Back to the prime of life

Chapter 142 Opening (Part )
Because the swimming pool that Lu Changge had invested heavily in was about to open, his friends at school who knew him and knew that he was doing this also put in a lot of effort to add to the festive atmosphere.

They all asked Cheng Yongyi about this matter, and as soon as Old Cheng called home, they basically knew what to do.

They originally wanted to send a bouquet of flowers in the name of 308 Dormitory, but Qin Jun was smart and said that it would not sound good to put '308 Dormitory' at the entrance of a high-end swimming pool.

Anyway, when it comes to blessings, it’s important to consider what you give, but the key lies in the intention.

So they discussed it and the five of them raised money and spent more than 5 yuan to donate three small round sofas. Because the hall was a bit empty, putting three beautiful small round sofas could decorate it and also provide a place for customers to sit.

The main focus is practicality.

Actually, it’s not impossible. On the contrary, placing a bouquet of flowers at the door is just for celebration. It will be useless if you do it too late.

Moreover, Qin Jun knew that there would definitely be no shortage of these things at the door when Lu Changge opened his business.

In fact, it was not beyond his expectation. When they arrived at the door of the store that day, there were two long rows of red bouquets, and some of them were inscribed by larger companies such as the Jiangzhou branch of Shanwen Group.

There are also car insurance companies, clothing factories, etc.

Among these large and small private enterprises, there is one that is particularly special. That is Old Zhao from Zhao’s Gate. He also called Lu Changge and said that since it was his new store that was opening, he had to send some blessings no matter what.

Lu Changge didn't expect that Lao Zhao still remembered him, so he happily agreed.

This is the etiquette aspect of opening a business.

As for serious business, in addition to leveraging all the social connections he could, Lu Changge had two main brands.

The first thing he did was to invite Principal Chen Xiaohe and announce Jiangzhou Foreign Language School as a cooperative unit. The two sides jointly created a youth camp swimming class activity called "Future Star".

Secondly, if you have not lived in Jiangzhou for a period of time, you may not understand the significance of this point. However, any parent who has worried about their children's studies will definitely have an idea: Do the students of Jiangwai have all their swimming activities here?
As the best and most expensive private school, students studying at Jiangwai will inevitably be considered wealthy.

When you think about it this way, you will immediately feel that this place must be expensive.

Interestingly, the second move of Hailan Bay Swimming Pool is to announce that during the summer vacation, that is, from July 7st to August 1st, it will be open to all parents from 8:31 to 9:11 am every day for these two months to hold free parent-child travel activities!
The slogan has now been posted.

The specific operation method is to issue free tickets, 100 per day, and you can come on the date of the ticket. This is necessary, otherwise there would be a thousand people coming in a day, how could we accommodate them?

On the one hand, it gives people a high-end feeling, and on the other hand, it is free for a limited time.

This is a topic of discussion in itself.

What’s more important is that there are bargains to be made!

So as soon as the door opened on the first day, after an hour or two of preparation in the morning, the number of people entering the store began to increase sharply after noon!
More than 90% of the questions asked are about these two things: Is it really free? And why is it only free for families?
In Lu Changge's office,

When Xu Weiguo heard this trick for the first time, he heard the most truthful answer.

Lu Changge told him, "I learned this from our boss, Ji. It's free, really. As for why it's only for family trips, it's to sell swimming training courses. A series of 12 to 18 lessons, with registration fees ranging from 4800 to 12800. In her experience, if such an expensive swimming pool doesn't offer free admission and don't create gimmicks, no matter how much advertising money it spends, the flow of customers into the store will be very small."

Xu Weiguo wasn't a businessman after all. He nodded and said, "It's said that those who make money have to be smart. There's actually such a secret hidden behind this. But the most expensive training class costs tens of thousands of yuan. Isn't that a bit too expensive?"

"There's a strange logic in business: once a high-end brand is truly established, selling it cheaper will actually hurt sales. A large number of wealthy people aren't very sensitive to high prices, but they are to low prices because it makes them feel embarrassed about spending money. They need to feel like they can afford it, but you can't."

