Who are you calling "little fresh meat"? I'm the king.

Chapter 1007 Striving for the Olympics (23)

"Great news! You're leaving Tangren?"

The next day, on set, Shen Yan ran into Jin Chen and directly asked her about it…

Jin Chen was completely dumbfounded: "Huh?"

"...Shishi told me!"

"Yes, I am planning to..."

Shen Yan nodded: "Why don't you go to Maoyan... Maoyan is preparing to set up an artist management team... and partner with Tencent Video to promote a few stars..."

He paused, then continued, "If you go, you'll be the top star... resources and projects will definitely be prioritized for you..."

Jin Chen paused for a moment, then asked cautiously, "Are there any conditions?"

“Yes,” Shen Yan nodded, “If you go, you’ll be a contracted artist with Tencent…”

"Sub-contracts...can't you sign top-tier contracts?"

Shen Yan smiled wryly: "With your status, you can choose to sign with top-tier companies, but you have to choose sides!"

"understood!"

……

Entering the artist management field is an inevitable choice for video platforms to increase their influence and build a complete industry chain!

In an increasingly complex competitive environment with limited revenue growth potential, efficient cost management has become key to turning losses into profits.

The platform is always looking for opportunities…

With TV dramas facing difficulties in being broadcast on satellite channels and theatrical films struggling to pass censorship, a large number of films and television series have no choice but to be streamed online.

Online platforms once again benefited from the "one drama, two channels" policy implemented in 2015.

Although this benefit comes at the cost of reshuffling traditional industries, it is a rare opportunity for video platforms.

The economic downturn that began in 18 continued into 19…

As a result, the three major platforms launched split contracts without prior agreement.

The platform is already the largest producer and broadcaster of TV dramas. Actors who want to appear in their shows have to sign a contract with them.

Unless they are top-tier celebrities with their own built-in fanbase!

How good is the platform at developing artists?
An independent ecosystem controlled by the platform, covering the upstream and downstream of the artist management industry chain, has begun to take shape and has achieved self-circulation in some specific projects.

Tencent's limited-time group is the best example.

Rocket Girls 101, formed through "Produce 101," have "graduated," delivering the most important report card of this stage of a large-scale industry experiment:

Within a limited timeframe of two years and a total of 731 days, Rocket Girls 101 released 3 music albums, held 3 concerts with tens of thousands of attendees, and released nearly 30 film and television OSTs.
She has acted in more than 10 films and television dramas, filmed 3 seasons of customized light group variety shows and 2 seasons of large group variety shows, and appeared in nearly 30 variety shows.
112 brand business partnerships reached…

Finally, they successfully "graduated" via online graduation ceremony livestream, bringing this limited-time group to a fruitful close.

This proves that platforms have the ability to make artists famous!
Oh, the head contract is actually a much better contract than the score contract!

The contract typically stipulates that if the actor collaborates with the artist on x dramas over the next N years, the actor's salary cannot exceed X percent of their current salary.

The platform generally uses this approach for top artists, but the terms of the contracts vary from actor to actor, and there is room for negotiation.

A relatively lenient contract is a process of mutual selection.

Dividing the contract... is more like slavery!
It's basically a 50/50 or 40/60 split...

For example, if the actor's salary is 100 million, the platform takes 50 upfront, and the actor splits the remaining 50 with the company. After signing the contract, the actor will be deeply tied to the platform for the next eight years. This contract stipulates that the actor can be listed as a sixth-billed actor or higher…

Those who are ranked sixth or even eighth in billing must sign a separate contract; otherwise, they can forget about appearing on the platform's shows!
Once you sign the contract, the platform will release hundreds of shows every year, so you'll be able to get a turn even if you're in a queue.

This is like having a secure job, because you're auditioning for roles outside the office, and there's no guarantee of success...

Given Jin Chen's status, she can at least be guaranteed a billing order of second billing or higher!

Of course, it may not be as successful as the original path—signing with Taiyang Chuanhe, participating in "Sisters Who Make Waves," and with some marketing, it became an instant hit!

She was lucky; she became the leading actress in the 3 billion yuan box office hit "All for the Winner"...

The variety show also featured "Let's Go Now," contributing many memorable moments...

Therefore, Shen Yan didn't really want to hold them back...

Oh, it's highly unlikely she'll be in "All or Nothing"...

……

Filming continues for "With Wind"...

Filming is not progressing very quickly; it is estimated to be completed in three to four months.

However, lately the focus has been on Xie Zhiyao's storyline—Shen Yan needs to ask for leave to attend a film festival in Toronto…

The Toronto International Film Festival is a crucial step for Parasite in its Oscar bid…

In the original timeline, *Parasite* first went to Cannes, then promoted in Asia in July, followed by the Taylor Film Festival in August, then the Toronto and New York Film Festivals, and promotions in the Americas and Europe…

Gain recognition through film festivals!

On the one hand, this is a standard public relations procedure; on the other hand, the influence of the film festival itself can significantly reduce public relations costs!

Here's some data: According to Deadline, Parasite's total investment in Oscar PR was only $400-500 million, less than one-tenth of The Irishman's. Netflix's overall marketing budget for the Oscars may have exceeded $1 million!
Then, Parasite crushed The Irishman…

Shen Yan, from the crew of "With Wind," briefly recounted the content of Oscar public relations:
"Oscar PR, you know! It usually involves coordinating with the film's release schedule, participating in film festivals and winning awards around the world... then giving media interviews, appearing in magazines and on television. In the United States, there will be more targeted screenings and promotional plans, gradually creating public buzz from professional media to the general public, while also arranging special screening events for Oscar judges, and so on!"

"Arrange film screenings for the judges? There are over ten thousand judges..."

"Public relations personnel will divide the judges into three categories: those who will definitely vote for the film; those who will never vote for the film; and those who are neutral... This is the group that needs to be lobbied!"

"Right…"

"Currently, among this year's Oscar contenders, only 'Green Book' and 'Roma' pose a threat to 'Parasite'... 'Roma' is inherently unsuitable; it's too auteur-driven, and the Oscars generally don't award prizes to films with such strong auteur elements..."

"And what about 'Green Book'?"

Shen Yan nodded: "Green Book is indeed a formidable competitor... The PR team has already devised a strategy..."

"What countermeasure?"

"...I can't say!"

Dealing with the Green Book is simple: find a few Black leaders and have them publicly question it…

There's no need to even look for it; after the release of "Green Book," many Black people expressed their dissatisfaction!
The Green Book is actually a travel bible for the Black community.

The book focuses on four categories: hotels, motels, tourist accommodations, and restaurants, categorized by state and city, with names and detailed addresses appended.

With this book, Black friends will be greatly protected from accidentally wandering into KKK territory and being treated like livestock and subjected to inhumane torture and murder.

The publication of the Green Book made it possible for Black people to travel safely and freely.

But the movie "Green Book" overly glosses over the realities of life!
(End of this chapter)