The battle for traffic in Chinese entertainment

Chapter 430 God of IP!

Xu Xing smiled as usual.

"I am very honored."

Although Virgil Abloh is a black man with a bald head and a beard, he is a rare straight man among designers.

I won't feel weird talking about this kind of topic.

He is a hotshot in the fashion world in recent years. He used to work with Kanye West and gained fame in the fashion field. Now he is the first black designer in the history of LV and invented the "3% theory" - "Change the classic design by 3% and it becomes my work."

What a clever little idea.

Many people accused him of plagiarism, but many people also praised it as deconstruction.

That's the way it is in fashion.

The 3% theory, the black and white slash of his personal fashion brand off-white, and the "THE TEN" series of joint shoes in cooperation with NIKE that became a hot topic in the shoe circle were the impressions he left on the public before he died of tumor.

——The impression of the group who knew him. In Xu Xing’s previous life, when he saw someone posting RIP in the circle of friends to mourn his death, that person wrote these three points.

Last year, because Xu Xing was resting, he did not attend the first fashion show after Abloh joined LV, and he felt very regretful at the time.

After Xu Xing made a comeback this year, he contacted Xu Xing many times, hoping that Xu Xing would participate in some of his fashion events.

Before the collaboration between Xu Xing and LV, Abloh actively promoted the collaboration between off-white and Xu Xing's personal brand XX.

He flew to China specifically.

In fact, Xu Xing was a little reluctant to cooperate.

Because XX is the most "shameful" affordable brand among trendy brands, it has long been criticized by the domestic trendy circle.

"Taobao goods", "primary school students' first fashion brand", "Basic uniform for PK by a spirited young man on Kuaishou", "Must-have uniform for eating sick pig heads", "Social dance without XX has no soul", "Expelled from fashion"...

Recently, with the start of Pinduoduo, "Pinduoduo Goods" has also been added. When Meituan Pinhaofan comes out, it will definitely be criticized as "PinhaoX".

——There is also Guan Xiaotong, the lifelong honorary spokesperson of XX. When she criticizes XX, her expression pack [“You X*****g”] will appear within two steps. In the previous rumor that Lu and Tong had a relationship change, even the most hated fans in the fashion circle believed that Guan Xiaotong must have had an affair with Xu Xing.

In fact, I feel that if they weren’t so bad at slandering and creating memes on the internet every day, XX wouldn’t have developed so well.

There is no way, XX's online store can really dominate the entire fashion circle in terms of sales. Last year's Double Eleven, XX did not carry out any major promotional activities because Xu Xing was on vacation, but it still ranked among the top five in the category. This year's June 18th directly topped the list.

The collaboration between XX and off-white means that the lowest price of a single product is tens of thousands.

Although XX’s co-branded series were basically sold at such high prices before, the most expensive official price of a single item is only 1888, and that’s for accessories.

Will the collaboration with Off-White make the loyal fans of XX feel stabbed in the back?
XX changed his original intention?
However, Sun Man told Xu Xing that most of them would not even look at the collaboration, let alone this limited edition collaboration.

This cooperation not only proves that XX and off-white can sit at the same table, but also lays the foundation for XX to enter the international market.

In fact, they can really make a table. Off-white is the fashion brand that has been ranked first in fashion influence for consecutive years and sells best abroad, while XX is the best-selling fashion brand in China.

Xu Xing doesn’t know much about brand management and operation, so there is no need to stop him. Since they are so sincere, let’s just do a joint brand!
At least let off-white eat a few sick pig heads.

Designers who started out as trendy brands really know how to hype and market, and they also understand the influence of social media.

In Abloh's words, Xu Xing is a phenomenal fashion icon with terrifying influence, who has brought the yellow race to the center of the fashion field. As a black man, it is not easy for him to achieve his current achievements in the fashion field dominated by whites.

"Fashion means more possibilities, doesn't it? Let's do something that will shock everyone!"

Abloh said so.

How can fashion shock everyone? Putting underwear on your head is not new.

But Xu Xing agreed with him.

Okay, okay, whatever you say is fine!
Xu Xing just came here to punch in, and he doesn’t need to worry about the designer’s matters.

Let me introduce some connections in the European fashion circle to Ms. Zhen Huaiwei. Ms. Zhen is now the art director of XX and the nominal investor of Fanbeauty. Her status in the fashion circle is getting higher and higher.

