The battle for traffic in Chinese entertainment

Chapter 467 Our American music is finished!

Fang Shihe hung up the phone and slowly put the phone on the desk.

Looked up.

All smiles.

He clapped his hands vigorously.

Clap clap clap!

"Hahahaha! The formula for our victory has been determined! A clichéd retro single that sounds so tiring, this song will definitely not be recognized by the most discerning American listeners in the world! It's just a simple operational competition, how could we lose to him?

"Scooter called me just now and told me that he has received the market feedback report from Interscope. His fans are generally disappointed with the single "Xu Xing", not to mention the general audience. The secret weapon we created with our blood, sweat and tears is a gift to the world. Everyone will cheer for it and fall in love with this cruel but beautiful world again!"

Bang Si Hyuk waved his fist and shouted excitedly.

The seven members of BTS were as quiet as chickens. Some were in a daze, some were absent-minded, and some... were playing with their phones?
boom!
Fang Shihe's face suddenly became serious and he slammed the table.

Seven people stood up hurriedly.

"Are you right?"

Fang Shi Hyuk asked.

"Correct!"

The seven people answered in unison, each with a smile on their face.

Fang Shihe nodded in satisfaction, his eyes narrowed into slits again.

"Fight with all your might! Our time is coming! Fighting!!!"

Raise your arm and make a fist.

The seven of them clenched their fists together.

“Fighting!!!”

Fang Shihe's face instantly turned serious again. He reviewed everyone's mental state one by one, then nodded and gave instructions.

"Don't be lazy, I want to see you in the dance studio when I come back!"

After saying that, he hurried out of the meeting room.

As soon as Fang Shihe left, the seven people who were like smiling stone statues suddenly collapsed and slumped back into their chairs, sighing one after another.

"Ahhhhh shit! Dancing again!"

"Is this song bad? Why do I feel shocked when I hear it?"

“For a moment while I was listening I thought I was dancing on the moon.”

“To be honest, I really like this song.”

“‘Old town road’ is far inferior to this song ‘blinding lights’…”

"He's getting stronger and stronger. Can we really defeat him?"

"If this song was ours, we would definitely win!"

"The president is worried that we will be discouraged. How is it possible that Scooter has already received the feedback report when the single was just released?"

"The president was stunned just now."

"I just saw on Instagram that Xu Xing's fans downloaded 5 copies of the app in 10 minutes on the iTunes store..."

"what???"

“Ah??? Is there no bug???”

"The last record was 42. It's only been 5 minutes. Even if we filter out 50%..."

"...Can Army (BTS fans) do this? I"

"It seems that there is no statistics on the number of people who purchased the physical single on Xu Xing's official website..."

“Ahhhhhhhh!!!!!”

"This is the most popular person in the world right now. We, we... Fighting!!!"

"Fi, Fighting?"

"He can't possibly make 42 a week..."

"I don't think so..."

……

“My fans smashed 5 million downloads in 1000 minutes?”

Xu Xing said in surprise.

"Shouldn't your first reaction be to predict a website bug? It's not like it hasn't happened before. Do you really think your fans can be so rebellious?"

Sun Man complained.

"Oh, okay, it's reasonable to say it's a bug. The labor reform signing was a bug, right? I know."

Xu Xing nodded.

Sun Man continued to report.

"That's right. The filtering ratio this time may be higher. We don't have the actual situation on iTunes, but there are many European and American people expressing their support for this song on Twitter and Instagram, more than ever before. Therefore, I think iTunes is far from cutting 90% to the extent of his last time.

"On your official website, we can see that the sales of "Blinding Lights" have almost doubled compared to the last "Old Town Road", and many orders came from overseas. Therefore, the domestic fan club's voting group and major websites temporarily stopped purchasing the single five minutes after it was released.

"Originally, there was a debate among your fans about whether to make Blinding Lights break the first-week sales record of Old Town Road, which was 42, and reach 50; or to break the record of Old Town Road, which had been the No. 16 for weeks, surpass One Sweet Day, and occupy the No. spot. Of course, there were also those who wanted both.

