Chinese Entertainment Intelligence King

Chapter 234 Achieving Fame and Fortune in One Battle
Summer movie season kicks off, and "Crazy" Stone receives rave reviews.

Exclusive Interview with Ning Hao, Director of "Crazy Stone": Unveiling the Experience of a Genius Director

Mastering Black Humor: A Single Stone Stirs Up a Thousand Waves

"With box office revenue of approximately 1400 million yuan in three days, Yan Li's film is a dark horse in the Chinese film industry this year."

"Stone Craze Spreads Across Universities; Students Claim It's the Best Comedy Film"

Yi'an County effectively combats piracy, dismantling more than ten piracy dens in conjunction with relevant units.

"..."

Just as Yan Li predicted, after the box office reached 300 million+ on the first day, the box office saw another small increase over the remaining two days, coinciding with the weekend.

The box office of nearly 1400 million yuan in three days has attracted much attention in the industry.

The extensive publicity and promotion surrounding "Crazy Stone" did indeed draw the attention of many people, and some even gave it considerable importance.

But no one expected that "Crazy Stone" would perform so well.

As its name suggests, the shadow truly has a somewhat crazy air about it.

The film's impressive box office performance has drawn increasing attention and discussion, and most viewers who have seen it have given it positive reviews. This positive word-of-mouth has contributed to the growing popularity of "Crazy Stone."

The production team's publicity team even used the slogan "After watching football, watch stones," capitalizing on the popularity of the German World Cup.

The distribution and promotion teams also seized the opportunity to negotiate better profits with cinemas and conduct offline promotions in local cinemas, shopping malls, and schools.

Zhejiang Province, Hangzhou City

After finishing his conversation with the cinema manager, Liu Fenggang, the person in charge of Yi'an Hangzhou, took out his phone to tell his colleagues the good news.

"We've secured this venue in University Town. We'll add at least six more shows tomorrow, all in good halls."

As mentioned earlier, due to various reasons such as the development of the times and management models, many cinemas have a high degree of autonomy in scheduling films.

Especially for independently operated or franchised cinemas, the cinema manager has the final say on which movie is shown the most, and the theater chain's opinion may not even matter.

Even those directly operated cinema chains with relatively strict management, while issuing some scheduling instructions, will still leave some room for cinemas to adjust.

After all, the purpose of theater chains and cinemas is to make money.

A certain blockbuster movie might be unpopular in a certain city, so why go against the market?

Cinemas are the front line directly facing the audience. They know best which movies are popular, which movies have high attendance rates, and which movies drive considerable consumption.

Therefore, cinemas need the right to make flexible adjustments, and can even provide data feedback to theater chains so that they can better understand the market and make overall adjustments.

Yan Li initially engaged in on-the-ground promotion in order to directly contact local cinemas and gain the authority to adjust cinema management.

If a cinema shows three more screenings, then a hundred cinemas would show three hundred screenings. Assuming 30-50 people per screening and ticket prices vary, let's say 25 yuan. That would add up to two or three hundred thousand yuan in box office revenue per day.

Not to mention, this is just a rough example; the actual effect may be even better.

Furthermore, the number of cinemas affected by Yi'an's current on-the-ground promotion efforts is more than one hundred.

At the same time, better box office performance will also prompt cinemas to follow suit and make adjustments, resulting in a situation where everyone moves together and the winner takes all.

Liu Feng's colleague's voice came through: "Our event here is also doing well. Although the attendance rate is not as high as on weekends, it is much better than other movies."

There were only two official ground promotion staff in the entire city of Hangzhou: Liu Feng and his colleague.

Liu Feng was in charge of the citywide on-the-ground promotion plan and negotiating with cinemas, while his colleagues were mainly responsible for offline promotion.

Of course, one person can't do the promotion work alone, so there are several part-time college students working as colleagues and subordinates, one or two at each cinema or promotion point, and Liu Feng, who is available, goes to each point to direct and inspect.

"Great, keep it up! If you can get first place, the bonus will be substantial."

Liu Feng encouraged his colleagues, saying that Yi An was familiar with the distribution business and had long ago established a series of performance-based incentive programs.

