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In 1955, Suning, which owned four major automobile brands—Maybach, Maserati, Fiat, and Giovanna—was no longer satisfied with the constraints of the traditional production and sales model.

Suning astutely foresaw that marketing would be the key to success in the upcoming global economic recovery and consumption boom.

Thus, he unleashed marketing concepts from the future, ahead of our time, like a dimensional reduction attack, onto the long-dormant global automotive market, sparking a series of silent yet thorough conceptual revolutions.

Suning first turned its attention to ordinary people's homes.

He abandoned the traditional view of cars as cold, steel creations and infused Fiat with the warmth of "home".

"Fiat, your new home"—this unprecedented slogan, accompanied by vivid and heartwarming images, has opened the hearts of countless families.

In the morning light, the father drives his nimble Fiat 500 to take the children to school; on weekends, it is filled with laughter and joy as it heads to the countryside.

The advertisements no longer feature cold, mechanical close-ups, but instead showcase the texture of life and a microcosm of happiness.

In the cultural arena, the film company under the Su Group became his vanguard.

With a steady stream of funding flowing into Italian "neo-realist" films and emerging comedies, Fiat cars seamlessly integrate into the storylines, becoming indispensable partners in the struggles of ordinary people and mobile symbols of a better life.

At the same time, the "Fiat Future Plan" was born.

Low down payments, flexible installment plans, and a dealer network that extends deep into urban and rural areas have completely broken down the barriers to car ownership for ordinary families.

This combination of emotion, culture, and finance has not only made Fiat a household name in Europe, but has also transformed it into a symbol of hope, allowing it to roam freely under the Latin American sun and through the coconut groves of Southeast Asia.

……

Suning has boldly redefined the top-tier brand Maybach.

He deliberately avoided the highbrow and exclusive "luxury," instead casting "German craftsmanship, a century of reliability" into a new emblem.

The advertisement takes viewers inside a precision-driven production workshop, focusing on the meticulous checks performed by automated robotic arms and engineers in white coats.

Every tightening of a screw, every reflective coating, conveys the message of "reliability, safety, and durability" to the world.

The truly amazing feat was the global endurance test called "Witness the Limits".

Dozens of journalists were invited to drive a new Maybach on a round-the-world expedition covering tens of thousands of kilometers.

From the scorching yellow sands of the Sahara to the treacherous bends of the Alps, the convoy's presence and real-time reports along the way were broadcast around the world through newspapers and television.

Maybach has built a monument to quality in the public's mind with irrefutable facts.

The main characters in the advertisements also changed accordingly.

Those holding the steering wheel are no longer hereditary nobles, but elegant surgeons, triumphant lawyers after winning a case, and university professors on academic leave.

It sent a clear message to the emerging middle class that rose to prominence after the war: you do not need to inherit a title, but you have the right to enjoy a quality of vehicles that surpasses that of the old aristocracy.

……

As for how to visualize the passion of Maserati?

Suning chose the glorious path of the racetrack.

He invested heavily to build a powerful factory team, which, under the name of Maserati's racing division, swept through top-level races such as the 24 Hours of Le Mans and Formula 1.

Every time they crossed the finish line, every time they won a championship, it was amplified globally by the media empire under the Su family.

That trident of Poseidon became synonymous with "victory," "limit," and "king of performance."

In the advertisements, Maserati is a red lightning bolt streaking across coastlines and mountain roads, the roar of its engine and the whistling of the wind as it cuts through the car.

The advertising slogan is even more provocative and seductive: "Not everyone can handle passion, but Maserati reserves a seat for you."

It precisely targets the wealthy and young elites who are eager to break the mold and express themselves.

The release of the limited-edition model and celebrity endorsements gave it a final touch of glamour.

When Audrey Hepburn, whose image perfectly embodies the brand, gracefully turns her head and gently touches the body of a Maserati in the advertisement, an exclusive atmosphere of "owning it means stepping into a top elite club" is rendered to the extreme.

……

For Giovanna, Suning conducted a thorough "breaking out of its niche" experiment.