"I just released the news that the overseas fans' purchasing power has exploded on the official website. Many people are optimistic that the goal of 50 in the first week can be achieved mainly by relying on overseas fans. The domestic team will remain on hold and wait for the subsequent impact to win the championship for a longer period of time.

"But according to the model, if they can really stay on task, this time it should be 20 to 30. Of course, you also know that these downloads are enough to make "Blinding Lights" an undefeated champion. The difficulty this time is very low. And the performance of streaming media playback on Spotify and Apple Music is also better than before."

The difficulty is indeed very low this time.

Even though it is already June, which is the time when summer super hot singles are released in previous years, the performance of new singles on Chart B has been mediocre recently, and there has not yet been a hit single that can dominate the chart.

Even the outdated Lady Gaga can get an empty crown with just one song.

Including "Rockstar", a collaboration between Dababy and Roddy Ricch, which just dethroned Lady Gaga and Ariana Grande as the top singles, there have been six top singles in the past six weeks, and each one only stayed at the top for one week.

Everyone lined up and shared the fruits, reviewed their resumes together in a friendly atmosphere, and welcomed a huge breakthrough in their music career together!

A rational analysis is that Interscope notified the circle in advance: our queen Lady Gaga will return with a blockbuster album, and the Eastern king Xing will also release an album at the same time, so everyone should give way!
But in fact, he just wanted to avoid Xu Xing.

Last year's "Old Town Road" faced a lot of controversy and criticism, but it became more and more popular.

In the beginning, it was still those Eastern fans who trampled on the charts and insulted the music, but in the weeks that followed, when the song won the championship, the water content of downloads and streaming plays became lower and lower, and the streaming platforms seemed to have a bug, with the play volume remaining high, and it stayed at the top of the charts for nearly half a year.

It almost broke the record of Grandma Maria Niu Benshan.

The experience summarized by the European and American music circles at that time was that promotion on Tik Tok was really crucial.

European and American netizens also have some insights into why Xing's single play can be so powerful:
Xu Xing’s fans were increasing the sales, and as the sales increased, passers-by who had been disgusted finally couldn’t help but start listening. Because they had been brainwashed before, they had the illusion that this song was really good and started paying for his songs.

In fact, it is a process for European and American singers to release singles, but because Xu Xing is Chinese, the emphasis is placed on "brainwashing". The song has a mysterious power like an oriental spell infused into the notes, hypnotizing Westerners.

It was very mysterious and serious, and the popularity was quite high. So much so that last year many American talk shows joked that China played Xu Xing's songs all over the country every day to wash away...

Anyway, for the American music industry, if you want to make a big splash on the charts, if you don’t want your music to not get the praise it deserves, it’s best to avoid Xu Xing’s singles.

The B chart officials have proven their incompetence and have been unwilling to use effective rules to adjust and restrict Xu Xing. As accomplices in supporting Xu Xing, Interscope and Universal Music should all be arrested and shot for treason!
Therefore, as soon as John learned about Xu Xing’s release date in March, he informed everyone in the circle and the news spread immediately.

At the end of May and the beginning of June, there was no super hot single. People inside and outside the circle were waiting for Xu Xing's new single to be unveiled, with great expectations.

After the release of Blinding Lights, the comments from both inside and outside the industry were basically “That’s it!”

No one would doubt that this is the first super hit single of the year, which has begun to detonate the slightly quiet music market this year!

"My support club is still working?"

"What else? Is it weird?"

"Well, not surprising."

"…Are you free now?"

Sun Man asked.

Xu Xing shook his head.

"No. I wanted to surf the internet and see what people really think, but so many people sent me messages on WeChat and Weibo that it was hard to reply."

Xu Xing said this and replied on WeChat.

[I thought Sister Hong was still concentrating on her work. ]

She responded quickly.

