Chinese Entertainment Intelligence King

Chapter 367 Ren Yingying's Solo Performance, the National Day Film Market Begins, Ice and Ice

After his cameo appearance, Feng Xiaogang left with deep resentment.

Xu Qing ignored him, and he couldn't afford to offend Yan Li, so he could only leave with resentment.

It has to be said that Xu Qing using Yan Li as a shield was extremely appropriate.

Even if Jiang Wen, Uncle Ge, and others have a good impression of her, they may not be willing to offend the rising star Feng Xiaogang for her sake.

Even if they were willing, they couldn't control Feng. He really had the nerve to act shamelessly and continue to pester Xu Qing, and no one wanted to break off relations.

Only Yan Li didn't care whether he offended Feng Xiaogang or not; he was even happy to let Feng Xiaogang suffer.

Having learned his lesson from Yan Li, Feng Xiaogang dared not linger or act shamelessly. Otherwise, if Yan Li got angry and started cursing him again, Director Feng would truly lose face.

So, in this cameo role in "Let the Bullets Fly," he didn't even get close to the goddess, and was even violated by Yan Li several times. It's all thanks to Feng Xiaogang's strong tolerance that he didn't suffer a high blood pressure.

Although Feng Xiaogang left, Xu Qing, using the same excuses as her older sister and younger brother, plus the added bonus of repaying a favor, became even more inclined to gravitate towards Yan Li.

However, this older sister is very good at maneuvering.

She readily gave the promised benefits and perks, but at crucial moments, she would start making excuses about how her older sister wasn't that kind of person.

The meaning isn't hard to guess. Xu Qing is getting old, and Yan Li has no shortage of women. If they don't use some tricks to keep things going, Yan Li might get tired of her once he gets what he wants.

Besides, even though Xu Qing is over forty, due to her family, personality, and background, she still retains some of the mentality of a young girl.

This is also where her anti-aging and unique charm lies; she possesses both the mature charm that comes with age and the romantic innocence of a young girl.

Therefore, Xu Qing enjoyed the ambiguous atmosphere of flirting with a top-tier man like Yan Li, which made her feel younger.

Xu Qing was willing to help, so Yan Li accompanied her, just to relieve her boredom, and there was even a little sweetness in it.

Even if he suffers a loss due to his age, he accepts it, because his family taught him from a young age that suffering a loss is a blessing.

On the set of "Let the Bullets Fly", a motorhome
Since filming got on track and some waiting patterns were figured out, Yan Li brought in a motorhome that had been converted into a mobile office to work on-site.

Finishing work during breaks from filming makes going home more relaxing and gives me time to take care of personal matters.

This RV is not the one from the original "New Three Kingdoms". Although that one was specially modified, it was a bit outdated and had many shortcomings.

To put it nicely, it's a mobile office; to put it bluntly, it's a mobile work shed.

In the past, when money was tight, Yan Li could make do, but now that he has a large sum of cash, he certainly won't live a hard life anymore.

Based on his experience from the TV series "New Three Kingdoms", Yan Li made some further requests and commissioned a new RV.

The new RVs are larger and more luxuriously equipped.

In addition to a dedicated luxury desk and executive chair, there is a separate sleeping area and bathroom, equipped with advanced temperature control, ventilation, lighting and other systems and settings, intelligent operation, top-notch sound insulation throughout the vehicle, as well as living or office supplies such as a refrigerator, coffee machine, printer, and LCD monitor.

To put it simply, many bosses' offices aren't as nice as Yan Li's RV.

Yan Li sat at his desk, browsing through relevant documents.

In late September, with the National Day holiday approaching, some pre-release promotion for "The Message" will begin.

Unlike the previous "Painted Skin," which had Yan Li as the lead actor and Shuang Bing as the female lead, the conflict was less intense due to Yan Li's mediation.

But this time with "The Message," Yan Li wasn't there, and Sun Honglei and Liu Huohua weren't big enough to compete with Shuang Bing for the spotlight.

As a result, Shuangbing started causing some trouble regarding the billing order and related treatment during the promotional period.

The production crew couldn't afford to offend these two, so they could only escalate the matter to Yan Li, who would then intimidate and suppress them.

"I knew those two women weren't to be trifled with."

