Back to the prime of life

Chapter 150 Emotional Value

Lu Changge used to think that a rich and leisurely life was pretty good, as he was a slave of society at that time.

But now he feels that being busy and doing something is more fulfilling, not because he likes work, but because there is hope that these things can be accomplished.

It seems that people are like this, while they achieve some results, they are also kidnapped by these things.

After they all left in the evening, Yin Anyan asked, "Changge, Qin Jun said before that you had concerns. What were they?"

"Huh? Why would you care about such things?"

Yin Anyan and he were both huddled on the sofa. Yin Anyan snuggled into his arms and said in a sweet voice, "Because I want to know what's bothering you."

These words warmed his heart. To be honest, a man like him who is mentally forty years old would basically not depend on a woman because of love.

This is not to be pretentious, but men of that age basically walk through the dark night alone without anyone paying attention to them, so they usually become hard and silent, and only at moments like now will they show some warmth.

Lu Changge felt the smoothness of the beauty's skin and the fragrance of her hair in his arms, and his heart relaxed.

"...So, it's not a big deal, actually. But I did consider their income. If they're paid too little, it's like working part-time. Not only will their enthusiasm be low, but if they don't do well, they'll have second thoughts. But what if they're paid too much...

If I just do it casually like before, and I don't take it seriously, then paying a little more salary is a small matter. But when I run a company seriously, this kind of brotherhood and brotherhood is not acceptable. For example, we need to recruit people, right?
If you hire ordinary employees, they will compare their workload with their salary, so arbitrarily overpaying them will cause conflicts.

If you want to recruit some senior managers, it will be even more troublesome, because people will take a closer look and find that you are not running a business, but just a group of unscrupulous people, and such talents will not come.

In comparison, running a Taobao store wasn’t that challenging for me; managing this relationship was more difficult.”

Yin Anyan carefully experienced it, then raised his head and said, "Being an adult is so difficult."

"So you just have to be my little baby."

"whee."

Lu Changge's expression changed, not because of her smile, but because of the movement of her hands.

“…I’m sweating today.”

"So, when we take a shower?"

Before she could finish her words, Lu Changge picked her up. This little girl was too bold today, doing all kinds of arrogant things. He would let her know what being powerful meant in a moment.

Yin Anyan was quite particular, and there was no one else at home, but she still closed the bathroom door.

……

Yesterday was Welfare Night. Lu Changge tormented her several times before letting her go. When she woke up the next day, she felt refreshed.

The two of them woke up at about the same time. Yin Anyan frowned slightly as soon as he opened his eyes and said that his inner thigh was very painful.

"Maybe it was because yesterday was too intense?"

"Hate!"

"Hey, hey. Let's get up. I have a test today."

"Ah."

Yin Anyan stood up first. She didn't have enough clothes here, so she picked out one of Lu Changge's white shirts. The collar was open, and she only had a pair of underwear on. Because the shirt was too big, the hem was slightly covered. This look...

"Oh, I just got dressed!"

Lu Changge still couldn't help but said, "Just wear it."

……

……

The test was easy, just as he had expected.

After that, Qin Jun and Li Ming asked him to go outside to look after the store, but Lu Changge didn't go. Although he was not going to leave all the matters to them, on the other hand, these people also needed to grow.

Renting a house is neither difficult nor easy. The key is that if you do it wrong, there will be no consequences, so it is quite suitable for them.

In addition, the rented store must see whether it matches their needs. This requires thinking about the business at hand before you can have a concept of it.

Also, opening a business requires dealing with people, and young people are thin-skinned. This doesn't matter when they are entertaining themselves in the garage, but when they go out, their ability to communicate with others depends on their ability.

In a word, Lu Changge had to push them out.

He is not a father, and they are not sons, so they don't have to use the "it's not easy for children either" approach.

Including three girls.

Yin Anyan and Ai Mai were going to optimize pictures and stores. Lu Changge asked around and found out that they had no division of labor yet so they should work together. Taking pictures might be relatively simple, and they had to wait for Qin Jun to get the clothes first.

But they still need a male model.

They also contacted each other themselves.

