The battle for traffic in Chinese entertainment

Chapter 53: Crowned as the top streamer two months in advance

Seine River, snowy background.

European style bench.

Xu Xing sat on one side and Yang Ying sat on the other.

Each person was holding a puppy, and Xu Xing was holding an extra balloon.

After exchanging glances for a few seconds, Yang Ying smiled brightly and went to take the Dove chocolate packaged next to her.

At this moment, a gust of wind blew, turning the snow into blooming spring flowers, and also blew up one end of the bench, causing Xu Xing to slip and fall next to Yang Ying.

Xu Xing was embarrassed and Yang Ying laughed secretly.

She pinched the Dove chocolate and asked, "Is it really so smooth?"

The wind stopped.

The peach blossoms are in bloom.

The balloon that Xu Xing was not holding firmly in his hand floated into the air.

The other end of the bench fell down, sliding Xu Xing back to the middle of the bench.

Yang Ying ate a piece of chocolate in ecstasy.

Xu Xing looked at her.

[Dove, enjoy the new silky smoothness.]
Advertisement ends.

The hit song "Confession Balloon", which dominated the hot song charts of all music platforms, was preheated for nearly a month and finally brought such an advertisement to the public.

Compared to last year’s grand three-and-a-half-minute musical, this year’s Dove advertisement is plain and simple, with only handsome men and beautiful women to show off their beauty.

Even the song "Confession Balloon" was not included, Xu Xing just took a balloon as embellishment.

The advertisement was officially launched at 8 a.m. Xu Xing waited until the lunch break to surf the Internet and read the reputation of the advertisement.

Clicking on the hot search square on Weibo, at first glance, all the posts are positive reviews.

Several marketing accounts claiming to be experts in advertising analysis and planning have staged a great comeback by boasting about the improvement of this year's Dove chocolate advertisement compared to last year from every angle.

——Two of them were specifically praising Xu Xing, saying that two consecutive advertisements that were not only high-quality but also went viral on the entire network had caused Xu Xing's value rating in the advertising industry to soar rapidly. They claimed that at this moment the phone of Xu Xing's studio had been bombarded with calls from various manufacturers, and it would not be surprising no matter what kind of endorsement Xu Xing got in the future.

Netizens were all praising her for being so handsome, beautiful, sweet, and matching, saying that Dove had won back her heart and that she would only accept Dove chocolates today, and they had already told their friends about it.

Some people also joked that Yang Ying’s acting skills have exploded and she is really good at shooting commercials.

Scrolling further down, I saw a Weibo post whose content was difficult to evaluate.

The content is a comparison of this year's Xu Xing and last year's Kim Soo Hyun's screenshots in the advertisement, with the caption: [The Chinese handsome guy is a hit, isn't it good to just invite the Chinese handsome guy? ]

It was identified as an extremely low-level means of pulling down and inciting hatred.

However, the comment section was surprisingly not flooded with Professor Do's fans, and Heo Xing's haters were just making sarcastic comments (she had been accumulating reputation for "Confession Balloon" for a month, and in the end the main advertisement came out without any setbacks), and the top comments in the front row of the comment section were all "very handsome, objectively."

The fans of Kim Soo Hyun who popped up below were all besieged by these passers-by with "objective aesthetics" - "I've never thought Professor Do was handsome", "His small head squeezed his facial features together and made me feel uncomfortable", "Jin Shenyang (Kim Soo Hyun's nickname, saying he looks like Xiao Shenyang) go back and eat more kimchi and stop bullying my aesthetics!"

To sum up, Han Ding was also stepped on by Xu Xing.

So Xu Xing clicked on the ad and watched it again. He was indeed incredibly handsome in it, and there were even people in the comment section saying that he "outshine" Yang Ying.

There was no special lighting on Xu Xing’s previous Spring Festival Gala stage, and he was still wearing a red suit. In the advertisement "Life is But More Than 76000 Meals", his appearance was very lifelike.

It was not until this advertisement that Dove tried so hard to make Xu Xing make the female customers so handsome that they couldn't close their legs, and the makeup and camera atmosphere were maximized. Only then did Xu Xing finally look his best in front of the camera.

——The extreme SM Family fans who had already left the battlefield were so angry that they turned back and spit a few more words. With this face, he can debut 100%! He ran away ungratefully!
What [Is the national school idol Li Yifeng so handsome? ]

Another blatant slanderous Weibo post.

But the comment section below has been taken over by Xu Xing’s fans, who like it, “No dragging down others, everyone is handsome, just pick the goods and get out of here.”

The fans seem to be very skilled and have the ability to execute.