This was somewhat expected by Yan Li. After all, it's common for two female leads to not get along, and with two female leads, whoever gets the lead role does indeed reap more benefits. Even if the two don't compete, the team would have a hard time holding back.

Despite their bickering, the two were still aware of the situation and didn't cause any trouble. Yan Li offered a few words of reassurance and a gentle reminder, and the problem wasn't too serious.

In addition, Yan Li also looked at the newly launched Weibo report. With the help of Weibo's large-scale traffic and celebrity strategies, the number of registrations was quite considerable.

Meanwhile, Weibo and Weiyin are also actively interacting to deepen the linkage of the music section and attract and activate the user group that loves music.

Compared to other music players, besides music streaming and Weibo traffic, the most important feature of Weiyin is that it can build social attributes through Weibo.

For example, you can share a song on Weibo, discuss it with other netizens, see related updates, and see what songs your favorite celebrities listen to or recommend.

By leveraging music to build interest-based communities, we can further enrich the user ecosystem and enhance user engagement on Weibo.

In short, Weibo has made Weiyin much more than just a music player; it has transformed it into a music business segment that is both dependent on and highly integrated with it.

Records are no longer popular, and portable music players have been phased out. Listening to music online or on mobile phones is gradually becoming the mainstream.

At this point, music players, much like radio stations and music charts used to be, are likely to become a battleground for popular music.

Whoever seizes this crucial position first won't necessarily dominate the entire market, but they will certainly be able to carve out a piece of territory.

Yan Li thought about it and made the relevant instructions.

First, we will continue to explore the music + social networking route, leveraging Weibo's strengths while also giving back to Weibo.

Second, increase high-quality content to attract users.

The current pop music scene is basically dominated by singers from Hong Kong and Taiwan, or more accurately, singers from Taiwan Province.

However, with the development of the internet in mainland China, some talented online singers have emerged, but these people are not yet highly regarded.

We can take this opportunity to sign them, which would not only enrich the platform's content but also allow us to project a high-sounding message of supporting emerging mainland singers.

At the same time, using WeChat, Weibo, and Yi'an to create stars requires little investment and carries low risk. If you manage to get even one star, you're guaranteed to make a profit. If you happen to gamble on one or two highly popular stars, you'll be even happier.

Third, acquire legitimate music copyrights.

Since film and television copyrights will become increasingly standardized in the future, music copyrights will naturally follow suit.

In fact, compared to film and television, which were just emerging on the Internet, music was easier to spread because of its simpler medium. It was stolen from the Internet very early on, and the decline of records was also due to the Internet.

To date, some music companies have begun to pay attention to internet music copyrights, but the market remains chaotic.

At this time, WeMedia can take the opportunity to acquire some song copyrights or permanent licenses from singers and companies at low prices.

Even if something unexpected happens in the future and Weiyin doesn't succeed, they can still sell these copyrights for a good price.

After handling some miscellaneous tasks and making two phone calls, Yan Li checked the time and realized there was still some time before his turn to go on set, so he decided to find a show to watch.

Just then, there was a knock on the RV door, and then the door opened, and Xu Qing, dressed in a cheongsam, stepped in.

Yan Li was speechless; this older sister was getting more and more arrogant.

Generally speaking, female celebrities usually care about their public image in this regard.

Apart from Fan Xiaopang, who openly admitted his mistakes, others, whether they were burying their heads in the sand or had some concerns, would at least try to conceal their true intentions in front of others, keeping a low profile.

However, Xu Qing may not care about the rumors surrounding her and Yan Li, as they have been ongoing.

Aside from playing the role of an older sister and younger brother, he never hides his closeness to Yan Li at other times, and even when he hears some gossip from the crew, he does his own thing.

Xu Qing has visited Yan Li's RV quite a few times, to the point that even the bodyguards and assistants guarding the area no longer announce her arrival; she can simply knock and enter.

"Busy now?"

Xu Qing walked gracefully to Yan Li's side and leaned against the desk: "You're working too hard, filming and working at the same time?"

"It's not hard work, but there's nothing I can do about it; I have to eat."

Yan Li got up and stretched. Since the RV had air conditioning, he took off his costume and was only wearing an undershirt, where the outline of his muscles was faintly visible.

Xu Qing's eyes lit up, and she reached out to touch it. Not satisfied with just touching it through her clothes, she reached her hand inside.

