Who are you calling "little fresh meat"? I'm the king.

Chapter 967, please respond? (23)

The Shanghai International Film Festival is still the same Shanghai International Film Festival…

The media doesn't care about the films in the main competition at all, let alone the films screened in the exhibition...

Even Parasite failed to make headlines in the media, but this forum attracted a bunch of journalists and self-media people!

This group of people are basically here for Huang Zhonglei!
I wonder if he'll mention Teacher Cui...

not at all!
Everyone was complaining!

As the film and television industry gradually returns to rationality and reaps rewards, industry leaders are also expressing that "every family has its own problems."
Huayi, deeply aware of the pressure to meet performance targets;

China Film Group should be mindful of potential dangers even in times of crisis.

Bona, which is still in the IPO queue after returning from the US stock market;
Shanghai Film Group, which needs to build a solid foundation for future growth, and Enlight Media, which aspires to become China's top content company...

Shen Yan has always felt a sense of crisis—the audience is dwindling!
"Chinese film directors are the most carefree directors in the world. They are increasingly less constrained by budgets and less likely to listen to producers' opinions because they have more money and more investors."

Therefore, at this time, it is unrealistic to rely solely on the capital market to continuously inject funds and raise capital.

"Capital cannot be invested in the film industry indefinitely!"

Yu Dong glanced at Shen Yan: "I've always admired Shen Yan. His company is constantly innovating. They make youth films, romance films, crime films, suspense films, and even horror films, science fiction films, and military films. I heard they have a disaster film coming out soon... They make so many genres, and they do them all very well!"

"This gave me a lot of inspiration. One very important thing in making movies is not to follow trends!"

Shen Yan explained, "I work in filmmaking, and I've done too many films of the same genre, which is getting annoying..."

Huang Zhonglei continued, “Hollywood treats movies like a religion, while we treat them as financial products… There are fewer and fewer films with strong plots in China, with plot films accounting for only 3%, while in the US market, it’s actually a three-way split: super IPs account for one-third, thrillers and coming-of-age films are another third, and the third is plot films.”

"Many people in China view movies as financial projects, as if they are doing something for capital. On the contrary, Hollywood creatives have the temperament of artists, and they are more dedicated and devout to a film project."

“When we have meetings in Hollywood, a bunch of producers sit in the office and the screenwriters stand for half an hour to explain how they want to write the script and how it should be presented. Each person gives a half-hour presentation, and a lot of sparks come out during this process. Of course, there is a union to protect them, so they are not afraid to tell you any ideas.”

"Compared with Hollywood, Chinese filmmakers are not focused enough on their work, our film industry system is relatively backward, and the gap in imagination and research and development capabilities is even greater."

“Filmmakers like Lucas are also scientists. They constantly invent new technologies that can make the film feel more immersive, while China has lagged behind in this area for a long time.”

"Excuse me!" Shen Yan couldn't stand it anymore: "How long has it been since President Huang went to Hollywood?"

Huang Zhonglei paused for a moment: "...I even attended the meeting last year..." Shen Yan frowned: "Then where did you get your data? How did you arrive at the conclusion that the US market is divided into three parts?"

"...I read the report..."

"I know you admire the American film market, but there's no need to belittle the Chinese film market like this!" After a pause, Shen Yan added, "In fact, the Hollywood film market consists of either superhero blockbusters or low-budget independent films... especially original dramas!"

Yu Dong interjected: "Now that Hollywood is controlled by bankers and financiers, the most resolute thing these bosses and professional managers do is keep making sequels, making sci-fi hero movies and comic book hero movies. Because these IPs are mature, they won't make mistakes, and they can even come up with IPs like 'Batman v Superman: Dawn of Justice'. But they also lack innovation, lack understanding of themes, stories, and American culture, and Hollywood is increasingly afraid to take risks."

Shen Yan nodded and explained, "The rise of IP and the decline of original works are closely related to the industrial restructuring of major Hollywood studios... Since the 80s, the major studios have been expanding their business scope and gradually becoming integrated entertainment media groups. With their huge appeal, movies have become powerful IP promoters and part of the industry chain, rather than the main source of revenue for the companies as they used to be. Disney is a typical example!"

Disney's main business model is revenue generation through tiered revenue streams!

First, release the film in theaters to earn the first box office revenue in the film industry, and then enter the distribution stage to earn a second income through DVDs, the Internet and television.

After film and television works boost the popularity of an IP, it is incorporated into a Disney theme park to achieve scene linkage and generate a third round of wealth through consumption in gift shops, food and lodging, and tickets.
Finally, there's the IP licensing aspect. Disney holds a licensing conference every year to seek consumer product partners for new IPs for the coming year and takes a royalty from the partners' sales...

Another advantage of making IP movies is that they save on advertising costs, and they are also the safest option for Hollywood film companies going global.

You make original films…

The risk is too great!

For example, "American Sniper," which topped the North American box office in 2014, only ranked 13th in the global box office market, with overseas box office revenue accounting for only 36%...

Huang Zhonglei... really, he's still stuck in the last century's worship of Hollywood!

"Moreover, they have very strict control over the projects. They asked me to work on Tomb Raider before, but they didn't give me the script adaptation rights or the final editing rights... Just like Mr. Yu said: They are not filmmakers, but businessmen. They invested 4000 million yuan and were thinking: How am I going to make it back? You can't cross the line."

Forget it, I made Parasite myself!

"In comparison, the Chinese film market offers at least more choices. Our evaluation criteria for films are not based on whether they make money or not; the most profitable film is not necessarily the best film!"

Wang Changtian shook his head: "I feel that this is the most difficult time. Although the box office is growing and the industry's revenue is increasing, only people in the industry know that the industry is really heading into dire straits."

"The slow growth of box office revenue in the past few years was marked by a significant reduction in capital investment. Many film and television companies faced financing difficulties, and even listed film companies were struggling. They lacked funds, faced difficulties in issuing bonds, increased loan interest rates, and new regulations on equity pledges. However, during this process, production costs continued to rise, copyright sales prices continued to fall, and there was a lot of criticism of the film and television industry from the public and society. People were unwilling to seriously understand the industry and were only willing to emotionally convey hearsay, which greatly affected the image of the entire industry."

“The image of the entire industry…” Shen Yan smiled: “You mean the incident where Teacher Cui criticized us? It just so happens that the person involved changed from Aixinna to that one. Could we ask General Manager Huang to respond to this matter?”

(End of this chapter)