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Chapter 2389 Shenzhen-Hong Kong Electronics

The plan was written in great detail, divided into several parts: market analysis, product positioning, budget, production plan, sales strategy, risk assessment, etc.

Su Dahai was increasingly surprised as he looked at it.

This project proposal is of a completely different quality than what a recent college graduate would write.

The logic is clear, the data is detailed, and the considerations are thorough; even potential problems and solutions have been thought out.

"You wrote all of this yourself?" He looked up at Su Ning.

“Yes.” Su Ning nodded. “I spent two days visiting more than a dozen places and asking many people before I came back and wrote this.”

Su Dahai sat down again and looked at it carefully.

The core of the plan is to invest five million yuan to open a pager factory in Shenzhen.

The first phase involves renting factory buildings, purchasing equipment, and recruiting workers, with an estimated investment of two million.

The second phase involves importing core components, sourcing other parts domestically, and assembling the product, with an estimated investment of one million.

The third phase involves establishing sales channels, with an estimated investment of two million.

The projected production volume for the first year is 10,000 units, with a cost of 800 per unit, a selling price of 1,500 per unit, and a gross profit of 7 million.

After deducting all expenses, the net profit is expected to be around two million.

The scale was expanded in the second year, with production reaching 50,000 units and net profit expected to exceed ten million.

"Is your cost estimate accurate?" Su Dahai asked.

“Mostly accurate,” Suning said. “I asked several electronics factory managers, and the cost of a pager mainly consists of three parts: chip, casing, and battery. The chip has to be imported from Taiwan or South Korea, and it costs about 300 yuan per chip. The casing can be made in-house, and it costs 50 yuan per chip. The battery is domestically produced, and it costs 30 yuan per battery. With other parts and labor, the total cost is between 700 and 800 yuan.”

"Priced at 1,500, anyone interested?"

“Yes,” Suning said. “Imported pagers now sell for four or five thousand yuan, and domestic ones cost two or three thousand. We sell them for fifteen thousand, so our price advantage is obvious. Moreover, I’ve done some research, and there are about 100,000 white-collar workers in Shenzhen with a monthly salary of over five hundred yuan. These people are all potential customers. Even if only one-tenth of them buy, that’s still 10,000 units.”

Su Dahai continued reading and came to the sales strategy section.

Suning plans to proceed in three steps: First, it will establish a direct sales team in Shenzhen to sell directly to white-collar workers in the company.

The second step is to establish distribution points in several major cities in the Pearl River Delta.

The third step is to distribute the goods to major cities in inland China.

"How do you plan to build this sales team?" Su Dahai asked.

"We're recruiting college graduates," Su Ning said. "Many college graduates can't find jobs these days, so we can hire them as salespeople. It's a base salary plus commission—one hundred yuan for each unit sold. A capable salesperson can earn a thousand yuan a month by selling ten units, which is much better than working in a factory. With such a generous reward, we're sure to have plenty of people to recruit."

Su Dahai nodded; this line of thinking was correct.

He then looked at the risk analysis section.

Suning listed several major risks: technical risks (product quality problems), market risks (competitors lowering prices), policy risks (changes in tariffs on imported parts)... and provided solutions for each risk.

"What if you fail?" Su Dahai closed the plan and looked at his son.

"Failure is failure," Su Ning said frankly. "I'm only twenty-two years old, I can afford to lose. And I don't think I'll fail. I've carefully considered this plan repeatedly, and the probability of success is over 70%."

"Seventy percent?" Su Dahai laughed. "The business world is like a battlefield. How can you be seventy percent certain of something? Being fifty percent is already pretty good."

"So I've prepared a plan to deal with that 30% risk," Su Ning said. "If the pager business really doesn't take off, I can switch to making other electronic products, such as digital watches, calculators, radios... These technologies are simpler and the markets are more mature. In short, I'm sure I can make money out of this 5 million investment."

Looking at his son's confident demeanor, Su Dahai had already given in his heart.

When he ventured out into the world, he was the same age and had the same drive.

The difference is that he only had 50,000 yuan in principal at the time, while his son had 5 million yuan.