"Sister Qing, you're like this every day, I always feel like you're taking advantage of me."

Yan Li complained, but Xu Qing didn't take it to heart: "You're my brother, what's wrong with letting your sister touch you? Just touch me back."

What's the point of just touching it?
Yan Li sat back down, put his arm around Xu Qing's slender waist, and pulled her onto his lap: "Sister, I have to leave the group in a couple of days."

Xu Qing paused, "What's wrong?"

"I need to go see the National Day films. I asked Lao Jiang for a few days off."

"Then go ahead, I'm not leaving."

Xu Qing doesn't have many scenes. If she wanted to finish filming and leave, she could have done it in two or three more days, except for a few scenes. But she wasn't in a hurry and just strolled around the set every day.

Whether it was because someone had given prior notice or because Jiang Wen was showing his support, Xu Qing's scenes were arranged to be more spread out, which made it natural for her to stay on set.

"I don't believe you. What if you're lying to me?"

Yan Li pressed his head against Xu Qing's chest and stammered a question. Xu Qing tilted her head slightly and gently bit her lower lip.

"No... I'm not lying to you."

"I do not believe."

Yan Li's meaning was simple: a verbal agreement alone was not enough; a verbal agreement was necessary.

To put it bluntly, the previous benefits are no longer enough; we need to increase the intensity.

Xu Qing was used to this; although it was said that she was pulling on Yan Li, the initiative always remained with him.

Yan Li would play with her, but every two days his appetite would grow, so she had to give in little by little, satisfying and even indulging him.

So Yan Li moved the mouse, clicked on Zhang Dahuzi's version of "The Smiling, Proud Wanderer", and found the relevant clip of Xu Qing playing Ren Yingying.

On screen, Ren Yingying and Linghu Chong played the flute and the zither respectively, their performances perfectly coordinated. However, Yan Li was not very knowledgeable about musical instruments, so Xu Qing had to play a solo.

Sigrún has taught at the Iceland University of the Arts as a part-time lecturer since and was Dean of the Department of Fine Art from -. In – she held a research position at Reykjavík Art Museum focusing on the role of women in Icelandic art. She studied fine art at the Icelandic College of Arts and Crafts and at Pratt Institute, New York, and holds BA and MA degrees in art history and philosophy from the University of Iceland. Sigrún lives and works in Iceland.

Two days later, Yan Li left the "Let the Bullets Fly" film crew to attend the premiere of "The Message".

Prior to this, "The Founding of a Republic" had already been released in mid-September.

This film boasts a star-studded cast and is heavily promoted by China Film Group. In fact, as a tribute film, some institutions and related organizations even booked screenings for it. There's no need for it to compete with films like "The Message" during the National Day holiday.

"The Founding of a Republic" also performed exceptionally well, with box office receipts exceeding 2.5 million yuan before the National Day holiday.
Considering there's another small surge during the National Day holiday, 3 million+ is definitely achievable, and there's even a good chance it will break the mainland box office record.

Despite its phenomenal box office success, "The Founding of a Republic" has received less than ideal reviews and critical acclaim.

Those who dislike the mainstream ideology criticize it, while those who support it find it somewhat distasteful that the film focuses on different democratic factions, putting the cart before the horse.

In short, the right thinks the left is wrong, and the left thinks it's not left enough!

Meanwhile, the question of whether this large-scale use of celebrities for hype constitutes commercial cheating, as well as issues related to the performance and nationality of some celebrities, have been the subject of much discussion and criticism.

Of course, there was also a lot of praise, especially from mainstream media.

Most viewers also gave it some approval. Although the plot of the movie was not particularly exciting, it was not bad to watch and had some highlights. Moreover, the star-studded cast was indeed dazzling. Just for that reason alone, it was worth the ticket price.

For a patriotic blockbuster, high box office, significant influence, decent word-of-mouth, and no sensitive errors are all signs of success.

Anyway, China Film Group and Han Sanye are quite satisfied and have already started planning a celebration banquet after National Day.

Han Sanye also personally attended the premiere of "The Message".

It's worth mentioning that the day before, Huayi Brothers' film "Dawn 1949" also held its premiere, and the representative from China Film Group was the second-in-command.

