Who are you calling "little fresh meat"? I'm the king.

Chapter 715 Preparing to Go to the United States (23)

This is called policy protection for domestically produced films!
Imported films are generally not shown during the May Day, National Day, Lunar New Year, and Spring Festival holidays.

The reason is simple: the 50% red line.

Domestic films account for more than 50% of the total box office revenue…

As an aside, later the film industry came under the control of the propaganda department, and they didn't care how much the total box office dropped. Their metric was the proportion of patriotic films. So the box office was terrible during the 22 National Day holiday, but the official reports didn't mention the box office at all. They only said that the proportion of patriotic films exceeded 80%.

Captain America: Civil War brings together a large number of Marvel heroes.

This doesn't even need to be watched; it's guaranteed to attract a huge number of viewers, and theaters will strongly support it...

If such a movie were released during the May Day holiday...

Chinese films are doomed!
More than five domestic films have been confirmed for release during the May Day holiday next year: *Finding Mr. Right 2*, *American Dreams in China*, *The Haunted House*, *Yesterday Once More*, and *Xuanzang*.

It's already very crowded.
Is it appropriate to release an imported blockbuster at this time?
Five films failed to meet box office expectations!
Therefore, regardless of the reasons, "Captain America 3" will definitely be pulled from the May Day release schedule...

Shen Yan changed the subject: "How's the preparation for 'The Moon' going?"

"Andy Lau will join the film crew at the end of the month..."

What has he been up to lately?

Guo Fan replied, "He's filming; he's a workaholic!"

Well, compared to Tony Leung, Andy Lau is definitely a workaholic…

From Vegas to Macau III, My Beloved Bodyguard, The Great Wall, Miracle 3, and Moon...

Five films!
Although he only had a guest appearance in "My Special Agent Grandpa," at 54 years old, he filmed so many movies in a year...

"The Moon...his salary was 1500 million + 30% of the investment..."

"Benz Kids Film and Television Company?"

"Correct!"

"Let him invest..." Shen Yan said nonchalantly, "He's the absolute male lead in 'The Moon'... how many more years can he play the male lead?"

"Too…"

The company needs some veteran actors to play roles that aren't too many, but are very important supporting roles.

This not only makes the character easy to remember, but also ensures a lasting presence. It reduces the chance of a flop, guarantees commercial value, avoids a heavy box office burden, and can even help newcomers.

They even have a good reputation for mentoring younger generations and supporting emerging talents in the industry.

Wu Mengda, Liang Jiahui, and Wu Zhenyu all share this positioning!

After all, these actors are already this age, and they have already won awards and achieved status. Fighting over billing order and screen time is no longer of any real significance to them.

Han Yan suddenly blurted out, "I heard that Brother Hua is preparing to return to the Hong Kong film industry and revitalize Hong Kong cinema!"

"What a load of rubbish... Their so-called revitalization of Hong Kong cinema is just about getting filmmakers to work and put food on the table; they don't even consider the issue of upgrading the film industry..."

"So Hong Kong cinema is completely doomed?"

Shen Yan shook his head: "It still needs a brief resurgence before it fades. I estimate that in the next two or three years, there will definitely be several Hong Kong films that are box office hits, for example, exceeding one billion..."

"and then?"

"And then there was no hope!"

Shen Yan stayed in Xiangshan for five days, mainly working with Guo Fan to conceive and build the underground city...

Filming for "The Wandering Earth" is scheduled to begin next March, and Shen Yan will need to film for more than ninety days.

There's no way around it; he needs to spend four months in North America—it's awards season, and he's aiming for awards!

As a director, Shen Yan needs to attend most public relations events!
According to the PR manager: First, there are film review sessions. After the film's promotion ends, there's a long period between the awards season and the awards season. You need to organize at least five such sessions with the film's producers, invite Academy members to watch them, and simultaneously persuade critics to praise the film… There are also various promotional activities, PR parties, and PR banquets. In short, you can't escape the attention of the media, critics, and Oscar voters.

After the film analysis session ends, a long theatrical run begins…

There were also many public relations activities during the film's release...

Public relations efforts aren't just for the Oscars; they also target pre-award season indicators, which can increase the chances of a nomination or even a win.

Attend all the major trendsetting award ceremonies, and be sure to deliver witty remarks to enhance your memorability…

In other words: treat acceptance speeches as a promotional strategy!
Last year, when Alejandro won the Directors Guild Award for Birdman, he responded with tact and humor: "If you're sleeping with your wife, you don't say, 'Let's make the best baby in the world.' Some things just happen naturally. If this movie is considered great, that has nothing to do with me; it's just a miracle."

It's fun and humble at the same time, perfectly meeting the criteria for a speech that "most pleases the judges," as summarized by veteran Oscar publicist Peggy Siegel.

Conversely, Eva Dujuller, the director of *Selma*, was less as astute. In her acceptance speech, she mentioned that current American law undermines the effectiveness of the original Electoral Law in many ways, constantly exposing the flaws and vulnerabilities of politics…

what do you want?

It's not Trump who's emperor now, it's Obama who's president!
We've already elected a Black president, and they're still whining endlessly...

Then, of the three Oscar nominations for *Selma*, only one went to Best Original Song…

In short, Shen Yan needs to cooperate well.

To be honest, he felt he should have a chance to get a few good nominations, such as Best Picture or Best Director.

The chances of him winning an award are quite low, considering he's only 28 this year, and he already has films like *Spotlight*, *The Revenant*, and *Bridge of Spies* this year…

Bridge of Spies, this movie was made specifically for the Oscars, directed by Steven Spielberg, written by the Coen brothers and Matt Chaman, and starring Tom Hanks!

The Coen brothers, the screenwriters, need no introduction. Matt Chaman is also a very talented screenwriter; *Bridge of Spies* was his first Hollywood film as a screenwriter, and later he also co-directed the Netflix limited series *Watergate*…

Of course, Spielberg has basically been out of the running for Oscars in recent years…

But "Spotlight" and "The Revenant" also have a high chance of winning awards...

Shen Yan's idea was actually to rest for four months—after all, he had only rested for a week or so this year!
In his view, so-called award-winning public relations is really just a bunch of cocktail parties and galas.

That's like taking a vacation!
However, before going to the United States, he had to go back to Beijing first…

After all, I'll be gone for four months, so there are many things I need to prepare in advance...

For example, the promotional campaigns for "Operation Mekong" during the Lunar New Year holiday and "Detective Chinatown" during the Spring Festival...

……

"Operation Mekong" is the only film released by Spark Studio during this year's Lunar New Year season.

Production cost 1.8 million yuan – Shen Yan and Wu Jing both received fixed salaries plus profit sharing…

Therefore, at least half of the 1.8 million was spent on production!
To be honest, "Operation Mekong" is a patriotic film, and the market's box office expectations for it are between 500 and 800 million yuan...

The reason for such a high score is mainly because of the main cast: Shen Yan and Wu Jing!

The last film with this cast was "The Big Shot," which became the first Chinese-language film to break the 1 billion yuan mark!
However, due to the main theme, the upper limit is only 800 million!

(End of this chapter)