But store optimization requires some skills, which need to be learned and studied. There are not many tutorials online nowadays. Later, Ai Mai thought of a way, which was to contact Taobao officials to see if they had any good suggestions.

Lu Changge himself didn't know whether this would be useful or not, but he still encouraged it. The so-called start-up stage is a process where everyone keeps trying, trying again when they make mistakes, and continuing to optimize when they are right.

Compared to getting a correct approach, it is more important to have the ability to keep trying and constantly solve unknown problems.

Finally, An Yihuan is a bit idle and seems to have not adjusted her mentality yet.

She called Lu Changge and said, "Now that there are no customers, what's the point of running the business?"

Lu Changge lashed out at her: There are no clients to study the case!
When people look for something to do, they can always find something to do.

This also applies to himself. Among the many chaotic things, there is one detail that he still pays attention to, that is packaging and thank-you cards.

While many people have a superficial understanding of e-commerce, successful companies offer exceptional service. Always remember that online shopping means your chance to connect with consumers is incredibly valuable.

There's no need to talk about the product itself, it's all about price and quality, and every store is the same. But what about the rest?
That’s right, the packaging and thank you card.

Everyone has been a consumer. If the product you bought is shabby in appearance, will it leave a good impression? Will you buy it again next time?
As for the thank you cards,
The reason why Lu Changge thought of this was because he saw a news statistic in his previous life, which talked about the thank-you card trick. The cost of a handwritten thank-you card is only about 2 cents, but it can increase the repurchase rate by an average of 30%.

Later, many takeout restaurants also adopted this trick.

Even if it doesn't work, the cost of 2 cents per ticket is nothing.

Seriousness and details, that's it. He never did these things when he sold professional training course videos before.

Lu Changge asked his aunt for help with the product packaging. She had worked in foreign trade before and had come into contact with manufacturers that provided this kind of service. She just needed to select two or three good ones and recommend them to him.

This kind of simple job is very tempting. Manufacturers not only supply the goods, but also provide free design.

After going around in circles like this, Lu Changge contacted a man named Chen, and the two parties agreed to meet in a week.

Within this week, everyone's exams will be almost finished, the store can be rented, and samples of white-collar shirts can be obtained. Only after receiving the goods will the other party know what size to make for you for things like packaging shells.

Thank-you cards are even simpler. The initial quantity is small, and it will be difficult to find manufacturers to supply them. Lu Changge's idea is to directly purchase various stickers and even postcards from the market.

It seems a bit rough, but he still takes it very seriously.

At the end of the day, when everyone was meeting to discuss the issue, he specifically brought it up, saying, "...I think this idea will be very useful, and I'd like to share some ideas with you. These days, anyone who opens a Taobao store wants to make money. This is understandable and a source of motivation, so it can be acknowledged directly and openly."

But our ancestors taught us that business requires sincerity. We need to adjust our mindset: when someone orders from our store, we shouldn't think, "Oh, I've fooled someone again today." Instead, we should consider whether they have other needs or concerns, and how we can help them resolve them. To put it bluntly, we should thank them. In short, our store isn't just about selling clothes; it's also about providing services. Once you have this mindset, you'll find that there's still much you can do to serve your customers. The idea of thank-you cards stems from this same mentality.

At this moment, Lu Changge was standing in his living room explaining this set of things to this group of child soldiers. His posture was a bit like the scene when Jack Ma boasted about it in the video during his entrepreneurial period.

"An Yihuan told me today that she has nothing to do. Honestly, I don't understand why you said that. I think there are so many things we can do. Things like thank-you cards shouldn't be thought of by me, but by you.

At the same time, always remember this: online shopping hasn't really taken root yet. Those willing to travel thousands of miles to spend money here are simply trying to trust us. Never, ever, ever try to deceive those who trust us. Never! It's not a good feeling to let them realize you're deceiving them.

Lu Changge can confidently say that the thank-you card trick is very effective, especially now that it is 2008, and the service of many offline stores is still mediocre. Many people have learned from the West to treat users as gods, but in fact many of them have learned it in a weird way. Chinese people do not believe in God.