If you wait for an Olympic champion to give you a practical swimming lesson, then the concept of expensiveness will not even exist.

There are very few people who don't care about their reputation. What does it mean if you invite an Olympic champion to your swimming pool?
Xu Weiguo looked at Wang Hongcheng.

Wang Hongcheng is a businessman, so he couldn't deny this. "It's true. So we can only offer it for free once, because it can't give rich people that feeling."

Lu Changge said, "Don't worry, after I become famous, I won't do it again in the future."

Compared with this,
The annual card income brought by social relationships such as Xu Weiguo and Wu Yiming is not important, including the fact that Zuo Shuya had previously put a lot of effort into contacting Wu Yiming's wife and others and expanding her social circle.

The real purpose behind these actions is not to earn an annual pass, but to spread word of mouth and influence among some wealthy circles, so that they can spread the word about this high-end swimming pool. Selling dozens of annual passes can bring in tens or even hundreds of thousands of yuan.

"Ding ding ding." While they were chatting, someone knocked on the office door.

"Come in." Lu Changge shouted.

It was Lu Xiaohui who walked in. She said, "Changge, the free tickets for July 7st, 1nd, and 2rd have all been distributed. But it's only 3:1, and the busiest evening hasn't even arrived yet. People outside keep asking if we can give out some more for the 30th."

Lu Changge refused, "No, the original plan was to send it out for three days first, so let's do it according to the plan. If there are too many people, just explain to them and ask them to come early tomorrow."

Nowadays, most people have probably not experienced hunger marketing.

When there is a queue at the door, it will probably increase the topic.

"alright."

Xu Weiguo saw how Lu Changge had managed everything perfectly, and he didn't hesitate to praise him. "I used to be worried about you because you had such a huge investment, but now it seems I was worrying too much."

"I'm lucky. Uncle Xu showed me the way, and Mr. Wang gave me a good rental discount."

Wang Hongcheng said, "Don't be modest now. You are not an ordinary person in terms of your consideration of various aspects."

After a while, Zuo Shuya also came in. She said, "Mr. Lu, Mrs. Wu and some of her friends are here. They want to apply for a card. The new store is opening. Can you come and meet them?"

To show respect.

These people all have some small assets at home. If they say that your boss took the big money and hid inside without showing up, that would not be good.

Xu Weiguo and Wang Hongcheng stood up at the same time when they heard this. "Okay, then you go ahead and do your work. We'll be leaving first."

"Okay, I'll see you off."

Wang Hongcheng had applied for an annual membership card, and he had twenty of them. He was the boss and had a lot of money, so Lu Changge accepted them.

Later, he can give it to relatives and friends himself, or to some people in society who like swimming.

It can be regarded as adding a gift-giving option for him.

Xu Weiguo asked for five, and originally he didn't want to charge for them, but he insisted on paying for four. The idea was, one of them was a gift from you, Lu Changge, so given our relationship, I'll just give it away, and the remaining four Xu Weiguo wanted to give away, so he insisted on spending the money himself.

Lu Changge was still polite, so he said that the new store had opened, and when everything was normal, he would take out the card and not pay.

To put it bluntly, it means waiting for the swimming pool to make a profit.

Only people who are close to him would consider this for him.

People from other units don't care about this. Lu Changge plans to give two tickets to some and one to others according to their leadership positions, and they are all free of charge.

Don't feel reluctant,
Money is not earned by one person, nor is it spent by one person.

Lu Changge went out with the two of them, but when he arrived at the lobby, he found that, my God, there was no longer the scene of eight or nine people in the morning. Now the entire circle of sales counters were surrounded by people.

Some were standing in front of the free policy poster, looking at it and talking, while others were watching the promotional video on the TV hanging on the wall.

"Changge," Zuo Shuya urged.

"Okay, I know. I'll be right there."

(End of this chapter)