[Yeah, but I heard it countless times this morning. It seems like everyone is listening to your new song. [Laughing]]

----

Before "Blinding Lights" was released, it topped the trending searches on Weibo in the country.

After going online, the #仙品# entry also quickly rose to the second place.

The third one is #it's so good to listen to#. Then, the iTunes store was bugged by the fanatical domestic and foreign stars. In the entry square, like Xu Xing, netizens basically thought of the labor reform signature at the first time.

Everyone sighed again, wondering how he could become a superstar that shocked the world, and how he could become a prisoner star that operated a sewing machine.

After that, celebrities and brands from home and abroad forwarded and recommended "blinding lights".

In China, when Xu Xing made his comeback, there was a huge queue of people lining up for his performance. Now that he has released a single, it is expected to be another single that will top the charts for more than a dozen weeks on the other side of the ocean, and even more stars and internet celebrities are lining up for his performance.

Overseas, Billie Eilish, who became a big hit last year, was the first to repost and recommend it.

Many people who had not taken advantage of Xu Xing before could no longer hold back.

If you update a social media post to recommend a song, your number of fans will grow rapidly, and you will be praised for your taste. The key is that the song must be really good!
The brands that collaborated with Xu Xing also took the opportunity to release new posters to take advantage of the popularity.

LV also shot a fashion short film specifically for the song, which was updated on all domestic and international platforms to tell netizens that this is why LV can lead the fashion trend.

LV’s public relations director also revealed on Instagram: Originally, the official MV of the song would also be produced by LV, but unfortunately it failed to materialize, and in the end only a short film could be shot.

Celebrities and brands are joining in the carnival, and in addition to shopping and listening, stars around the world are also using various activities to show how excited they are.

Not only did they uniformly change their profile pictures to the single cover of "Blinding Lights" on social media and carry out a host of other online activities, they also created giant graffiti all over the world, checking in like they were lighting up landmarks on their birthdays.

In fact, landmarks in various cities were also lit up.

Although the landmark squares that were once crowded with people have become deserted, "blinding lights" will still quietly illuminate every corner of the world.

This is an activity called for by the largest overseas Starry Sky website - "blinding lights" with the world.

A documentary will be made afterwards.

They want to take this opportunity to tell the whole world that although the situation is difficult, there is always light in the world, and the epidemic is just a temporary shadow in front of everyone's eyes.

Once again, netizens have seen that releasing a single can be so lively.

Netizens expressed their feelings one after another, and the baby's breath was shaking with excitement.

The unlucky ones sighed repeatedly.

Last year, "Old Town Road" was playing dead!
Now "blinding lights" is still pretending to be dead?

Wake up America!!!!
The jinx had already gotten up late and skipped breakfast, and after seeing the performance of "blinding lights", they couldn't even eat anything for lunch. They were ready to skip dinner too!

It wasn't until ten o'clock in the evening that the jinxes, who had thought they were angry enough, suddenly got shocked and immediately ordered midnight snacks!
I'm coming!

The one who endangered the national security of the United States is finally going to be executed!
----

"Really? Scooter went down on his own?"

Xu Xing was very surprised.

"No, it's a fake account, but there are signs of deliberate hype, and it's even on the world trend. He should be deliberately using a fake account to clear himself—"

Sun Man paused halfway through her speech before continuing.

"But it doesn't seem necessary. Are these foreigners really that stupid?"

“It’s hard to say. But I don’t think it’s Scooter himself who is hyping it up. Maybe someone is taking advantage of him.”

Xu Xing guessed.

"Well, I'll wait and see. Right now your fans are scolding him for tainting his music with politics, which has temporarily overwhelmed the voices that took the opportunity to criticize us. At the same time, our public relations efforts have also begun. I'll contact you if there's a bigger situation."

Sun Man said.

"it is good."

Xu Xing was about to hang up the phone.

Sun Man said again.

"I want to call Mr. Qu."

"Ah."

