The battle for traffic in Chinese entertainment

Is Chapter 547 really that difficult?
"Short drama?"

"Yes, short clips, like those on TikTok, that are only two or three minutes long, get a lot of views. Making them more complete and longer in a more professional way is great. Editing movie and TV show clips is very popular online, but not many viewers who like these clips will actually go looking for the full series or movie. Because of busy lives, the diversity of entertainment options, and the fact that they already get what they want from these clips."

"Like the clips of 'Crash Landing on You' that we just watched, I've never watched a whole episode of the show. But through those edited clips, I've already grasped most of the plot. So when I need to rewatch it later, like now, I'll just find some clips to watch."

"Film and television companies abhor this behavior. We, as actors, should also resist the fact that our hard work as actors is being consumed in such a fast-food style. But on the other hand, in addition to reflecting on whether the series is padded out too much or the production is unsuccessful and fails to attract viewers, we can also see that many viewers are developing the habit of watching series in this way."

"Short videos have become a mainstream form of entertainment, and the audience for them is growing. Therefore, I believe that in the future, as fragmented lifestyles further develop, faster-paced short dramas will also take a large share of the market from movies and TV series. I've been thinking about short dramas for a long time, but I only started investing in them in the last two years."

"Korean dramas have indeed ushered in a new spring with the entry of international streaming platforms, but this won't last forever. I'm planning to open a short drama production studio in Korea by next year at the latest. Mainstream actors have no shortage of offers from Netflix and Disney, but the lowest-level actors don't even have a chance to be seen by the audience. Short dramas will be a channel for them to strive for success."

"Of course, such investments require patience to wait for the market to arrive, and the market may never arrive. Fortunately, compared to other new market investments, investing in short dramas should be the lowest-cost option. So, Nuna, are you interested?"

Xu Xing smiled and pinched Son Ye-jin's chin.

At one point, Son Ye-jin was extremely embarrassed because Xu Xing suddenly mentioned "Crash Landing on You," and she remembered that she had just crossed the line again and accepted Xu Xing's even more perverse torture. But as she listened more and more seriously, Son Ye-jin, who was seriously thinking, felt embarrassed again. Well, she had been treated like this many times, and now she was mainly helpless. Her eyes became aggrieved.

But Xu Xing's other hand, which was admiring her figure, didn't stop for a second, and she even raised her eyebrows with a grin.

Xu Xing was like that; once that door was opened, she was constantly being subtly influenced by various small details, trying to mold and shape her at will.

Xu Xing is the same way; he can always find a reason to justify his offense by starting a topic that he seems to have been seriously considering for a long time in an unexpected way.

Just now, after Xu Xing clicked on that "Crash Landing on You" hug compilation, Son Ye-jin, who was already on the verge of a physical breakdown, finally couldn't help but lose her temper!
Although the next second, or less than half a second, the scolding tone turned into a coquettish tone, and Xu Xing became even more enthusiastic, while Son Ye-jin once again completely became the person she hated the most.

Having sensed that things were getting increasingly dangerous, Son Ye-jin had originally planned to have a serious discussion with Heo Haeng about the bottom line.

The skirt was fine to wear, but while doing that, a video was playing... and then unexpectedly, Xu Xing suddenly started talking about short dramas and brought up "Crash Landing on You".

It's like we were talking about investing in short dramas, and we only brought up "Crash Landing on You" to liven things up.

“If Nuna thinks the risk is too high, you can use only the previous $50 as initial shares. I’m giving you another option.”

"...Please don't mention the $50 again, okay? I said I wouldn't accept gifts, and that's final. I've said I considered these past few days as a mistaken affair, which is why I went along with you so much. If I accepted your gifts or money, I...would be even less able to forgive myself."

Son Ye-jin was sincere and earnest, with a hint of pleading.

Xu Xing sighed.

"Isn't 'Past Life' already a gift? But if you don't think it is, I have no objection. We've agreed to maintain a close, family-like relationship, so what's wrong with accepting a gift?"

"..."

Son Ye-jin looked sad.

Xu Xing looked at him earnestly.

Son Ye-jin's eyes flickered with complex emotions before she opened her lips.

Xu Xing then took out her fingers and helped her tidy up her hair, which had been messed up by the wind.

She spoke softly, somewhat sadly.

"Yes, but it's too precious. If we were very close, as your servant, I should give you an even more valuable gift in return. Please don't put me in such a difficult position, okay?"