“I can give you the money,” Su Dahai said, “but not all at once. It will be in three installments. The first installment is one million, and the next two installments are two million each. You need to use the first installment to get the factory, equipment, and personnel in place, and to make samples. Once I see the samples and am satisfied, I will give you the second installment. After the first batch of products is sold and you receive payment, I will give you the third installment. Any problems?”

“No problem,” Su Ning said. “This way it’s safer.”

“Also,” Su Dahai added, “the company needs to be registered, and the finances need to be standardized. I will send an accountant to help you, but you have to manage the accounts yourself. You have to pay the taxes that are due and follow the procedures that are required. You can’t do anything crooked.”

"I see."

"One last thing," Su Dahai said, looking at Su Ning, "Your girlfriend, Han Ling, isn't she graduating next year? Is she coming to Shenzhen?"

“She should come,” Su Ning said. “It’s just that she’s not my girlfriend; she chose Xiao Ran, who is currently in Shenzhen. Han Ling will definitely come to find him after she graduates.”

"So, are you still interested in her?"

Su Ning smiled. "Dad, you can't force matters of the heart. Her choice to choose Xiao Ran is her choice, and I respect that. But who can predict the future?"

Su Dahai understood his son's subtext and didn't ask any further questions. "Alright, you can handle it yourself. But I must remind you, business and romance should be kept separate. Don't let your feelings affect your business."

"I know."

After finishing their business, Su Dahai's tone softened a bit. "Let's go home for dinner tonight! Even though your mother isn't in Shenzhen, the house shouldn't be too quiet. I'll have the housekeeper cook some good dishes, and we can have a drink together, father and son."

"Okay." Su Ning nodded.

Leaving the company, Suning felt an even greater weight on his shoulders.

Five million is not a small amount.

Although my father agreed to give me the money, his requirements were very strict...

The payment will be made in three installments, with the next payment only made after progress is achieved.

This means he must produce results as soon as possible.

But this is good, pressure is a motivator.

Suning took out his notebook and started listing the things he needed to do next:
1. Register a company and choose a catchy name.

2. When looking for a factory, it's best to choose one in an industrial area with convenient transportation.

3. Buy equipment, even second-hand is fine, but it must be usable.

4. Recruiting: skilled workers, managers, sales personnel...

5. Contact suppliers to import chips and procure other parts domestically.

6. Design the product, open the mold, and make samples.

7. Develop sales plans and train the sales team.

There are many things to do, but if we take it one step at a time, we can always get them done.

Su Ning thought of Director Li, the workshop director of the electronics factory.

This person is experienced, knows management, and is a valuable asset.

I've decided to go find Director Li tomorrow and try to recruit him.

There is also a sales team.

We are planning to recruit from Shenzhen University and South China University of Technology.

College students are educated, have strong learning abilities, and have an advantage in sales.

As for Liu Yuan and Xiao Ran...

Suning smiled.

They're probably somewhere in Shenzhen right now, struggling to make a living.

Xiao Ran was expelled and doesn't have a graduation certificate, so it will definitely be difficult for him to find a job.

Although Liu Yuan has a diploma, it's not from a prestigious university, so it probably wasn't easy for him.

How will they begin?
Go work in a factory? Or set up a street stall? Or...

In any case, Shenzhen will teach them a lot.

What Suning needs to do is build up his business and then wait and see if their love can withstand the test of reality.

That evening, Su Ning went to her father's home in Shenzhen.

It was a high-end residential complex in Luohu District, with three bedrooms and two living rooms, and it was decorated very luxuriously.

The aunt prepared a table of dishes, and the father and son opened a bottle of Moutai, drinking and chatting.

"Xiao Ning, your plan could actually be improved a bit more," Su Dahai said, taking a sip of his drink.

"Dad, tell me."

“You’re only thinking about making pagers now, but pagers don’t have a long lifespan,” Su Dahai said. “I’ve heard that mobile phones already exist overseas, which are much more advanced than pagers. Pagers will definitely be phased out in the future.”