He led the car out of the cold showroom and straight into the glittering world of fashion.

Giovanna's new car launch became the grand finale of Milan Fashion Week; it collaborates with top fashion brands, and its annual main color is directly derived from the most popular fashion colors of the season.

Giovanna is no longer just a means of transportation, but also a "walking fashion item".

Its advertising campaign was shot by top fashion photographers, and the main characters are independent, confident, and tasteful modern women.

They frequent art galleries and stroll through the city lights, their slogan striking a chord: "Your style is defined by you. Giovanna, with you."

Giovanna Lifestyle Stores have quietly opened in fashion landmarks in Paris, New York, and Rome.

This place not only showcases cars, but also integrates specialty coffee, independent magazines, and designer furniture, creating a complete high-end lifestyle experience space that attracts every modern woman who pursues the art of living.

Under Suning's comprehensive and modern offensive that integrates emotional resonance, quality commitment, idol creation, and lifestyle marketing, the car brands under the Su Group have swept the globe like wildfire.

From the wide interstate highways of the Americas to the ancient streets of Europe, from the emerging cities of Asia to the development hotspots of Africa, Fiat vehicles are a common sight. In the garages of middle-class families, Maybachs are quietly parked, symbolizing the reward for solid success. In the hands of the wealthy, the keys to a Maserati are badges of passion and status. And under the neon lights of the city, Giovanna, along with its owner, becomes the most beautiful moving scenery.

This is not only a huge commercial success, but also a profound reshaping and leading of global car consumption culture.

With its forward-thinking marketing wisdom, Suning has forged its automotive empire into a deeply ingrained business legend, an immortal epic flowing with steel and speed.

"Giovana, how was it? Was my marketing strategy effective?"

"Honey, I really don't know how your brain works, it's like you're a genius."

"Haha, this is just the beginning. Next, our Su Group's cars will definitely sell well all over the world."

"Hmm, honey, I haven't thanked you yet for giving me a brand."

"You are my wife! This is what I should do."

……

As fluorescent lights illuminated the strategic conference room on the top floor of the Su Group headquarters, the enormous world map was no longer just a display of the sales networks of the four major brands, but rather a dense network of supply chain routes and resource nodes. Suning, with his back to the conference room, gazed out the window at the city that was awakening.

His brand is making great strides around the world with its aggressive marketing campaign, but amidst the noise, he sees further ahead.

Marketing ignited the market, but to support a true, lasting empire, especially to fulfill his promise of "high quality at low prices" for Maybach, he had to control a deeper force—production costs.

"Gentlemen," Su Ning turned around, his voice calm yet carrying an undeniable determination, "we have heard the applause from the market. Now, we must begin to forge the framework and lifeblood that support all of this. A cost revolution is about to begin."

Then he pointed his finger at the world map.

"We want to establish our own large-scale parts production base in low-cost regions. We will hone cost, this most primitive weapon, to its ultimate potential."

The chief of staff distributed top-secret analysis reports.

The strategic team's sights have already extended beyond Europe, focusing on three key locations:
Brazil – a treasure trove of resources: the report clearly lists its abundant iron ore deposits, thriving rubber plantations, and nascent industrial base.

More importantly, it is a huge emerging market in itself, and a perfect springboard for entering the whole of South America.

“This place,” Suning pressed his finger heavily on the state of São Paulo, “will be the cornerstone of our steel and rubber.”

India—a sea of ​​manpower: data shows attractive labor costs, a vast pool of engineers, and a government eager to industrialize.

“Pune,” Suning said sharply, “has a vast number of skilled workers who will weave the most intricate nerves and networks for us—electrical systems and precision castings.”

Mexico – a bridgehead to the market: Its geographical location is ideal, adjacent to the huge North American consumer market, and its potential tariff preferences and convenient logistics highlight its value.

“Guanajuato,” Suning drew an invisible line pointing directly to the United States, “This will be the production site for our core engine components, and the pioneer in penetrating the heart of North America.”

