Who are you calling "little fresh meat"? I'm the king.

Chapter 214: Thank You Shen Yan (1/4)

The media tried their best to use their knowledge to explain the secret of this film's box office success...

But it's hard!
it's actually really easy--

Shen Yan has accumulated three films, and "Love Through the Millennium" is still on the air.

But the media just doesn’t want to say that Shen Yan and Liu Shishi are extremely popular.

They don't really want to write...

Because up to now, mainland actors have not received this exclusive...

It is usually a label for Hong Kong and Taiwan actors!
As for fan films?

Have you ever seen a fan film break the record of "Aftershock" on its first day?

We can’t say that Shen Yan is young, but he is very powerful?
Then what do you want... Feng Xiaogang, Jiang Wen, Zhang Yimou, and Chen Kaige to do?
Some people say that it is a unique marketing method, but roadshows were not invented by Shen Yan - Feng Xiaogang had a roadshow for "Party A and Party B"!

Some people say that youth films are suitable for audiences...

Some people also say...Andy Lau is awesome!
Andy Lau was probably the most confused person at this time. He was just supposed to be a guest star, but ended up being the lead actor...

There is also a press release saying "Andy Lau's appearance in "Our Girlhood" has become the biggest surprise of the film!"

Anyway, no matter what, it is an indisputable fact that "Our Girlhood" was a huge hit at the box office.

Yu Dong was very unhappy about being squeezed out of the screening schedule. In an interview, he hinted: "Some movies have no artistic value at all. I think this is a harm to domestic audiences..."

Cinemas that were cheated to the point of vomiting blood: "Fuck your art!"

Only 2 screenings of Overheard 7200 were left for the second day...

Then… Louis Koo also flew to mainland China from the set of “Eight Stars Bringing Happiness” – originally only Andy Lau and Daniel Wu were involved in the promotions…

This doesn't matter to Shen Yan...

The number of screenings has increased by more than three times...how can you jump around?

……

There are thirteen roadshows scheduled in Shanghai, starting at 10 am and ending at pm!

An average of 50 minutes per show...

Each roadshow meeting lasts at least half an hour, which means there is only 20 minutes of travel time!
Seeing this arrangement, Shen Yan was completely numb.

Is there no meal time scheduled?
I immediately protested: "Are you crazy? Don't we need to eat?"

"I'll just eat a little on the way... The cinema situation in Shanghai is quite complicated..."

"Complicated? How is it complicated? Aren't they all Shanghai United Cinemas?"

Yang Siwei held up the data sheet in his hand: "Broadway Cinema Line, Shanghai Cinema Line, UME Cinema Line, Wanda Cinema Line, China Cinema Line, Lumiere Cinema Line, Orange Sky Golden Harvest Cinema Line, AMC Cinema Line..."

Shen Yan's expression was painful: "Don't read it, don't read it, I understand..."

"Let's go, the first one is the Paragon Cinema..."

Shi Shi interrupted, "Not waiting for Yang Tianbao?"

Yang Siwei explained: "She said she would meet us at the movie studio!"

“…Okay, let’s go first!

Yang Tianbao...had already arrived backstage at the Paragon Cinemas. When a group of people arrived, she was taking a photo with the theater manager...

Seeing a group of people coming in, he immediately came over and took Shi Shi’s hand: “You’re finally here!”

The roadshow participants included not only production staff, publicity personnel, and distributors, but also the main creators and their personal teams...

However, nowadays celebrities’ personal teams only have one assistant at most…

The stylists are specially invited by the crew...

Therefore, there were only a dozen people on the "Our Girlhood" roadshow.

That would have packed the backstage area of the theater—the lounge wasn't for resting. In just ten minutes, the main cast had to sign posters and postcards, take fingerprints for the studio, take photos with the studio staff, and the actors had their makeup done...

Busy as hell!

Shi Shi could only spare some time to chat with Tian Bao: "...We didn't arrive in Shanghai until around 3 o'clock last night."

“I just came here this morning…”

"Where are you filming?" "Kaohsiung!"

"Are you going to make a movie version of 'Black & White'?"

"right…"

After a brief chat, the group went to the largest screening room.

To put it bluntly, a roadshow is a meet-and-greet...

When meeting with fans, there is not much time to actually talk about movies - each roadshow only has a maximum of 15 minutes of chatting time.

Because there are other races to run!
"Hello everyone, I'm Shen Yan!"

"Ah! Ah! Ah!"

Hundreds of people shouted wildly, and when they saw Shen Yan, they were almost in tears with excitement. Security personnel tried hard to maintain order. Shen Yan was also excited and jumped off the stage and shouted: "Is the movie good?"

"nice!"

"Brother Yan is awesome!"

"As long as you like it!"

"Sing 'Little Lucky'!"

"it is good!"

Shen Yan agreed directly and started singing...

……

The first three roadshows were basically like this...

Shen Yan's personal meeting...

Singing, singing "Little Lucky" and "Young Man" respectively...

By the fourth game, he was a little overwhelmed.

Besides, you can't treat other people as air!

Apart from anything else, Shi Shi's popularity is no less than Shen Yan's.

So, starting from the fourth game, Shen Yan took the initiative to give up his position...

Shi Shi became the main force of publicity:

"At the beginning, Shen Yan told me that he wanted to tell the extraordinary story of an ordinary girl in the 1990s... He found me, and I was very happy that I could sing the theme song and play the leading role in the film. When I read the script of the film, I was really moved..."

“Actually, I was very ordinary when I was in school…”

"My teacher also said that I have limited talent and it would be difficult for me to make great progress in the field of dance. It is unlikely that I will become a top dancer..."

"There aren't any bullies in our school..."

"But every girl is looking forward to having a Xu Taiyu!"

"I hope you all like this story!"

The fifth race is over...

A group of people arrived at Xingmei Zhengda Cinema...

Backstage, the studio staff prepared a pretty sumptuous lunch!

Crystal shrimp, eight-treasure duck, sweet and sour spareribs, crab meat fried rice, accompanied by fresh fruit, yogurt and dessert...

Unfortunately, I don’t have time to savor it carefully, so I can only swallow it whole, which is a bit of a waste!
In the subsequent roadshow, every actor will have a chance to speak...

Almost everyone started by saying, "Thank you, Brother Yan, for finding me!"

It's just that the way of thanking him was a little different. Chen Xiao said, "I have worked with Brother Yan on two dramas. When we were filming Lotus Tower, we often chatted together and challenged the director together... In My Girlhood, he called me and asked if I wanted to play a male god. I asked him, 'Aren't you a male god yourself?' He said he wanted to play a school bully... and then I came!"

Guo Fan said, "For new directors like us, Brother Yan is like an angel investor. Moreover, he trusts us very much. In addition to the early preparations, he would ask about the progress every day and give some constructive suggestions. When it comes to the official shooting, he treats himself completely as an actor..."

Sha Weiqi added: "Brother Yan's room has almost become our office area. He thoughtfully turned the living room into a conference room. We often hold meetings in his room... discussions can last for hours... Shi Shi also occasionally comes to help us prepare some fruit, snacks and coffee!"

When it came to Yang Tianbao, she said, "I'm very grateful to Brother Yan!"

(End of this chapter)