The higher the box office in the city where the on-the-ground promotion is located, the higher the bonus. There are also ranking rewards for cities of equal size. If you get first place, there will be additional bonuses.

As the capital of Zhejiang Province, Hangzhou is economically developed and has a competitive advantage. It was not easy for Liu Feng to seize this territory, and he should not waste the opportunity.

Otherwise, if you don't do a good job, there will be plenty of successful sales representatives from other cities who want to come to the provincial capital to earn performance bonuses.

In addition, since the film promotion business is just starting out, everyone is directly connected to the head office, but it is likely that regional integration will begin later.

It's unlikely to be by province; it's more likely by region, such as East China, Southwest China, Northeast China, or regions like Jiangsu, Zhejiang, Shanghai, Guangdong, Guangxi, Fujian, Jiangxi, Sichuan, Chongqing, Guizhou, Yunnan, Heilongjiang, Jilin, and Liaoning.

No matter how the integration is carried out, there will definitely be regional leaders. No one doesn't want a promotion and a raise, and Liu Feng also wants to advance.

It's unlikely that Liu Feng will be promoted directly to the regional head position in the Yangtze River Delta or East China region; it's more probable that the head of Shanghai will take over.

But once he took office, the position of person in charge of Shanghai became vacant, and that's what Liu Feng has his eye on.

No matter how good Hangzhou is, it can't compare to Shanghai, the national economic center. If Liu Feng went to Shanghai, his salary, bonuses, and career prospects would all improve.

So Liu Feng is going all out this time, determined to suppress his competitors in Suzhou and Nanjing.

After ending the call with his colleague, Liu Feng contacted the company again, strongly requesting that the "Crazy Stone" film crew come to Hangzhou for a roadshow, which would greatly promote offline promotion and negotiations with cinemas.

The company didn't give a definite answer, only saying that they were coordinating.

After all, there are many cities that want the main cast to do promotional tours, and because the early stage is the period when the box office explodes, the promotional tours are most effective, so everyone is vying for the release date.

Liu Feng negotiated with the company for a while, then prepared to have lunch before heading to several cinemas in the afternoon.

Before he could even settle in, he received a call from head office: "According to information, XX Cinema is suspected of box office fraud, the method of which is roughly... We can negotiate and inquire."

Liu Feng was startled, then gritted his teeth.

Damn it, I've worked so hard to get the box office to go, and someone is stealing it right under my nose! That's utterly despicable!

Box office fraud is common in this era, and the main perpetrators are cinemas or cinema staff.

Since most movie tickets are now sold offline, cinemas have more room to maneuver.

There are many tricks involved, such as handwritten tickets, invalid tickets, fake refunds, dual accounts, and bundled sales.

If you sell for 100 million, and account for 90, the remaining 10 will be pocketed. You don't need to share the profits or pay taxes.

So releasing movies these days is really difficult; there are pitfalls everywhere, and everyone wants a piece of the pie.

Upon receiving the news, Liu Feng immediately went to negotiate with the cinema.

The cinema will definitely not admit it; at most, it will be attributed to a technical error or a temporary worker taking the blame.

Liu Feng persisted, using the information to his advantage, and eventually forced the cinema to concede, "returning" the box office revenue and increasing the screenings of "Crazy Stone".

This level is sufficient.

Yi An's goal is not to eliminate industry chaos, but to protect box office revenue, deter and warn, and stop the behavior of cinemas.

However, if they repeatedly fail to correct their behavior and show no respect, especially independent cinemas and small-to-medium-sized theater chains, then we should report and expose them, making an example of them to deter others.

When it comes to TV drama distribution, the TV station has the most power, and Yan Li did not grovel.

Not to mention that film distribution is a three-way game, with each party having its own strengths, and Yan Li himself is involved in the cinema chain.

The actions of distributors and producers may provoke a united front among theater chains, but internal strife within theater chains is a different matter altogether.

You can set the pace, and I'll gather my own gang. We can clash and see who's tougher.

Yan Li was unwilling to fight, but he was not afraid to fight either.

