Chapter 434 Propaganda (14)

The first box office revenue sharing for "The Prisoner" and "The Big Shot" has arrived, and Brother Yan has received nearly 1.5 million yuan in cash...

What's even more terrifying is that now a bunch of brands are lining up to give him money...

Conservatively speaking, he can earn another two small goals in at most two months!

When it comes to commercial endorsements and brand promotions, the first choice is always the most popular one…

Brand promotion and commercial endorsement are two different concepts.

Brand promotion typically lasts only three months, with typical examples being spring/summer experience officers, one-day store managers, and the like…

Commercial endorsements... must be at least one year!
Now he mainly deals with big brands, many of the so-called luxury brands from abroad…

Aside from Gucci and Bulgari, he doesn't deal with anything else!
The reason is simple—high-end brand ambassadors have to attend several fashion events, walk in several shows, attend several fashion shows, and shoot several magazine covers every year, all of which are stipulated in the contract…

Gucci and Bulgari are both good brands; they don't require him to attend fashion events or anything like that...

He wasn't even required to attend the show...

In addition, Longines watches and Mosen sunglasses have renewed their contracts for three years.

Oh, after "My Love from the Star," Shen Yan's commercial value skyrocketed to number one, with typical commercial endorsements starting at 1000 million...

He plans to buy two apartments in Shanghai as an investment…

I'm reminded of something. In 2011, Han Han posted an article on his blog titled "It's about to drop, it'll fall below 1000..."

It's about housing prices in Shanghai!

He also wrote, "I remember in 2000, when I had just published my first book, my parents wanted me to buy a house. The price per square meter in the suburbs of Shanghai was a few hundred to a thousand yuan, while in the city center it was three thousand yuan. I said, 'These prices are too expensive, too unreasonable. Three thousand yuan per square meter in the city center means three hundred thousand yuan for a 100-square-meter house. Ordinary people would have to work for more than ten years to afford a house. This is artificially inflated.'"

Ok…

After all, he's not in the real estate business.

That makes sense. Even Liu Cixin, who writes science fiction with such a strong imagination, only thought that the housing price in Beijing would be 3500 yuan per square meter in the future. In Liu Cixin's novel "The Chinese Sun" around 2000, the household registration system was abolished, an artificial sun was launched into space, and the housing price in Beijing was "as high" as 3,500 yuan per square meter. A three-bedroom apartment "actually" cost 380,000 yuan.

After hearing about the soaring housing prices, Han Han also started advising his friends to buy houses, recommending that they buy "sea view houses" in Shanghai, which is Han Han's hometown, JS District.

As a result, Jinshan was the only area in Shanghai that only saw declines and never increases.

Han Han has a label: the lightning rod of the investment world!
When Tesla first went public, Han Han spent over a million yuan to buy a Tesla Model X. At the time, some friends advised him that since he was so optimistic about new energy vehicles, he could also buy some Tesla stock when he bought the car…

He won't buy it!
Later, his friend told him: If you had used the money you spent on the car to buy its stock, those stocks would be worth 8000 million now.

Uh…right, you could look at when he bought Tesla and then buy some Tesla stock…

……

Zhejiang TV arranged for Hua Shao to host the premiere ceremony…

As they were introduced, the five of them appeared on stage singing "The Story of Time".

"Hello everyone, I'm Huang Xiaoming. I played Cheng Dongqing in 'American Dreams in China'."

"I am Deng Chao, and I played Meng Xiaojun in 'American Dreams in China';"

Tong Dawei plays Wang Yang.

"Nini, you'll be playing Su Mei..."

Shen Yan waved his hand: "Hello everyone, I'm Shen Yan, the director of the movie 'American Dreams in China'!"

"American Dreams in China...I heard it's a startup story based on New Oriental?"

Shen Yan nodded: "That was the initial idea, but when we took the script to Mr. Xu Xiaoping for advice, he suggested that we not use the name New Oriental..."

"Why?" "Filmmaking, or artistic creation in general, isn't a documentary, so the characters can't be perfect... and there are many things that are difficult to mention." Shen Yan smiled: "So, we simply changed the name to New Dreams..."

Aren't you worried?

Shen Yan immediately said, "Therefore, I would also like to take this opportunity, through Zhejiang TV's platform, to emphasize that 'the plot of "American Dreams in China" is pure fiction; any resemblance to actual events or persons is purely coincidental!'"

Hua Shao smiled and said, "Then let's introduce the actors, starting with Brother Xiao Ming..."

Actually, Hua Shao's hosting skills are not bad...

At least for now, it's still okay!

Otherwise, he wouldn't have stood out—he had no connections.

I stood out in a host selection competition in Hangzhou during my university years, then went to Hangzhou Radio, and later Zhejiang TV…

The Voice of China captivated audiences both on and off television with its astonishing ability to recite 350 words of advertising copy in just 47 seconds, earning it the nickname "China's Best Tongue."

He is hailed as a new generation of variety show hosts and is compared to Wang Han and He Jiong.

Of course, he got carried away later...

……

The entire premiere mainly revolved around the preparation and filming of the "American Dreams in China" project. However, Nini mentioned that during filming in the US, a group of people went to see "The Purge"...

"I heard it's a film directed by..."

"I didn't do it!" Shen Yan shook his head: "I only provided the idea; the people from A24 Company invested in the production... I also got a share of the profits..."

Upon hearing the word "money," Hua Shao's eyes lit up: "How much did 'The Purge' gross?"

—In Hua Shao's mind, money figures are what he (the audience) cares about most, and that's the key to boosting ratings.

"It grossed $68 million in North America and over $90 million worldwide... which gave me a 15% cut of the profits..."

"How much is that?"

Shen Yan wasn't entirely sure either: "I forgot... I think it was 500 million US dollars..."

"You can forget this?"

Shen Yan was a little embarrassed: "Mainly, I didn't handle it myself. I directly invested in another movie called 'Dallas Buyers Club,' an award-contending film... You guys can check it out... The Chinese translation is 'Dallas Buyers Club'..."

He wasn't telling the truth...

He did invest his money in a new movie, but it wasn't *Dallas Buyers Club*; it was a horror film called *Mama*…

The director of this film is Andy Muschietti, who won the director's chair for It after his success with Mama…

This film had a budget of $800 million, grossed $7000 million in North America, and earned $1.65 million worldwide…

Unfortunately, the release of "Insidious 2" and "The Conjuring" this year overshadowed the box office success of "Mama"...

"Insidious 2" had a budget of $500 million and grossed $8300 million in North America.
The Conjuring was even more outrageous: it grossed $2000 million, $1.3 million in North America, and nearly $3.2 million worldwide…

Why doesn't Shen Yan invest in James Wan?
Haha, is he even good enough?

James Wan is now working with Warner Bros....

Shen Yan is a Der!

As for the movie "Dallas Buyers Club," A24 invested in it. Anyway, the production cost was only $700 million, and it won two Oscars (Best Actor and Best Supporting Actor). Although the box office was not high, it definitely broke even. Moreover, winning an award will make A24 more likely to attract talented independent filmmakers!
"Another film has been invested in?"

"The cost is very low... even converted to RMB, it's considered low to medium cost..."

(End of this chapter)

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