The battle for traffic in Chinese entertainment

Chapter 419 No One Else Can Play Fan Xian
[I've started watching Joy of Life! _____ is speechless! Help! ______ is really crying! Ahhhhhhh! _______, also absolutely amazing! Woohoo! ______ is crossing his legs! ______ is so awful! I feel dizzy~]

"And you're still saying you're not a lucky saint? [Frowning]"

"When I saw the minister criticizing the advertisement this afternoon, I knew that Penguin was going to kneel down. [狗头]"

"To establish a mind for heaven and earth! To establish a destiny for the people! To carry on the lost knowledge of the ancient sages! To bring peace to the world for all eternity!"

"Xingsheng, if you try harder, you can get all the ads! [Excited][Excited][Excited]"

——"I'll show it to you for free, okay? [rolls eyes]"

——“Great, great, great!!!! [Excited][Excited][Excited]”

“[This is not an ordinary advertisement, it must be a strong attack!!!].jpg”

"I started watching 'Joy of Life'! There were six commercials right at the beginning, I'm speechless! Help! I just got into it and the commercials came back again, I'm crying my eyes out! Ahhhhhh! After the commercials, there are still commercials, and they're also amazing! Wuuuuuuu! There are so many commercials that I'm so angry that I'm throwing my legs up! Nan Ji is such a beast! I feel dizzy~"

——"I've started watching Joy of Life! I've waited so long to watch it! Help! It's so good that I'm crying! Ahhhhhh! The scenes are absolutely amazing! Wuuuuuu! Xing Shen is so handsome! I watched six episodes in one go and it was so amazing! I feel dizzy~"

——"?"

——"The title of "super god ascending to immortality" is a bit forced, the previous part is more reasonable than the advertisement. [Like]"

……

Douban Goose Group.

[Didn’t King Oyster Mushroom deny that the Minister of Nanshan Entertainment was Xu Xing? ]

[Why are you using the term "minister" to flatter Xu Xing again?

The minister’s Weibo post didn’t say anything, but they are so happy about it?
How can they give him the credit for Penguin canceling its mid-roll ads?]
"Although, Xingsheng hinted at his dissatisfaction during last night's live broadcast. And wasn't King Oyster Mushroom the one who rushed the most? Why doesn't the credit belong to Xingsheng?"

——"Where is the hint????"

——"He was talking about an unexpected situation during filming, which made him lose his form for the whole day."

——"Is this a hint of dissatisfaction with the advertisement? Why didn't they hint at it during the "Want to See You" show???"

"To be honest, the minister's fans can't be considered as oyster mushrooms. They say the minister is a lucky saint because they like to play memes. The minister is now showing more and more that he is a cheap and dead gay, and the lucky saint is quite straight. That fill-in-the-blank sentence pattern makes me sick, and people all over the Internet are imitating it. [vomit]"

[There are quite a few advertisements for "Joy of Life"! ]

[The two mid-credits were moved to the end of the film, and there were four ads at the end. I was almost sick of watching them!]
"I ran away when I saw Ctrip appear. Did you really watch all four ads? [Sweating]"

“I don’t know why people started praising Xing Sheng. Only Joy of Life has no mid-roll ads, and only Joy of Life has no mid-roll ads. Other dramas that are still airing still have mid-roll ads. [Hehe]”

——"Doesn't this just demonstrate the greatness of Xingsheng???"

[Discussion: Is "Celebrating Yu Nian" using advertising marketing? ? ? ]

[Originally, when a drama is released, the most it does is to create excitement in the drama circle. "Joy of Life" has been hyped up for such a long time. If you want to watch it, you will watch it when it is aired. If you are not interested, you will not watch it.

As a result, "Joy of Life" has turned the show into a social topic denouncing advertisements. Those who were originally not interested in the show have become curious and want to see how many advertisements there are and how good the show is to make other netizens so angry?
Or they may have prepared a whole group of viewers who are avoiding "Joy of Life". They have been disgusted by advertisements in other dramas, and now they see that there is such a big momentum to denounce the advertisements, so they will join in the denunciation despite their disgust for "Joy of Life". Then it seems that they have become fans of "Joy of Life", which has amplified the online voice of this drama countless times.

It seems like this drama is really being followed by people all over the internet and the country.]
"?"

"Um, there's something wrong with the brain. Let's try removing it and letting the cerebellum work. This drama is a custom collaboration between Penguin and Zhengrong. After the drama is completed and sold, all the profits will belong to Penguin. Penguin is crazy and is using advertising all over the Internet for black marketing. Do you know how much Penguin loses every year without the mid-roll ads? [Sweating]"

"You jinx, promise me you'll focus on your primary school entrance exams and stop using your parents' phones to surf the internet, okay? [rolling eyes]"

"Your group's level of idiocy is getting higher and higher. [Sigh]"

[Is “Celebrating Yu Nian” really good? ? ? ? ]

[While there were no commercial breaks, I quickly watched two episodes of Joy of Life!
It’s really beautiful ahh ...

The pace is so fast! There are so many twists and turns! Xingsheng is so handsome! The acting of everyone is on point! There are both laughs and tears!
Can’t male-oriented IPs be filmed well?
"Almost fired the words off my clipboard. [Sweating]"

【Xingsheng has updated his Weibo! ! ! ! 】

[Posted a photo!
King Oyster Mushroom can start doing reading comprehension! ]
[Four pots of flowers on the balcony.jpg]
"Give flowers to the King Oyster Mushroom that's used in advertising?"

