Who are you calling "little fresh meat"? I'm the king.

Chapter 634 The Crossing is About to Be Released (23)

Dilraba is only 22 years old this year…

Having graduated a year ago and not yet deeply involved in the entertainment industry, she felt that with money, she could only act in projects that interested her.

How childish!
Shen Yan simply used himself as an example: "Do you think I like the drama 'Eternal Love'?"

Dilraba asked curiously, "...Do you like it?"

"I don't particularly like it!"

"Huh? Then why did you answer it?"

"On the one hand, I've always wanted to act in a fantasy drama, like 'Ten Miles of Peach Blossoms'; on the other hand, this drama has a high probability of success... and another aspect is that I need a project to demonstrate my online influence..."

Dilraba nodded, but her eyes were clear and bright…

Shen Yan was speechless: "Didn't you understand?"

“I really didn’t understand,” Dilraba asked bluntly, “Online influence? What’s the use?”

"Don't you feel that video platforms now have more purchasing power than TV stations?"

"Is there any?"

"...You're not in the film and television investment business..." Shen Yan bluntly stated, "You know that the broadcast of TV dramas has been changed from four satellite channels to two satellite channels, right?"

"I know!" Dilraba nodded. "I also heard them say that actors' salaries might be cut..."

Initially, many industry insiders speculated that the "one drama, two channels" broadcast model meant that film and television companies could only sell the first broadcast rights of their dramas to two satellite TV stations, which greatly increased the cost pressure on film and television companies to produce dramas, forcing them to change their previous high-investment drama production model.

So how do we change it?

Cut expenses, and most importantly, cut actors' salaries!
"Did you lose weight?"

Dilraba shook her head: "I don't know..."

Okay, Dilraba wasn't a top-tier star before, but she was definitely a top-tier second-tier star...

Her salary is around 5 to 8 yuan per episode…

After "Burning", his salary doubled, reaching 15 per episode!
She received a salary of 600 million yuan for "Three Lives Three Worlds, Ten Miles of Peach Blossoms".

Therefore, she was unaware of the salaries of top-tier actors.

Shen Yan said directly, "It didn't decrease; in fact, it increased quite a bit!"

"Huh? Why?"

"Look, let's look at the investment and revenue of a TV series from different segments:"

First-run satellite TV + second-run satellite TV + terrestrial TV + online + audio-visual; the biggest share was from first-run satellite TV… but now audio-visual rights are basically gone, and online rights have taken the lion's share!

Dilraba pouted and asked, "Are online copyrights very expensive?"

"The four major online platforms all wanted the exclusive broadcasting rights for 'Eternal Love' (Three Lives Three Worlds, Ten Miles of Peach Blossoms). Do you know how much they offered the highest price?"

"How many?"

"550 million!"

"Wow!"

550 million views, "Eternal Love" has 50 episodes...

That's 2.75 million, which basically covers the production costs!
Dilraba asked in bewilderment, "Are video platforms that rich?"

"They're scrambling; video websites need to attract and retain users with high-quality dramas, and they also want to beat their competitors by burning money..."

……

The purchase price of "Eternal Love" set a new record, with the previous record being 300 million yuan per episode for "The Legend of Mi Yue".

Although "Boss & Me" cost 420 million, it only had 20 episodes... How can a 20-episode drama be compared to the 81-episode "The Legend of Mi Yue"?
As for video websites burning money…

At present, major video websites are all in the process of expanding their market share, and the overall market situation is still uncertain. No one can predict which direction the market will develop in the future.

Nobody wants to fall behind in any area while they are "growing up." You can't have any weaknesses. For example, if everyone is taking English tutoring classes, you have to too. It's not a matter of whether you want to go or not; if you don't go, you'll fall behind.

The reason why Youku and iQiyi are now rushing to develop film and television production, including online dramas and online movies, is the same.

The reason why everyone is so eager to increase investment is because major video websites are highly similar in content structure and profit model, leading to fierce market competition and a money-burning game. For example, in order to enhance brand influence, platforms spare no expense to purchase popular copyrights, even if it is difficult to recoup costs through pre-roll ads in the short term.

They often don't even consider the immediate return on investment.

With the added impetus of capital, they became even more emboldened.

Gong Yu once said: "If we stop buying copyrighted TV series at high prices now, we can make a profit immediately. But everyone else is investing, and you can't stop."

Once you stop, you'll never have another chance!

Sohu is a typical example...

Major video platforms are throwing money around, but Sohu is out of money and has started producing its own dramas. The problem is, it has few self-produced dramas, and even fewer high-quality ones... It's also unwilling to spend money to buy licensed dramas, so it's naturally declining.

By the way, Sohu's low-budget web dramas are actually quite good. "Chongming Guard", "Cannon Fodder Strategy", "I'm a Pet at Dali Temple", "Dragon Slayer", "The Palace Master"... are all web dramas with a Douban score of 7 or higher!

By the way, "Endgame" and "Addicted" are also exclusively broadcast on Sohu!
……

"Women Who Know How to Flirt Are the Luckiest" is not a good movie!
Okay, the plot is idiotic.

The male lead is Huang Xiaoming…

The characters played by Zhou Xun and Xiao Ming have known each other for many years, but there's been no romantic development between them. They're just friends, with Zhou Xun's character perhaps having a crush on Xiao Ming's character.

You said if you really like her, you should confess. At that time, you were both single, so it didn't matter whether you confessed or not. But she insisted on waiting for the guy to confess.

However, the man had no interest in that relationship. While on a business trip, he fell in love at first sight with another girl, and the two quickly became boyfriend and girlfriend.

When Zhou Xun's character found out, she was actually unhappy and even sought out her so-called best friend, the strategist, to learn how to act coquettishly in order to win back her lover...

No, how did you become a lover?

Is he your boyfriend that you're trying to take him back?

There was no confession, no unspoken understanding; you'd only known each other for a few years, and you just had a crush on him.

Just because you've known someone for a few years doesn't mean you can automatically consider yourself their girlfriend.
It's unreasonable to act like someone has been betrayed just because they're in a relationship.

Oh, Yang Mi played Xiao Ming's girlfriend, and her classic line is, "Why do you eat rabbit? Rabbits are so cute!"

This movie is entirely carried by the popularity of Zhou Xun, Huang Xiaoming, and Yang Mi!
Or you could put Yang Mi's name at the very beginning...

Because Yang Mi puts the most effort into both publicity and marketing...

Released on November 28th, it grossed 48 million on its opening day…

This is an excellent result!

This is very good for Zhou Xun, at least, as she hasn't had any major box office hits in recent years, except for "Painted Skin 2"...

The films "The Silent War", "Cloud Atlas" and "Overheard 3" were not considered box office successes!

Oh, right, Yang Mi also asked Shen Yan to promote "Women Who Know How to Flirt Are the Luckiest". He... had no choice but to make up a sentence: "After watching 'Women Who Know How to Flirt Are the Luckiest', I feel that the world has a lot of misunderstandings about Yang Mi and her fans!"
Why call someone "green tea"?

I don't think there are any "green tea sisters" in this world; they're all gentle, kind, and good sisters! Zhou Xun's character went too far!

Yan Ge has been paying close attention lately to the comparison between "Wolf Warrior" and "The Crossing"...

I haven't even watched "Women Who Know How to Flirt Are the Luckiest"...

(End of this chapter)