Video Editor

Gelishi Audio has a clear positioning, aiming to create top-quality sound products.

Its core components depend decisively on Lesson's flagship speaker kit and Sleek's high-end amplifier.

Both of these are well-known brands in the industry, and their core components are the cornerstone of the excellent sound of the Gelishi "No. 1" speaker.

Knowing the importance of the supply chain, Ye Xiaoming, under the instruction of Ding Yuanying and Suning,

In his capacity as the general manager of Geli Poetry Company, he formally invited Yu Zhiwei, the sales manager of Lesheng Company, and Zhao Zhongtao, the business representative of Sleike Company.

The banquet was held at a rather upscale restaurant in Beijing, with the aim of fostering relationships and laying the foundation for long-term cooperation in the future.

At the dinner table, the atmosphere was initially one of polite business etiquette.

Ye Xiaoming behaved impeccably, frequently offering toasts, and his words were filled with praise for the quality of Lesheng and Sleek products:
"Mr. Yu, Mr. Zhao, I salute you both! Your company's product is truly amazing!"

Ye Xiaoming gave a thumbs up, "Especially the flagship components from Lesheng, the sound is full and the dynamics are sharp; the amplifiers from Sleek have precise control and delicate timbre. It's a blessing for us at Gelishi to be able to use such good core components. I hope that the two managers will continue to support our new company in the future."

Yu Zhiwei, being slightly older and more composed, responded with a smile: "Mr. Ye, you're too kind. Although your Geli Poetry is just starting out, we've seen your ambition to pursue the ultimate sound quality. As long as the orders are stable and the quality requirements are clear, Lesheng will definitely prioritize supplying you."

Zhao Zhongtao, being more quick-witted, chimed in, "Yes, Mr. Ye. There aren't many companies on the market these days that are as dedicated to making products as you are. Many just slap on a brand and make a quick buck. You guys are truly dedicated! We at Sleek are happy to cooperate with partners like you. Come on, cheers to a successful collaboration!"

Over drinks, their relationship grew much closer.

After the meal, Ye Xiaoming took the opportunity to invite them, "Managers, it's still early. Why don't you do us the honor of visiting our Geli Poetry showroom? Could you give us some guidance on system configuration and tuning?"

Yu Zhiwei and Zhao Zhongtao readily agreed.

They also wanted to see for themselves just how well this little-known new company could utilize their components.

The group arrived at the elegantly decorated and well-acousticed showroom of Geli Poetry.

Ye Xiaoming personally handled the process. Instead of choosing a complex symphony, he played a record that Rui Xiaodan longed for and that Ding Yuanying treasured: "Daughter of Heaven."

When the first ethereal, pure note, seemingly otherworldly, flowed from the speakers crafted with the finest craftsmanship from Wangmiao Village, the polite smiles on Yu Zhiwei and Zhao Zhongtao's faces instantly froze.

As industry veterans, they have listened to countless high-end audio systems and are extremely knowledgeable about the performance of their company's products.

But at this moment, the sounds entering their ears have completely transcended the simple superposition of components.

It was an indescribable harmony and sublimation, where every detail was magnified to the extreme, yet perfectly blended together to create a vast, profound, and soul-stirring sound field.

It was as if the singer was standing in the middle of the room, softly chanting to them, and even their breathing could be clearly heard.

When the music ended, the store fell into a long silence.

Yu Zhiwei let out a long sigh of relief, as if he had just woken up from a dream. He looked around the small showroom and exclaimed sincerely, "This...this isn't just listening to audio equipment...President Ye, you're not selling products, you're selling tickets to 'paradise'! Sitting here is like having the whole of paradise at your fingertips."

Zhao Zhongtao excitedly chimed in, "That's right! Lao Yu is absolutely right! I've heard so many systems using our amplifiers, but I've never experienced anything like this! The sound... is so pure, so captivating! President Ye, your Geli Poetry team is truly something special!"

At this moment, Yu Zhiwei and Zhao Zhongtao no longer regarded Geli Poetry as just an ordinary client, but truly felt the formidable technological integration capabilities and artistic pursuits of this new company.

This visit not only strengthened relationships but also significantly enhanced the reputation of Geli Poetry among these two key suppliers.

Sleek sales representative Zhao Zhongtao suddenly looked at Ye Xiaoming and asked, "Mr. Ye, I heard that your company's trader, Ding Yuanying, used to work in private equity funds?"

"Uh? Yes! But I'm not too clear on the specifics."

"Is he a major shareholder of your Geli Poetry Company?"

"No! Mr. Ding does not own any shares in Geli Poetry Company. The real controlling shareholder is someone else."

