The battle for traffic in Chinese entertainment

Chapter 524 You're So Gentle
"Actually, I think Brother Cheng's idea is not wrong. 'Detective Chinatown' is a movie released during the Spring Festival. Our goal is to make it a family-friendly movie, so the cases must not be too complicated. From the time I had the opportunity to join 'Detective Chinatown,' I have been learning from Brother Cheng and have always agreed with his philosophy."

"Just like 'Childhood Games,' there were already many battle royale works before this show. A month before it was released, the Japanese drama 'Alice in the Land of the Dying' had just aired on Netflix, the same platform. Japan is the birthplace of battle royale culture, and their battle royale is more authentic."

"But the one that ultimately became a global hit was 'Childhood Game' because it was simpler and had a lower barrier to entry. In fact, just as they summarized in their feedback, many viewers didn't feel that the simplicity of the case was a problem; they still really liked the family-friendly atmosphere of 'Detective Chinatown'."

Director Chen started by criticizing himself, and Xu Xing also tried to say nice things.

After all, after the web series "Detective Chinatown" was released last year, Xu Xing and Cheng Ge reconciled, even though there had never been any real conflict between them.

Let's all work together and put our efforts into making the "Detective Chinatown" IP last longer and become more and more successful!
Xu Xing didn't lie through his teeth.

That's what's written in everyone's report.

The case in "Detective Chinatown 3" has indeed fallen apart; some fans care, while others don't.

It also listed the problems that movie fans believed it still had:

Excessive material piling up caused rhythm problems, made the visual experience tiring, and thus neglected the polishing of details;

The confirmation that Q is a chuunibyou (delusional) organization rather than a solo individual has disappointed Detective Chinatown fans.

The case and the Q organization feel awkwardly disconnected.

There are concerns that Liu Haoran, who made a cameo appearance, might replace Xu Xing.

advertise……

Xu Xing only learned about the filming process from netizens' complaints. The character played by Wen Yongshan, Kobayashi Anna's mother, still sleeps with thugs for a bowl of noodles and gets arrested for stealing a cake in the street. Xu Xing wasn't on set during filming. The "bloated" *Detective Chinatown 3* couldn't give her many scenes; Director Chen wanted the most direct emotional impact in the shortest amount of time, so that was the only way.

"Detective Chinatown 3" is a work that, when the commercialization of an IP reaches a certain stage, is almost inevitable and will expose all the problems.

It's a failure and will lose some casual moviegoers, but as long as a good sequel is produced, it can still salvage its reputation.

Just like the sequel to "Detective Chinatown 1900," many viewers refused to go to the theater again for "Detective Chinatown 3" because of it. However, the reputation of the "Detective Chinatown" IP has recovered, and more viewers will definitely buy tickets for the subsequent films.

"Detective Chinatown 1900" also demonstrates that the most important thing in a movie is still telling a good story. However, this film also raises concerns about whether the "Detective Chinatown" series has truly abandoned all focus on deduction and mystery.

Whether Director Chen resolved this hidden concern in his later works or completely abandoned mystery fans, Xu Xing didn't know before she came over.

However, Xu Xing insisted that "Detective Chinatown" should not abandon the mystery genre, and believed that "Detective Chinatown 1900" was not as successful as "Ne Zha 2" at the same time, and was still just a movie whose box office could not exceed 40 billion yuan.

The record-breaking opening of "Detective Chinatown 3" reflects moviegoers' expectations for a blend of mystery and comedy, rather than simply anticipating a chaotic mix of slapstick humor, parkour, car chases, square dancing, and other eccentricities.

Deduction is the minimum requirement for "Detective Chinatown".

By maintaining a low standard, most of the problems that viewers are complaining about regarding "Detective Chinatown 3" can be ignored.

If they abandon any moral boundaries, every future blockbuster will amplify the problems.

“That means there are more problems with the film,” Director Chen said with a sheepish smile. “As the director, I should do more self-reflection.”

Xu Xing's remarks made Director Chen feel particularly comfortable.

Although Director Chen reached a settlement with Xu Xing last year, the pressure of the film's reputation after its release was so great that Xu Xing's fans criticized him online on the first day of the Lunar New Year. Director Chen really wondered if Xu Xing and Zheng Rong would take the opportunity to cause trouble.

Director Chen wanted to make everything straightforward by apologizing to Xu Xing right from the start.

But perhaps because Hsu Hsing is currently busy with both the "Sheep Without a Shepherd" series and the "Childhood Games" series, she simply doesn't have the energy to invest too much in "Detective Chinatown".

The second season of the web series "Detective Chinatown" has been talked about for a long time, but Xu Xing still hasn't finalized the script.

Xu Xing's statement emphasizes that he absolutely respects Director Chen's authority on "Detective Chinatown".