Some people need to unite and make concessions, while others will be slaughtered or simply devoured. If you're afraid of offending people, then don't do business...

...

Liu Feng from Hangzhou is just one example of the Yi'an ground promotion team.

In dozens of first- and second-tier cities across the country, there are many people like Liu Feng who spend their days working hard to secure screenings, promote films, and prevent box office fraud.

They used every possible method to push the box office of "Crazy Stone" up step by step.

And "Crazy Stone" did not disappoint, with its box office continuing to rise.

1500 million, 1800 million, 2000 million... The final box office for the first week was over 2300 million.

This data has made it the biggest dark horse in the summer movie season and even in the 2006 film market.

Moreover, because "Crazy Stone" has received excellent reviews, it has a strong staying power.

Many in the industry are optimistic that this film will eventually gross over 5000 million, or even more.

Director Ning Hao, who had already been heavily promoted by Yi An, was hailed as a superstar, and Yan Li also received a lot of praise.

Back then, Yan Li ventured into film and television, making a fortune with "Conquest," earning millions and embarking on his entrepreneurial journey.

This time, venturing into the film industry, he once again achieved a brilliant start with "Crazy Stone," a film that turned a small investment into a huge success. He truly deserves the title of a business genius.

Many reporters wanted to interview Yan Li, but they were all turned down. It wasn't that Yan Li was aloof, but that he was simply too busy.

The phenomenal box office success attracted countless piracy operations. While "Crazy Stone" was enjoying a meteoric rise, the battle between Yan Li and the pirates also reached a fever pitch.

In a private QQ group, some pirates who are in contact with each other privately are having a heated discussion.

That's right, pirates are connected; they're all in the same industry, some are bitter enemies who report each other, while others are friends who cooperate.

Create a QQ group, for example, to discuss and announce which movies, TV series, or albums are selling well in the pirated market, and others follow suit, or distribute and cross-sell goods among themselves, etc.

[Holy crap, another one got arrested in Hunan province. Brothers, count how many have fallen this time.]

[It's almost twenty, almost there; people are being caught every day.]

[It's just a rumor; you believe everything you read in the news.]

Some of these are joint announcements with the police, police interviews, and various photos. Even if there's some exaggeration, they can't all be fake, right?

[Better safe than sorry. Old Zhang was still bragging a couple of days ago, where is he now?]

[It's not necessarily a case of failure; maybe they're busy and not online.]

[Haha, I don't know if Lao Zhang got caught or not, but Fatty definitely did. We live close by, and when I saw the news, I went over to check. Not a single one escaped. Their production lines and goods were all confiscated. They won't be out of there for at least three to five years.]

[This guy surnamed Yan has a nose like a dog; in previous years, we might not have this many people getting into trouble even in a year or two. In less than half a month, at least a dozen groups of people have been arrested.]

Is there a traitor among them?

[That's right. With so many people selling and distributing goods among themselves, it's inevitable that some will slip up. There have been frequent reports of competitors in the past. I suspect that someone is trying to use this opportunity to eliminate competitors and then seize market share.]

[This possibility is not high. If it gets out of hand, no one will be happy. If it is found out, it will easily arouse public anger. I think it is possible that someone with good information wants to retire and sell information to make a last-minute profit before retiring.]

[Damn it, either of them is possible. Don't let me find out who it is, or I'll kill him.]

Regardless of how the information leaked, what do we do now?

【What else can we do? Let's take him down! Brothers, let's team up and deal with this guy surnamed Yan, let's see what he does】

"You think you're so great? Go ahead and do it! Have you forgotten that our line of work is illegal? We're all careful about making a fortune quietly, but you're jumping out like this. You want to get yourself killed already?"

It's just a movie, no need to get so worked up about it.

[That's right, movies are selling the best right now. If I were Yan, I'd target anyone who pirates them too. Once the movie's out of theaters, they probably won't be as eager to do it anymore. I can still make money then, just a little less.]

[They're cracking down too hard; my wife and kids can't be left alone. I give up, I won't get involved this time.]

There's no need to ride the wave of opportunity when there's always money to be made. I'll shut down my machine and lay low for a while.

