Chapter 226 Return to Beijing (1/4)

Fulfill your promise?

What promises to fulfill?
Well, Shen Yan got off the plane and was photographed, and he gave Shi Shi who came to pick him up a kiss.

No avoidance of suspicion at all!

Shi Shi was stunned by his kiss and pushed him away after a long time: "You are crazy!"

"fine…"

"Aren't you worried about them writing nonsense?"

"You came to pick me up... Aren't you worried?"

Shi Shi stubbornly replied, "I'm just playing along with the hype! Like you said, movie promotions must be consistent throughout... It's better to pursue the enemy with all your remaining courage than to seek fame by imitating the tyrant!"

Shen Yan chuckled: "I'm just pretending!"

When it comes to marketing for domestic films, once the box office reaches a set target, there’s no further activity…

It lacks the courage to "pursue the enemy with all the remaining courage"!

The most typical example is "The Richest Man in Xihong City". After the movie reached 20 billion at the box office, there was no movement. The song "Calories" became popular, but many people did not connect with the movie, and it did not penetrate the mild crowd...

The film with the best marketing was "Ex-Files 3". It has been released for 2 weeks and we can still see marketing activities. The popularity lasted for 1-2 months, and it pushed a romance film to the level of 20 billion.

The same goes for My Girlhood...

In fact, after the box office of this movie exceeded 4 million, there was very little investment in marketing!
It’s all thanks to Shen Yan for attracting attention!
Shen Yan scolded them a while ago, saying that their expectation management was too poor and their publicity and marketing methods were also very low-level...

Then the publicity staff suggested to hype up the CP...

There is no other way. I have run out of tricks and can only return to the most primitive marketing methods...

Shi Shi agreed!
"…us…"

"Let's talk later!" Shen Yan interrupted her, then opened the car door and said to the fans who had followed him all the way, "Thank you everyone, let's go home!"

A large group of fans followed and shouted: "Ahhh...Brother Yan!"

Another question asked: "Have Brother Yan and Shi Shi officially announced it?"

"Can Shi Shi also say hello?"

Hearing this, Shi Shi rolled down the car window and waved to Shen Yan's fans...

"Okay, we have things to do... Let's go first. Everyone, don't follow the car, it's easy to get into an accident!"

"Ok!"

……

"You're so popular!"

“…as if there were no fans waiting to pick you up at the airport!”

"But you have more than me!"

Shen Yan thought for a moment and said, "Relatively speaking, male celebrities are more likely to attract female fans..."

"Yeah," Shi Shi thought of something: "Why are most of the people who come to pick me up at the airport female fans?"

"Because most crazy fans are women, have you ever seen a group of boys go to support female stars? Except in Japan..." After a pause, Shen Yan said: "The majority of people who follow actors and idols online are girls!"

"Yes, why?"

"Because most of the people who follow dramas are girls, boys' entertainment activities are basically playing games, watching competitions, etc.... Also, girls are generally more emotional than boys and can easily put themselves into the dramas, so they are more likely to be fans of male stars..."

Shi Shi pondered for a moment, then asked back, "But you don't play games or watch competitions!"

"I...used to play games...but I haven't had much time lately."

"Then you... That's right, you should also write scripts and songs during your rest time..."

“…Have you filmed ‘The Phone Call’ yet?”

"We've already filmed it. I took a leave of absence from the crew to come here. Today is the last stop for our promotions... I'm definitely coming!"

Shen Yan immediately asked, "Does Yang Mi have any other filming plans?"

"...Probably not, she's always on the set anyway!" "That's good!"

Shen Yan nodded: "This play may be released during the Qingming Festival next year!"

"Qingming Festival?"

"Well, it's released on March 3th!"

Shi Shi was curious: "Didn't you say it was the summer season?"

“The summer season is too crowded…”

On the one hand, the summer season is too crowded – next year’s summer season will feature a glut of domestic films, avoiding Hollywood blockbusters and shrinking into the domestic film protection period;
On the other hand, it can also be regarded as a boost for domestic films...

The country has adjusted its policy on importing Hollywood blockbusters, adding 14 quotas for importing American films each year. With this massive increase, domestic films have been completely defeated!
"The Phone Call"... Anyway, with Yang Mi and Liu Shishi, their strong fan appeal means the box office will not be less than 100 million no matter what time period it is released.

In addition, "Big Shot" is scheduled to be released on National Day, and "Bad Genius" will be released on November 11th, the same time as "28" and "The Banquet"...

As for "The Accidental Murder," it will most likely be released on October 10th, competing against "Jason Bourne"...

Shen Yan thought of something: "Are you sure Yang Mi didn't have any other roles?"

"...I don't think so...I see her every day anyway!" After a pause, Shi Shi asked, "Why do you always think Yang Mi will overlap with other roles?"

"This is her habit!"

Even when Chen Kai asked her to act in a movie, she was able to do it...

Brother Yan doesn’t think his own movies are more attractive than Little Master’s movies…

Well, Shen Yan was wrong. For Zeng Jia and Yang Mi, the drama "The Call" is really more attractive than the movie of Little Master!
Because... the little master is no longer as strong as he used to be, while Shen Yan is in his prime.

Moreover, Xiao Daren asked Yang Mi to play a supporting role...

"The Call" clearly has two female protagonists!

After being scolded by Shen Yan, Zeng Jia figured it out - she would still keep in touch with Meiya, but if the project was not good, she would just reject it directly!

……

"Thank you for your hard work during this time!"

Upon meeting the main creators of "My Girlhood", Shen Yan first bowed to express his gratitude, then smiled and said, "How are you? Are you feeling tired?"

"tired!"

“It’s much more tiring than filming a movie!”

“I woke up one morning and it took me a while to realize I was in Shenzhen!”

Several people started complaining...

It's really tiring...

The main creators and actors went to about six or seven cinemas a day, and the distance between the cinemas was not close.

And you have to know that around 6pm it will be rush hour and traffic jams are common.

The actors occasionally had to give interviews to local media in the cinema lounge, so they didn't have much time to rest.

I'm almost exhausted...

Chen Xiao suddenly said, "The director is the most tired. As actors, we sometimes have to rush schedules and can't be on every set. But the director is different. He's on almost every set!"

Guo Fan waved his hand: "I'm already very lucky. Do you know how many directors envy me?"

"What are you envious of?"

"My first time as a director, I made 500 million at the box office!" After a pause, Guo Fan added, "They say I'm just lucky, just like Director Ding Sheng!"

“…What happened to Director Ding Sheng?”

Sha Weiqi, who was standing by, explained, "He was a commercial director before, having shot Jackie Chan's commercials, and then they asked him to be the director for Little Big Soldier!"

Here’s the truth…

Many people think Guo Fan and Sha Weiqi are just lucky...

No one attributes the success of the movie "Our Girlhood" to the director!
But it doesn’t affect their fame!
(End of this chapter)

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