Who are you calling "little fresh meat"? I'm the king.

Chapter 919 Shi Shi Arrives (Part 3) (23)

Yang Mi really knows how to do things...

I don't know how she did it, but Shishi really did manage to get through it with her!
By the way, Shi Shi just finished promoting "Call Me Crazy".

Although its box office revenue did not surpass that of "The Ex-Files 3" released in the same period, it won in terms of word-of-mouth and ultimately grossed 6.9 million yuan, which is a huge profit compared to its production cost!
She has always had a good relationship with Yang Mi...

Perhaps it's because we like the same things?
Okay, actually... they both broke up with Zhao Liying!

During the summer vacation, Zhao Liying's team used marketing tactics similar to those of Shi Shi and Yang Mi...

The latter two are not made of clay either. Even if they don't care, their teams won't let it go!

The incident involving Zhao Liying and Dior's English name was orchestrated by their teams!

It's about having a really bad English pronunciation...

Of course, in Shen Yan's opinion, this wasn't a big deal...

Are brands using Zhao Liying for overseas promotion?

Using her as a spokesperson to promote products in China—what does that have to do with English?
Does that mean you have to speak French to endorse a major French brand?

Her team is pretty clever; they immediately started marketing the idea that 'ordinary Chinese people don't pronounce English well'...

It's useless; Dior has officially removed the promotional material featuring Zhao Liying...

They also labeled her a country bumpkin...

Once something is branded as "tacky," forget about it being high-end luxury...

By the way, Shen Yan renewed his contract with Gucci for another five years—as a global brand ambassador!
Last week, we collaborated with the brand to shoot the New Year's Rhapsody advertisement. Shen Yan found the photographer and did the art design himself!

The clothing, incorporating traditional Chinese elements such as mythical beasts, flowers, and patterns, is paired with trendy street dance, creating an unprecedented Chinese New Year advertising campaign that bridges the gap between contemporary fashion and traditional culture.
Wine cups, ancient buildings, paper fans, Cuju (ancient Chinese football), drumming over fences, martial arts and dance competitions on a ring, water sleeve dances…

Various Chinese elements, along with modern trendy elements such as rap, street dance, and DJing, collide and blend together to create a strong visual impact.

They were the first to propose the concept of "Guochao" (national trend)!

Moreover, the New Year's message he sent to the brand was in Chinese!

……

What have you been up to lately?

"Doing post-production for movies..."

"That award-contending film?"

Shen Yan nodded: "Yes..."

"Go to Cannes first, then to the Oscars?"

"Um…"

What are the odds of winning the prize?

Shen Yan shook his head: "Who can know? What if a masterpiece appears this year..."

Wu Jing interrupted, "Who's the lead actor?"

"It's an ensemble piece, featuring Matthew McConaughey, Sandra Bullock, Javier Bardem, Jennifer Connelly, and two Black actors!"

"With so many celebrities, the cost must be..."

Shen Yan explained, "Hollywood actors often take pay cuts to get roles in good projects... Anyway, the total production cost was $6500 million!"

"You paid for it yourself?"

"It was sponsored by 21st Century Fox!"

Xie Nan asked curiously, "Then how come I heard you reached a lot of agreements with the producer..."

"The three agreements stipulate that I own the editing rights and final creative rights to the film, and the production company shall not interfere."
From the first day of the film's release, I have the right to a share of the box office revenue;
And most importantly: 25 years after the film's release, the copyright reverts to me!

"...They agreed?"

"Hmm!" Shen Yan nodded, adding casually, "I have no idea what they were thinking... they actually agreed!"

"Are these requirements too demanding?"

"Hmm...especially the copyright reversion issue, this is a first for Hollywood!"

Shen Yanshun then explained the importance of copyright to film studios—the value of a film studio lies in building a film library, and the long-term commercial value of film assets is the foundation for a film studio's survival. In other words, copyright is the foundation for a film studio's survival!

"Then why did they agree to your terms?"

Shen Yan shrugged: "I don't know, but I have some guesses..." "Tell me!"

"21st Century Fox is ready for sale..."

"Selling? To whom? Wanda?"

"Old Wang can't afford 20th Century Fox. Disney is asking for $524 billion, and Comcast has also joined the bidding. The final acquisition price is estimated to be $75 billion!"

"Sell it to Disney?"