……

Although Xu Xing was praised a lot on the Internet, everyone in the crew was still filming as planned. Xu Xing had sung "Confession Balloon" in the crew before, which was just an advertisement and there was nothing to pay attention to.

However, during a break, when Xu Xing looked up, she happened to meet the gaze of Teacher Tong, who had just come back to her senses from a daze not far away. She smiled and mouthed the words "advertisement, so handsome" to Xu Xing.

It should be these four words. Xu Xing is now the handsome version of director Chen Sicheng, with plus looks, plus height, equal talent, and an infinite advantage in age.

It is normal for kind sisters to feel admiration.

For example, Ms. Zhang Junning, who sent Xu Xing a WeChat message, was very unexpected.

She simply praised Xu Xing for being so handsome in the commercial, and used a [snickering] expression to ease the mood, and also gave an excuse that when she heard the staff discussing the commercial she remembered that she had Xu Xing's WeChat account.

Xu Xing believed that this was indeed the reason.

I replied to thank her, but she never replied back.

This should be what normal social interaction in the entertainment industry is like.

Return to hotel in the evening.

Xu Xing also socialized with Ms. Qin Lan, who was equally proactive. Ms. Qin said more than Ms. Zhang that there would be a chance for them to work together on a film in the future, and Xu Xing politely said yes.

Ignored Ma Su's social life.

Unexpectedly and not surprisingly, Ms. Chen Qiaoen did not come to the social event, and Xu Xing controlled the relationship with her to become more and more pure.

Then I chatted with Nazha and Chen Dulin.

Nazha's desire to make a video was particularly strong, so Xu Xing ended her chat with Chen Dulin early and started to support Nazha's unnecessary and uninteresting display of beauty.

……

5 month 29 day.

It's ten o'clock in the morning.

The June issue of Marie Claire is now on sale, with over 1.5 magazine sales in one hour! Sales exceeded 30!

The battle report was copied to the entire network, and the fan circle was shocked!

Because just this year, Lu Han, who is recognized as a real top star, only sold over 3 copies of "ELLE" in the first five hours of the year, and only 7000 copies of "GQ" in March were sold in one hour.

And this time Xu Xing directly doubled the kill!

No one thinks this is the purchasing power of Li Bingbing's fans.

Although no one believed that Xu Xing really had 1 die-hard fans sitting in front of the computer, each of whom bought a copy within an hour.

But after wasting 30 yuan on the magazine, do Xu Xing's fans have money but nowhere to spend it?
You should know that just recently on May 5th, after the Dove chocolate advertisement was officially launched, Xu Xing’s fans have just posted purchase records of 20 sales.

Now throw another 30w!

Why doesn't the fan club use this money to buy a sea view house?

Or if you have already bought a sea view house, can you still spend 50 yuan on it within ten days?

How much more can they smash out later?
Real money won’t deceive you.

The sales record of the real top star has been cut by multiples. Who dares to say that Xu Xing is not a top star?
……

Xu Xing's impression still remained on the time before his rebirth, when he saw the magazine sales of millions or tens of millions made by the top stars ten years later in his previous life. Therefore, when he heard Sun Man report 30 yuan, he did not feel much at first.

But after she finished explaining the purchasing power of today's top fans in magazines, Xu Xing was surprised. Then he remembered how outrageous it was that the fan club wanted to spend 20 yuan to visit him and support him.

It’s just a visit to the set… Has the fan club that planned to spend so much money on support already been controlled by professional fans?
Was it because he had abused his fans too harshly before, which stimulated his wealthy female fans and made them try their best to surpass Lu Han when the magazine was released this time?
Xu Xing thought blankly for a while.

Then, I heard Sun Man continue speaking.

Some people in the fan circle complained that other companies did not pay attention to magazine sales and were stolen by Xu Xing's fans. Xu Xing's fans were trying to make a name for themselves in a niche track, but many people also believed that Xu Xing had been crowned as a top star.

Although Xu Xing officially debuted on October 10 last year, it has only been seven months and she has not appeared in any drama yet.

Wanda Pictures just revealed information about Xu Xing’s first film at the film festival two days ago: it is titled "My Girlhood" and will be released in August.

But there is no need to wait two months to certify Xu Xing.

Both ads can be hyped up.

Does anyone think that Xu Xing's safe youth film will flop despite the support of Wanda Cinemas?
　I recommend a book called "Huayu 05, Our Science Fiction Movie Universe". If you like science fiction movies, you can go and read it. Someone just recommended it to me.

　　Thanks to josic, heheheye, I am just a book reader, 20180510225452343, and Jun Bu Jian Shen Tong Bu Di Tian Shu for their monthly tickets! Thank you all for your recommendation tickets and follow-up reading!

　　
　
(End of this chapter)