In fact, Master Han could have treated everyone equally, but whether it was to show his respect for Yi An or to thank Yan Li for his help in "The Founding of a Republic," he directly took sides this time.

It's not just about lining up at premieres, but more importantly, about lining up for film screenings in theaters.

"The Message" and "Dawn 1949" are released during the National Day holiday, with only one day between them, making it a real head-to-head competition.

In the current cinema market, although Wanda has become the industry leader, China Film Group has shares and extensive influence in multiple cinema chains. Coupled with its special status, it remains the undisputed leader in the cinema industry.

China Film Group's support for "The Message" directly resulted in "The Message" having a 15% higher screening rate than "Dawn 1949".

Note that this 15% figure is based on the premise that "The Founding of a Republic" occupies a significant portion.

This put "Dawn 1949" on the defensive from the very beginning of the battle.

The premiere of "The Message" started at 10 a.m. Yan Li arrived at the venue and the first thing he did was to go to another hall to watch "Dawn 1949".

Because this was a fight scene, and the film was independently distributed by Huayi Brothers, with Yi An not involved, Yan Li had not seen the finished product.

Although he had read some film reviews and comments from audiences on the first day online, Yan Li still felt he didn't have a direct understanding of this competitor without watching the movie.

Fan Xiaopang, Li Bingbing, and a few others prepared the red carpet, while Deng Chao, Wang Ou, and a few others came to support Yan Li while he watched the movie.

Wang Ou also watched it once and commented, "It's alright."

At the start of the movie, the villain, played by Huang Xiaoming, makes his first appearance, stating the theme: assassination and sabotage.

Yan Li looked at Deng Chao: "Look, you're not the only one who's improved."

Participating in works such as "The Road to Awakening" and "Let the Bullets Fly" has been a significant test of Deng Chao's acting skills, and his professional level has visibly improved.

This caused a slight change in his mindset, and as a result, when Huang Xiaoming appeared in "Dawn 1949," Deng Chao felt the pressure.

In the past, Huang Xiaoming's acting was very contrived, which made it easy for people to feel that he was acting and very distracting.

There are a few roles that suit him well, allowing him to perform well, but these roles often make him unconsciously put on airs and appear slightly pretentious.
The same applies to Yang Guo in the later stages of "The Return of the Condor Heroes," Xu Wenqiang in "New Shanghai Bund," and the sniper in "The Sniper," which was released in April.

The villains in "Dawn 1949," while still maintaining a certain air of authority, were handled very naturally.

He also made a breakthrough in his appearance, abandoning his previous handsome look and becoming slovenly and rough. His temperament and personality were also volatile with a hint of gloom. Surprisingly, he blended these two completely opposite personalities quite well. Although he only appeared for two minutes, the oppressive aura of a villain was already evident, making people realize that he was a ruthless character who was not to be trifled with.

“I heard he was very invested in this project, but I didn’t take it seriously. Now I realize I underestimated him.”

Huang Xiaoming is currently Deng Chao's biggest career rival. Previously, Deng Chao's performance in "The Road to Awakening" suppressed his acting reputation, but Huang Xiaoming has now shown him a different side.

"This is troublesome. You provoke him, he provokes you, and you both improve together. It will be difficult to determine a winner in this situation."

Yan Li shook his head. He had always felt that Huang's acting skills were not bad, just not strong, and that his face was more prominent.

But if this person gets the hang of it, with his accumulated experience and immense popularity, the competition for the Deng Chao throne will become much fiercer.

Wang Ou said, "What's there to be afraid of? Even good actors need a good platform. Brother Chao's acting skills are no worse than his. More importantly, he has the support of his boss. Our Yi An is better than Huayi Brothers, so Brother Chao is definitely better than Huang Xiaoming."

Deng Chao gave a thumbs up: "Wang Ou is right. No matter how fast he improves, he can catch up with me, but he can't catch up with President Yan and our company."

"If you two put the same effort into flattery into acting, you would have won Best Actor awards long ago."

He chuckled and cursed inwardly, but he was still pleased with himself and felt that what the two said was right.

There are many better actors; the industry is full of hidden gems.

Therefore, actors not only need to be good at their craft, but also need to have someone to support them.

Yi An is powerful, and Deng Chao, as the top star, has access to many resources, and the company is willing to promote him. Just by relying on resources, he can overwhelm Huang Xiaoming.

