Who are you calling "little fresh meat"? I'm the king.

Chapter 789 Forgery (24)

The filming locations for "Love O2O" were mainly in and around Songjiang University Town in Shanghai...

Therefore, Shen Yan does not need to change his residence...

Shen Yan only gave the production team 50 days for filming this drama.

For him, Xiao Nai was actually a very easy character to play.

Xiao Nai's character is that of a senior college student who, through his own efforts, founded his own technology company.

Vivi met through an online friend, and the two eventually became a couple in real life.

"Love O2O" is a sweet romance drama...

What is a sweet romance drama?
It's the kind of sweet, everyday kind...

Xiao Nai is an all-around aloof male god, perfect beyond reproach, and influenced by his family environment, he also has a very gentle temperament…

Moreover, he has experienced almost no setbacks in his life, which gives people a sense of absolute confidence.

Pretending to be cool is like the wind and always accompanies me!

This kind of character is actually not very well-developed—it has no flaws.

When Gu Man was writing "Love O2O", she probably felt that He Yichen was too miserable - his parents died early and he lived in He Yimei's house.

So Xiao Nai was given the background of a highly educated family!
He's practically the perfect man!

But when adapted into a TV series… such character settings actually feel very unrealistic…

There are no factors that allow it to take root and flourish!

The screenwriters discussed it and decided to add an arrogance flaw...

Overconfidence leads to arrogance, which is simply hubris!
Dilraba's portrayal of Bei Weiwei doesn't require many changes to her character...

……

The fourth season of Running Man has come to an end...

Actually, there were a few really weak episodes in the fourth season, but the overall quality didn't flop.

In particular, the museum competition required all members to walk instead of running, and anyone who started running was eliminated!
The mission is to promote the museum…

But everyone should know that horseplay is prohibited in museums…

I racked my brains to come up with this plan!
Even the final name tag ripping game required it to take place outside the venue…

Dilraba really enjoys filming "Running Man." The huge success of "Ex Machina" is largely due to a special episode of "Running Man" featuring AI vs. humans...

Moreover, through "Running Man," she gained phenomenal exposure...

Today, she has 7800 million followers on Weibo…

A true top star!

Furthermore, the production team respected her a lot and didn't create any hype or pairing her with anyone...

Shen Yan was surprised: "We didn't arrange for you and Lu Han to be paired up as a couple?"

Oh, Dilraba has arrived at the "Love O2O" set and is reporting on her recent work to Shen Yan...

We just chatted.

"No…"

"The TV station has no objections either?"

Dilraba shook her head: "I don't know about that!"

It's estimated that "Running Man" doesn't need this kind of hype for now, after all, it's already number one in popularity, easily surpassing "Go Fighting!" and "Up Idol"...

As an aside, while "Go Fighting!" has a high reputation, its viewership and influence really can't compare to "Running Man"...

As for "Up Idol"...

There's no plot, no effect, I don't know what the point of this variety show is!
Only Zhao Liying's sharp tongue, nicknamed "Zhao Xiaodao" (meaning "Zhao the Sharp-Tongued"), became a hit...

Shen Yan changed the subject: "I heard you haven't taken a break for three years in a row?"

"No, not really..." Dilraba explained, "For me, recording variety shows and participating in commercial activities are actually a form of rest!"

"Working so hard...can your body handle it?"

"I feel fine... My schedule and the studio have everything arranged..."

"If you don't feel good about it, just cancel..." "I know!"

Uh, next, Dilraba will be working with Shen Yan on two dramas, "Love O2O" and "Wolf Warrior 2"...

Although they didn't have many scenes together in "Wolf Warrior 2", they still co-starred in a film!
Have you ever worked with director Lin Yufen?

"They filmed 'Eternal Love' before..."

Shen Yan felt a little embarrassed and almost forgot, so she quickly corrected herself: "What about Ding Ziguang?"

