limited output of the cooperative, they could have taken this opportunity to drive them out of the provincial market.

No wonder the province wanted to collect statistics; it seems some people were already aware of this problem.

"Serves you right! Who told you to use non-market methods to promote low-priced rice seeds? Now you're getting scolded, aren't you?"

Fang Wei felt no sympathy for certain people in the province; on the contrary, she was somewhat gloating.

However, the farmers' losses are irreparable, and it is hoped that the [Nanguang No. 4] rice variety can help them recover this year's losses next year.

weekend.

Fang Wei went to the county to pick up her son, Binbin, who was carrying large bags of things, including bed sheets to be washed at home, dirty clothes he had just changed out of, and even a small half-bottle of chili sauce that he had left over.

While Pan Lianhua was helping her son pack his things, she saw chili sauce, which turned out to be [Yaoling Chili Sauce].

Fang Wei was very curious, so she asked her son, "Binbin, do you like this kind of chili sauce?"

"It's not that I like to eat it, it's that all my classmates like to eat it. We eat this with our meals every day."

He didn't expect Yaoling chili sauce to penetrate so quickly, already winning over even the student kids.

No wonder the chili factory's revenue keeps hitting new highs; it turns out they've unknowingly built up a huge customer base.

After eating, Binbin went to Sun Daoren's place. Fang Wei ignored him and planned to go to the chili sauce factory the next day.

The next day.

Fang Wei got up in the morning and sat in the office for a while before going to the countryside.

The chili sauce factory was operating at full capacity, and everyone seemed very busy, even Zhang Chu was so busy he barely had time to breathe.

Fang Wei glanced at the sales report and saw that the factory's revenue was constantly hitting new highs, which had dampened everyone's enthusiasm.

"Secretary, the factory's production and sales are both doing well; it can be said that both production and sales are booming."

Zhang Chu was still somewhat proud; he was afraid the factory would collapse under his watch. The current situation was very good, and aside from being a little tired, Zhang Chu rarely felt unhappy.

"You must find a way to maintain this momentum. I believe our chili sauce series products will definitely sell well throughout the country."

Judging from this momentum, it's only a matter of time before the chili sauce factory's annual revenue exceeds 100 million yuan.

Fang Wei gave everyone a word of encouragement, and then left the factory.

He highly values ​​the factories under the cooperative, believing they are key to the cooperative's future success.

Agricultural production has certain limitations. To significantly increase the income level of commune members, it is not feasible to rely solely on agriculture; industrial supplementation is also necessary.

When he got back, it was almost noon, so he went straight home for lunch instead of going to the office.

in the afternoon.

Fang Wei received a call from Huang Zhigang, implying that he could prepare to present the evidence of the Wu brothers' crimes.

Huang Zhigang subtly and quietly transferred some key personnel from their original positions, and now the final stage of resolving the problem has finally arrived.

Fang Wei hung up the phone and went to Tian Bingyi's place. The two of them worked for more than an hour to organize all the evidence they had.

"Third brother, this time you should be able to deal with the Wu brothers, right? During this time, the three brothers outside have been doing a lot of bad things in secret. I heard they are planning to spend money to get the eldest and fourth brothers out."

"This evidence is sufficient, but whether we can completely deal with them depends on the county."

Fang Wei didn't distrust Huang Zhigang; he had never encountered such a patient leader before, and he couldn't figure out how far Huang Zhigang would go.

He doesn't have much specific information right now, so he can't just make things up.

"Understood! Be careful yourself, or those three brothers might do something desperate."

Tian Bingyi didn't ask any more questions, but instead gave Fang Wei a word of advice.

Fang Wei nodded and then drove to the county.

Upon arriving in the county, Huang Zhigang was not found. The staff told him that Huang Zhigang was in a meeting and asked him to wait.

Fang Wei sat in the reception room drinking tea until evening when Huang Zhigang finally appeared.

"Are you getting impatient? Let's not talk about anything else, let's go eat."

Huang Zhigang didn't exchange pleasantries with Fang Wei, and then took him to the county guesthouse.

The two sat in a private room for a meal. The food was simple, consisting of four dishes and a soup, but the meal was undisturbed.

After quickly filling his stomach, Fang Wei took out all the evidence materials from his bag and handed them over to the other party.

Huang Zhigang patiently read through it, then smiled at him and said, "These brothers have done all sorts of bad things, it's time for them to pay the price."

Fang Wei didn't say much, because he knew very well that it would be easy for Huang Zhigang to deal with the Wu brothers, but the key was to take care of their backers as well, so as to eliminate them completely.

He couldn't do anything about it and could only wait silently.

a few days later.

The news spread throughout the county, causing a huge sensation.

Huang Zhigang was a man of few words, but when he did speak, he made a stunning move, dismantling a gang of thugs led by the Wu brothers. Further investigation then implicated many other seemingly respectable but actually wicked individuals.

He showed no mercy and resolutely took down anyone involved.

"I never expected it, I really never expected Huang Zhigang to have such courage."

At this point, Fang Wei had to admit that Huang Zhigang was indeed a ruthless character.

The whole country is about to be cracking down on crime, and keeping pests like the Wu brothers around is just a waste of resources.

night.

Fang Wei opened a bottle of wine for himself, poured himself a drink, and felt very happy.

The entire process proceeded without any unexpected incidents; all three Wu brothers who were outside were arrested, and none of them managed to escape.

When he was drinking his third glass of wine, Tian Bingyi walked in from outside.

"Third brother, that's not fair. You didn't even invite me to drink."

Tian Bingyi was also very happy. When he first contracted the fishpond, the Wu brothers poisoned it, and all the fish he raised died.

He argued with the other party, but they beat him up because they outnumbered him.

He had kept this score in mind all along, and for the past few years he had been collecting evidence of the Wu brothers' misdeeds. His hard work finally paid off; the day had finally come, and those bastards were reunited inside.

"Come on, brother-in-law, sit down and have a few drinks."

Fang Wei laughed and pulled Tian Bingyi to sit down. Pan Lianhua then brought over a set of tableware.

After sitting down, Tian Bingyi downed three glasses in a row and couldn't help but let out a burp.

"happy!"

"The Wu brothers will not be released anytime soon. The cases of the eldest and fourth brothers will have to be retried, and they will face severe punishment."

Fang Wei revealed some important information to the other party, and Tian Bingyi was finally relieved.

Neither of them mentioned the people implicated by the five brothers, who were the most despicable. Now they're all in jail, and their fates are probably not good.

The shockwaves from this incident didn't stop there; several scoundrels who used to act arrogantly were also apprehended, and it's said that the county's public security improved significantly.

After the two finished a bottle of wine, Tian Bingyi felt it wasn't enough, so Fang Wei opened another bottle.

In the end, Tian Bingyi got drunk, and Fang Wei had to carry him into the house. He didn't wake up until the next morning.

"Third brother, I have to go back. This matter is over, I need to get busy making money."

Tian Bingyi just wanted to get drunk, and he was in pretty good spirits afterward.

He quickly washed up, ate something, and then rode his bicycle back to the village. The mutual aid group he started included most of the original brigade members, and he was always busy with things to do.

Fang Wei couldn't move, so she stayed home and read instead of going out.

Around noon, Zhao Jinsheng came to find him, saying that the township had notified the heads of each village to attend a meeting.

"The township has notified us too, why don't you go over there, Party Secretary?"

"I won't go. Just arrange for any director to go." (End of Chapter)