In contrast, although Huang Xiaoming is Huayi Brothers' top star, the company's leading director, Feng Xiaogang, doesn't like to use him, and prefers to hire big names from Hong Kong and Taiwan for other projects.

Huang Xiaoming has finally figured it out, but he has little opportunity to use his skills. As long as Deng Chao can remain calm, the chances of victory are still quite high.

"Watch a movie, watch a movie."

Yan Li shook his head, stopped talking, and refocused his attention on the movie.

After watching it, Wang Ou asked for his opinion, and Yan Li thought for a moment and said, "The quality is above average, and the level is good."

Objectively speaking, this movie is not bad. The plot has no obvious loopholes and flows smoothly. The actors' performances are also very good, especially Huang Xiaoming, who impressed me.

Under normal circumstances, given this cast and Huayi Brothers' size, a box office of 2 million yuan is still possible.

Unfortunately, it ran into "The Message".

Without comparison, "Dawn 1949" is a work of above-average quality, but if compared to "The Message," it appears somewhat mediocre.

The key point is that the plot lacks surprises.

The plot of "The Message" follows the locked-room mystery formula, with a fast pace, numerous suspenseful elements, and constant plot twists that leave the audience in awe and amazed before finally realizing the truth.

Breaking Dawn 1949 is straightforward from the start, with the villains and heroes clashing over an assassination plot, which is quite exciting, but not particularly thrilling.

The final hidden villain had a decent twist, but this role was a minor flaw for Chen Daoming.

Ordinary viewers felt something was wrong, and anyone with a sharp mind already knew who the bad guy was.

"The Message," on the other hand, is more accessible to most viewers.

Everyone is a suspect, and no one is certain until the final reveal. Moreover, once one suspect is revealed, another one is revealed, which not only keeps the suspense alive but is also well-designed.

In addition, although the actors in "Dawn 1949" performed well, the characters' underlying qualities were somewhat superficial.

Especially Zhang Hanyu and Zhou Xun, probably because they played upright roles, which were somewhat stereotypical, and they didn't bring out the characteristics and strengths of the two actors well.

In contrast, "The Message" is a representative of a group of characters, with each of the main characters being more distinct than the last, and even minor characters who appear only briefly have their own unique characteristics.

All of these factors, if Yan Li were to rate them as an ordinary viewer...

"The Message" scores 9 points or higher and is a must-see masterpiece.

"Dawn 1949" has a score of 7.5. It's worth watching, but don't have too high expectations. Or you can wait until it's no longer in theaters to watch it for free.

Yan Li breathed a sigh of relief. He had a lot of confidence in "The Message," but his only worry was Chen Guofu.

After all, Chen Kuo-fu was one of the directors of "The Message" in the future intelligence, and considering Lao Gao's past performance, many people attributed the credit to Chen Kuo-fu.

"Dawn 1949" was directed by Chen Kuo-fu, so Yen Li inevitably had some reservations.

But as it turned out, he had somewhat overestimated the other party.

Chen Guofu is certainly capable, as his resume speaks for itself. However, Huayi Brothers appointed him as artistic director, as well as supervisor and producer on some projects, clearly indicating that his abilities in project development, script control, and resource integration are more prominent than his directing skills.
If he could direct independently, there would be no need to bring Gao Qunshu along; he could have just done it himself.

The key to the outstanding plot of "The Message" lies in the screenwriter and the original work, the outstanding characters are due to the good performances of the actors, the director is responsible for the filming and style, and Chen, as the producer, should be responsible for the pacing and overall adjustment.

Therefore, the success of this project is not due to any one person, but to the efforts of everyone, plus a bit of good fortune.

In the current version of "The Message" by Yi An, the script, actors, and director are all fine, and the role of Chen is played by Yan Li, who has read detailed information about the character.

It's uncertain whether Yan Li can compare to the original, but the overall quality is still excellent.

Chen Guofu lost an excellent script and the partner Gao Qunshu, and also lost his luck. Although the actors were still good, he could only deliver a less than perfect performance.

"We've got this in the bag."

Yan Li directly declared the victory of "The Message".

The film is of higher quality, has a better screening schedule, and its promotion of Yi An is supported by on-the-ground promotion and Weibo. In terms of the cast, the combination of Shuang Bing, the currently popular Sun Honglei, and Liu Huohua makes it more prestigious than the Huayi Brothers films.