“Yes,” Shen Yan continued, “Hollywood has maintained a tradition for decades that the Big Six have always firmly controlled their own production and distribution rights, putting independent production companies in a weak position in terms of publicity, distribution, and theaters. They have absolute industry resources, and some media even analyze that distribution rights are more important than content.”

This model, which has been successful for nearly a century, is now threatened for the first time by Silicon Valley challengers: streaming services can now offer a one-stop service for financing, production, and distribution, greatly shortening the previous months-long distribution time. Amazon's distribution model is still "theatrical release first, then streaming," while Netflix simply goes "streaming first, then selective theatrical release/simultaneous theatrical and online release," as seen with titles like "Crouching Tiger, Hidden Dragon 2" and "Bright."

Oh, Shen Yan talked a lot about his experiences in Hollywood. Besides answering questions, the main reason was that he didn't really want to chat with Shi Shi or Yang Mi...

After all, Brother Yan is a man who cares about his reputation!

But... Xie Nan's opening line was a direct hit—she asked Shi Shi, "When are you and Shen Yan getting married?"

Shi Shi replied casually, "It depends on him. Whenever he wants to make it official, I'm fine with it!"

Xie Nan then asked Shen Yan, "So when do you want to make it official?"

Shen Yan paused for a moment, then said, "When the time is right, I will definitely make it official..."

"Timing? If the timing is off, Shishi will become an elderly mother!"

"It's not that bad..." Shen Yan quickly waved his hand, somewhat blurting out, "The main problem is that I'm not sure if I can shoulder the responsibility..."

Yu Qian interjected, "Are you scared?"

"No, it's just that I'm not confident..."

Xie Nan looked at Shen Yan: "You don't have any other ideas, do you?"

"How could that be!" Shen Yan immediately denied, "It's just that I'm not ready to enter the next stage of my life..."

"...There's nothing to prepare..."

"But I currently do at least four films a year. If I get married, I'll definitely have to reduce my workload..."

Shen Yan's mind was racing, and he casually added, "Shi Shi also has a ton of work... Once she gets married, she'll lose her endorsements and business opportunities!"

Xie Nan glanced at Yang Mi, who then interjected, "We're talking about an official announcement, not a wedding!"

Shen Yan nodded: "No problem... We'll make it official after the New Year!"

Why do we have to wait until after the New Year?

"I'll be thirty after the New Year... Thirty is the age to establish oneself!"

Wu Jing couldn't help but laugh: "At thirty, one should be established. Only when there are thirty people on the other side can I stand up and fight them."

"What's the matter?"

Wu Jing: "Brother Yan told me this. He said, 'Confucius said: At thirty, I stood firm; at forty, I had no more doubts; at fifty, I knew the mandate of Heaven; at sixty, my ear was attuned to the truth; at seventy, I could follow my heart's desire without transgressing the rules.' In other words, Confucius said, 'If you come up with thirty, I'll stand up and fight; if you come up with forty, I'll get a little serious; if you come up with fifty, I'll know your fate today; if you come up with sixty, I'll find your screams pleasing to the ear; if you come up with seventy, I can do whatever I want without breaking the rules of the martial world.'"

"Is this how you translated it?"

Shen Yan smiled and said, "Confucius said: 'The wise find pleasure in water, the benevolent find pleasure in mountains.'" In other words, those who know martial arts enjoy using their strength to cut through water, while benevolent martial artists enjoy using their bare hands to clear mountains for exercise.

How should the phrase "If one hears the Way in the morning, one can die content in the evening" be translated?

"I found out the way to your house this morning, you're going to die tonight!"

"Three people go together there must be my teacher!"

"With three people traveling together, as long as one of them is me, our combat strength is equivalent to that of a division!"

Confucius traveled east and saw two children arguing about the sun.

"When Confucius went on a trip to the east, his two children were terrified and argued about whether they would see the sun rise the next day!"

Xie Nan was speechless: "You..."

"Just kidding..."

Yu Qian raised his glass: "Come on, let's drink!"

Meng Hetang interjected, "Brother Yan, can I add that part you just mentioned to my crosstalk performance?"

Shen Yan shook his head: "It's best not to. It's fine for us to talk about this in private, but if you say it publicly, you'll definitely be ridiculed for distorting the Analects..."

(End of this chapter)