Era: I was a farmer at the foot of Yaoling Mountain

Zhao Jinsheng was in charge of the cooperative's "double harvest work," while Fang Wei took some time to visit the breeding center and the Yao village to check on the summer harvest situation at these two units.

Since the breeding center was handed over to the cooperative for management, the old structure has long been broken. The capable former employees have been transferred back to the county, and those who remain are all honest and obedient, so they are easy to manage.

The center has continuously added various agricultural machinery, and its purchasing efficiency is no worse than that of the 17 brigades of the cooperative.

Fang Wei heard that the county intends to completely withdraw from the breeding center, but the cooperative estimates that it will need to come up with a large sum of money to achieve full contracted operation.

As long as he can get insurance coverage, that's fine; he doesn't expect to change the nature of the land.

These 4 mu of land belong to the state. Even if the policy allows for its transfer in the future, the nature of the land will not change.

After spending two days at the breeding center, Fang Wei went to the Yao village.

He didn't need to worry about most of the work in the Yao village; his main task was to make his presence felt and boost morale. Also, he wanted to drink with Wang Songlin, since Wang's reputation was so high that most people didn't want to drink with him.

"Songlin, when is the big client coming?"

The Yao village has established long-term relationships with many customers, including one major customer who has always been optimistic about the [Nongyou] series and has extensive connections, even managing to get rice seeds out of the village when regulations were strictest.

Now it goes without saying that they've already made arrangements; they'll take as many of the [Nongyou 76] rice seeds as they can produce.

Fang Wei wanted to leverage the sales channels of major clients to quickly promote the [Nongyou 76] rice variety to more regions.

"It should be in the next couple of days. Third Brother, you don't need to worry about not being able to sell so many [Nongyou 76] rice seeds. They're even more concerned than you are. They've already called several times."

Wang Songlin laughed heartily, not worried at all.

Telephones have been installed in the village, making it much easier to contact the outside world. Major clients call every few days to ask when the newly added rice seeds will be available for sale.

Fang Wei nodded and said no more, continuing to drink with the other person.

After lunch, he went back to his grandfather's house and took a nap. He had stayed at the breeding center last night and hadn't slept well, so he took advantage of the lunch break to catch up on sleep.

Not long after he got up, Wang Songlin sent someone to call him, saying that a big client had arrived.

"Secretary Fang, I was planning to visit you at the cooperative after I finished dealing with things in the village, but I didn't expect to run into you like this. Have you finished harvesting the rice over there?"

The major client was also very familiar with Fang Wei. This time, he used the channels of a seed company in another region to purchase rice seeds across regions.

That's why Fang Wei said this person has connections everywhere; he basically never encounters any obstacles when getting things done.

"It'll be soon. I'll be away for the next couple of days, but I estimate the summer harvest will be finished within five days. At most, it will take another ten days for the detailed statistics to come out, and then we can discuss the sale of the rice seeds."

"Okay! Then I'll go to your cooperative in 10 days."

After chatting for a while, Fang Wei got up and left the Yao village.

Wang Songlin can handle the sale of rice seeds in the village perfectly without him having to worry about it.

Next, the cooperative busied itself with the threshing, drying, and statistical work of the rice seeds. The yield data quickly reached Fang Wei, and it basically did not exceed his expectations.

The total yield of the 40,000 mu of Nongyou 76 rice variety was 46 million jin. In addition, the total yield of the cooperative and the breeding center of Nanguang No. 3 rice variety was 112 million jin.

The Yao village's major customer arrived on time and transported 46 million jin (approximately 23,000 tons) of [Nongyou 76] rice seeds through a seed company in another region. This alone brought the cooperative nearly 120 million yuan in revenue.

The income from the rice seed of "Nanguang No. 3" is more than 200 million yuan. After deducting the money handed over to the county, there is still about 180 million yuan left.

The two combined bring in 300 million in revenue, which is higher than the previous income from simply cultivating [Nanguang No. 3].

The sales of rice seeds this season went very smoothly, which is largely due to Fang Wei's strategy. After the reduced production of the Nanguang No. 3 variety, the sales situation was much better than the previous season, at least there was no situation of unsold stock.

