The battle for traffic in Chinese entertainment

Chapter 97: "Mr. Six" or "Detective Chinatown"

"This book says that individual lives are different, but the total amount of good and evil in this world remains the same. Everyone is destined to play their own role from birth. Some are good, some are evil. What about you?"

On the big screen, Qin Feng listened to Snow, the girl lying on the hospital bed behind him, speaking.

His clean and handsome face occupies the center of the picture. The light makes half of his face appear slightly dark, and his whole temperament is no longer as sunny as before, but a little melancholy.

The frontal shot of the face made many viewers in the screening room exclaim quietly, "So handsome!"

Qin Feng turned around.

Snow smiled strangely.

There was another exclamation.

I#%@*#&!

Just when I was admiring the beautiful appearance with stars in my heart, suddenly there came a jump scar!

The scene cuts back to Qin Feng.

Phew~ My frightened soul has been healed again.

……

Different audiences watch movies from different perspectives.

Plot?

I didn't understand it, but it didn't seem obviously stupid, which was great.

"I found Xu Xing is really good at choosing roles. In every role, there are a bunch of ugly people to set off his handsome self."

Zhen Wei sighed as she walked out of the screening room.

"You admit that Xu Xing is handsome!"

Xin Youqing seized the opportunity.

"I've already admitted it, okay?" Zhen Wei said as a matter of course, "Didn't you also admit that Chris Wu is handsome? But let's be honest, Xu Xing's movie is not as good as "Mr. Six."

Zhen Wei objectively commented that Xu Xing in "Detective Chinatown" is indeed handsome to a new level, but a big part of the reason is that he looks so good against the backdrop of the noisy Wang Baoqiang. Xu Xing always takes shortcuts like this.

And Mr. Wu, in "Mr. Six", crushed Li Yifeng head-on, that's what we call handsomeness.

Zhen Wei has been in a very good mood recently.

Mr. Wu and Xu Xing's movies were released one after the other, so I could watch them harmoniously with Xin Youqing.

——Zhen Wei now thinks that her best friend has moved on from Lu Han to Xu Xing, because Xin Youqing didn’t even invite her to watch “I Am a Witness” together.

What made her even happier was that, although she was depressed for a long time after being kicked out of the fan club, a sister from the management soon added her back and apologized very solemnly.

Recently, the sister contacted her and said that Mr. Wu, who had released a single to test the waters, would soon release an album. In that album, Mr. Wu would express his gratitude to fans for their support along the way and would select some fan representatives to shoot a music video with him.

She thought Zhen Wei, who had posted photos in the fan group before, was very beautiful and could bring honor to Megan, so she recommended Zhen Wei when considering it.

!!! It felt like I had suddenly picked up a priceless treasure when I went out, and when I looked up, Mr. Wu was standing in front of me with a gentle smile. I could give the treasure to Mr. Wu immediately!
Anyway, Zhen Wei has been feeling extremely happy these days. She plans to tell her best friend Xin Youqing about it once the matter is confirmed. She is so envious!
——Xin Youqing had previously participated in the "Little Lucky" cover contest and almost got to meet Xu Xing, but unfortunately she didn't vote for the anchor who had fans.

So Zhen Wei has been very generous and not bothered with Xing Gou recently. It's nice to just praise her best friend a few words to make her look beautiful first.

In fact, the competition between Xu Xing and Mr. Wu was very fierce during this period.

In addition to the movie, there will also be the Weibo Night to be held on the 7th, where it will be a head-on confrontation as to who will get the Weibo King.

"Isn't 'Old Cannon' just about gangsters getting old? The values of that movie are all problematic, it praises the dregs of culture and sings praises for old gangsters."

Xin Youqing said with disdain.

"…The movie is clearly about loyalty, but Wang Baoqiang plays the role of an old gangster."

This is what Zhen Wei is helpless about.

Xin Youqing had made it clear early on that she wanted to take the civil service exam in the future, and she had a lot of things to say, and Zhen Wei couldn't argue with her.

"All, okay."

Xin Youqing expressed his willingness to give in.

"That's right," Zhen Wei nodded, "Now that I've finished watching Detective Chinatown, I think you still remember what you said."

"If 'Old Boys' does better at the box office, I'll sing 'Bad Girl' for you."

“I’ll record it later.”

"What about you?"

"How difficult is it to post 'Xu Xing I love you' on Weibo for a month?"

"Three months."

"Three months is three months."

Zhen Wei is very confident.

She never understood the plot of "Detective Chinatown" at all. It was so messed up. The murderer changed from Wang Baoqiang to Xiao Shenyang, then to Pan Yueming, and finally seemed to be that little girl again.

How could a movie like this have such high box office?

...But in fact, the rhythm of "Detective Chinatown 1" in balancing comedy and reasoning is already good.

The only problem is that this is not a movie that can be watched without thinking, it still requires some thinking.

Audiences who are not paying close attention during the movie viewing are easily distracted by the comedy scenes. After laughing, they suddenly realize that the plot has turned out like this again.

Therefore, the strategy for targeted improvement is to further weaken the reasoning and focus on "liveliness".

Just like Xu Xing said in an interview that he likes to watch Conan very much, the reasoning in the theatrical version is getting weaker and weaker, the scenes are getting bigger and bigger, and the box office is getting higher and higher.

The last two parts of the previous Detective Chinatown series also followed the same idea.

