Who are you calling "little fresh meat"? I'm the king.

Chapter 364, "Battle of Changsha," aired (34)

Jing Tian seems to have great resources, but she's worked with Jackie Chan and Chow Yun-fat...

But they didn't become famous!

Great success requires opportunity.

For example, Yang Mi was only a second or third-tier actress before starring in "Palace," but she became famous after this time-travel drama came out.

But does having the opportunity guarantee success?

Huang Shengyi, Zhang Meng, including Jin Sha…

Young and beautiful girls often reap the benefits of their looks in relationships and their entertainment careers at a young age.

They lacked respect for the industry they were in. They had enough resources and talent at the beginning, but they squandered them recklessly. By the time the industry was about to collapse, the age advantage had faded, and their fans had matured to appreciate acting skills more than just being pretty faces…

Only now do I remember what to do…

useless!
Great success requires real ability.

Take Gong Li for example; she certainly has works, acting skills, good looks, and talent.

But does having talent guarantee success?

Who knows about the five golden flowers of the Beijing Film Studio back then?
To become truly famous, you need to generate buzz.

Fan Bingbing carved out a path to success by relying on her beautiful clothes and filters on the red carpet.

But does having a lot of buzz guarantee success?

Many people make headlines today but are forgotten tomorrow.

In short, whether someone becomes famous or not is a mystery!

Currently, the general consensus is that for an actor to become popular, they need two things: their work and their acting skills…

It still hasn't evolved to version 2.0...

They create a persona, buy trending topics, and then supplement it with variety shows.

As for the works…

To be honest, the production capabilities of the Chinese entertainment industry are just so-so. It's good if they can produce one or two truly classic works a year!

The main strategy is to hype and exaggerate to mislead the target audience, and the core tactic is to use matrix marketing to boost popularity...

So-called matrix marketing is not as simple as buying trending topics; it includes platforms like Baidu Tieba, Weibo, WeChat official accounts, Bilibili, Xiaohongshu, and Douyin…

Use all available platforms!

This is what a matrix should look like.

Also known as over-marketing...

Industry consensus: Only excessive marketing can drive the popularity of a TV series!

A typical example is "Ignite Me, Warm You," which became extremely popular on its first day of airing. Going back further, there was also "Dream Record," where the story hadn't even unfolded yet, but the popularity was clearly not a product of natural fermentation.

But it did work.

Later, they ran out of money...

The entire industry chain is broke.

Then, for the entire 24 years, there wasn't a single hit drama!

Oh, except for "Prosperity"—a single episode garnered over 100 million views.

Compare that to "The Storm," which averaged 1.5 million views per episode!
"The Story of Rose," a project primarily controlled by Jin Fei, inevitably brought its own marketing budget with Liu Yifei. Similar to "Dream Record," it aimed to grab attention from the outset, and its popularity would only grow with each episode…

A brief review of "Rose": The female lead sleeps with her first love the moment they meet, then vandalizes his house after their breakup. She refuses to move to France for love because she can't bear to leave her home and family in Beijing, but she accepts settling in Shanghai for her husband and rarely returns to Beijing. She has a fiery temper with her first love but is subservient to her mother-in-law...

The entire persona is a disjointed collection of trending topics and jokes.

And yet, a bunch of people are still raving about this hit show…

Want to get a Der?
However, it still generates a lot of buzz!

Jing Tian can also follow suit.

But she lacks popularity, which is easy to fix…

"You think you can frequently interact with Shi Shi and Yang Mi on Weibo..."

"interactive?"

"It's about discussing the same topic...like 'Empresses in the Palace'..."

Just how popular was "Empresses in the Palace"?
Starting in April, there was a period of time when you picked up the remote and flipped through the channels, only to find that changing the channel was pointless, as almost every channel was playing the same thing!
Dragon TV has rebroadcast it no less than 10 times in the past six months, and it has more than 70 episodes! To put it bluntly, it's about Emperor Yongzheng's domestic affairs with a bunch of wives, but everyone loves to watch it, and they watch it again and again. Its rebroadcast frequency and guaranteed ratings have completely crushed the formidable "Princess Pearl"...