[A bunch of cowards, they just steal all they want. I'll see what this guy surnamed Yan can do to me.]

Wait, why did this guy log off?

Go get to work. Honestly, there's no need to get angry. If the problem is tough, we'll pick on the weaker one.

[I was just bragging when I suddenly logged off. Did I get arrested?]

【…】

In a certain place, in a certain residence
Several young men in floral shirts were huddled in a corner with their handcuffs against the wall. One disheveled young man with blond hair was half-squatting and pointing at the QQ group on the computer.

"Officer, this place is full of people who do piracy. If you investigate them, you'll definitely catch a few. Would that count as me doing a good deed?"

The policeman glanced at him and laughed, "Didn't you say you'd see what you could do to me? Now you know what to do, right?"

The blond-haired man smiled obsequiously and said, "Yes, yes, I was ignorant and arrogant. I will definitely be a better person in the future."

The policeman shook his head and told his subordinate, "Report this QQ group to headquarters."

On July 6, 2006, the propaganda department took the lead and joined forces with multiple units to prepare for a special operation targeting piracy and other illegal and criminal activities.

Mr. Yan, a concerned citizen, actively cooperated with the special operation and provided several useful leads.

After meticulous planning, the task force launched a swift operation, dismantling more than 20 pirate production and sales dens across the country in just a few days, seizing nearly 30 production lines, and confiscating hundreds of thousands of pirated CDs.

In addition to the piracy dens that were previously busted in various provinces and cities, as well as the piracy websites that were cracked down on incidentally.

This year's campaign against pornography and illegal publications has yielded remarkable results, significantly curbing the arrogance of pirates and maintaining a clean and orderly cultural market.

...

Bona Film Group
Fatty Yu looked at the related reports in the newspaper with some confusion and couldn't help but make a phone call to Third Master Han.

"Third Master, why is there such a commotion over catching a pirate? Is this kid really not someone's illegitimate son?"

Don't believe rumors.

Master Han refuted the rumors, then sighed and said, "I just found out that it wasn't Yan Li who took advantage of the Anti-Pornography and Anti-Illegal Publications Office, but rather the Anti-Pornography and Anti-Illegal Publications Office that benefited from Yan Li's influence."

"You have no idea how awesome this kid is."

Han Sanye was also bursting with curiosity, and started gossiping with Fatty Yu about the news he had just found out.

Yan Li provided the task force with highly accurate leads, naturally intriguing them. Yan Li then demonstrated his "intelligence analysis skills" to them. As an anti-pornography and anti-illegal publications office, they inevitably receive numerous related reports, but the truth is often mixed with falsehoods, making it difficult to distinguish and verify them.

Yan Li took some of the reported materials and, in just two days, helped the anti-pornography and anti-illegal publications office find several real clues.

"At the time, Minister X, who was in charge of this area, wanted to poach him, but no matter how good the offer was, it couldn't compare to Yan Li doing it himself, which made Minister X particularly regretful."

This time, Master Han also learned a lot.

No wonder Yan Li has become rich so quickly; he is indeed exceptionally capable.

Those who do business need foresight, a keen sense of smell, good judgment, and analytical skills.

Yan Li has advantages in these areas; he can crack down on piracy and apply these skills to clients and projects.

So this guy is good at sales, and quickly became a top seller of films. He has a keen eye and bet on dark horses like "Conquest" and "Crazy Stone".

In addition, Yan Li himself possessed other excellent qualities, so his business grew larger and larger and developed rapidly.

Master Han matched all of these points, and his admiration and appreciation for Yan Li increased significantly.

What a fine young man, just a bit of a womanizer, otherwise he would really want him as his son-in-law.

Even Master Han felt he couldn't compete with Yan Li, a young and outstanding man. As long as he was a little more honest and had the desire to climb the social ladder, there would be plenty of people wanting him as their son-in-law.

Many upper-class families or individuals are not lacking in money or power, but what they lack are capable descendants.

Unworthy descendants are the beginning of a family's decline and fall.