"Secretary Fang, we have received the latest statistics. I have compiled information on the planting of 'Nanguang No. 3' rice in various regions. The average yield per mu has reached about 1300 jin, which is very good."

morning.

As soon as Fang Wei entered the office, Zhao Jinsheng followed him in with a statistical report.

He established connections with many regions that cultivated "Nanguang No. 3" grapes, and they provided yield data, which he then compiled into financial statements. Calculations showed that the cultivation of "Nanguang No. 3" in various regions was very successful, with an average yield of nearly 1300 jin per mu, and its reputation quickly spread.

Of course, relying solely on word-of-mouth will not lead to a significant increase in sales of [Nanguang No. 3], and it may take two more planting seasons.

"Never mind that for now, let's proceed with the summer planting as planned."

Fang Wei had anticipated this situation; a good reputation does not necessarily translate to good sales.

Well, some up-and-coming hybrid rice varieties are seizing the market with low-price strategies, and the superior [Nanguang No. 3] is not everyone's first choice.

Moreover, he felt that the current price was still too low, and he planned to raise the price further.

Therefore, according to the summer planting plan, the cooperative will plant 60,000 mu of [Nongyou 76] and 20,000 mu of [Nanguang No. 3] this season.

The cooperative and the breeding center together have 12 mu of paddy fields, which is exactly half of each. The two varieties of rice are planted on 6 mu each.

Fang Wei predicts that market enthusiasm for purchasing will only be stimulated as production of the "Nanguang No. 3" continues to be reduced.

Whether the current production plan will be changed next year depends on the autumn harvest. Overall, based on current prices, planting more [Nongyou 76] is profitable, as it will generate more income.

"Haha, Party Secretary, is this the 'hunger marketing' you mentioned?"

Zhao Jinsheng understood immediately and couldn't help but burst into laughter.

He had heard Fang Wei give a lecture to the sales department, in which he mentioned the concept of "hunger marketing." At the time, he didn't understand it, but now he seemed to have found some clues.

Fang Wei smiled and nodded. In a way, this could indeed be considered a form of "hunger marketing".

Of course, on the other hand, Fang Wei intends to pursue a high-end strategy, while also making way for the emergence of numerous hybrid rice varieties. The era of winning by quantity is over; in the future, the cooperative's foundation will be based more on quality.

That's why he plans to raise the price of [Nanguang No. 3] next season, while also continuing to push up the price of [Nongyou 76].

This results in a market with rice varieties ranging from high-end to low-end. High-end rice varieties not only have higher yields but also better taste and flavor, leading to higher prices.

The future market will inevitably exhibit a differentiated pattern, with some choosing low-priced, low-quality rice and others opting for high-priced, high-quality rice. Everyone will make their choices based on their economic circumstances, leading to a greater variety of rice options.

The problem of insufficient food supply will soon be resolved, thus realizing the transformation from simply having enough to eat to eating well.

Summer harvest is followed by summer planting, and once summer planting is finished, the busy work comes to an end. Subsequent field management doesn't require much manpower, so everyone can finally relax a bit.

The cooperative currently has a limited surplus of labor, with most of the extra workers being reassigned to forestry, sideline businesses, and a few other enterprises.

Zhang Wenyuan called from Guangdong. It's peak production season, and the factory is short-staffed. He hopes to get support from the cooperative. Of course, he's good at talking; hiring locally isn't out of the question. He's just trying to ease the cooperative's burden.

The electric fan factory offers very good wages and benefits, and the employees' living and working conditions are also quite good, at least better than most local enterprises.

The working conditions these days are terrible. There are dozens or even twenty people sharing a dormitory room, unlike the electric fan factory where at least four people can share a dormitory room.

Each dormitory room is equipped with a bathroom and an electric fan, and the food in the cafeteria is the envy of outsiders.

This was Fang Wei's repeated request. It can be summed up in just a few simple words: treat employees better, but most companies currently fail to do so.

"Old Zhao, select another 300 people from the commune and send them to Xiangshan to solve their manpower shortage problem. It is important to note that the arrangement of personnel must be based on the principle of voluntariness, not coercion. Couples who can go together should be arranged together."

Fang Wei also knew that there were many inconveniences to going out to do business. First of all, he couldn't take care of things at home, such as his children's education.

