Who are you calling "little fresh meat"? I'm the king.

Chapter 643 After the Nomination (34)

In fact, Ang Lee was nominated for the Golden Globe Award for Best Director for "Crouching Tiger, Hidden Dragon" and won the award!

Ang Lee won the Golden Globe Award for Best Director twice (for *Crouching Tiger, Hidden Dragon* and *Brokeback Mountain*). It's worth noting that *Life of Pi* didn't win; the Best Director award went to Quentin Tarantino for *Django Unchained*.

Shen Yan's Golden Globe nomination...

The main reason is that this year is the Little New Year!

So far, only two movies, *Boyhood* and *Birdman*, have been quite popular…

Films like "The Imitation Game," "The Grand Budapest Hotel," and "The Theory of Everything" didn't generate as much buzz.

As for "Selma," that director is an idiot, publicly saying things like "we need to reflect." Sorry, there aren't that many reflective freaks in America!
Furthermore, "Burning" has already grossed over $500 million...

It's very popular!

A24's PR strategy was indeed aggressive, focusing on the Golden Globes – the Golden Globe winner for Best Foreign Language Film usually also wins the Academy Award for Best Foreign Language Film!

There are exceptions, of course, but the overlap is very high.

However, they went a bit too far and inadvertently earned a Best Director nomination...

Oh, why isn't there a Best Picture award?
Because... the Golden Globe Awards no longer accepts non-English language films for Best Picture nominations!
It's not even comparable to the Oscars. The Oscars nominated "Life Is Beautiful" and "Crouching Tiger, Hidden Dragon" for Best Picture in the past.

The Golden Globe Awards are structured much like the British Academy Film Awards, with a very clear distinction between English-language and non-English-language films.

……

After hanging up the phone, Shen Yan said, "I've found out, it's true!"

"...Is there any information about the odds of winning the prize?"

"...Giving me a nomination would be quite generous!"

Shen Yan rolled her eyes: "I didn't even go to America..."

Han Yan immediately asked, "I heard that awards season is all about public relations. If you don't go... won't it have an impact?"

"It's not that bad..." Shen Yan explained, "We have a PR team to create momentum, and I can just attend the awards ceremony for the important ones..."

"An important award?"

Generally speaking, the four major indicators of Oscar season are the Golden Globe Awards, the British Academy Film Awards, the Critics' Choice Awards, and the 13 Precursor Awards, which mainly refer to the awards of the thirteen film critics' associations…

"Thirteen association awards?"

"The 'Four Big, Four Small, and Five Major Cities' refer to: the 'Four Big' being New York, Los Angeles, the National Board of Review Awards, and the National Society of Film Critics Awards; the 'Four Small' being Boston, Chicago, Toronto, and London; and the 'Five Major Cities' being Las Vegas, Kansas City, Southeastern, Dallas-Fort Worth, and the Florida Film Critics Association..."

"so much?"

"So, awards season is very busy if you're aiming for the Oscars. You basically have to attend an awards ceremony every day... Burning doesn't have to go through that. I've already talked to the PR team. I'll attend the Golden Globes, the BAFTA Awards, and the Broadcast Awards, but I won't be going to the other awards!"

While they were chatting, Shen Yan's phone rang. This time it was Ji Xiang...

One minute later, I hung up the phone…

Ji Xiang simply said, "I've already gotten off the plane and am on my way to the film set... There are reporters interviewing me, so think carefully before you speak!"

Is it really that big of a deal... It's just the Golden Globe Awards for film and television!

It's not like the Ballon d'Or in football!
If Shen Yan gets a nomination for that, it will be a huge deal, especially in the film industry… Anyway, Shen Yan doesn't feel ecstatic…

Han Yan couldn't help but ask him, "You don't seem to care much?"

"It's just a nomination, not an award... Why are you so happy?"

"Of course I'm happy, this is a big event for Chinese cinema!"

Shen Yan chuckled: "I'm going to America later, which will definitely delay the filming schedule... How can you still be happy?"

"I...I'm doing this to bring glory to my country!"

"Films... can hardly be said to bring glory to the country; most award-winning films belong to the category of 'poverty dramas'..." Poverty dramas, in this context, refer to films that place people in dire straits for judgment, showcasing the absurdity, profundity, rebellion, paradox, complexity, and variability of human nature, thereby conveying profound philosophical ideas...

These kinds of movies must be criticizing something, exposing something...

To win glory for the country?

What's there to argue about!

Han Yan clearly understood what Shen Yan meant. He scratched his head and asked, "How about I give you a day off?"

"what?"

"Hold a press conference!"

"Need not…"

……

Well, Shen Yan underestimated the influence of the Golden Globe Awards.

That afternoon, a group of media surrounded the film crew…

There were even CCTV reporters.

Shen Yan could only give a brief overview: "First of all, I'm very happy. Secondly, I'd like to thank my publisher, A24; they handled all the public relations..."

"Burning is currently only showing in a limited number of theaters in North America, opening in 428 theaters... which is already quite good, considering it's a Chinese art film..."

"The box office should have exceeded $500 million. If it wins an award, with two months until the Oscars, the total box office might even exceed $800 million!"

"There aren't that many art-house film enthusiasts in the US either. 'The Tree of Life' only grossed $1300 million, and 'Flipped,' which we highly recommend, only grossed $175 million in North America..."

"I definitely have no chance of being nominated for Best Director. I've seen most of the nominated films, and I personally feel it's either Alejandro González I.K., director of *Birthday*, or Richard Linklater, director of *Boyhood*... Best Picture will also be one of these two..."

"The awards ceremony is on the 16th of next month... I'm definitely going to be there..."

"Public relations tactics... I'm not in the North American film industry, how would I know what tactics they use?"

Shen Yan really had no idea what public relations tactics A24 had used...

It's understandable that the Oscars allow for public relations, since the quality of a film is a very subjective matter and easily influenced by the opinions of others, because there is no standard for judgment.

A passable movie versus another good movie…

The Shawshank Redemption vs. Forrest Gump...

Krzysztof Kieslowski (The Red of the Three Colors Trilogy) vs. Robert Zemeckis (Forrest Gump)...

Which is better or worse?

The Oscars differ from European film festivals in that the results are determined by votes from thousands of judges, making it possible for public opinion to influence these judges' votes.

So-called public relations tactics are nothing more than: releasing relevant press releases, especially articles by famous film critics, giving television interviews, participating in various television programs, and attending various Oscar pre-awards events.

The emerging method mainly involves increasing online presence.

The purpose of these actions is to influence the votes cast by voters.

However, Shen Yan never expected that CCTV's "News Broadcast" would actually give it a two-minute report...

"After winning Best Actor, Best Director, and the Golden Lion at the 71st Venice Film Festival for his film 'Burning,' renowned Chinese director Shen Yan received nominations for Best Director and Best Foreign Language Film at the 72nd Golden Globe Awards..."

They even gave Shen Yan an interview segment…

"I'm very happy. This is not only a personal honor for me, but also a symbol of recognition for Chinese films!"

Please stay tuned for the awards ceremony!

(End of this chapter)