“Okay.” Xu Xing readily agreed. “I just want to show how much I value Nuna, and I don’t want Nuna and I to lose our normal contact after I leave Los Angeles. If they get involved, things will become abnormal, won’t they?”

"Yes."

Son Ye-jin managed a forced smile.

Xu Xing made no attempt to hide his greed and indulged it fully. He also possessed the ability to bring her back to Los Angeles and into this villa. Xu Xing said he didn't want to break off relations... His seemingly polite, gentle, and considerate words were like the gemstone choker that Xu Xing temporarily wore around her neck, which looked particularly beautiful.

Xu Xing also has a cabinet full of leather and metal items.

Xu Xing wanted to force her to accept a lifestyle that she originally thought was absolutely unacceptable, but if she really accepted it... was it really that difficult...? In fact, she was the one who started all of this.

"I... I feel that short dramas seem to have a lot of potential, but I still want to think about it some more and make a careful decision. Although I have some wealth, it's nothing compared to you. You also said that it's not a market where you can get returns quickly. Being such an incompetent slave is really shameful."

Son Ye-jin laughed awkwardly.

"So, can you make some other investments first? I have some projects here that can generate returns in the short term. You can invest the profits earned over a period of time. Because it doesn't actually require a lot of capital. Originally, I invested in short dramas in Korea as a gift for Yoona, and Yoona doesn't want anything too expensive."

"Oh right, I almost forgot, I was just talking to myself and didn't bring the market research report. If I saw the report, I'd be even more confident. Anyway, if the short drama is truly successful, my name will shine even brighter in the history of Korean dramas!"

Xu Xing smiled.

If short dramas are to be officially launched in the future, they will definitely need the support of celebrities. They don't necessarily have to act in them themselves, but their promotion can help short dramas expand their influence and get the audience to accept them more quickly.

While the cost of producing short dramas is indeed low, the cost of promotion is extremely high. Even in China, which is the most suitable country for the development of short dramas, they did not take off immediately. In South Korea, where Netflix and Disney are the most popular entertainment companies, development is a long-term process.

Xu Xing is indeed packaging a long-term floating capital.

Son Ye-jin, who likes to invest in buildings, is no different from other actresses of this era, no matter how much her fans praise her for being indifferent to fame and fortune.

With fewer and fewer suitable scripts available, the possibility of further advancement in his acting career is extremely low. He has to work hard to maintain and improve his status in the industry while also maintaining a comfortable lifestyle.

Investing is their favorite topic outside of acting, and they dream of achieving remarkable success unexpectedly without much effort.

Xu Xing's brilliance in this regard is exaggeratedly due to the numerous targeted reports by The New York Times.

There are also vivid examples.

For example, Zhang Junning, who has been pestering Xu Xing on WeChat every day to report on his work and saying that he really, really wants to fly to the United States.

Last week, "Light the Night" was finally released online, becoming a huge hit in Taiwan, praised by mainland marketing accounts, and also generating considerable buzz in Southeast Asia.

She truly deserves to be called a highly educated and intellectual goddess!
To achieve such tremendous success on one's first foray into producing!
This will revitalize the island province's drama industry after years of decline!
The leading lady is here! The leading lady is really here! I'm not exaggerating, she's a leading lady who can deliver results, she's really here!
Dong Xuan, who can't even read out any sales advertisements, is a complete joke compared to my goddess Zhang!

Ahhhhh, how can there be such an outstanding woman as my Ning Jie?! Zhang Junning was stunned by the praise online.

But she also knew how much of the show's success was truly hers, and what was truly crucial to her: Xu Xing.

Goddess Zhang really, really, really wanted to come to the United States to thank Xu Xing. There was only one way to express her gratitude after arriving in the United States. However, Goddess Zhang said that she had specially prepared several ways, but Xu Xing did not let her come. Instead, he strictly required her to do the most important thing afterward, "Zhou Chu Eliminates the Three Evils".

If the various behaviors of Ms. Zhang during the video call were to be leaked, her image would be instantly ruined.

A few years ago, before this same thing started at this villa, Zhang Junning's calm and composed demeanor was not much different from Son Ye-jin's now.

To be honest, even Son Ye-jin knew that the person behind Zhang Junning was Xu Xing.

If you pay closer attention, you'll realize that Zhang Junning's personal image reached its current peak after maintaining a close relationship with Xu Xing for many years.

Lin Yoona once said that Xu Xing was absolutely sincere to her because she chose to be absolutely sincere in return.

At the time, Son Ye-jin didn't quite understand, but now she realizes that Lim Yoon-a meant trusting Heo Haeng... and obeying Heo Haeng.