If you can't rely on your son, your son-in-law can be a pillar of support. Even if your son is reliable, he may be weak and alone. It's good to have a brother-in-law or sister's husband to help you.

Therefore, throughout history, no matter how many bad examples of "phoenix men" (men from humble backgrounds who achieve success) have occurred, good sons-in-law are still in high demand because of this high demand.

After all, compared to the fewer examples of women who are exploited and ruined by men from humble backgrounds, leaving no successors and being completely taken advantage of...

Fatty Yu didn't care about Third Master Han's complicated emotions. When he learned that Yan Li had really suppressed these pirates, he really wanted to call Yan Li "Dad".

Isn't that Dad?
With the current situation so tense, the impact of piracy on "Dragon Tiger Gate" will significantly decrease when it is released at the end of the month.

Even a 10% or even single-digit increase in box office revenue would amount to several million.

"To become famous overnight, to become famous overnight!"

Fatty Yu sighed repeatedly, saying that Yan Li had truly become famous overnight with "Crazy Stone".

The film's success goes without saying, and Yan Li and Yi An stole the show.

Within the industry, Yan Li's successful crackdown on piracy has had an impact even greater than the film itself.

People have long suffered from piracy, but they have no way to deal with these pirates. Yan Li's ability to effectively combat piracy is precisely its unique advantage.

After all, the pirates were dealt with so severely this time, they'll be more hesitant when Yan Li's movies are released again.

Even if there are those who are not afraid of death, Yan Li relied on his ability rather than luck this time. If he can deal with them once, he can deal with them a second time.

Not to mention that Yan Li has also gotten in touch with the anti-pornography and anti-illegal publications office this time. He offered credit on his own initiative, so how could they not cooperate?

While large-scale special operations and sweeps might be out of the question, small-scale operations are always possible. Who would dare to gamble that they won't be the one singled out to scare the monkeys?

If Yan Li can firmly suppress these pirates and make them stay away from him.

"Tsk, tsk."

Fatty Yu, on the other hand, is a seasoned distributor and understands all too well how much room there is for maneuver in this matter.

"Third Master, I recently discovered a nice restaurant. I'll treat you, let's get together with President Yan."

Third Master Han agreed.

China Film Group is also helpless against piracy, and similarly needs to cooperate with Yan Li in this regard.

Moreover, the potential and ability that Yan Li demonstrated this time made Master Han value and favor him even more.

There are too few talents in mainland Chinese cinema who can stand on their own. He is willing to support Huayi Brothers, Bona Film Group, and Stellar Media, and naturally he is also willing to support Yan Li and Yi An to suppress Hong Kong and Taiwan and resist Hollywood.

Not only Bona and Han Sanye wanted to find Yan Li, but the Wang brothers from Huayi Brothers were also quick to call.

"Mr. Yan, we feel really bad about the misunderstanding last time. My brother and I have prepared a special meal to apologize, and we hope you will come."

Hearing the voice on the phone, Yan Li chuckled. What a load of rubbish, apology? Did they think he was an idiot?

The films "The Banquet" and "Rob-B-Hood" will be released in September. Both films are invested in and distributed by Huayi Brothers.

Yi An's ability to promote distribution and combat piracy is something Huayi Brothers cannot do.

In order to make money, the Wang brothers naturally wanted to turn hostility into friendship and cooperate for mutual benefit.

"Let me check the time."

Yan Li planned to go and see. To be honest, these two movies were somewhat profitable, but not by much.

After all, Huayi Brothers' distribution capabilities are already quite good; they just wanted Yan Li to add the finishing touches.

Offline distribution and cracking down on piracy certainly help boost box office revenue, but it's hard to gauge the extent to which they can help.

It's not that Huayi Brothers will agree to whatever percentage Yan Li says; if the price is too high, Huayi Brothers would rather do it themselves.

Therefore, Huayi Brothers' share of Yan Li's distribution revenue will not be very high, and it may not even involve other distribution revenue, only the share of the box office in mainland China.

Compared to production companies and theater chains, distributors' share is inherently low, mostly between 5% and 15%.