Given this situation, Yan Li really couldn't understand how "The Message" could lose.

Even if Yi An's PR team is a bunch of incompetents, the probability of winning this game is still over 90%.

Although the chances of winning are high, Yan Li kept a low profile at the premiere.

You only resort to slogans when you can't win.

If we're guaranteed to win, then let the results speak for themselves and let us show our victorious attitude.

While Fan Xiaopang and Li Bingbing were exchanging compliments on stage, Yu Pangzi asked in a low voice.

"How about it? The other team got over 1200 million on the first day. Do you guys have the confidence to surpass that?"

Yan Li glanced at him: "You still have the mind to watch the show between our two families?"

Fatty Yu sighed, "We're just trying to find joy in hardship."

Bona Film Group also has a blockbuster film in its lineup for this year's National Day holiday: "Wheat Field," directed by He Ping (who previously produced "Swordsman of Double Flag Town") and starring Huang Jue and Xiao Yanzi.

This film has generated considerable buzz, touted as an epic blockbuster comparable to "Hero," with an investment exceeding 2 million yuan. Bona Film Group is one of the two largest producers and distributors.

To avoid competing with "The Founding of a Republic" and the box office battle between Huayi Brothers and Yi An, "Wheat Field" deliberately chose to be released in the middle of the three films, hoping to seize the more than one week of box office boom.

Unfortunately, the film failed to become a hit; in fact, it flopped almost without a trace.

After more than a week in theaters, the box office is only about 800 million yuan. Even if the so-called 2 million yuan investment is inflated, this is still a huge loss.

The reasons for the flop are simple: the male lead was poorly cast, the director had no appeal, the plot was boring and pretentious, the release date was poorly chosen, and the promotional strategy was also wrong.

The box office of 800 million was only achieved by Xiao Yanzi herself, relying on her popularity; otherwise, it would have been even more pathetic.

But even with Xiao Yanzi's high national popularity, it couldn't withstand the combined onslaught from "The Founding of a Republic," which dominated half of the entertainment industry, as well as the combined efforts of Yi An's faction and Huayi Brothers.

It's worth noting that Xiao Yanzi hasn't had any notable works in the past two years.

She was snatched from "Red Cliff" and not included in "Painted Skin," but the most noteworthy thing is that she won the Weibo Goddess title at the beginning of the year.

To be honest, Yan Li thought that Fatty Yu had lost his mind this time.

Perhaps inspired by films like "Painted Skin" and "Assembly," Bona Film Group, which loves collaborating with big names from Hong Kong and Taiwan, has surprisingly opted for an entirely mainland cast for this blockbuster.

It's fine to use a mainland lineup, just use a few more popular players.

"Assembly" featured Feng Xiaogang, "Painted Skin" had two soldiers vying for the same appearance, and even brought in the popular Deng Chao couple.

"Dawn 1949" features a star-studded cast from Huayi Brothers, while "The Message" also boasts a cast of stars including Shuangbing and Yi An.

Besides Xiao Yanzi, the male lead of "Wheat Field" is Huang Jue. Some industry insiders were stunned when they saw this name. Did they still expect the audience to support him?

The other actors are either seasoned veterans or relatively unknown, and many big-budget TV dramas have a stronger cast than this "blockbuster".

Despite being full of doubts, Yan Li held back when he saw Yu Pangzi's aggrieved fat face.

He thought Fatty Yu wasn't coming because "Wheat Field" was in such a bad state, but this guy still showed up to support him. He should probably stop stabbing him in the heart.

"With our high screening schedule and effective promotion, 1200 million+ is definitely not going to be an easy target."

Yan Li has his own assessment of the opening day's box office performance, but this year's situation is special, and the specific box office growth will have to wait until the National Day holiday to be determined.

Fatty Yu sighed: "It all depends on you. Make Huayi Brothers suffer a bit, so I can feel a little better."

Yan Li: "..."

Well, he said Fatty Yu was in the mood to watch the show, but it turns out he's just here to watch this unlucky guy.

Huayi lost, and he laughed at Huayi's misfortune; Yi'an lost... It goes without saying.

Yan Li was too lazy to pay any more attention to this fatso. He had even tried to comfort him, but now that bastard was dead.