Teacher Fan, who was accompanying them, was envious, but Xu Xing still wanted to wait until next year before letting her appear in public abroad, so she had no choice but to obey.

As he dealt more and more with Zhen Huaiwei, Teacher Fan felt that Ms. Zhen probably did not have much ambition and was not interested in fashion events. She only took over because Xu Xing needed someone temporarily.

So the Zhengrong Group actually needs someone in the fashion circle who can actually do things and help Xu Xing take care of these things...isn't it me?
Teacher Fan was extremely idle and had a lot on her mind. When she was playing, she became more and more selfless.

Every time Ms. Zhen saw this, she felt frightened and worried, fearing that Xu Xing would just give her a look and she would behave like Teacher Fan and abandon the constraints of being a human being.

But Xu Xing never looked over.

So much so that Ms. Zhen felt that when the three of them were together, it was like a family of three raising a pet.

On the way back, he first went to Shenzhen to see Yu Murong and his daughter.

In the first half of the year, I was busy filming on the crew and Xu Xing didn't come here very often. Starting from "Fang Hua", Xu Xing's filming schedule on the crew was not so tight and he could come here at least once a month.

The baby, who was only half a year old, could only babble, staring at each other with her black eyes. I didn't know what she was thinking until she suddenly smiled. Then I felt that she must be very happy.

When Xu Xing picked her up, she smiled even more happily.

As expected of her own daughter!

He is someone who knows who is near and who is distant.

Xu Xing felt that the children that Yu Murong took care of seemed to smile more than before.

"The main reason is that I think it would be interesting if I could take care of you when you were this young."

Yu Murong's smile became more gentle.

"Then my parents will die as soon as I'm born."

Xu Xing also laughed.

"...How can you talk like that!" Yu Murong rolled his eyes at Xu Xing speechlessly, "It makes you feel that you have no conscience. You even framed your own parents."

"Otherwise, Sister Murong means she wants to be my mother."

Xu Xing is a bit shameless.

"Yes," Yu Murong nodded, "Since you were little, you were beaten for not listening. You were beaten even more severely during the rebellious period. I made sure you changed your bad habits of doing whatever you want, being disrespectful and greedy."

"I don't do anything I want to do."

Xu Xing is innocent.

Yu Murong rolled her eyes at Xu Xing again.

"What's wrong with your Ma Fanshu? After the child arrived in Shencheng, she only came once at the beginning and never came again. Is she trying to make it seem like I stole her child? Is there any mother like this? You are busy, what is she busy with?"

"Ah? Only once?"

Xu Xing was very surprised.

"Well, take some time to ask her. If she really doesn't want it anymore, don't wait until I raise her up before she wants it," Yu Murong smiled, "I feel it's great to have a daughter like this now."

So Xu Xing summoned Ma Fanshu, who was usually not busy, to Haishi.

——Xu Xing has moved his base to Haishi. He will be in Haishi for the next six months, or even most of the year. In the last period before the filming of "Flowers" begins, Xu Xing will also report to Director Wang's studio from time to time to receive a series of trainings he has prepared. A Bao started out in foreign trade, and then entered the stock market to fight. He can't act well in that great era just by memorizing lines.

Ma Fanshu came happily.

After meeting——

"So, you want me to visit the kids every week?"

She couldn't help biting her lip.

"What else? You have your own job. If you have to go to Shenzhen every week to see me, how can you handle it?" Xu Xing sighed, "Why don't you go to see the children?"

"I, I want to wait for you," Ma Fanshu lowered his head, "and I feel like you, you don't seem to like her that much."

"How could I not like it?" Xu Xing said helplessly, "What are you thinking about every day? Otherwise, you can quit your job at CCTV, and I will tie you up at home every day, and then bring the child back. You can take care of the child every day, okay?"

"..."

Ma Fanshu's eyes twitched, and she actually hesitated for a moment before shaking her head.

"No, you want me to stand on the stage of the Spring Festival Gala."

"I'd rather keep you tied up at home."

Xu Xing was speechless. He just stood up, found the chain and put it on.

Unexpectedly, she laughed.

"It's because I want to stand on the stage of the Spring Festival Gala."

The tone also sounded a bit coquettish.

"That's right. Hey, you asked me to do some ideological work for you."

Xu Xing slapped her face angrily, then penetrated her with all his strength.

Her tears choked out instantly, but she laughed even more happily.

Xu Xing sighed.

