Chapter 956 Returning in Glory (33)

Mainland China is paying close attention to this year's Cannes Film Festival...

Huayi Brothers spent US$500 million to acquire the mainland China distribution rights for "Shoplifters";
Several other films were also bought…

According to Jerome Pinard, president of the film market, "Chinese buyers will strive to acquire all the film rights!"
He added, "Due to China's import quota system, not all films can be shown in theaters. Fortunately, many films are now available on online video-on-demand platforms like streaming services."

“Chinese buyers purchase a wide variety of film types, from documentaries to family films and action movies, but they buy fewer films that deal with social issues, such as political films.”

Back in Cannes, the dinner ended late at night. Shen Yan went straight back to the hotel, and when he woke up the next day, the distribution and publicity team was already waiting downstairs!
Parasite has already reached agreements with many film festival organizers.

It is confirmed that the film will be screened at the Shanghai International Film Festival, the Tokyo International Film Festival, and the Toronto International Film Festival…

Then it was first released in France, Italy, the UK, and Germany…

In late October, it will have limited releases in North America…

"As the last Oscar-contending film produced by 21st Century Fox, everyone will definitely support it!"

"...The last film vying for an Oscar?" Shen Yan asked in confusion. "Deadpool 2, Predator, Murder at the Royal Hotel..."

David Fenkel: "I'm talking about qualifying for the Olympics!"

"...OK!"

Shen Yan nodded, then asked, "Is Fox really going to go under?"

Another producer, Grant Hesloff, stated, "The entertainment industry needs to compete on scale, and Disney, as an industry giant, has a scale advantage. Moreover, at this stage, streaming media is clearly going to replace traditional studios..."

Grant Heslov, Sandra Block's project to join...

Okay, the streaming market is just too competitive!

In fact, Netflix also approached them about "Parasite," offering an $8000 million investment...

However... the conflict between Netflix and traditional theaters has not yet been resolved.

Shen Yan didn't want to become a victim!
After a brief chat, the staff had already packed my luggage…

……

Shen Yan won the Palme d'Or.

Another personal honor has been added.

Moreover, it is the Palme d'Or, the highest award at Cannes, which is known as the top of the three major film festivals!

In the history of Chinese-language films, only the film "The Little Poet" has achieved this feat, although it was a tie – that year, both "Farewell My Concubine" and Jane Campion's "The Piano" won the Palme d'Or!
According to many self-media outlets, only "Farewell My Concubine" has won half of the Palme d'Or for Chinese films…

Shen Yan won the Palme d'Or this time!

Here's the problem—he won the award for an English-language film, not a Chinese-language film.

If you look at it that way, it seems that Parasite winning awards has nothing to do with Chinese-language films...

But Shen Yan is a Chinese filmmaker!

He's awesome, and in a sense, he represents the awesomeness of Chinese filmmakers.

Therefore, at Beijing Capital International Airport, a large number of media outlets and reporters were waiting at the exit...

Shi Shi and Ji Xiang also arrived, and Shi Shi was carrying a bouquet of flowers…

—She didn't want to come, but the publicity manager for "How Long Will I Love U" thought it was a great topic. Shishi wanted to refuse, but he bluntly said, "The Palme d'Or! You're just going to turn down such a good opportunity? It's an opportunity everyone dreams of, why shouldn't we take it?"

Makes sense!
And then she arrived!

The media and reporters were very kind and gave her the center position.

He probably wanted to take some photos... Shen Yan, carrying a backpack, was accompanied by three staff members as he disembarked from the plane...

As I walked to the exit, I saw Shi Shi and a group of media standing behind her…

She readily opened her arms and ran towards him, whereupon Shen Yan hugged her and kissed her.

Then he handed her the backpack: "The Golden Palm is in here!"

"Congratulations on your triumphant return, Brother Yan!"

"Brother Yan, can we take out the Palme d'Or and take a picture?"

"Brother Yan, will 'Parasite' be released in mainland China?"

Does "Parasite" have Oscar aspirations?

A group of reporters gathered around...

Under the protection of staff, Shen Yan slowly made his way towards the exit, answering a few questions in the process: "Parasite will most likely be released in mainland China, but the specific release date hasn't been set yet..."

"Winning the Olympics is a set goal..."

"The last film to win both the Palme d'Or and an Oscar was 1955's *Esquire*, directed by Delbert Mann and starring Ernest Bognning… The Oscars are industry awards, or you could say guild awards, and their selection process is quite different from film festivals…"

"Don't crowd around me, I just got off the plane and I'm exhausted... I'll go back and get some sleep first, then I'll have the whole press conference tomorrow!"

……

Comparing the three major European film festivals with the Oscars…

The three major European art awards are jokingly referred to as "gallery exclusives," meaning the works are sold solely to galleries and art museums, and cannot be sold elsewhere.

The United States has long enjoyed cultural hegemony due to its status as a global superpower, and it holds a leading position in the commercialization, industrialization, and technology of film. In other words, good films, after being endorsed by awards, can influence box office sales and actually sell.
European cultural hegemony in film cannot compete with the commercial, industrial, and technological advantages of the United States, so it can only find another way. Europe focuses on artistry, taking on sensitive topics and unique tastes, definitely catering to the tastes of old Europe.

The fame may be undeserved, but the reality is that the actor makes money through art acquisition channels, which is more about reputation than substance.

Art awards are essentially about quality rating. The nature of art awards dictates that there are two red lines that cannot be crossed, or else the awards will fail: First, they cannot follow the crowd, even if it's an overcorrection, and they cannot pander to popularity unless it is universally considered exceptionally good; second, they cannot abuse their market dominance and insult the audience's intelligence.
The three major European financial groups operate within a small circle, leaving a great deal of room for manipulation, which means their reliability is questionable.

In fact, it's not popular during a capital winter...

Berlin and Venice are practically begging for the Oscars' attention—claiming themselves as the prelude to the Oscars season.

Cannes, being the most developed, tries to both curry favor with the Oscars and demonstrate its independence—it wants both.

Later, they also gave up – even the official website said: Road to Oscar!

Oh, the first thing Shen Yan did after returning to China was go home and take a nap…

Shen Yan woke up at six in the afternoon and felt that he was back to his usual self...

I went downstairs, sat cross-legged on the sofa, and played... Candy Crush!

She truly loves the match-3 game.

I started playing in 16, it's been over two years, and I'm still playing!

Seeing Shen Yan come downstairs, she looked up at him and smiled, "Have you had a good sleep?"

"Hmm," Shen Yan took out a bottle of ice water, took a sip, and then said, "Cannes is too noisy, I can't sleep at all!"

Is it noisy?

"It's so noisy...and our hotel is near the beach..."

(End of this chapter)

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like