Who are you calling "little fresh meat"? I'm the king.

Chapter 711 Guest Selection (13)

The second season of "Running Man" has come to a perfect end.

It's become a phenomenal variety show!
The second season of "Running Man" accumulated nearly 20 billion views in three months, with an average viewership rating of 4.76. The ninth and tenth episodes even broke the 5 mark.

The hashtag "#RunningMan" on Weibo has accumulated over 197 billion views, with nearly 940 million people participating in related discussions, and the number of followers has exceeded 115 million.

Moreover, online articles about "Running Man" have become a major trend...

Shen Li also became famous!
Although she doesn't appear in public much, she still participates in related interviews...

The chief director, huh!

She came to visit the set partly because she was in Bangkok on vacation—the second season had ended, and she was giving herself a break;
On the other hand, Song Xiaobao is injured... and has decided to withdraw from the recording of "Running Man"...

Season 3 will start in a month at most, now they need to find new guests...

A bunch of people contacted TV stations, producers, including her…

They all want to squeeze people in!

After all, it's a phenomenal variety show, so the regular guests are bound to become incredibly popular.

Indeed, "Running Man" has brought considerable popularity to its regular cast members. Dilraba Dilmurat has over 5000 million followers on Weibo, making her one of the most popular female celebrities born in the 90s...

Wu Jing also benefited greatly, with "Wolf Warrior" and "SPL 2: A Time for Consequences" grossing over 800 million yuan!

Becoming a regular cast member on "Running Man" would mean a breakthrough in one's career...

But Shen Li hadn't done any preparation for the matter of the Serbians...

Shen Yan took the watermelon juice, took a sip, and then asked her, "Who do you prefer?"

"I don't care about anyone..."

Shen Li counted on her fingers for a while, then said, "Actually, the characters of the seven MCs have gradually become more fleshed out... I really don't think anyone can replace Brother Xiao Bao!"

"...Song Xiaobao is injured, so he will definitely be replaced!"

“I don’t think so,” Shen Li shook her head. “Chen He almost got off the bus back then, but we managed to save him… Little Bao, we can let him leave for half a season temporarily…”

Shen Yan was speechless: "Little sister, before the second season started filming, no one expected it to continue the phenomenal success of the first season. After all, the popularity of the first season of 'Where Are We Going, Dad?' was no less than that of the first season of 'Running Man,' and then the second season flopped... Now the situation is different. The third season of 'Running Man' will definitely continue to be a hit... Do you think the TV station would let you lose a regular host for a variety show like this?"

Upon hearing this, Shen Li remained silent for a moment, and just as she was about to speak, Shen Yan continued, "...Do you know how much Zhejiang TV offered to invest in Xinghuo Entertainment?"

"How many?"

"4 billion!"

Xinghuo Entertainment is the company of Shen Yan and Xia Chen'an. It holds the rights to the Korean version of "Running Man" for eight years and is also Shen Li's management company...

Currently, Shen Li's entire team belongs to Xinghuo Entertainment!

Zhejiang TV even wants to invest in Xinghuo Entertainment…

Shen Li considered the revenue from the second season of "Running Man" and nodded: "I can understand!"

The second season of "Running Man" generated over 500 million yuan in advertising revenue alone. In addition, copyright distribution brought in around 300 million yuan. Furthermore, the show generated substantial revenue through offline operations and merchandise marketing.

For example, marketing of the filming locations, tourism routes, theme parks, mobile game licensing, and derivative products have generated substantial revenue.

The starting price for each package of filming location marketing is as high as 500 million yuan, and some packages are as high as 2000 million yuan per year!
Otherwise, why do you think they have the right to film in certain scenic spots?

This variety show is so profitable, yet the copyright doesn't belong to the TV station...

It's definitely unsettling...

Shen Yan had no desire to run Xinghuo Entertainment; he was simply looking to make a quick buck…

Actually, he planned to sell the copyright to Zhejiang TV for 200 million yuan...

I never expected Zhejiang TV to offer 4 million yuan, and that's just for a stake…

I definitely won't refuse...

Xia Chen'an will probably be leaving the TV station by the end of the year—the constraints within the system prevent him from fully committing himself…

As for Xia Chen'an's next move, whether he wants to lead Xinghuo Entertainment to the next level or join BJ Culture like in the original timeline...

Shen Yan wasn't sure either! He had no plans for Xinghuo Entertainment; at worst, he could just transfer the company to his sister later…

……

"Regarding the selection of regular guests, you should discuss it with the other six; you can't upset them..."

Shen Li nodded, then said, "Actually, the TV station wants to choose from several top celebrities..."

"Top influencer? Is that appropriate?"

"The currently airing show 'Challenger Alliance' has a very high sponsorship fee because of Wu Fan..."

Shen Yan: "What about ratings, influence, and reputation?"

"...The ratings were only passable, and the word-of-mouth was terrible..."

"Challenger Alliance" was highly anticipated even before its premiere.
The cast includes the couple Fan Xiaopang and Li Chen, as well as the good-looking Wu Fan and Yang Tianbao, and the comedians Da Peng and Chen Handian.

As a result, after three episodes, the show failed to achieve the expected results, with mediocre ratings and low word-of-mouth. Even a star-studded cast could not save the boring program content.

As I said before: the content is dull and boring!

"My opinion is that we should invite comedians... After all, idols tend to be pretentious and have poor ability to create and respond to jokes."

Upon hearing Shen Yan's words, Shen Li seemed to remember something and said, "Deyun Society recommended Yue Yunpeng..."

Shen Yan shook his head: "I don't like this person..."

"The TV station didn't agree either... I think there's a high probability that everyone will accept Lu Han joining 'Running Man'!"

"Lu Han?"

"Yes, the sponsors are very keen for him to join!"

“…Alright,” Shen Yan added, “It’s best not to create any CP (couple pairing) rumors; Dilraba doesn’t need that!”

"OK!"

"We're filming 'Detective Chinatown'...would you like to have a cameo role?"

Shen Li shook her head: "Never mind, I'm not interested in movies..."

Shen Yan stood up: "Then you can play, I'm going back to my room..."

"...Why did you go back to your room? Did you hide someone?"

"Screw you hiding... I'm going back to livestreaming!"

……

Shen Yan is indeed going to do a live stream…

Honestly, Bangkok is a really fun place, with a rich sex-related industry!
A whole bunch of red-light districts and brothels.

Of course, Shen Yan had no interest in picking up girls at nightclubs or bars.

After all, he has a huge following, and there are many paparazzi and passersby taking photos of him without his consent...

So, let's just not mess around!
Instead of wasting time, why not chat with the guys in the live stream...

Huang Xiaoming and Yang Tianbao recently got married, and the wedding, dubbed the "wedding of the century," dazzled the entire Shanghai!

Half of the entertainment industry was invited!
He also sent an invitation to Shen Yan, but he really didn't have time, so he gave a small gift instead.

The amount is 36 yuan plus two bottles of Moutai with iron caps...

That's just how the entertainment industry is; you'd be embarrassed to offer anything less than a few hundred thousand!

Huang Xiaoming and Shen Yan have a good relationship; otherwise, there wouldn't be two bottles of Moutai with iron caps, especially 92 Five-Star Moutai with iron caps...

Not only are they expensive, but their numbers are also extremely limited...

Shen Yan himself only had two cases left—12 bottles per case…

(End of this chapter)