"Oh? Is it that Su Ning who owns the restaurant?"

"Does General Manager Zhao also know our General Manager Su?"

"I don't know him! But I've heard friends from Shandong mention him. They all say he's very good at the catering business, but I didn't expect him to be so good at music as well."

"Haha, I hope that Mr. Zhao will have the honor of visiting 'Ningjing Zhiyuan' and giving me some pointers if I have the chance."

"I definitely will if I have the chance."

Seeing that Geli Poetry was indeed just a company run by a few music enthusiasts, Zhao Zhongtao and Yu Zhiwei couldn't help but breathe a sigh of relief.

After all, the cake is only so big, and the sudden appearance of Geli Poetry naturally alerted them, and only now could they completely relax.

……

After Rui Xiaodan arrived in Berlin, she temporarily stayed in one of Ding Yuanying's simple yet elegant apartments in Berlin, as arranged by him.

After settling in, she immediately began to do what Ding Yuanying had asked her to do, delivering two carefully packaged samples of the "Geli Poem No. 1" audio system to two important friends of Ding Yuanying in Germany: one was Zheng Jianshi, an overseas Chinese leader who ran the Chinese restaurant "Zhonghua Yuan" and was also involved in trade, and the other was Ms. Jenny, who was engaged in cultural brokerage and had a wide network of connections.

That evening, Zheng Jianshi hosted a lavish banquet at his "Zhonghuayuan" restaurant to welcome Rui Xiaodan back.

Jenny was also invited to attend.

The antique-style private room was filled with a rare sense of Chinese hospitality in a foreign land.

“Miss Rui, you must be tired from your journey! Brother Yuan Ying already told you on the phone that if you need anything in Berlin, just let me know,” Zheng Jianshi said warmly, raising his glass.

He was slightly overweight, with a friendly smile, exuding the shrewdness and generosity of a businessman.

Jenny, with her elegant demeanor, smiled and greeted Rui Xiaodan: "Welcome to Berlin. Mr. Ding's friend is our friend."

Rui Xiaodan responded gracefully: "Mr. Zheng, Ms. Jenny, you're too kind. I've come here for two main reasons: first, to visit my mother, and second, at Yuan Ying's request, to bring our new company's products for your evaluation. I also hope to hear the opinions of European professionals."

She then briefly explained the origin of the speaker, emphasizing its connection with the poverty alleviation project in Wangmiao Village: "This 'Geli Poem' speaker is a core project that Yuan Ying is working on to help villagers in Wangmiao Village, a very poor village in China, to establish industries and escape poverty. It is not just a product, but also carries the hopes of many people."

After listening, Zheng Jianshi's expression became serious.

He knew Ding Yuanying's character well; he would never act rashly, and once he did, it would surely be for extraordinary reasons.

He then inquired in detail about the situation in Wangmiao Village and the vision of Geli Poetry Company, and was deeply impressed by Ding Yuanying's approach to poverty alleviation.

After a moment's hesitation, Zheng Jianshi offered, "Miss Rui, since this is a poverty alleviation initiative undertaken by Brother Yuanying, I, Zheng Jianshi, would also like to do my part. What do you think? I'd like to apply to become the exclusive distributor of Geli Poetry Audio in the European market. I have some channels in Europe, and I can do my best to help you promote it."

This is a very tempting offer.

But Rui Xiaodan was very clear about her position. She smiled and responded politely and appropriately: "Mr. Zheng, thank you for your kindness. On behalf of the villagers of Wangmiao Village, I would like to express my gratitude! However, Yuan Ying and the other shareholders of the company have the right to make decisions regarding the company's operation and agency rights. I will definitely convey your sincerity and proposal to Yuan Ying in full."

After the banquet, Rui Xiaodan immediately informed Ding Yuanying of Zheng Jianshi's wishes by phone.

After a moment's thought on the other end of the phone, Ding Yuanying agreed: "Zheng Jianshi is a reliable person and has a solid foundation in Europe. It's a good thing to have him as the general agent in Europe. We can finalize the initial agreement, and discuss the specific details later."

On the other hand, Jenny took the audio samples to Gerbersen, a well-known and respected audio engineer in the German audio industry, for audition and evaluation.

When Gerbersen heard the sound emitted by "Geographed Poem 1", the well-informed German expert showed an extremely shocked expression.

He examined the speakers and amplifier repeatedly, finding it hard to believe that such a sound came from a little-known new Chinese brand, and that its internal structure revealed an unconventional "audiophile-grade" innovation.