Jing Tian asked in surprise, "Shi Shi also watches 'Empresses in the Palace'?"

“Yes,” Shen Yan nodded, “and I’ve already watched it several times.”

Jing Tian nodded happily: "It seems we have very similar interests!"

"what?"

"We both like the same TV series and the same stick!"

Is this a valid comparison?
Slurp...

Love so much!

……

There's no shortage of TV stations broadcasting dramas like "Battle of Changsha"...

It belongs to the mainstream drama genre, and the State Administration of Radio and Television allocates a fixed proportion of such dramas to local TV stations every year.

Therefore, even Hunan TV regularly broadcasts some patriotic dramas every year.

"Battle of Changsha" performed reasonably well, with its premiere rating exceeding 1 and an average rating of 1.07%...

That's very high, second only to "The Legend of Sword and Fairy" at 1.2...

It ranked second in the same time period.

Data shows that in 2012, the highest-rated TV drama nationwide was Hunan TV's "Palace 2: The Lock of Pearls," with an average viewership rating of 2.39%; followed by Jiangsu Satellite TV's "Battle Flag"...

A war drama, somewhat fantastical, but not entirely fantastical...

Starring Wang Lei.

The third one is "The Family of Wenzhou"—with an average viewership rating of 2.1%...

However, "The Family of Wenzhou" was broadcast on CCTV-1.

The viewership base of CCTV-1 is different from that of CCTV-8...

As of now, the highest-rated show on CCTV-1 this year is "The Great Magic Show," which aired on January 1st and achieved an average rating of 0.7…

Yes, it's 0.7.

Currently, the ratings statistics are based on data from CSM Media Research, and the method used by CSM Media Research to calculate ratings is extremely simple: it is based on household statistics.

It is understood that CSM has a sample of over 5.79 households across the country, with the number of households in each region ranging from a couple hundred to over a thousand…

CSM Media Research calculated the specific viewership ratings for a TV series or movie by surveying the viewing habits of these 5.79 households…

This thing is so easy to fake!
Moreover, TV stations and production companies often include a "betting" agreement in their contracts for purchasing TV dramas: the full contract amount will only be paid if the agreed viewership rating is achieved, and if the agreed viewership rating is not achieved, a portion of the funds will be deducted proportionally.

This forces production companies to buy viewership ratings!

Then, the TV station staff colluded with the counterfeiters…

How to solve it?
Instead of using CSM Media Research, they opted for nationwide big data analytics – a sample covering the live viewing behavior data of 1.4 million cable TV and IPTV users across the country…

The difficulty of counterfeiting has skyrocketed...

CCTV-8 has finally made it...

Returning to "Battle of Changsha," a premiere rating of 0.9 was already quite good, directly raising the average ratings of CCTV-8...

Oh, Yang Mi's "The Legend of the Tiger Amulet" also aired on CCTV-8, with an average viewership rating of only 0.4.

……

"Buy some trending topics... We're not buying viewership ratings, let's just invest some money in marketing!"

"The production company should pay for this!"

"...They know nothing about marketing; we're the ones to watch!"

Yang Siwei called Shen Yan and told him that she was planning to spend money to buy attention...

Shen Yan felt it wasn't really necessary; judging from the current situation, the ratings for "Battle of Changsha" were sure to rise...

In the original timeline, "Battle of Changsha" didn't have much marketing, but that didn't stop it from being rebroadcast 101 times in five years, exported to South Korea, and receiving a 9.1 rating on Douban...

There's no need to waste money...

Yang Siwei thought it wouldn't work—the drama series that Yan Ge was the main host of wasn't number one in the same time slot?

Are you kidding me?
(End of this chapter)