"If she asks me where you are, should I answer truthfully?"

"..."

Xu Xing glanced at Li Hong who was opening a glass of red wine across from him.

"if not?"

"Haha~"

Sun Man laughed twice and hung up the phone.

I feel that it was President Qu who told her about the situation and asked her to verify the report.

In fact, if Sun Man asked directly, Xu Xing would definitely admit it.

But she didn't ask directly.

hang up the phone.

"what happened?"

Li Hong looked up, full of concern.

"I had a falling out with a powerful music manager in the US before. Someone just impersonated his social media account and claimed that I released the album for political purposes.

"There's a lot of controversy online overseas. But it's not a big problem. Unless Billboard removes my song from the list, it won't affect my winning the number one spot next week. When I released "Old Town Road" last year, there was a lot of controversy online in the United States. If there was really a problem, it would have exploded at that time."

Xu Xing doesn't care.

The reason why Xu Xing does not think that Scooter was behind the scenes is because last year Taylor Swift switched from Big Machine to Universal Music, and Scooter acquired Big Machine and bought the copyrights of her first six albums, which were directly torn apart by Taylor Swift, causing a big uproar.

Scooter couldn't have jumped out so quickly. If he really wanted to target Xu Xing, he could have done it himself instead of using a fake account. But when "Old Town Road" was released last year, Scooter just made a sarcastic comment in an interview that the music market was out of order. His BTS is still going to be promoted.

Li Hong listened carefully and nodded.

"Hype about ideological issues is like playing with fire—"

"I do not have."

Xu Xing said immediately.

"I'm not talking about you," Li Hong couldn't help laughing, "I'm talking about them. But the Americans may not have too many scruples. After all, there is no smoke without fire. Everything has its reasons.

What’s interesting is that when Teacher Li Hong is talking about ordinary topics, she is in a very relaxed state.

But when talking about something a little more professional, she would automatically switch to the broadcasting state of the program. Her tone would become softer, and her rhythm and expression would be like she was doing a professional analysis. Her temperament would become elegant, calm, dignified and generous, as if CCTV Channel 4 was turned on right in front of her.

What is different from the past is that after The Lancet broke the first case last year, many anonymous accounts on the Internet revealed that the source was in the United States, which contained a lot of key information.

All of this was dug up at the beginning of this year, and before the situation spread abroad, it was already hot on overseas social media. Because many Europeans and Americans who hated Xu Xing took the opportunity to attack Xu Xing, she was counterattacked by overseas stars.

Of course, many overseas Mantianxing accounts were also deleted because of this. Coupled with the domestic Weibo’s crackdown on King Oyster Mushroom, everyone felt that Xu Xing’s fan base had suffered a severe blow - until today when "blinding lights" was released.

Therefore, although there is a war of words this time, the battle line has also spread to the United States, and many Americans believe that it is the US government that messed up everything.

——The Stars are not fighting alone. With a large number of overseas netizens helping to defend them, fighting back is not as difficult as imagined.

"I know," Xu Xing smiled, "but no matter what the storm is, just call me. I send songs to overseas fans for the sake of pure music."

Probably influenced by Teacher Li, Xu Xing's way of speaking has also changed a bit, and he even has a sense of self-soundingness.

Teacher Li was very satisfied.

She smiled and nodded.

"You should keep this mentality. I thought you were very mature before, but now I find that you are actually more..."

"what?"

……

“…Too much~”

There was that crying-like sound again.

Xu Xing rubbed it gently and sighed.

"I thought Sister Hong would no longer talk to me. I was so excited."

"Can you let go of my hand first?"

"I thought they would let me take off the blindfold first."

“…Woo~”

----

It's just fun.

Then I slept very late.

When I was woken up by the phone call the next day, I was still in a daze.

But he soon came to his senses.

Because Sun Man told Xu Xing that the most powerful man in the United States suddenly blasted on Twitter -

“Our American music is fucked!”

(End of this chapter)