At this point, the premiere ceremony ended and "The Message" began. Yan Li, who had already seen it several times, wasn't very interested in watching the movie and instead started talking to Fan Xiaopang, who was sitting down.

She had just finished filming "Go Lala Go!" and was preparing to film the art film "Buddha Mountain", but she had to finish promoting "The Message" and reap the related benefits first.

"By the way, I discussed with her about setting up a charity project called 'Ice and Ice'."

Yan Li was stunned, and reached out to place his hand on Fan Xiaopang's forehead: "Do you have a fever?"

"You're the one with a fever."

"If you don't have a fever, what nonsense are you talking about?"

Just a few days ago they were fighting fiercely, almost driving their PR team crazy over billing order, and now, just a few days later, they're suddenly teaming up for charity.

"Fighting is fighting, charity is charity, they are not the same."

Fan Xiaopang couldn't explain it clearly in a short time, so he forwarded a file to Yan Li on his phone. Yan Li glanced at it and then understood what was going on.

The "Double Pawns" card is too easy to play, and both Li Bingbing and Fan Xiaopang are interested in a long-term collaboration.

Since it is a long-term cooperation, the two sides should not only compete, but also cooperate and have some positive energy.

That is to do charity!

After discussion, both teams decided to create a dedicated charity project centered around the two of them, which they named "Ice and Ice".

Ice, seemingly cold, is actually pure; when two types of ice are combined, they blend together to create warmth.

Each soldier has a specific role and function.

Li Bingbing is like ice in the deep sea, emphasizing inspiration and resilience, empowering projects, taking an in-depth approach, and enhancing credibility.

Fan Xiaopang is the Ice of Diamonds, emphasizing confidence and independence, promoting the project, taking a broad approach, and enhancing influence.

The main focus of the charity is to support impoverished girls and help disabled and impoverished women.

Playing the gender card is intended to generate buzz for the project, while also using "Double Soldiers" as a charitable theme and label, and to reverse some of the controversial image and negative reputation of Double Soldiers.

To put it simply, it's about giving two soldiers a protective charm and maximizing their benefits.

Moreover, the Ice & Ice project is just a collaboration between two individuals; both have their own charitable projects and public welfare initiatives.

Li Bingbing has always been enthusiastic about environmental protection, and this year he donated saplings to the western region.

Fan Xiaopang mainly focuses on children's charity work, primarily targeting children with congenital heart disease. Last year, he even received a charity ambassador award.

In addition, Fan Xiaopang is also the head of the Yi An Charity Star Group, and has led the Yi An stars to participate in some charity performances on many occasions. She is also involved in charity projects on Weibo.

In terms of charity, Fan Xiaopang is somewhat influenced by Yan Li. He judges people by their actions, not their intentions. He believes it is reasonable for him to contribute money and effort and gain some good reputation and benefits.

This idea of ​​"Ice and Ice" was first proposed by Fan Xiaopang. Both soldiers are neither short of money nor fame, so they can do some good deeds to clean up their reputations, get what they need, and everyone will be happy.

Yan Li thought about it for a moment and thought it was a good idea.

Previously, the term "two soldiers" was associated with their feuds and fighting over men. If this continues, it might become a negative term. Doing some charity work to improve the reputation of two soldiers is quite necessary.

Yan Li even suggested that since "The Message" was released and both of them played positive roles, they could collaborate.

Launching a sub-event of the project, donating money in the name of "The Message," not only raises awareness but also benefits the box office of "The Message."

He had previously felt that "The Message" was too focused on the two soldiers' fighting due to its subject matter, relying almost entirely on their influence and lacking any exciting gimmicks.

Doing charity work together, while not as appealing as gossip, is a direction that is positive and in line with the prevailing sentiment.

Fan Xiaopang never expected that his exploratory charity project would receive such strong support from Yan Li.

With a wave of his hand, Boss Yan Li secured donations of 150 million yuan each from Yi An and Weibo, and 200 million yuan from the box office revenue of the "The Message" film crew, making him the biggest financial backer of Ice & Ice.

Even so, Boss Yan still had some regrets, as the stall was too small to pay too much money.

He's not afraid to spend the money; it's the company's money, not entirely his, and charity can even be tax-deductible…

　Calvin, tomorrow

　　
　
(End of this chapter)