The battle for traffic in Chinese entertainment

Chapter 76: Pounce, Pounce, Pounce, Pounce
The next day, Xu Xing rushed to the studio early in the morning.

The two advertisements that Xu Xingxin took on were for Lays potato chips and Three Squirrels, both of which were about food.

Endorsing such affordable products that can be eaten by fans and enhance their sense of happiness is much better than endorsing Prada.

——Now Xu Xing’s Double Silver October magazines have been published for more than half a month, but the Prada endorsement has not been officially announced, and she is being tortured by black fans on a daily basis.

Both endorsements are for one year.

Among them, Three Squirrels had decided early on to do advertising placement in Love O2O. After Xu Xing’s movie was released, they became interested in inviting Xu Xing to be the spokesperson.

Originally, Xu Xing did not want to be the spokesperson because she had been frustrated many times by the awkward advertisements of Nut, Cold Remedy, Vipshop, etc. when watching TV series, and they were originally promoting their own three mascots.

But they are full of sincerity. Xu Xing’s current endorsement offer is 600 million a year, and if he only shoots commercials, they directly added 100 million.

——Sun Man swore that their supervisor was a fan of Xu Xing...there was an element of using public funds for star chasing.

Xu Xing also doesn't want to disappoint his fans too much.

The first thing I photographed was the Three Squirrels.

After filming the commercial, Xu Xing took photos with her fans and gave them autographs.

Then Xu Xing immediately rushed to the high-speed rail station and took the high-speed rail to Beijing to attend the launch and media promotion conference of "The Beginning".

The launch event will be held at 6pm, during which one episode will be played live - the TV series will be officially launched at 8pm, followed by a media question session.

It’s similar to a movie premiere, where we stand on stage to announce that this drama is about to be released and ask everyone to help promote it.

The reason for holding such a promotion conference is that at LeTV, they attach great importance to this drama.

In 2015, Leshi seemed to be at its peak, and the Leshi ecosystem was being hyped up. After announcing its entry into the mobile phone industry in April (making cars was a plan made at the end of 4), its market value once reached a peak of 14 billion.

At the end of last year, its market value was less than 400 billion.

However, compared with the rapid progress of the entire Leshi Group, Leshi.com seems to be unable to keep up with the pace.

Among all the video websites, Youku, a traditional giant, has strategic investment from Ayun, Penguin's own direct descendants are making steady progress, Kiwi has emerged as a dark horse backed by Baidu, Sohu is making steady progress, and Leshi.com ranks only fifth in monthly user coverage, and has failed to keep up with the first echelon.

The other four companies are all at the 3 million level, but it is only at the 2 million level.

After the production of "The Beginning" was completed, it was regarded by Leshi.com as a trump card drama that would surely make the Leshi online drama brand famous. What is even more commendable is that this science fiction drama is highly consistent with Leshi's lofty ecological concept.

Therefore, the publicity standards for this drama have always been very high.

After the release date was set, various promotional press releases never stopped.

Leshi's best drama of the year!
The first Chinese science fiction drama with a time-space loop!
Huace’s first web drama!

Top star Xu Xing’s first TV series!
Screenwriter Xu Xing’s first work!

The director of "Red" strikes again with a brain-burning movie!
Chen Dulin’s first TV series after “The Left Ear”!
The copyrights to many overseas countries have been sold before the show even aired!

……

The expectations of the entire network are raised very high.

This was the year when online dramas began to explode.

After a few years of warming up with low-cost self-produced dramas, the online drama market was dominated by two popular online dramas, "Soul Ferry" and "The Darker Side", which stood out last year. The TV version of "So Young" also won over the film version in terms of reputation.

No longer just jokes, skits, and sketches, the quality of online dramas has begun to be recognized by traditional TV drama audiences.

Various video websites are gearing up for the launch and are officially launching their efforts this year.

For example, a truly iconic blockbuster of the year - the first season of the super web series "Grave Robbers' Chronicles". Unlike "The Beginning", which only started to be praised after seeing the finished product, "Grave Robbers' Chronicles" has been touted as a benchmark against European and American dramas since the project was launched.