"Look how much I like you."

"Yeah yeah~"

Her eyes were filled with tears and she looked crazy.

Therefore, suddenly having a child is an unexpected factor that can easily make people irritable.

If this hadn't happened, she wouldn't have been thinking every day whether Xu Xing liked her. Even if Xu Xing said he liked her, she would still not believe it.

Do I need a certificate?

Even if there was evidence, her suspicion would probably be even deeper.

After all, Xu Xing is not suitable to have children now.

"You did a good job," Sun Man clapped her hands. "Your impatience only showed after you sent her away this time. When you kissed goodbye just now, it was really sweet. Keep it up and you won't have any problems."

"How can I be impatient? Aren't you the one who's addicted?" Xu Xing was also convinced.

Fanfan is very good at yoga, and her temperament is getting better and better. In addition, she is not breastfeeding her child and she insists on maintaining her special physique. In addition, her sense of atonement has not dissipated, so her sleeping experience is much better than before.

Xu Xing really liked her, so much so that she finally told her that every time she went to see the children, she had to report to Hai City on her way back.

Sun Man was unexpectedly silent for a while.

Then he suddenly laughed.

"Meng Ziyi said that she was against us."

"..."

Xu Xing originally wanted to say that Meng Ziyi should come, but he controlled himself.

He took out his cell phone, turned on the camera, and while Sun Man was confused, he suddenly kissed her on the cheek and pressed the camera.

Sun Man was trembling with fear, her ears turned red, and her eyes were wide open.

Xu Xing smiled with satisfaction.

"I'll send the photo to her and let her be our leader."

“…Your camera is not turned on.”

Sun Man, who had come back to her senses, couldn't help but remind him.

Xu Xing, who had just opened WeChat, went back to the photo album and took a look.

"It really is."

Turn the camera to face forward.

“Then take another shot.”

Having said that, Xu Xing kissed her again.

Sun Man tried hard to roll her eyes but didn't dodge.

Xu Xing looked at the camera and took another picture.

Just as he was about to send it to Meng Ziyi, he was stopped by Sun Man.

"No, I like you too. It's too much for you to post this."

"Um... okay, I won't send it."

"Ah."

"I found out, Manman."

"Ok?"

"You said I was cold and violent and impatient with Ma Fanshu, but actually you are jealous."

"What kind of logic is that? If she's really jealous... she's the one who's jealous of me, okay? I'm the one who's with you every day."

"It really is."

Cultivate oneself, manage one's family, govern the country and bring peace to the world.

Ms. Ma Fanshu's postpartum psychological problems were finally solved, and Xu Xing's family was barely complete.

I feel very good.

"So, we agree that you won't act in The Wandering Earth 2?"

President Qu looked at the smiling Xu Xing and asked.

She came to Hai City specifically to talk about this matter.

After half a year of excitement over the success of "The Wandering Earth 1", the preparations for "The Wandering Earth 2" are about to begin.

The script has not yet been written, and Guo Fan's initial idea is to tell the story before the timeline of "The Wandering Earth 2" in "The Wandering Earth 1", just like in his previous life.

Xu Xing had a premonition before.

During the release of "Ball 1", because Mantianxing had an exaggeratedly large voice on the Internet, and Director Guo and the crew were indeed very grateful to Xu Xing for joining in the support early, he was always mentioned in roadshows and interviews, and Xu Xing was also the absolute center of publicity and promotion.

As a result, almost all the credit for the 60 billion box office revenue went to Xu Xing.

There are indeed many reports saying how much Guo Fan and the behind-the-scenes workers have contributed to the domestic hard science fiction blockbuster, but they are all commented that it was the support of God of Luck that prevented the market from letting them down.

Xu Xing's brilliance far exceeds the movie itself.

After the release of "Fortress at Sea", Lu Han made another comparison, and during this period, the voice praising Xu Xing was even higher.

Director Guo, who put the most effort into the movie, couldn't help but think about breaking away from Xu Xing and proving himself.

Moreover, when filming "Ball 1", Xu Xing was not so famous yet, and Director Guo felt that she was easy to talk to. The same feeling was given during the promotion of the film's release this year.

But what if Xu Xing's mindset changes and he wants to get involved in "The Wandering Earth" beyond his role as an actor, causing a dispute between the two parties?

If we keep "clinging to Xu Xing's thigh" to cooperate, things will become very awkward.