“I know,” Su Ning nodded. “So my plan is to make pagers for two years, accumulate capital and technology, and then switch to making mobile phones.” “It’s good that you have such foresight,” Su Dahai nodded with satisfaction. “In business, you can’t just look at the present; you have to look at the long term. Shenzhen changes too fast. What’s popular today might be unwanted tomorrow. You have to stay sharp at all times and be ready to transform at any time.”

"I remember."

“Also,” Su Dahai said, “you’re the boss now, so you need to learn how to use people. No matter how capable you are, you can’t do everything by yourself. You need to find the right people, put them in the right positions, and let them help you with the work. What you need to do is grasp the direction and make decisions.”

"Mm." Su Ning listened attentively.

He actually understands all these principles.

But his father was willing to teach, and he was willing to listen.

This is a heritage.

"One last thing," Su Dahai raised his glass, "no matter how well business goes, you can't forget your roots. You should make friends where you should, and help those who need it. But you also need to have principles; you can't help just anyone. Understand?"

"clear."

The father and son clinked glasses and drank it all in one gulp.

Outside the window, Shenzhen's night view is as dazzling as stars.

This young city is growing at an astonishing pace.

And everyone in this city is striving for their dreams.

Suning knew that his Shenzhen story was about to begin.

After the meal, Su Dahai suddenly looked at Su Ning meaningfully and asked, "Su Ning, would you like me to send a finance staff member to assist you?"

“Dad, we don’t need to send anyone from the finance department,” Su Ning said to Su Dahai. “I can handle it myself.”

Su Dahai frowned. "You'll handle this yourself? Do you even know anything about finance? Do you know how to manage accounts? Five million isn't a small amount. What if you get scammed?"

Su Ning had already prepared her explanation: "Dad, I minored in accounting in college, so I understand the basics of finance. Besides, I plan to hire a professional accounting firm to do my books and have them audit them every month, which will be more standardized. Sending a finance person over might actually cause conflict between us and affect the efficiency of decision-making."

Su Dahai thought about it and felt that his son's words made sense.

It's really unsightly when a father and son have a conflict over financial issues.

“Then be careful,” Su Dahai said. “You must manage your money well and keep accurate records. Every expenditure must have an invoice, and every income must be recorded. You can’t keep messy accounts, and you absolutely cannot evade taxes. The tax authorities are cracking down hard now, and if you get caught, you’ll be in trouble.”

“I understand,” Su Ning nodded.

……

After leaving his father's company, Suning did not return to the hotel, but went to a rented apartment in Shenzhen.

Suning closed the door, drew the curtains, and started the system space.

[System prompt: Summon the AI ​​humanoid robot team?]

"Yes."

A faint light flashed in the room, and twelve "people" dressed in black suits and wearing sunglasses appeared in the living room.

The leader was Afu, a middle-aged man who looked to be around forty years old, tall and with a serious expression.

“Master.” Afu took off his sunglasses and bowed respectfully.

The other eleven robots also bowed at the same time, saying, "Master."

"Please sit down." Su Ning sat down on the sofa.

Afu and the robot team sat down opposite each other, their movements perfectly synchronized, like well-trained soldiers.

"Afu, I called you out because I have a task for you," Su Ning said.

"Master please give me your instructions."

Suning explained the plan for the pager factory, then handed the prepared documents to Afu, saying, "This is the plan. Please take a look. I need you to help me build a factory in Shenzhen to produce pagers."

Afu took the documents and quickly flipped through them.

His eyes scanned everything in seconds, like a scanner.

“Master, the plan is feasible,” Afu said, “but there are a few issues to resolve: First, factory site selection. Second, equipment procurement. Third, staff recruitment. Fourth, supply chain construction. Fifth, sales channel establishment.”

“I know all of this,” Suning said. “That’s why we need you all. Afu, you’re in charge of overall coordination. The rest of you will divide the work: some will choose sites, some will buy equipment, some will recruit workers, some will contact suppliers, and some will handle sales.”

"Understood." Afu nodded. "Master, what are your requirements for the factory?"