Leading the way are two top stars: Li Yifeng and Yang Yang!
Produced jointly by Guangxian and Huanrui!
Movie quality!
The highest investment per episode in the history of Chinese-language dramas! (Last year, the investment per episode was over 500 million, but this year the press release changed it to million)
Ambitious plan for super IP for ten seasons!

No matter how much you praise "The Beginning", it won't be as good as others.

It’s a pity that it was just exaggerated. After "Grave Robbers' Chronicles" was released, it was criticized to the point of madness and its reputation plummeted.

The adaptation is terrible, the acting is touching, and the special effects make people suspect money laundering every second. The only good thing is Yang Yang's face.

The way this drama is broadcast is also a profile of the online drama market's exploration and progress.

The original broadcast schedule of "Grave Robbers' Chronicles" was to premiere two episodes, and then update one episode every Friday, using a weekly broadcast format, which is imitating European and American dramas.

As a result, after only four episodes, the series collapsed and Kiwi simply released the rest of the series on July 7.

The last wave of value was squeezed out successfully. The website was paralyzed due to the excessive popularity. The brothers’ dramas were so good that the website made no money!
Unfortunately, by 2025, the second season of "Grave Robbers' Chronicles" had not started filming. At the end of 2015, Kiwi changed its plan and started filming "The Mystic Nine".

——The fans’ way of saving face is that the brothers are too popular and their schedules always conflict and they have no time to shoot.

Perhaps because of the "successful case" of "Grave Robbers' Chronicles", Penguin Video was so stimulated that it directly released all 7 episodes of "The Legend of Hua Xu" on the first day of broadcast on July 10.

This was even a drama that was originally broadcast simultaneously on TV and the internet, with two satellite TV stations slowly airing two episodes a day, before switching to testing the method of broadcasting online first and then on TV.

Perhaps the advanced experience of Netflix, a European and American video streaming platform, is correct?

After all, weekly broadcast is just the broadcast method of European and American radio dramas.

But at the same time, "Wuxin: The Monster Killer", which was also launched on Sohu in early July, still adopted the weekly broadcast format of two episodes a week, but its reputation has steadily fermented, becoming the first hit online drama recognized by the audience this year.

"Wuxin: The Monster Killer" also proves that there is really no need to rush to watch the entire series. The quality of the series is the most important.

Later, "The Legend of Shushan" and "The Legend of Ban Shu", which were first broadcast online and then on TV, did not make the radical move of releasing the entire series at once.

However, for the drama "The Beginning", Le initially wanted to release the entire series.

Liu Cheng had told Xu Xing before that Le's was planning to arrange for Boss Jia to read the press release of "The Beginning" all night to help hype it up, with the main goal of selling the entire series and cranking up the popularity to the highest level in a short period of time.

If the Kiwi website can be paralyzed, the Leshi website can also be paralyzed.

Unfortunately, I don’t know if it was because the arrangement was not smooth, or because he saw that "The Legend of Hua Xu" did not paralyze the penguin, or for other considerations, Le finally adopted the arrangement method of the previous life drama under Xu Xing’s suggestion:

The first broadcast will have 6 episodes, and then it will be updated two days a week with two episodes per day, and it will be completed within two weeks.

That is, in the first week, 10 episodes will actually be broadcast.

The industry is paying attention to whether "The Beginning" marks the beginning of Leshi's efforts to produce its own dramas, and whether it does not forget to produce content in the increasingly floating Leshi ecosystem.

The fan circle is even more concerned about Xu Xing, who "luckily" made 7 million yuan at the box office by starring in a youth film, and believes that he will definitely fall flat on his face this time and be beaten back to his original form!

Time and space loop, can such a fancy drama be allowed to appear in China?
You wrote your own script, you are so good at pretending to be better than you...

Ok!

Your parents really don't know.

The inevitable explosions in "Grave Robbers' Chronicles" can only end miserably. Unless one's brain is so rotten that it can grow oyster mushrooms, who would think this would be a show worth watching?
Reed, Megan, Bee, Wool, and the hatred of snatching luck. The new ghost king Huang Zitao's fans who have just joined the battlefield, "Extreme Challenge" has become popular. The fans of Zhang Yixing, who ranked third among the five returning sons, are very dissatisfied. Everyone thinks and hopes deeply that -

Puff p ...

(End of this chapter)