"without…"

"Ding Ziguang is pretty good. He was the assistant director for the cast when I acted in 'My Love from the Star'... Later, I asked him to direct 'Unrequited Love' and 'Suddenly This Summer'... The viewership was quite good!"

"Is 'Unrequited Love: Orange Born in Huainan' also part of the Zhenhua Trilogy?"

"Correct!"

"Then why didn't Zhejiang TV broadcast it?"

"We didn't want to buy ratings... nor did we want to sign a performance-based agreement, so we simply let Tencent broadcast it... They bought it too, but it wasn't broadcast during prime time..."

Dilraba nodded, then asked, "Is the phenomenon of buying ratings widespread?"

"Many production companies need to promise viewership ratings guarantees to TV stations, otherwise they cannot receive the full purchase price. TV stations, in turn, rely on viewership ratings to attract advertisers, forming a binding interest... Moreover, this is an entire industry chain... Often, the TV station's purchasing manager will instruct you to transfer money to a certain agency... If you don't buy viewership ratings through the company designated by the TV station, you won't receive the final payment from the TV station."

"What should I do?"

"Therefore, we generally don't sell to TV stations; we cooperate directly with video websites... While click rates can be faked, the backend data is real..."

"Click-through rates are also being faked?"

"Of course we need it... otherwise, how can we hype it up as a bestseller?"

Everyone else has over 10 billion views, but I haven't?
I don’t want to lose face?

Therefore, "Ice Fantasy" boasted that it garnered 250 million views within 10 minutes of its premiere, and that the two episodes combined had exceeded 6 million views...

Then it was questioned!

The production team responded that the view count statistics include all video content, including the main episodes, trailers, and behind-the-scenes footage, and emphasized that the data is aggregated from various platforms…

It's useless, hardly anyone watches it, the ratings are low, and it doesn't generate any buzz...

After the show finished airing, the production team claimed that it had over 164 billion views!
And then... hardly anyone paid any attention to him!

There were hardly any self-media outlets even bothering to criticize it—it barely got any views, nobody cared about "Ice Fantasy" at all…

Including "The Legend of Chusen"—the first TV series to surpass 10 billion online views, becoming the first TV series in the 2016 summer season to surpass 10 billion online views. When it ended, the production team released a press release stating that the online views had surpassed 20 billion, making it the only TV series in 2016 to surpass 20 billion online views.

Not many people paid any attention to it...

These days, hardly anyone cares about discussing this kind of topic...

However, Hunan TV returned the rights to "The Legend of Chusen 2," and it was exclusively streamed on Tencent Video. For the third season, they didn't even buy the rights from any video platforms…

……

Why does ratings fraud occur?

Because 4A advertising agencies allocate funds based on viewership ratings, it's essential to ensure your viewership ratings reach a baseline...

4A advertising agencies are willing to believe in so-called CSM statistics!

They signed exclusive data service agreements with the world's top 4A advertising groups (such as Publicis and Dentsu)...

This is also why the launch of CVB was so difficult later on—CVB, China's leading audiovisual big data platform, covers over 2 million users across the internet, and later expanded to 5 million users…

CSM's data is based on the estimated viewership ratings from a sample of households. In 16, the sample number was 5, and in 25, the sample number was still 5.

But this 5 represents the total number of sample households across city-level, national, and provincial networks…

Even if none of these 50,000 households were contaminated, the algorithm of extrapolating from 50,000 households to 13 billion is no longer keeping up with the digital age.

The digital age has enabled comprehensive viewing feedback, and this algorithm is much more comprehensive and scientific.

Later, CCTV and Hunan TV started using CVB data, and many other TV stations followed suit...

However, CSM certainly has its value: it can be used to attract investment by misleading people and create false hype!

As for the advertising standards used by 4A advertising agencies, there haven't been many changes...

However, later on, most advertising was placed on streaming media platforms, and advertising revenue for television stations decreased more and more...

(End of this chapter)