"The space needs to be large enough to accommodate at least two hundred workers. Transportation should be convenient, preferably near an industrial area. The rent should be reasonable, not too expensive. In addition, it would be best to have a long-term lease, or to buy it outright."

Afu thought for a moment and said, "Master, I suggest we buy land and build our own factory. Land prices in Shenzhen are not expensive right now. Although the initial investment is large, it is more cost-effective in the long run. Moreover, we can design the factory according to our needs and optimize the production process."

"Buy land?" Su Ning frowned. "How much would that cost?"

“I’ve investigated land prices in Shenzhen,” Afu said. “Land outside the city center is very cheap now, about 50,000 yuan per mu. If we buy ten mu, it will cost 500,000 yuan. Building a standard factory, plus office buildings and dormitories, will cost about 2 million yuan. The total is 2.5 million yuan, which is within our budget.”

"Outside the pass?" Su Ning asked. "Where exactly?"

“Lanyuan Village,” Afu said. “It’s in Bao’an District, a bit far from the city center, but the transportation is okay. Most importantly, Lanyuan Village is currently attracting investment, with preferential land prices and good policies. If we invest and build a factory there, the village will fully support us.”

Suning calculates quickly.

Buying land and building your own factory is indeed more cost-effective than renting a factory.

Renting a factory costs tens of thousands of yuan a month, and over several years, the rent can buy a piece of land.

Moreover, self-built factories are more stable, and there's no need to worry about landlords raising rents or taking the factory back.

“Okay, let’s buy the land and build it ourselves.” Su Ning made the decision. “Afu, take some people to Lanyuan Village to investigate and talk to the villagers. If the conditions are suitable, then we’ll finalize it.”

“Yes,” Afu said. “However, Master, it’s best if you personally deal with the village leaders. There are some things that are inconvenient for robots to handle.”

Suning understood what Afu meant.

Although these AI robots look exactly like real people and speak and act very naturally, they still need to be somewhat adept at interpersonal relationships when dealing with people, especially village officials.

Robots that are too rational and direct may offend people.

"Okay, you go and investigate first, and get a general idea. Once it's ready, I'll go and talk to the village chief myself."

"clear."

Next, Suning assigned tasks to the other robots:

"Qian Yun, you'll be in charge of finance. Company registration, bank account opening, fund management, and tax filing—all of these will be your responsibility."

"Zhao Jing, you're in charge of the technology. You'll oversee the design, mold making, and production process of the pager."

"Sun Mao, you're in charge of procurement. Contact suppliers and negotiate prices for equipment, parts, and raw materials."

"Li Xiao, you're in charge of sales. Build a sales team, develop sales plans, and expand the market."

"Zhou Zhen, you're in charge of management. You'll be in charge of worker recruitment, training, attendance, and payroll."

Each robot has a clearly defined role, and by performing their respective duties, efficiency will be much higher.

"Master, what identity should we use?" Afu asked. "If we use our real identities, it might arouse suspicion. After all, we appeared suddenly and have no background."

Su Ning thought for a moment, "Let's say you're the management team I brought in from Hong Kong. Afu, you're the general manager. Qian Yun, you're the financial director. Zhao Jing, you're the technical director... and so on. You're from Hong Kong, experienced, and good at management. That makes sense."

"Understood." Afu nodded. "Then what about our background information..."

"The system will take care of everything for you," Su Ning said. "ID card, passport, academic certificates, work experience... everything will be prepared. You can use it without worry."

After the arrangements were made, the robot team began to take action.

Afu took two people to Lanyuan Village for an inspection.

Qian Yun went to the Administration for Industry and Commerce to register a company...

The company is called "Shenzhen-Hong Kong Electronics Technology Co., Ltd.", with a registered capital of five million yuan, and its legal representative is Su Ning.

Zhao Jing contacted professors at Shenzhen University and South China University of Technology to consult on pager technology issues.

Go to Huaqiangbei and Hong Kong to negotiate prices with suppliers.

Sun Mao went to the job market to recruit sales staff.

Zhou Zhen went to the labor market to recruit workers.

The entire team operates like a sophisticated machine, functioning efficiently.

...(End of chapter)

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