A covert war, armed with global supply chains, is quietly unfolding.

……

Once the blueprint is drawn up, execution becomes a test of iron and fire.

São Paulo, Brazil: Acquired steel stamping plants and rubber factories have been revitalized after an injection of capital from Su's Capital.

The massive stamping presses roared day and night, forging scorching steel plates into neat car doors and frames; in the rubber factory, fresh air mingled with heat waves as tires and sealing strips were produced like a black river.

However, challenges followed.

Local labor unions and inconsistent infrastructure made initial production difficult.

Suning's special envoy arrived with his handwritten promises: better-than-industry-standard treatment and investment to improve local roads and electricity.

With both investment in hardware and sincerity in software, the production gears finally began to run smoothly.

This place became the steel arm of the Soviet Empire in South America.

Pune, India: Brand new factories rise from the ground.

At the assembly line, thousands of Indian workers assemble intricate electrical wire bundles, resembling the nervous system, and polish precision metal castings with astonishing skill.

With focused eyes and exceptional learning abilities, they rapidly improved product quality under the guidance of engineers dispatched by the company.

The parts produced here, with their extreme cost control, have become the lifeline for high-volume models like Fiat, and are also quietly supplied to other brands around the world.

Guanajuato, Mexico: On the border, a modern factory begins to operate like a precision instrument.

This company focuses on manufacturing core engine components and assembling transmissions.

Mexican skilled workers, with their meticulousness and relatively low cost, have taken on this highly precise job.

The precision components produced are transported to assembly plants across North America via efficient land transportation.

This is the straw that the Su Group has planted next to the North American market, greedily absorbing market share and profits.

These bases scattered around the world are not isolated islands.

They are tightly intertwined by the powerful "Phoenix Transport" fleet and the nascent air freight network under the Su Group.

Brazil's high-quality steel plates and rubber are shipped across the ocean to factories in India and Mexico.

Wiring harnesses and instrument panels manufactured in India, embodying the hard work of countless workers, are carefully packaged and shipped to major assembly lines in Europe and America.

Engine components made in Mexico that determine the quality of a car's heartbeat are supplied globally.

An invisible yet highly efficient global supply chain network has begun to pulse, bringing astonishing cost advantages:

Procurement costs have been drastically reduced: global-scale procurement gives us unparalleled bargaining power.

Production costs have plummeted: land, energy, and especially labor costs are far lower than in Europe.

Logistics and tariff optimization: Supplying based on proximity to the market results in faster response times and lower costs.

Extreme risk diversification: any storm in any one place can no longer shake the foundation of the entire empire.

While competitors are still struggling with rising wages and material costs in their home countries, the Su Group has already quietly unsheathed its "cost-cutting weapon."

A Maybach that rolls off the production line in Stuttgart, Germany, symbolizing "German craftsmanship," may have its body made from steel plates sourced from Brazil, its wiring harnesses from India, and its powerful heart (engine) from Mexico, before finally undergoing precise assembly and quality refinement at the German factory.

This perfectly fulfills Suning's promise of "high quality at low prices," allowing Maybach to launch a disruptive attack on its competitors, starting from the mid-to-high-end market, with unprecedented competitiveness.

The same advantages are reflected in every brand.

Fiat has entered more families with its unparalleled cost-effectiveness; Maserati and Giovanna, on the other hand, are able to maintain their high-end positioning while having more profit margins for technology research and development and brand building.

Suning is not only manufacturing cars, but also weaving a low-cost, high-efficiency supply chain network covering the globe.

This network has become the most solid and inimitable cornerstone of Su's automotive empire, and also the greatest source of his confidence to look down on all others and truly define the new global automotive landscape.

Cost, the most primitive commercial weapon, has been refined into an unstoppable trump card under Suning's forward-thinking strategic vision.

As for the Japanese cars that have historically made waves in the automotive industry, they are not well-known, mainly because the Su Group's cars have taken all the way, leaving these despicable Japanese with nowhere to go.

...(End of chapter)