“Jenny, this is incredible!” Gerberson exclaimed excitedly. “The purity, dynamics, and musicality of the sound are absolutely top-notch! Especially some of the unique design concepts, which are very bold and very effective! This is definitely a product with international competitiveness!”

To provide the most authoritative endorsement, Gerbersen strongly recommended: "I suggest that this speaker be sent to the prestigious Mihagen Electroacoustic Technology Experimental Center in Berlin for comprehensive and objective testing. If the test data is also this excellent, then Gerbersen Audio will make a name for itself in Europe!"

Rui Xiaodan quickly relayed Geberson's high praise and suggestions to Ding Yuanying. Everything was progressing steadily according to Ding Yuanying's meticulously drawn blueprint.

The internationalization of Geli Poetry Audio has quietly begun an important step.

……

After several days of traveling around Berlin, Zheng Jianshi finally used his connections to finalize the relevant legal documents and preliminary cooperation intentions for the European general agency of Gelishi Audio.

With a major weight lifted from her shoulders, Rui Xiaodan felt a sense of relief, and her longing for Ding Yuanying surged forth like a tidal wave, becoming uncontrollable.

She dialed the overseas number and, upon hearing Ding Yuanying's familiar voice, said impatiently, "Yuanying, Mr. Zheng has basically finished handling the matters on my end. I... I don't want to go to Jerusalem as originally planned."

Ding Yuanying on the other end of the phone paused slightly and asked, "What's wrong? Didn't we agree to go and take a look?"

Rui Xiaodan's voice was filled with undisguised longing and eagerness: "I don't know why, I just suddenly really want to go back and see you as soon as possible. Jerusalem is there, there will be other opportunities in the future. Right now, I just want to fly back to your side."

These straightforward yet heartfelt words, though separated by thousands of miles, struck Ding Yuanying's heart deeply.

He was not good at expressing passionate emotions, but Rui Xiaodan's unreserved dependence and longing stirred strong ripples in his long-frozen heart.

He couldn't possibly remain indifferent.

After a moment of silence, Ding Yuanying made a romantic yet decisive decision. His voice was gentle yet firm: "Xiao Dan, since you're so eager to go home, let's compromise. You fly from Berlin to Jerusalem, and I'll fly from Beijing. We'll meet in Jerusalem, see the ancient city together, and then return home together."

This arrangement satisfied Rui Xiaodan's desire to reunite as soon as possible, while not completely abandoning the original, meaningful trip to Jerusalem.

Upon hearing this, Rui Xiaodan was immediately filled with immense sweetness and surprise, and readily agreed.

Just as Ding Yuanying and Rui Xiaodan were arranging their heartwarming Jerusalem rendezvous, in faraway Beijing, a "Blind Listening Test of Ten Speakers from Five Countries" organized by professional media came to a close, and the test report was published in an industry journal.

The Geli Poetry No. 1 speaker, as the only Huaxia product, performed amazingly in the evaluation, with its sound quality receiving extremely high praise and ranking high overall.

This report was naturally placed on the desk of Lin Yufeng, chairman of Lesheng Company, a giant in China's audio industry.

Lin Yufeng flipped through the report, and when he saw the evaluation of the Geli Poetry speaker, he curled his lips and revealed a disdainful sneer.

He commented to his secretary, "Hmph! Another one of these attention-grabbing gimmicks! They find a small workshop, pile up top-of-the-line components, and churn out an exorbitantly priced speaker. What's so special about the sound quality? All the cost is spent on the components!"

He pointed to the estimated high price of the Gelishi speaker in the report, his tone full of sarcasm: "At such a high price, who would buy it? It has absolutely no market competitiveness! The only use of this product is to serve as a foil for our Lesheng flagship set, proving that any equipment using our Lesheng speakers can produce good sound! This is tantamount to giving us free advertising!"

Based on this arrogant misjudgment, Lin Yufeng made a decision that he considered insignificant, but which he would regret for the rest of his life.

He instructed the marketing department: "Ignore this Geli Poetry. If they want to use our kits, sell them to them and make more money on accessories. Their small-scale operations won't amount to anything; they only highlight the superiority of our Lesheng technology."

He was completely unaware that this evaluation of "ten models from five countries" was the first major shockwave in Ding Yuanying's carefully orchestrated plan.

He could never have imagined that the "sky-high price" label he scoffed at would soon become Ding Yuanying's most lethal weapon.

Because of his underestimation and misjudgment, the gears of fate began to turn faster toward the abyss.

……

The Geli Poetry Company operated smoothly for nine months in an almost eerie calm.