To be honest, Director Chen has a strange feeling that Xu Xing may never have had the intention of "stealing" "Detective Chinatown". It seems that she only wanted to take away...aren't there so many younger and prettier actresses?
A moment of distraction and a gloomy expression, and the next moment Director Chen switched to an upbeat rhythm.

"However, the movie has only been released for three days, and the battle has only just begun. We still need to focus all our energy on 'Detective Chinatown 3'! 'Detective Chinatown 3' has exposed some problems, but all of our hard work cannot be easily smeared!"

Then the film's publicity director began to speak, outlining the upcoming publicity and public relations actions. The core message was to emphasize that the film's reputation should not be abandoned, while also taking a strong stance against unethical competitors.

Xu Xing listened and felt there was no problem; it was no different from what was discussed in the group.

It wasn't until the meeting ended, when Director Chen put his arm around Xu Xing's shoulder and took a group photo, that Xu Xing finally completed her promotional mission for this trip.

"Try to appease your fans as well. Mobilize them to protect the film's reputation. Many viewers go to the cinema during the Lunar New Year just for entertainment, and too much criticism of the film online will cause many people who like movies to miss the opportunity to go to the cinema."

Director Chen explained.

“I know.” Xu Xing nodded, but also felt helpless. “The fan club has been trying to appease them, but they’re criticizing the fan club again. Fans are easily caught up in their own imaginations, and it’s hard to change their minds.”

“All we can do is try our best to dispel their doubts and salvage as much as we can,” Director Chen patted Xu Xing on the shoulder. “For the next ‘Detective Chinatown’ film, we must not repeat the same mistakes.”

"of course."

Xu Xing expressed his agreement.

Director Chen's eyes were smiling.

“You should direct ‘Detective Chinatown 4,’ Xiao Xing. After ‘Detective Chinatown 3’ finishes its run in theaters, we’ll blame all the problems with ‘Detective Chinatown 3’ on me, and Xiao Xing, you’ll step up and win back the audience.”

"Brother Cheng, if you're joking like that, I'm going to take it seriously."

Xu Xing smiled.

Director Chen looked serious.

"I'm not kidding, I'm serious!"

"But I don't have the time right now, I'm just too busy. 'Detective Chinatown' depends entirely on you, Director Chen, how can you just abandon it?"

Xu Xing sighed.

Director Chen also sighed heavily.

"I know you've had a tough time, Xiaoxing, but I had no choice. We have to salvage our reputation with the next movie. To be honest, Detective Chinatown 3 really hit me hard, and I've lost a lot of confidence."

"Brother Cheng, you're under too much pressure. You have to believe in yourself. I'll always support you."

Xu Xingzhen said sincerely.

Xu Xing did initially consider seizing the initiative after the release of "Detective Chinatown 3", but now he doesn't have such a strong idea anymore.

Xu Xing prefers to simply act. After all, she has a role in every "Detective Chinatown" film.

Of course, the emphasis on reasoning and the need for "pointing fingers" will continue, and Xu Xing will not sit idly by and watch the reputation of his work collapse.

"Xiao Xing!" Director Chen patted Xu Xing on the back with deep emotion. "Let me tell you something from the bottom of my heart. The only confidence I have left is in 'Detective Chinatown' and in you. With you, we have everything! Let's work hard together!"

"Of course!"

Xu Xing also patted Director Chen on the back.

He suddenly hugged me, so let's hug!

As for what to do with "Detective Chinatown" in the future, today is not the time to decide.

Today is just a statement.

So, when she left, Xu Xing saw that the photo of her and Director Chen posted online had been changed to the one of them hugging.

Fans of the pairing of Director Chen and Wang Baoqiang lamented that Director Chen had betrayed Baoqiang... They didn't know how they got involved so quickly.

The king oyster mushrooms arrived late to protect him, clearing away the offensive swear words while angrily cursing Chen: "You were the one who wanted to break up—no!"
You were the one who ostracized Yukito back then, and now that the movie's reputation has collapsed, you're pushing Yukito out to shield him from negative public opinion!

That's utterly despicable!
Give me your filthy body and claws. You think you can hold Yukihiro like that?

As Xu Xing predicted, such a group photo wouldn't salvage anything.

This way of appeasing fans is really outdated; it sounds like something an old person who's never surfed the internet would say.

It works for the cute fandom, but it doesn't work for the most... steadfast fans who have seen it all.

Therefore, Xu Xing did not expect anything from this photo.

Sun Man will soon switch to a new strategy – bringing "Hi, Mom" ​​into the fray.

While "Detective Chinatown 3" was indeed poorly made, "Li Huanying" wasn't entirely innocent either. "Li Huanying" is already on the battlefield, now it's being dragged into the fandom battleground.

The main accusations against "Li Huanying" online, besides the fact that it was written during the Chinese New Year, are that it plagiarized "Happy Family," which is also the direction that "Detective Chinatown" is responding to.

