The battle for traffic in Chinese entertainment

Chapter 48 The endorsement won by my own ability
"Chen Dulin?"

Naza next to her suddenly asked.

"You hope so?"

Xu Xing asked back.

"Eh?" Nazha felt a little confused, but she still wanted to be smart, "Hope? Brother, you just took a look and didn't reply to her, which means you two are definitely not together. Isn't that right..."

She smiled awkwardly, with a mixture of curiosity, hesitation and hope in her eyes, which made Xu Xing laugh too.

“I replied.”

"Reply, are you going to take a shower?"

Naza continued to guess.

"Let's take it as that," Xu Xing stretched out his finger to lift her chin, and said with a playful smile, "It's indeed time to take a shower. I told you to take a shower first, but you didn't go."

"Uh-huh..."

Nazha couldn't help but cross her legs and her heartbeat soared.

When she came over this afternoon, she originally thought that since they hadn't seen each other for so many days, Xu Xing would be impatient to kill her right at the door... just like what happened several times when Xu Xing came back in the days before the Spring Festival.

After they met, Xu Xing hugged her and kissed her for a while, then put her aside and started doing serious things.

Communicate with the producer about the arrangement and arrange a time to record the song, communicate with the agent about the cover and advertisement details to be shot, as well as the subsequent publicity plan and the script of the next play...

Nazha is not an ignorant person.

But the problem is that when Xu Xing is busy with serious work, she is even more charming. The more you look at her, the more you feel excited, and it's as if you can't even blink.

Especially after Xu Xing sang her the new song "Confession Balloon" that no one had ever heard before, she hugged Xu Xing and lingered for a long time, but Xu Xing smiled, rubbed her head and said it was time for dinner.

——The only problem was that Xu Xing said that he had just written that song, so Nazha didn't dare to ask who it was written for, until just now when she vaguely mentioned Chen Dulin.

After dinner, he started writing the script again...

Then Nazha could only continue to sit there and watch, continue to wonder if he was tired of her, continue to reflect on whether she didn't put on her makeup well today, her new hairstyle didn't suit her, the clothes she chose weren't pretty, and continue to hesitate whether to boldly and directly ask for help.

at last!

He doesn't run anymore!

He can't wait either!

So touching!
Nazha even had the urge to cry.

Xu Xing smiled as he looked at her eyes that had completely melted into water. He moved the finger that was holding up her chin upwards, scratched her straight nose, and joked.

"But with such a pretty and clean face, it seems that there is no need to take a bath."

The main reason was that it was Chen Qiaoen’s birthday on the 4th, and Xu Xing, who had returned healthy both physically and mentally, did not have any urgent impulse.

Nazha immediately snuggled into Xu Xing's arms, moaning in a sweet voice.

"Brother, then wash it after it gets a little dirty~"

……

"Qu Mingzhen wants to talk to me tomorrow. Should I tell her about your relationship with Nazha?"

Liu Cheng, who was driving, asked.

"Don't tell me yet," Xu Xing couldn't help laughing after saying that, "You haven't had a formal chat yet?"

At least until the movie comes out.

Now Xu Xing still doesn’t quite understand Qu Mingzhen.

"Yeah, I don't know where she is and what she does every day. Anyway, she hasn't been to the studio yet. Apart from asking me to take you to shoot commercials and cover photos, she hasn't given me any other instructions."

Liu Cheng really hopes that Qu Mingzhen can maintain this working state.

"Ok."

It fits with how Xu Xing feels about her.

They come out for fun and to show off their presence by using their connections to arrange resources, but they won't take serious classes. "Naza posted a selfie on Weibo yesterday, revealing some of the background in the study. Please remind her not to post that kind of photos in the future."

Liu Cheng changed the subject again.

"it is good."

Xu Xing nodded.

This is indeed a problem.

"Did you write 'Lost Song' for her? That time she retweeted your song, and those haters made up a rumor about you and her."

"right."

"Oh, that's good. We are just starting out now and don't have any extra resources to keep her stable."

"Ah."

……

Arrived at the studio.

The heroine of the advertisement, AB Yang Ying, hasn’t arrived yet.

However, the plan for this advertisement is for the two people to shoot an ASMR advertisement separately, to use the numbing sensation produced to tease the audience and assist in the promotion.

Then the two of them shot a flagship commercial together.

Xu Xing can take his own photos first.

Xu Xing and Liu Cheng first went to greet Mr. Zeng, the creative director of Beijing BBDO Company who was responsible for this advertisement.

Qu Mingzhen had previously helped Xu Xing get this advertising endorsement by impressing Dove, an endorsement that Dove attached great importance to this year.

Last year, the spokespeople for Dove chocolate advertisements were the recently-hit Deng Ziqi from "Singer" and Kim Soo Hyun from "My Love from the Star".

The advertising slogan also adapted a classic line from “My Love from the Star” and changed it to - I heard that chocolate and music go better together on rainy days!

However, after the advertisement was broadcast, it was criticized by the whole network as "The Temptation of a Country Girl", and the styling, costumes, acting skills and plot were all criticized.

Coupled with the news that the two were creating a scandal before their collaboration and then passed the buck and drew a line after their collaboration, the fans of the two sides were fighting with each other for a long time, and the situation was very ugly both inside and outside the venue.

Dove chocolate, which had previously been popular for its advertising quality, suffered a disastrous defeat. Even in the past life, when people discussed why Dove had become unpopular, many people mentioned that it was hit hard by that advertisement, saying that it suddenly felt so low.

Therefore, for this year’s advertisement, Dove is determined to make a comeback and is extremely careful in selecting the right people.

Deng Ziqi took the blame for the failure of the advertisement last year, and Kim Soo-hyun's South Korean identity also caused the advertisement to be further ridiculed when it failed.

Although Kim Soo-hyun is extremely popular in China and is said to have earned 60 million in 1.1 days, at the same time, the online sentiment against the invasion of Korean Wave has also reached its peak.

There were many criticisms about the advertisement, asking why a South Korean was hired, as all the advertisements on TV were his and there was nothing handsome about him.

Therefore, this year, in addition to inviting Angelababy to enhance the appearance of the female lead in the advertisement, Dove Chocolate also considered the male lead in light of those critical voices.

The first candidate considered was top star Li Yifeng.

Last year, when Li Yifeng became popular with the popularity of "Gu Jian Qi Tan", the focus of his marketing was "single-handedly resisting the invasion of Korean wave" and "topped the trending search list for 78 consecutive days", once again emphasizing the Chinese people's own "national school idol".

As for Xu Xing, he is actually among the candidates.

After all, Xu Xing also launched a marketing campaign at the end of the year, including "giving up debut in South Korea", "being against young handsome guys", and the advertisement "Life is Just 76000 Meals" which was well received across the Internet.

——In last year’s year-end summary, Xu Xing’s Meituan Takeaway was one of the best advertisements of the year, and Deng Ziqi and Kim Soo Hyun’s Dove chocolate was one of the worst.

Equally the worst was Jia Ling’s Green Arrow. Last year’s Mars advertisement was really full of inspiration and even destroyed two of its own brands.

However, even with the huge bonus of appearing on the Spring Festival Gala, Xu Xing's popularity is still far behind Li Yifeng.

But in the end, thanks to Qu Mingzhen's efforts, Xu Xing came from behind and won the endorsement.

Yes, this endorsement was snatched away.

Chen Yuqi reported to Xu Xing the gossip that Li Yifeng’s fans had spread the news about him endorsing Dove.

Therefore, Xu Xing took out the "Confession Balloon" that he had prepared long ago, and prepared in advance to prove that he had won the endorsement with his own ability.

(End of this chapter)