Who are you calling "little fresh meat"? I'm the king.

Chapter 765 This marketing... is awesome! (23)

"Undercover in Hengdian: Acting, an industry that is being destroyed," an article by screenwriter Song Fangjin on Weibo...

The article states that most film crews in Hengdian use body doubles for young, handsome actors, often having to perform opposite thin air, sandbags, and assistant directors; to save money, body doubles are used for all roles in a group scene with over thirty people; and most young actors don't memorize their lines, relying on on-set staff to write them down…

The criticism is directed at so-called "young and handsome" male celebrities!
Shen Yan shook his head: "I have only one question. If a director who has been humiliated decides to hire a group of experienced and inexpensive stunt doubles and spend the money on the story, plot, cinematography, and other things that improve the quality of the film, and make a film that everyone praises... will anyone buy this film?"

"Even an undercover agent knows this is wrong, so why are the producers who spend money on the production willing to let it go?"

Why don't you criticize the capital behind this phenomenon?

"Don't you dare?"

"Don't put all the blame on young artists. Ali Pictures openly declared: Tremble, film and television industry, the internet mindset is knocking on our door. We have online and offline distribution channels, we have integrated many super IPs with their own traffic... and then we can make money... Why doesn't this top screenwriter criticize this phenomenon? Instead, he focuses on young artists?"

"Yes, top-tier young male celebrities are unprofessional, have high demands, and bring their own RVs and chefs... This is indeed a problem, but if the production team does a good job, why would they need RVs and chefs?"

"Our Xiangshan Film and Television City is now under unified management, with six canteens where lead actors and extras eat... We've also set up ten rest areas and over forty private rest areas... So when we're filming in Xiangshan, we don't need to bring our own RVs or chefs..."

"Your production team didn't do a good job, yet you blame the lead actor for being troublesome... Who's really at fault here?"

"That young, handsome actor is unprofessional..."

Shen Yan showed no mercy: "Then let him get out! My crew doesn't need this kind of actor!"

"So what do you think of the phenomenon of paying high prices to invite young, handsome male celebrities?"

Shen Yan was speechless and explained: "The essence of young idols is to bring fan traffic to film and television works. The psychological basis for fans to pay for their idols has never been that they think the young idols have good acting skills. Rather, it is that they are satisfied when their idols, whom they have paid attention to, liked, and invested a lot of time and money in, appear in blockbusters. Therefore, paying high prices to hire young idols is actually spending money to buy traffic... The characteristic of traffic is that as time goes by, the effect decreases, competition intensifies, and the price will drop significantly until it is completely abandoned in the end!"

"I just hope that next time directors and screenwriters criticize certain actors, they can name them directly instead of always saying 'young idols'..."

……

Song Fangjin is good at self-promotion.

Like Wang Hailin, he never intended to solve the problem; in fact, he was also driven by a desire for data and to make himself famous.

If you don't genuinely want to solve the problem, don't blame the fact that the water is getting increasingly murky.

Back then, he had a dispute with Song Dandan about revising the script. Director Song Dandan thought the script was not good enough, so it was revised again and again. Moreover, the screenwriter was also late with the draft, which put the production team in a very passive position.

Song Fangjin argued that he was "invited" to save the day and that he hadn't been given much time to begin with, so the delay in the manuscript wasn't his fault, and the poor quality of the script was also due to time constraints.

That reason sounds plausible, but a simple rhetorical question can easily refute it: If you decided to accept the invitation to save the day, you should have been confident you could handle it. Now that you've messed things up and caused such a huge problem, you're blaming the short notice? Where were you before? The production team probably explained these difficulties clearly from the beginning; it's simply that you weren't capable enough to handle the situation!

He even blamed others for rewriting his script…

However, Song Dandan does indeed look down on ordinary screenwriters, famously saying, "Many foreign screenwriters often only have a story outline or synopsis before filming... Our domestic screenwriters don't understand anything. Do you, a screenwriter, understand filming from your room?"

That's pure nonsense!

Hollywood blockbusters cannot begin filming without a complete script.

By the way, when these two were arguing, Yu Zheng posted a message in support of Song Fangjin, and the latter expressed her gratitude...

Later, they joined forces with Wang Hailin to resist Yu Zheng and Guo Jingming...

As for "Undercover in Hengdian"... the very first sentence is utter nonsense: the young heartthrob is staying in a five-star hotel...

In 2016, Hengdian, including Dongyang City, did not have any five-star hotels!
An undercover agent spent half a day interviewing only one person. What kind of undercover work is that?

This does not represent the entire industry!
However, considering the reality, Guan Hu strongly supports Wu Fan, Feng Xiaogang praises Li Yifeng, An Jian's "Decipher" uses Chen Xuedong, and even Jackie Chan has started talking nonsense—complaining that "the market doesn't need young action actors anymore," while he himself uses a whole bunch of young heartthrobs!

Leaving aside other matters, Wu Fan was once hired by Jackie Chan Film and Television Media Academy as a visiting professor in the acting department.

That's right, a visiting professor in the performing arts department!

For a long time, Jackie Chan heavily promoted Wu Fan, and he would frequently trend on social media...

So, is your concern about 'performance: a ruined industry' valid?

From today's perspective, of course it makes sense...

But looking at it ten years from now...

Love, whether it's destroyed or not!

Who cares?
Your entire industry should be destroyed!

How many people really care about the so-called entertainment industry?
……

"Zhou Chu Eliminates the Three Evils" grossed 5.87 million yuan in its second weekend – with daily box office takings of 1.6 million, 2.2 million, and 2.07 million yuan respectively over the three days!
In just ten days, the film grossed over 20 billion yuan.

"League of Gods" grossed 1.48 million yuan in three days—and that's with 7000 million yuan on the first day!
In an effort to boost box office revenue, Bona Film Group partnered with China Star to host a roast session—a reverse marketing campaign for "League of Gods" using Weibo to actively criticize its own films…

Weibo announced a "roast session for 'League of Gods'", and of course, the condition for participation is "having a movie ticket"!
In other words, 'If you want to criticize me, you'll have to watch the whole movie first!'

According to the film's producers, "I spent hundreds of millions to make this movie. Let's have some fun and let's criticize it... You guys should buy tickets, right?"

Haha, you're overthinking it!

Bad movie marketing... trying to pull off some tricks...

People aren't buying it!

As I said before, movies are not a necessity.

A movie takes at least two hours to watch. Even if you gave me money to watch it for free, I would still think twice!
Now you're blatantly telling me that 'League of Gods' is a terrible movie'...

You expect me to spend money to buy tickets?

I won't go to the movies unless there's a good one, especially since there's a highly acclaimed, action-packed film like "Zhou Chu Eliminates the Three Evils" playing in the same period...

As a result, "League of Gods" broke 200 million views for two consecutive days!

Although Shen Yan has returned to the "Rebel" film crew, he still cares quite a bit about the film market...

He was shocked by the marketing and promotional tactics employed by the team behind "League of Gods"...

Absolutely awesome!
This is just tackling the problem!
(End of this chapter)