In response to these accusations, the publicity team for "Li Huanying" mainly played dead, releasing news that director Jia was under too much pressure and suspected depression, and that "Xu Xing also plagiarized."

"Everyone knows that Xingchu is a world-renowned superstar who has made his name through plagiarism. Just before the Spring Festival film season started, the highly touted 'Childhood Games' was a blatant case of plagiarism."

In its previous life, when "Hi, Mom" ​​was competing with "Detective Chinatown 3", it could only criticize "Detective Chinatown 2" for plagiarism.

Now that Xu Xing is such a prominent target, the pressure from public opinion is even less.

To be honest, Xu Xing was both angry and helpless.

But every gain has its loss, and this has led to a direction for Xu Xing's fans: pretending to be fans of "Li Huanying" to accuse Xu Xing of plagiarism.

The king oyster mushrooms felt that eliminating Director Jia's arrogance was the most important thing, even when they were to choose between Chen Gou and Director Jia.

The conflict between Xing Sheng and Chen Gou regarding "Detective Chinatown 3" only temporarily affected this one film.

Black Yukihiro plagiarism is shaking the foundation of Yukihiro!
Ultimately, Director Jia is simply copying his ancestors.

No matter how much you criticize Kosei for plagiarism, Kosei only started with "The Beginning" in 15. What about Director Jia?

...Okay, "Goddess and Tomboy" was also released in 15.

but!
"Goddess and Tomboy" was plagiarized from the Spring Festival Gala in February, while "The Beginning" was broadcast in September!
Before I even got home, chat logs from an online troll group surfaced online, showing the "Li Huanying" production team attacking Xu Xingye for plagiarism.

Fans in various fan communities, who were originally attacking Chen Gou, finally couldn't sit still and turned their guns around to mainly attack "Lee Huan-young".

On Weibo, various fan sites are also urging individual fans to stop causing trouble! These smear campaigns are pushing their luck! Protecting the reputation of "Detective Chinatown 3" is of utmost urgency!

The team also contacted Weibo to suppress related trending topics, allowing the "king oyster mushrooms" to complete their transformation outside of public attention.

Making too much of a fuss will attract the attention of many passersby—"I didn't dare say it before, but wasn't Xu Xing just cheating his way here?"

Xu Xing didn't have much time to pay attention to these promotional activities, and only occasionally had a few moments to glance at them.

The fan community is incredibly lively right now.

The "jinxes" have collectively revived, sparking heated discussions: Will "Detective Chinatown 3" be the turning point where Xingchu's facade is exposed, marking the beginning of her decline? Various comments include, "Everyone around me has long believed that Xingchu is just good at marketing; I don't know a single Xingchu fan."

Somewhat amusingly, the newly joined members of the Zhengrong family, Ma Feng and Alice, while participating in the cleanup, kept emphasizing, "But I must say, Xingchu does have some talent."

After watching for a while, Xu Xingdu began to wonder what was going on with the "King Oyster Mushrooms" (fans of Chen Daoxiang). Why were they always attacking Director Chen before, but now they couldn't see any of them fighting for him in the comments section?

"Your fans also think that Detective Chinatown 3 is too bad and hard to defend, so the best strategy is to push all the blame onto the director."

Sun Man was actually smiling happily.

"...Do they really think it's terrible?"

Xu Xing really wanted to know.

Didn't you say idols always have a halo? Even if you go to the cinema to watch your idol eat shit—no, okay, you can eat shit along with them, right?
Xu Xing has been criticizing "Detective Chinatown 3" all along, but she doesn't think the movie is entirely without merit.

"You have too many fans, including an overwhelming number of casual fans and many rational ones. Now, many fans are unfollowing you because of their disappointment with a particular work. 'I was just a fan of Xu Xing for a short time.'"

Sun Man swayed her body with a grin, and then even changed her accent to tease him.

However, seeing that Xu Xing was getting more and more serious about thinking, she nudged Xu Xing with her shoulder.

"Okay, jokes aside, didn't you notice that that group only bans positive comments about you but not negative ones? Every post you make that's published gets deleted. Their group leader is clearly being paid off; their group will be shut down and rectified immediately!"

“I see,” Xu Xing breathed a sigh of relief. “Didn’t you say before that you really didn’t want to contact Douban to ban their gossip groups? You wanted to leave space for your fans to discuss freely.”

When Xu Xing made her comeback, King Oyster Mushroom failed to break into the Douban Melon Group because Sun Man didn't cooperate.

"That was before. Now, we should kill those who deserve it. There are too many online troll companies stirring up trouble," Sun Man said with a smile, her tone unchanged. "But you... I'm touched for Mantianxing again. You still value them so much. You're so kind~"

Xu Xingdong.

He immediately kissed her gently.

(End of this chapter)