The production lines in Wangmiao Village are well-organized and the product quality is stable. Through Zheng Jianshi's channels, even a small batch of audio equipment has been exported to Europe, and the response has been quite good.

Everything seemed to be proceeding smoothly and calmly.

However, beneath this calm sea lies a suffocating sense of unease before a storm.

All the undercurrents pointed to the upcoming international audio exhibition in Beijing, a strategic high ground that Ding Yuanying had locked in a year ago.

At the exhibition, the sales of Geli Poetry were indeed lacking, as the high price deterred many people.

Three days before the closing ceremony, an unexpected phone call disrupted the daily routine of the Geli Poetry Company.

Ding Yuanying called from the ancient city, his tone leaving no room for argument, demanding that all shareholders immediately put down their work and return to the ancient city for an emergency meeting.

Ye Xiaoming's heart skipped a beat when he received the call.

He knew Ding Yuanying's style of doing things well; unless there was a major change or a fundamental strategic shift, he would never make such a big fuss on the eve of the exhibition.

An ominous premonition enveloped him. He said to Feng Shijie and Liu Bing on the phone, his voice dry, "Teacher Ding is calling us all back now, it must be something serious... I'm afraid a fundamental conflict is about to break out."

At the shareholders' meeting, Ding Yuanying put forward a groundbreaking plan: at tomorrow's Beijing International Audio Exhibition, the Geli Poetry No. 1 speaker will not be sold at a high price that reflects its sound quality and cost, but will be dumped at a "flat price" close to or even slightly below the material cost. The goal is to create a sensation on the first day of the exhibition and clear out all the inventory brought to the exhibition!

This strategy was like dropping a bomb in the conference room.

Ye Xiaoming, Feng Shijie, and Liu Bing were almost stunned.

They couldn't understand why a high-end product, painstakingly crafted, would lower its price and engage in such a "loss-making" business.

This completely contradicts their understanding of business logic.

Moreover, Lesheng Group will definitely sue Geli Poetry Company, since this involves unfair competition.

However, despite their inner turmoil, this extremely radical strategy was forcibly passed thanks to Ding Yuanying's calm and almost ruthless strategic explanation and the strong support of Suning as the major shareholder.

……

At this time, the Beijing International Audio Exhibition was nearing its end.

However, when the Geli Poetry booth displayed the slogan "Top-notch sound quality, shockingly affordable price" and listed a price that was so low it was astonishing, the entire exhibition instantly erupted in excitement!
Audiophiles and dealers who had already heard about the sound quality of Geli Poetry through professional evaluations and word-of-mouth flocked to the Geli Poetry booth like a tide.

The stock of speakers they brought was sold out that afternoon, creating an unprecedented sales miracle at the exhibition.

However, in the eyes of Lin Yufeng, chairman of Lesheng Company, this frenzied sales boom was nothing short of a naked declaration of war and provocation.

The core component of the Gelishi speaker is Lesheng's flagship kit. Selling it at such a low price not only seriously impacts the market positioning and pricing system of Lesheng's high-end products, but Lin Yufeng also interprets it as malicious low-price competition using Lesheng's high-quality components, attempting to drag Lesheng down.

"Shameless! This is malicious dumping! This is unfair competition!" Lin Yufeng roared in his office, smashing his beloved teacup.

He firmly believed that he had caught Geli Poetry red-handed, so he immediately assembled his legal team and decided to use the Anti-Unfair Competition Law as a weapon to file a formal lawsuit against Geli Poetry Company, demanding that the court order Geli Poetry to compensate Lesheng Company for economic losses of up to six million yuan, intending to put this arrogant "troublemaker" to death in one fell swoop.

Shortly after the exhibition ended, General Manager Ye Xiaoming, who was still in Beijing handling the follow-up matters, received a thick stack of documents from the court...

A copy of the complaint, notice of appearance, and notice of burden of proof from Lesheng Company.

Looking at the huge compensation demands and harsh legal clauses listed in black and white, Ye Xiaoming's hands trembled involuntarily, and his face turned deathly pale.

"It's over...it's all over..." He slumped into a chair, muttering to himself, "Lesheng is trying to destroy us! Six million yuan in compensation, how are we going to pay it? Geli Poetry...it's facing annihilation!"

Immense fear and despair instantly engulfed the apparent general manager of Geli Poetry.

At this point, in his view, Ding Yuanying's seemingly brilliant strategy had dragged the company into an abyss of no return.

Next, everyone in Geli Poetry will be dragged down by this lawsuit, and he, Feng Shijie, and Liu Bing will all be burdened with huge debts.

...(End of chapter)