...Just a couple of days ago, Son Ye-jin felt ashamed when she thought of Im Yoon-ah. But after being forced to listen to Heo Ha-young and Im Yoon-ah's numerous sweet conversations in a humiliating manner, she finally got used to it—

The phone rang suddenly.

It was a video call.

Xu Xing glanced at the phone after taking it from her, and her face immediately lit up with a smile.

First, he pulled her over and, unable to contain his surprise, sat her in his lap, resuming their normal interaction.

Son Ye-jin, already gripped by fear before even seeing who had called, wanted to struggle, but decided she should quickly straighten her clothes and then try to hang up later.

"You can discuss the investment together."

After Xu Xing finished speaking, he handed over his phone, bent down to the side to slip out of the camera area, and connected the video call in one smooth motion.

Son Ye-jin, who already had a hard time adapting, could only clench her teeth and curl her eyes into crescents.

Sigrún has taught at the Iceland University of the Arts as a part-time lecturer since and was Dean of the Department of Fine Art from -. In – she held a research position at Reykjavík Art Museum focusing on the role of women in Icelandic art. She studied fine art at the Icelandic College of Arts and Crafts and at Pratt Institute, New York, and holds BA and MA degrees in art history and philosophy from the University of Iceland. Sigrún lives and works in Iceland.

The broken windows theory can almost be praised as a broken window truth.

Xu Xing went to bed early last night, which was unusual for her, and woke up early this morning as well.

Nuna, who had fallen into a deep sleep early last night, woke up for the first time this morning.

Xu Xing finally understood why she had repeatedly declined.

They were given a very simple signal and went down on their own initiative.

The air is fresh, the morning light is beautiful, a focused sadness, eyes meet, a silent reverie, a sudden, faint smile.

She seemed to have been reborn, her combat power increasing dramatically as if she had naturally broken through to a higher level after reaching a certain state of mind, although she was still at the level where Xu Xing could easily suppress her.

The morning light made her pitiful face look snow-white. Her breathing finally calmed down, and she forced a smile again, murmuring something.

"Congratulations on the album's great success, we should celebrate."

After she woke up, she held Xu Xing's body and felt an unprecedented sense of peace when she heard a report from Xu Xing's assistant on WeChat.

The latest Billboard Hot 100 chart was released early yesterday morning. "One Day," which had to be released early due to album leaks, saw all singles from the album chart, even with only two days of streaming and sales data included.

Unfortunately, because it entered the charts early, "eastside," the best-performing new single from the album, only ranked sixth, failing to give Hsu Hsing a new chart-topping single.

But it's already stunning enough!
Three out of the top ten!

Although there are two older songs, "Blinding Lights," which was released a year ago, miraculously returned to second place, and together with "Stay" at the top of the chart, it gave Hsu Hsing another week of occupying the top two spots on the chart.

Seven out of the top twenty!
Fourteen out of the top fifty!

Yes, including the two bonus tracks from the deluxe edition album, one Chinese song and one Japanese song, all of them made it into the top 50!

Multiple platforms had previously predicted that the entire album of "One Day" would chart, but no one expected that it would all be in the top 50!
The tsunami swept away the rankings, devastating everything in its path!
On the album charts, "One Day" sold 70 copies, making it Hsu Hsing's first number-one album!
Countless people around the world are showering Xu Xing with praise, but for a period of time just now, Xu Xing only had eyes for her, and he was only expressing how much he liked her... At first, Xu Xing was distracted, but after she slightly complained and expressed her hope that she wouldn't be distracted at least this time, she only had eyes for her, and Xu Xing's feelings for her deepened...

Son Ye-jin didn't know why she would say such a thing, nor did she know why she felt proud that only she had Heo Haeng.

She knew that truly accepting all of this didn't seem difficult, and there was indeed a joy in being able to forget everything and solve all problems.

get up.

Therefore, another feeling is that Xu Xing, having realized this, has also become normal.

He no longer seemed to be rushing to express his affection for her; instead, he transformed into a gentle, interesting, and charming junior who was someone you could easily be happy to see.

Without any aggression or ill intent, their eyes were so pure they were mesmerizing; they simply wanted to enjoy the pleasure of sitting and chatting together.

It wasn't until he was about to leave that he transformed into a ferocious beast.

Finally, an order that could not be refused was whispered in his ear.

"Take care of yourself before you come back."

"Yes, Master~"

Tsk~
Is that why Mengmeng is so happy?
I thought they were just aggressive juniors!

(End of this chapter)