However, at the beginning of a series, when you haven't figured out what to do next, you still have to pay the "tuition fee".

The only way to improve is to do a better job in publicity and promotion.

The greatest significance of Xu Xing joining Detective Chinatown lies here.

Before the release of "Detective Chinatown", the preview earned a box office of 5000 million, and the film's reputation received positive feedback. It was a fixed process to issue a press release to hype up the film when it was released.

Then, how to attract skeptical audiences into the theater, or what expectations should they have when they go into the theater?

In the previous version of "Detective Chinatown", there was only one Wang Baoqiang who could shoulder this important task, but the problem was that his subversive character in the film did not give the audience a good first impression.

The jokes are deliberate, noisy, and wear out your patience, and the relatively "lengthy" process of solving the case will further magnify these problems. So we can only focus on promoting Snow's jokes.

After the heavy marketing of a movie and a TV series, Xu Xing gave the audience the impression that he was a top-tier young actor whose works were trustworthy. Before watching the movie, Xu Xing and Wang Baoqiang shared their expectations.

Compared to the misaligned expectations created by Wang Baoqiang, Xu Xing's response to them in the movie was very stable.

There’s nothing to say about his face. It’s worth it just to go into the cinema and look at the handsome guys’ faces. They are all very good for your eyes.

At first glance, he is a genius detective and he must be the one who solved the case. I think Wang Baoqiang is too annoying, so it shouldn't affect the main plot if I filter him out psychologically.

Everyone seemed to be going crazy, but when it came to Xu Xing, the jokes seemed to become more natural.

Compared to the fight between the two top stars in "Mr. Six", which required them to create a good atmosphere first, Xu Xing was kicked in the face by Wang Baoqiang's foot wearing dirty socks, which was really hilarious!
……

What Liu Haoran slowly brought to the audience in his previous life as the film progressed, Xu Xing gave it at the very beginning and greatly magnified it, perfectly playing the role of anchoring the reasoning plot while incorporating comedy elements.

Therefore, as long as you are not simply obsessed with Xu Xing's face and your attention is not too distracted, it is not too difficult to understand.

In addition to the movie-watching experience, the promotion and publicity of "Detective Chinatown" has become more "flourishing" because of Xu Xing.

The difference in their star status makes the input-output ratio of publicity and promotion for Xu Xing and Liu Haoran very different.

Wang Baoqiang's new image, Chen Shicheng's talent, Tong Liya's beauty, and Snow's smile can all be marketed as they should be.

More -

#Xu Xing's products must be high-quality# easily topped the hot search list.

[Chris Wu and Li Yifeng are still competing to promote the third-round extra-part "Old Cannon", while Xu Xing has already contributed three consecutive hits. ]——Marketing accounts directly helped to pull down and criticize in the square.

Yang Mi's fans, who thought that the actor was being shameless and dragging down their sister, also took the issue personally and took the initiative to contribute to the topic.

#Xu Xing finally fulfilled his dream of being a detective#, #The innate boy's divine sense revealed his true colors#, #Xu Xing explained Qin Feng's decision#, #Xu Xing's purest smile#, #Xu Xing said Qin Feng's story is not over yet#...any of them are very popular.

#Pan Yueming was exposed again#, #Pan Yueming was implicated again#, Pan Yueming, who returned to the public eye with "The Beginning", now has something to promote.

There are also very active fans of Xu Xing, who spontaneously control the likes and fight against black fans on the entire network to maintain the reputation of the film, organize private screenings to contribute to the box office, and use various methods to promote the film everywhere.

Therefore, compared with its previous life, the single-day box office of "Detective Chinatown" has increased significantly.

During the three-day New Year’s Day holiday, sales exceeded 100 million for two consecutive days!
On the third day, it also held on to 9000 million.

After four days of release, including the 5000 million previously screened, the total box office has exceeded 4.5 million!
It made the entire crew feel at ease.

On January 1, the Hollywood blockbuster "Star Wars: The Force Awakens" will be released, which will greatly squeeze the screening schedule of "Detective Chinatown".

Several domestic films that were released in mid-to-late December before the New Year, including "Mr. Six", "Mojin: The Last Dragon", "Bad Angels", etc., were all released early to avoid the release schedule of that movie.

How high the box office of "Detective Chinatown" can achieve mainly depends on how it performs before the 9th.

The performance of "Detective Chinatown" in the first four days has allowed various ticketing platforms to predict the final box office to a number very close to that of "Mr. Six".

On January 1, the first working day after the New Year's Day holiday, the box office of "Detective Chinatown" finally saw a sharp drop, leaving only 4 million.

The total box office failed to break 5 million.

"Old Cannon", which had been released for 12 days and had just broken the 7 million yuan box office, also saw its box office drop by more than half, earning only 2000 million yuan.

If this single-day box office gap can be maintained, "Detective Chinatown" will catch up with "Mr. Six" in 10 days.

Unfortunately, Star Wars is coming in 5 days.

Whether the box office of "Detective Chinatown" can surpass "Mr. Six" has become the first highly anticipated suspense in the 2016 film market.

The vast majority of netizens believe that the final gap is likely to be within 1000 million.

The marketing accounts can’t wait for the box office results of the two films to be determined so that they can release the ranking report of the top stars in 2015.

Also on this day.

Xu Xing celebrated her 21st birthday.

(End of this chapter)