However, the cooperative currently lacks a good solution to this problem and can only address it later. Nevertheless, it will provide any conveniences it can offer now, but everything is based on voluntary participation.

Once the cooperative truly develops, many members will no longer need to go out to work; they can live comfortably by staying at home.

By then, companies located elsewhere will be able to recruit employees locally, and the cooperative will only need to send management personnel.

"Okay, I'll arrange it right away."

Zhao Jinsheng immediately went to make arrangements for this matter, saying that 300 people needed to be selected to go to Guangdong, but at least 1000 people signed up.

As a bridgehead for reform and opening up, the coastal areas are still very attractive to people.

Soon, the company finalized the list of personnel to go to the electric fan factory and then sent someone to take them to Xiangshan.

In comparison, the furniture company's development has been more conservative, taking one step at a time, and so far it has only opened specialty stores in three prefecture-level cities.

Since nothing major had happened recently, Fang Wei went to the provincial capital with Pan Lianhua.

The two were not going sightseeing; Pan Lianhua was returning to the company to report on her work, while Fang Wei was going to inspect the work.

On the day he arrived in the provincial capital, Fang Tao treated his whole family to a meal at a restaurant, which cost him a month's salary.

"Manman, the research group I led has successfully cultivated a new rice variety again, with a yield of 1,000 jin and good quality. I even won a provincial award for this project and received a 500 yuan bonus."

Fang Tao reported his work achievements to his uncle, appearing very proud.

He's caught a good time; now that the policy of "science and technology being the primary productive force" has been put forward, the treatment of science and technology personnel at Everbright University has improved.

As a participant in the "Nanguang No. 3" project, Fang Tao received numerous awards, including a raise, a new house, and a promotion.

Then the institute put him in charge of a research group, which resulted in great success.

"Very good. You've achieved great success at such a young age. You deserve a drink."

Fang Wei smiled, and although Fang Ping and Tian Guihua didn't say anything, everyone could tell that they were equally proud.

If Tao Tao took a shortcut in the development of "Nanguang-3" last time, then this success is entirely due to his personal strength and hard work.

After dinner, Fang Wei and Pan Lianhua went to the hotel. They were both there on a business trip and there was no need for them to squeeze into their nephew's house.

the next day.

Pan Lianhua went to the company early in the morning to report on the factory's situation and offer some suggestions.

After getting up, Fang Wei went out for breakfast before strolling over to Fang Ping's office.

At this point, Pan Lianhua's work report had concluded, and the company held a high-level meeting to report on its operations to Fang Wei.

The furniture company is currently developing steadily, having successively opened exclusive stores in several major cities within the province. Its products cover a large portion of the country, and the future goal is to achieve full coverage.

"One production base is not enough for us right now. As the company's brand gradually takes shape, future sales will increase, which will require a second and third production base."

Lin Hanyang delivered a speech on behalf of the company and outlined the company's plans.

Fang Wei listened without comment, and then went to inspect the various departments of the company.

"Let's go check out the specialty store."

Afterwards, he went to the company's specialty store in the provincial capital.

In this era of nascent individual economy, formal business practices like those of furniture companies are still rare. The store is impressively decorated, with various furniture and bamboo products priced from low to high, attracting a steady stream of customers.

Fang Wei checked the store's sales records and talked with the store manager.

It should be said that the store's performance is quite good, the location is also good, and it has a good reputation in the provincial capital.

The only problem is that Fang Ping and Lin Hanyang's business strategy is too conservative. They should open more stores like this in the provincial capital, instead of being so hesitant.

Pan Lianhua also arrived. She noticed that people didn't seem interested in low-priced bamboo ware, but rather in exquisitely crafted and more expensive bamboo ware.

The same goes for furniture. Furniture made of precious wood sells very well, while low-end furniture sells only so-so.

"You could adjust the product offerings in your specialty stores. Offer discounts on low-end furniture to dealers so they can promote it. The stores should mainly focus on mid-to-high-end products, which will make it easier to build brand awareness."

Fang Wei also realized this problem and made suggestions to Fang Ping and others.

Lin Hanyang was the first to react. He thought the suggestion was excellent, so he discussed it with Fang Ping and decided to make adjustments as soon as possible. (End of Chapter)