Who are you calling "little fresh meat"? I'm the king.

Chapter 739 "Captain China"? (23)

Actually, Laurel Films is quite good at finding the right marketing angle!

Since a massive, bombardment-style promotional campaign like that of typical commercial films isn't feasible, then we need to pinpoint the key marketing points…

When "Buddha Mountain" was released, the "kiss between director Li Yu and Fan Xiaopang" was hyped up, and the entertainment media were all in an uproar.

During the filming of "Double Exposure," Lao Fang even personally took to the stage, mimicking Cheng Qingsong's passionate kiss.

Even a film like "Home in the Grassland," which struggles to find commercial appeal, touted itself as a "Western youth" and played the art-house sympathy card. Considering its distribution costs, the film also received considerable media exposure.

However, the media exposure did not translate into screenings or box office revenue.

If you were to ask whether this kneeling incident had a marketing intent, the answer would most likely be yes!
Old Fang's kneeling, though simple and unadorned, was incredibly tragic, and it was highly topical and effective, with immediate results: overnight, it went viral on WeChat Moments, became a trending topic on Weibo, appeared on the homepage of portals, and was widely reprinted and discussed by media and self-media, bringing "Hundred Birds Paying Homage to the Phoenix" back into the spotlight.

Many cinemas have expressed their support and increased screenings. Mobile movie apps such as Maoyan, Taopiaopiao, and Dianping have given priority to recommending and featuring these films in key advertising slots, popular movies, and special news sections. They have also partnered with cinemas to launch special screenings at discounted rates.

The film's screening share jumped from just 2% on its opening day to over 3.5% over the weekend. Pre-sales for Saturday morning had already reached 280 million yuan, surging again, bringing the cumulative box office close to 800 million yuan.

At this point, "Song of the Phoenix" has achieved a significant turnaround, and its box office revenue is bound to rebound.

The trigger for all of this was simply a video of someone kneeling.

There's still a cunning side to them!
……

The Wandering Earth crew…

They're filming Jupiter Crisis right now...

In fact, "The Wandering Earth" is based on the Jupiter crisis.

Here we mention a term: Roche limit!
The Roche limit is essentially a distance value, representing the closest distance between two celestial bodies that allows them to maintain stable and safe orbits. All planets, including Earth, exhibit the Roche limit.

The "Wandering Earth" project involved Earth gradually moving away from the sun and approaching Jupiter, bringing the distance between Earth and Jupiter down to only 7 kilometers at one point.

Once Earth exceeds Jupiter's Roche limit, it will be completely torn apart by Jupiter's powerful tidal forces.

As the distance between Earth and Jupiter decreases, Jupiter's gravity increases dramatically, causing engine failure and putting Earth at risk of colliding with Jupiter. A global saturation rescue operation has been launched.

Liu Qi and Han Duoduo, who escaped, encountered the CN171-11 rescue team, Li Yiyi, Lao He, and others, and helped them restart the engine to race against time and save the earth.

Unfortunately, even restarting the engine didn't help!

According to Moss's calculations, Jupiter's current gravity exceeds the total output power of all its engines, and Earth has missed its last chance to escape.

Then it said, "For the continuation of human civilization, Moss will launch the 'Spark' project. The 'Navigator' space station has stored 300,000 human fertilized eggs and 100 million seeds of basic crops, contains the DNA maps of all known plants and animals in the world, and has a digital database of all human civilization, to ensure the reconstruction of a complete human civilization on the new colony planet..."

According to the settings: these were all calculated by Moss.

Including the Space Elevator Crisis in 2044, the Lunar Crisis in 2055…

This Jupiter gravitational crisis is most likely caused by MOSS providing incorrect calculations, in order to simply eliminate Earth and completely remove the variables. After all, taking Earth on a journey is much more difficult than simply piloting a spaceship.

The statement "Civilization without humanity is meaningless" is, in the eyes of the AI ​​MOSS, simply a matter of the absence of the current generation of humans.

From the algorithm's perspective, as long as there are people, there will inevitably be rebellious sentiments. The changes over 100 generations are too great, so let's just wipe out humanity!

Three hundred thousand human fertilized eggs were frozen, enough for a new human civilization to blossom and bear fruit…

Back to the film crew, they were about to shoot a big scene. A group of people wanted to restart the planetary engine, then ignite Jupiter, and use the shockwave from Jupiter's explosion to push it away from Earth... However, the flames ejected from Earth were still 5000 kilometers away from igniting Jupiter. Finally, they used the fuel explosion on the space station to create a flame with a radius of 3000 kilometers to ignite Jupiter.

So why not use a planetary engine to propel Earth 5000 kilometers toward Jupiter and then detonate it?

actually…

Calculations show that if the distance between Earth and Jupiter is less than 8.3 kilometers, the atmosphere will break away from Earth under the influence of tidal forces.

If the distance is less than 6.44 kilometers, the entire Earth will be torn apart.

In the movie "The Wandering Earth", Earth has reached the "fluid Roche limit" of Jupiter (the distance between Earth and Jupiter is 7.3 kilometers).

Here, liquids and gases can no longer be bound by Earth's gravity and tend to escape; while rocks can barely hold on for a while thanks to their hardness.

If Earth were to get any closer to Jupiter, it would enter the "rigid body Roche limit" (approximately 7 kilometers from Jupiter). At this point, even solid rock would be torn apart by the gravitational difference, and Earth would completely disintegrate.

Getting too close to Jupiter won't work, or you'll be torn apart by tidal forces; being too far away from Jupiter won't work either, or you won't be able to use gravitational slingshot to transform.

The target of 7 kilometers is just right!

And while science fiction films should respect scientific common sense, there's really no need to be too respectful!

After all, the climax of the story is setting up to ignite Jupiter.

After filming wrapped up in the afternoon, the group was eating when Guo Fan suddenly pulled out his phone and said, "Look at this..."

"What's the matter?"

Good heavens, Captain China is about to start filming...

Pictures and evidence are required!

While the Russo brothers may not be considered A-list celebrities, they are currently rising stars thanks to the excellent reviews and box office performance of the two Captain America films and their upcoming direction of Avengers 3.

The signing ceremony was surprisingly simple…

Gee!

I clicked to read the press release from the production company:

Okay, actually it's not called "Captain China". According to the press release, it's "a work that blends Chinese stories with Hollywood technological elements", and its official name is "Hero Awakening".

The Russo brothers' role in the film was that of "producers".

The director is Anthony Leonardi III.

News reports describe him as follows: Visual director of "The Jungle Book," and a renowned filmmaker who participated in the production of international blockbusters such as "Ant-Man" and "Pirates of the Caribbean: At World's End."

"They're just con artists. A bunch of PPT presentations circulating online are full of mega-productions that could blow up the universe, but the directors and main creators are all unknown. They're mostly just associated with big-budget productions. But actually, the titles are all fake. Foreigners are easy to fool. They pay more and take no responsibility, so why not?"

"What are you kidding me for?"

"They're just scamming investors, or maybe the whole movie crowdfunding platform is designed to rip people off..."

Shen Yan put down his phone: "This is a typical example of an unknown company hiring a Chinese person with an American background as a producer, then roundaboutly bringing in the Russo brothers to back them up, and then making money in the industry... They know it's unreliable, so they didn't even hold a press conference!"

(End of this chapter)