Yi An can only receive a portion of the distribution revenue; even if the film's box office exceeds 100 million, she will only receive a few million.

After deducting Yan Li's effort, on-the-ground promotion costs, taxes, and other miscellaneous expenses, what Yan Li ultimately receives is just hard-earned money.

Yan Li's reason for going to take a look was not to make money, but for other benefits such as advertising, accumulating experience, and building connections.

To catch fish, you need to put bait.

We can't just wait for business to come to us.

Both "The Banquet" and "Rob-B-Hood" are good projects. Participating in them can train the distribution team, enhance industry influence, and maybe even poach some talent from Huayi Brothers.

Whether it's Feng Xiaogang, Jackie Chan, or some non-mainland film capital that collaborates with Huayi Brothers.

Yan Li wanted them to know that Huayi Brothers wasn't the only company they could cooperate with in mainland China.

...

The infighting and backstabbing among film companies remains unknown to the outside world.

The credit for cracking down on piracy is something that everyone in the industry knows but no one knows for sure; on the surface, Yan Li has pushed it all onto the National Office Against Pornography and Illegal Publications.

Some limelight is unnecessary!

It highlights how awesome you are. What are you going to do with the relevant departments? The connection you just made might turn into an enemy.

Moreover, from a public perspective, cracking down on piracy is not very popular, because people are more willing to buy cheaper pirated copies. Cracking down on piracy means delaying public entertainment.

It's perfectly fine for a government agency to do this—it's about fighting crime—but for a private business owner to be so enthusiastic is just "a waste of time."

Although some of the limelight has been given away, there is some limelight that no one can steal.

After raking in over 2300 million yuan at the box office in its opening week, "Crazy Stone" saw a slow decline in its second week, thanks to positive word-of-mouth, a growing following, and a crackdown on piracy, ultimately earning over 1700 million yuan at the box office.

With two weeks of combined box office revenue, "Crazy Stone" has grossed over 4000 million yuan.

As of now, it ranks eighth in the 2006 annual box office rankings and second among Chinese-language films.

However, with the box office boom of the first two weeks over, the box office trend of "Crazy Stone" will definitely continue to decline, and there will be new movies coming out soon.

It's already out; the Hollywood import "Superman Returns" was released just two days ago and is doing well.

Another Hollywood blockbuster, Mission: Impossible III, will be released in late July, along with Dragon Tiger Gate at the end of the month, all of which will affect the subsequent box office performance of Crazy Stone.

Fortunately, these films are different in subject matter from "Crazy Stone," so there is still some room for maneuver.

According to industry insiders, it's highly likely that "Crazy Stone" will gross 5000 million yuan at the mainland box office, and 5500 million yuan is not out of the question.

Whether it can reach 6000 million is hard to say; it depends on luck.

Regardless of how far it goes, at least 5000 million+ in box office revenue has brought "Crazy Stone" and its related personnel overwhelming praise.

Without a doubt, director Ning Hao was the biggest contributor to the film, but Yan Li definitely made the most money.

Some media outlets have calculated that, based on a box office of 5500 million, the production company and distributor would each receive at least 2000 million+ in revenue.

This only represents the box office revenue in mainland China.

Yi An has now begun collaborating with Hong Kong and Taiwan to arrange for the release of "Crazy Stone" in Hong Kong and Taiwan, which is a source of income.

At the same time, the DVD rights for such popular movies are not cheap, especially now that piracy is being severely cracked down on, the price will definitely rise.

Including other miscellaneous revenues such as television rights, Yan Li can earn at least 3000 million from this movie.

Even after deducting costs, taxes, and other expenses, Yan Li could still make a net profit of approximately 1500 to 2000 million.

In addition to economic benefits, Yan Li and Yi An have made a name for themselves this summer, signed Ning Hao, an important talent, and received various other hidden benefits.

He gained both fame and fortune, and earned both substance and prestige!
Yan Li also vaguely sensed the power of the film industry; the level of attention it received was indeed high.

His previous projects in the TV drama field were not without the potential to be more profitable than this film, but their impact was far less than that of "Crazy Stone".

This may also be related to the substantial box office revenue and the short-term, high-intensity promotion.