Therefore, as long as their stores can provide this kind of emotional value and this kind of heartwarming service, they will definitely have a group of loyal fans.

After being told this, An Yihuan curled her lips in protest but did not take the blame, which was already quite difficult for her.

The main thing is that everyone else has found their own things to do, but she is the only one like this, so she also needs to think about it.

"Then what should we write on the thank-you card?" Ai Mai asked.

"Don't say too much. Users won't read it. Just two sentences, one thank you and one encouragement." Lu Changge thought for a moment. He had seen similar thank you cards before.
"Thank you for meeting me in this vast sea of people. Your choice is the gift that embellishes the galaxy of stars in our shop. May this package be like a spring breeze, carrying the fragrance of flowers and warmth, and arrive at the next beautiful chapter of your life."

Li Ming rubbed the goose bumps on his body and said, "It's really literary. Those books were not read in vain."

Qin Jun said, "I think it's pretty good. The two sentences are not long. If you want a better effect, just write it by hand."

Well, this guy seems to really care about it.

In fact, thank-you cards have to be handwritten, and there is a possibility that the customer will throw it aside without even looking at it. But if you meet someone who pays attention to details, this thank-you card will immediately touch his heart, and his repurchase rate will increase significantly.

Otherwise, how did the average 30% figure come from?

If you look at it in detail, there must be quite a few zeros in it. In other words, there are a lot of 0% and 80% that pull up this number.

"Then write it by hand. Don't use a fancy or particularly neat font; use something cute and rounded. Young people these days are all about being independent. Giving him a 'Fang Zheng Fang Song' font would be too rigid."

Li Ming raised his hand, "Then let me do it?"

Lu Changge said bluntly, "I said it doesn't have to be particularly neat, but it doesn't have to be ugly either. Your handwriting looks like a dog crawling, it's completely scary. The customer was originally in a good mood, but after seeing your handwriting, he got angry."

"Ha ha ha ha."

Everyone couldn't help but laugh.

"In this case, Ai Mai is more suitable." An Yihuan pointed at her.

Lu Changge had never seen her write before, so he just said, "Except for Li Ming, please write for everyone else. We can pick one from them together."

Li Ming: (-﹏-)
"That's all for this. Is there anything else you want to discuss?"

Of course, it is possible to complete it in one day.

Ai Mai continued to urge that they should get the clothing samples as soon as possible, otherwise they would have no idea what to do with nothing in their hands.

Qin Jun said that he would go to the factory again tomorrow. At this stage, the orders are not big and the manufacturers are not very enthusiastic.

Lu Changge didn't say anything. This kind of problem can be solved with money, but money should not be spent on such things.

“Is it difficult to rent an apartment?”

Li Ming shook his head. "Renting an apartment isn't difficult. Lao Qin and I have our eyes on one. It's close and has a small second floor, about 40 square meters, perfect for a few computers, but it doesn't have a bathroom. There's another one further away that has better space, decor, and a bathroom, but of course, it's more expensive."

In fact, the distance doesn’t matter. If it really doesn’t work, you can just ride an electric scooter.

The key is price. Everyone made it very clear yesterday that the denominator of the distribution ratio is profit, not revenue.

This directly concerned money, so Lu Changge slowed down his speech and let them speak first.

As expected, An Yihuan expressed her opinion, "Don't do this. I'm not someone who can't endure hardship, but there are three of us girls. Can you find a place without a bathroom? The smell of a public restroom is okay once in a while, but if you ask me to go there every day, I absolutely can't. I'd rather do more work."

Qin Jun glanced at Lu Changge, and after he nodded, he said, "Okay, then Lao Li and I will split up. Tomorrow I'll go to the factory, and he'll go rent an apartment."

As soon as the discussion was over, Yin Anyan brought over the pen and paper, "Let's all try our handwriting and see who is more suitable."

This guy's pace is quite tight, Lu Changge was a little relieved, and at the same time he thought to himself, maybe it was because he, the one who made money, gave them the stimulation?

Everyone seems to be very dedicated to this. With this kind of enthusiasm, and if I can keep the direction, I will definitely be able to achieve some results, right?

(End of this chapter)