Who are you calling "little fresh meat"? I'm the king.

Chapter 993 Directly Curses

Few people thought Shen Yan was wrong...

Well, he underestimated his standing among netizens and the general public!

He is the first person in Chinese cinema.

He has almost achieved a grand slam of individual honors!
He certainly has the right to comment on South Korean films, just like Ang Lee sometimes criticizes Chinese films...

To put it bluntly, there are no good films in mainland China, only films that are very popular at the box office!
They even said that the audience's aesthetic sense needs to be improved...

Damn, Chinese audiences have very high standards for watching movies—most good movies, once released, will be huge hits, which at least proves that domestic audiences don't reject good films.

As for the claim that 'Tiny Times' was a box office hit'...

That's a fan film!

Unconventional, fringe themes…

Especially after the release of "Project Gutenberg"—it received an initial score of 8.6 on Douban, 9.8 on Maoyan, and 9.7 on Taopiaopiao…

The box office reached 3.12 million yuan on its opening day!
"The detailed depiction of the counterfeit money production process is captivating, and the progressively unfolding characters' fates and emotional developments keep the reader on the edge of their seats."

The script and editing are airtight, unlike "Cold War" and "Helios" which rely on sound effects to force the plot forward. The main conflict shifts from "unparalleled protagonist" to "unparalleled emotions" to "unparalleled fate," and from counterfeit money and fake people to hypothetical scenarios. The entire work is well-rounded and executed effectively.

The only downside was that the gunfight action scenes were mediocre and lacked originality.

"Shen Yan's first time filming a Hong Kong movie was a great experience, and he really nailed the cowardly character... The whole movie was well-paced, with a rich plot and a complete story!"

"I feel it's a bit like Life of Pi, a story about someone who wants to be the protagonist but is exposed as just an ordinary person in every crisis."

The main story is about a high-IQ criminal who can't get the love of a goddess, and is eventually defeated by a female loser who can't get his love.

Of course, the details in the main story are also handled very well. Li Wen wanted more than just a goddess; perhaps he also envied her for showcasing her talent in the sunlight!

Oh, the opening day box office was initially lower than "iPartment," but it started to surpass it after 10 PM...

—The box office of "iPartment" on its opening day was 2.87 million yuan!
The "iPartment" movie officially pioneered fraudulent marketing...

In fact, almost all the discussions about "iPartment" are negative.

Back when the TV series "iPartment" was airing, the issue of plagiarism sparked a public debate.

Scenes from classic TV shows such as Friends, How I Met Your Mother, and The IT Crowd were directly referenced and "replicated" in Love Apartment.

But...most viewers didn't care...

It's just a TV series!

Moreover, it has indeed brought a lot of joy to everyone.

Then, thanks to the nostalgia marketing of the "ten-year promise" and the fan base built up by the TV series over multiple seasons, the movie version of "iPartment" grossed 2.87 million yuan on its opening day.

However, when viewers discovered that "iPartment" was just a sham film using a different name and brand, a deluge of disappointment overwhelmed it...

Viewers were shocked to discover that "iPartment," which relied heavily on nostalgia and aimed to evoke memories of youth for viewers born in the 90s, was far from being a continuation of the classic as previously advertised. Instead, it was a "hybrid" story combining elements of Nanpai Sanshu's "The Grave Robbers' Chronicles," turning "iPartment" into "iPartment Cemetery" or "Grave Robbers' Apartment"!
Douban ratings plummeted to a flat 2.0!

This... in fact constitutes a crime of fraud.

During the promotional phase, "iPartment" kept silent about its relationship with "The Lost Tomb," relying on nostalgia to attract fans of the TV series, which constituted deceptive marketing. This practice of rebranding and using a different name for the show has truly lowered the bar for film marketing.

Crucially, all the actors, production staff, and those in charge remained silent throughout the entire process of this scam, from the start of filming to its completion, and even until its release…

Don't tell me 'the movie wasn't called this when it was first announced.' You all know that it was later renamed 'iPartment,' right?

They used nostalgia for promotion, made money, and capitalized on the sentimentality, but now they want to distance themselves as victims? Obviously, that's impossible.

"In the past, movies were categorized into action films, comedies, science fiction films, art films, and family dramas, etc. Now they have created another milestone in film history—fraud films."

During his live stream, Shen Yan didn't hold back and started cursing: "If we had advertised that 'iPartment' and 'The Lost Tomb' were airing together from the beginning, I think even if it was a piece of crap, the sincerity would have been there, and people wouldn't be so angry."

"This movie has ushered in a whole new money-making model. If they were to make a movie version of 'Home with Kids' or 'Soldiers Sortie'..."

The procedure is as follows: First, find an old drama that was popular before; then, ask the actors in the drama to film the beginning and the end, and in the middle, find a script and film some random scenes, and ask a few of the main actors in the drama to make cameo appearances.
Finally, they won't release a trailer, but will hire online trolls to promote it, urging everyone to buy into the nostalgia, even if the final product is garbage, they'll still call it "nostalgic garbage!"

"What's most frustrating is that before the movie was released, a large number of marketing articles suddenly appeared online with headlines like 'iPartment crushes the Island'!"

"I'm really puzzled, why not try to piggyback on the success of 'Project Gutenberg'?"

"What's most baffling is the release date!"

"Most movies premiere in the early hours of Friday morning."

Because the key unlocks at midnight on Friday, you can't play the movie without the key.

But now, you usually have to wait until the next morning.

why?
Because of reputation.

If the show starts airing in the early morning, viewers will start commenting after watching it.

The initial reviews are crucial; if a movie isn't good, then after a day of fermentation...

By Friday afternoon and evening when more people were around, the fermentation process had taken too long, and public opinion had basically settled.

Therefore, scheduling the premiere for the morning of the following day can reduce the likelihood of this happening.

There were very few people in the morning session!
How was "iPartment" made?

They set the key release time for Friday at 14:20 PM! That way, even if the movie is terrible, there will still be people who don't know about it buying tickets to see it that night.

Negative reviews didn't have time to develop or spread.

"Make a little extra money by exploiting information asymmetry."

"These behaviors... have crossed the line!"

"Many people criticize them... But in the end, it all boils down to one sentence, or one word: money!"

"Successful plagiarism is not enough; they also need to sell nostalgia, so shoddy products are put on the stage once again."

What's even more shameful is that the participating celebrities all remained silent and pretended to be ignorant!

"I really don't understand, are you all that short of money? Why would you do something so immoral?"

"Baoqiang made a terrible movie, then went to receive the Golden Broom Award to show that he had made a mistake, would improve, and would strive to do better after being ashamed."

Even if Baoqiang was just acting, at least he made some kind of statement to the audience: I'm sorry, I, Wang Baoqiang, made a bad movie.

This is called respecting the industry and respecting your fans.

"And I served as the script consultant for Baoqiang's new film, 'The Octagonal Cage'..."

"The Island... I haven't even seen it yet, but I bought a ticket for the movie 'iPartment' like an idiot!"

"I'm really angry. First, 'Asura' was pulled from theaters after only three days, and then 'iPartment' had its fraudulent marketing and promotion... Can't you industry professionals have a little bit of a bottom line?"

(End of this chapter)