Moreover, what makes a TV series popular is often the actors and the plot; the audience doesn't really pay attention to what's behind the scenes.

Movies also incorporate various entertainment, economic, and social elements, often achieving widespread popularity and giving a lot of exposure to the behind-the-scenes world.

Yan Li was still willing to show off like this, partly out of vanity, and partly because it was good for his business.

The more renowned Yan Li's reputation as a business prodigy becomes, the more people are willing to collaborate with him, even offering him money. This is the benefit of fame and a carefully crafted persona.

...

"President Yan, okay, look over here, yes, be a little more ruthless."

In a photography studio in Beijing, a photographer is snapping photos of Yan Li, who is dressed in a suit and tie.

After filming for a while, Yan Li finally finished, changed his clothes, and said goodbye to the person in charge.

This is an event promoted by the Beijing government, mainly targeting social elites under the age of 35. Yan Li is one of them. He just had an exclusive interview and was just taking promotional photos.

As I said before, the award and title are not important; what matters is that I received the award.

Yan Li was well-connected in the capital. The government was willing to support him, and he was willing to cooperate. It was a win-win situation where everyone got what they wanted.

Where to next?

After getting into the car, Yan Li asked his assistant Ding Feng about the schedule. He hadn't been in the limelight for nothing; Yan Li had been even busier than before.

Not to mention the company's work, there are also all sorts of activities, meetings, and social engagements.

Originally, after the World Cup ended and Italy won the championship, Yan Li wanted to go to Hong Kong in person, but he had no choice but to send his trusted confidant to handle the matter.

Fortunately, everything went smoothly, and the approximately HK$5000 million is now safely and securely in Yan Li's Hong Kong account.

grandma's!
Although Yan Li complained about it more than once, he still couldn't help but grumble every time he thought about it.

Crazy Stone invested a lot of effort and spent so much time on it, but only earned less than 2000 million RMB.

Betting on the World Cup was a simple task. Aside from finding a suitable and safe channel and putting in a little effort, I didn't have to worry about anything else. After watching a few matches, I pocketed HK$5000 million.

"..."

Shaking his head and muttering "gamblers never die a good death," Yan Li came back to his senses and listened to Ding Feng's itinerary report.

"At 2 PM, there is a charity event to help school children in mountain villages..."

If you make money, especially if everyone knows you've made money, then you're bound to have to spend some.

Especially for companies and industries like Yanli that rely on a good public image, these kinds of things are inevitable.

Yan Li himself is not particularly active in public welfare and charity, but he is not opposed to them either. He considers spending some money as accumulating good fortune and buying a reputation.

He can be a scumbag, but he can't be a scumbag.

Yan Li has neglected to improve his conduct, so we need to strengthen his positive image so that the public will think that although he is philandering, promiscuous, and juggling multiple relationships, he is actually a good boy.

"Ask which artists in the company are in Beijing, and invite them all over to participate."

Yan Li needs public welfare and charity to build a positive image, and artists need it even more.

Since he's already spent all the money, it's too wasteful for him to do it all himself. He should just call all the celebrities over to show their faces.

This isn't about Yan Li getting a free lunch. When celebrities participate in public welfare and charity, the donation itself is only one aspect. The most important thing is publicity and promotion. Therefore, celebrities coming to support and assist the event is beneficial to the event.

If all else fails, he can simply donate more and attribute it to these celebrities.

Yi An has plenty of resources now. The artists all have their own jobs, and not many of them stay in Beijing for long or have the time.

After making a round of calls, only director Ning Hao, who had just finished a roadshow, was available.

The latter didn't come alone either; he brought Huang Bo with him, and the two had a good personal relationship.

Yan Li looked at Huang Bo, his eyes slightly brightening, as he recalled the monthly intelligence alert triggered after the premiere that day.

[Monthly News Report X: In 2009, Huang Bo's career soared. He not only became the male lead in a film that grossed over 100 million, but also won the Golden Horse Award for Best Actor...]

Yan Lizhen never expected that his ugly junior brother was actually a hidden gem...

(End of this chapter)