It would be better to use a scenario of "Ball 2" that does not include Xu Xing to test Xu Xing's attitude first.

After all, "Ball 1" was successful enough, and even if Xu Xing was not in "Ball 2", the box office should not have fallen sharply. If Xu Xing agreed to such a "Ball 2", he would not reject actively promoting "Ball 2".

If the box office of "Ball 2" really doesn't work, I'll just go back and continue to praise Xu Xing to the sky.

Liu Peiqiang has been confirmed dead, and Wu Jing can only play one role in "Ball 2", and the rest of the story will be about Liu Qi. The Wandering Earth plan has five stages, lasting 2500 years, and Xu Xing's Liu Qi will be awakened from hibernation.

Director Guo passed this idea to Zhengrong, and said that if Zhengrong was interested, he could continue to invest in "Ball 2", emphasizing that he was always grateful to Xu Xing for his comeback in "The Wandering Earth".

It's quite respectable.

Of course, he also has to communicate with Zhengrong.

If Zheng Rong disagrees, Xu Xing's fans will be furious, and the "Ball 2" project will have more black fans all over the Internet before it even starts, and the producers behind it will definitely demand that he must use Xu Xing.

Director Guo just wants to concentrate on making movies for now and doesn’t want to cause trouble.

It really doesn't work. "Ball 2" is the story of Liu Qi.

"What can I object to?"

Xu Xing shrugged.

"Wolf Warrior 3 cannot be launched, and if you don't shoot The Wandering Earth 2, there will only be Detective Chinatown left."

Qu Mingzhen curled his lips.

"Who has so many IPs like me? I can't act in them all, so it's okay to take a break for now. Besides, they are other people's IPs, so we should also create our own IPs."

Xu Xing smiled.

Among those IPs, Zhengrong and Xu Xing only account for about 20% of the share at most. If Zhengrong is in control, Zhengrong can only give 20% to others.

Just like the current "The Accidental Detective", judging from the current momentum, it is basically certain that the final box office will exceed 20 billion.

Zhengrong has a 75% share of this movie, and it will be the project that will make the most money for Zhengrong.

"That's right." Qu Mingzhen nodded. "You don't even have time to shoot The Piano Tuner, so why don't we just start working on Karma? This will be The Accidental Murderer 2."

"Yeah, that's fine. Let's prepare now and start filming next year."

Xu Xing agreed.

"Who are you going to hire as the lead actor? I've read the script. What do you think of Huang Bo? Wang Baoqiang should also be suitable."

Qu Mingzhen proposed.

"Their pay will be higher."

The main reason is that the "Mistakenly Killing" series is destined not to be a comedy, mystery, family-friendly film like "Detective Chinatown", and the box office ceiling is just that. The cost is too high and it is not worth it.

"Let's talk about it first."

Qu Mingzhen said.

Xu Xing nodded.

"Row."

……

In August 2019.

In the field of TV dramas, "Joy of Life" starring Xu Xing came to an end. The male IP adaptation was a phenomenal hit, sweeping away the situation where every drama was criticized.

It was also confirmed that Xu Xing will star in another male super IP "Snow Swordsman".

With the huge success of "Joy of Life", almost everyone thinks that "Snow Swordsman" is also bound to be a success, with two major male IPs at its disposal.

It is generally believed in and out of the industry that the number of hit dramas Xu Xing stars in depends on the time he appears on the show.

It's bound to be a blockbuster, and it's bound to be a blockbuster in a series of multiple parts!

In the film industry, "The Accidental Detective" was Xu Xing's first suspense film as a screenwriter after "Detective Chinatown 2". It became a huge hit after its release, breaking the box office record for domestic suspense films towards 20 billion.

At the same time, news came out that "The Accidental Murderer 2" was launched within Zhengrong.

According to rumors, "The Accidental Murderer 2" is an IP created by Xu Xing himself that belongs exclusively to Xu Xing and Zheng Rong, and there is a high probability that Xu Xing will star in it himself.

The success of "The Accidental Murderer 1" has made movie fans look forward to "The Accidental Murderer 2".

Considering that Xu Xing already has "Detective Chinatown", "Wolf Warrior" and "The Wandering Earth", the three most successful super IPs, plus "The Accidental Detective", Xu Xing now has four IPs!

So in the September issue of People magazine, the cover story lamented:

"IP God Xu Xing, how long will he rule us?"

(End of this chapter)