"So beautiful! Which hotel in Qing City has so many flowers! [color]"

"Is he implying that he was the one who actually ordered the removal of the mid-roll ads?"

——"Gardenia, lisianthus, jasmine, hydrangea. Purity, true love, loyalty, reunion. He means getting married."

——"He hinted that he would join Saudi nationality and marry four wives. [狗头]"

——“Hahahahaha!”

……

"What are you looking at?"

"Baby, are you finally coming back to your senses?"

"How dare you say that to me."

"I've never seen you react so violently before."

"…It's just us. I'm not used to being with so many people like you."

"It was my first time too! I was called over all of a sudden, and when I got on the bus I found out there were three people, and when I got there I found out there were four."

"Humph."

"Really!"

"Okay, I believe you. Hey, isn't this too... chaotic?"

Zhou Ye's eyes were full of melancholy.

"A little bit," Tian Xiwei said, lying next to Zhou Ye, feeling the increasing comfort of the hot water. "But, he's Xing Ge. Compared to others, we're actually quite lucky. We just have to sleep with someone as handsome as Xing Ge, and I've been dreaming about sleeping with Xing Ge since before I even knew he was interested in signing me."

"…You tell me everything."

Zhou Ye couldn't help laughing.

"It's already like this, what's there to be embarrassed about?" Tian Xiwei opened her eyes wide and bit her lip lightly. "When you have fantasies about the opposite sex, they are definitely the best. Brother Xing is the best. Who in the world doesn't want to sleep with their dream lover every day?"

"How silly."

Zhou Ye sighed slightly.

"Then you can leave," Tian Xiwei curled her lips, "Brother Xing will definitely not stop me. I'm signed to Lucky Star and can't leave. There are so many photos and videos, I won't be able to leave even when the contract expires in the future."

"You think beautifully."

Zhou Ye also curled his lips.

"I'm so beautiful, what's wrong with having beautiful thoughts?" Tian Xiwei said with a half-smile, "We artists can't fall in love, and many big stars never get married. Anyway, I think Brother Xing is willing to support me for the rest of my life, and then we'll just be a bunch of old ladies playing mahjong together, right?"

"Pfft~"

Zhou Ye laughed out loud.

"For people like you who are not lucky, it's hard to say," Tian Xiwei said jokingly, "You tend to think too much."

"You think too much."

Zhou Ye curled his lips and retorted.

"Ah! Anyway, when I feel unbalanced, I think about the gap between me and Xing Ge. I know that Xing Ge is not a man I can have alone, so it's okay."

Tian Xiwei smiled.

"I know that too. I'm not unbalanced," Zhou Ye said, his lips curled even higher. "I'm just a little unprepared for all the sudden crowds here today."

"I'm very well prepared."

Tian Xiwei smiled.

"Oh, you're so annoying," Zhou Ye scooped up the water from the bathtub and splashed it at her. "Aren't we all the same in front of Brother Xing? When you're not sleeping, be a reserved lady. Brother Xing will like it better, okay?"

“I’ve summarized all my thoughts!”

Tian Xiwei deliberately opened her eyes wider and exclaimed exaggeratedly.

"Don't you also know that you have to put on a cute smile before going to bed?"

Zhou Ye haha.

Just chatting.

Zhou Ye and Tian Xiwei looked at each other.

"Uh," Zhou Ye couldn't help swallowing, "Zhang Ruonan actually yelled like that..."

"Yeah," Tian Xiwei nodded slowly, and changed the subject, "You're even more exaggerated than her."

"The same to you!"

Zhou Ye angrily scooped up the water and splashed it over again.

Tian Xiwei fought back with a smile.

The noisy sounds in the bathroom barely covered up some of the sounds from over there.

But there's no way of telling when the situation will slow down.

They all knew very well how amazing Brother Xing was.

Looking at each other.

Zhou Ye felt that he should say something to divert attention, otherwise his body would be getting hotter and hotter just by listening to the sound.

"The main thing is, Zhang Ruonan has so many fans. She's so popular. Her followers on Douyin are incredible. I follow her too. She's such a pure and energetic person. I thought she'd be a bit reserved."

"Brother Xing likes famous people. I hope we can both become famous," Tian Xiwei couldn't help but sigh, "Who can't let go in front of Brother Xing? Come and form a group with us."

"Too."

Zhou Ye nodded.

Listened for a while longer.

"Who was she with before?"

"what?"

"Team up and pair up."

"I don't know either. Maybe it's Sister Qi? I'm just a small shrimp at the bottom of Lucky Star. The ones above me are all sisters. I can't gossip about them."

"Zhao Jinmai is also a sister?"

"If Xing Ge lets me shout, I can only shout."

"Haha~ Why didn't Meng Ziyi come? She's also very popular."

"She has a schedule in Hai City today. She may be the one who pesters Brother Xing the most. If she can come, she will definitely come. If she finds out tomorrow that she can't make it, she will cry and wonder if Brother Xing doesn't like her anymore. She will also try hard to explain that she is really not the type who doesn't fit in."

"...No wonder Brother Xing likes her so much."

"Haha."

The sound on the other end finally stopped, and the two of them stopped chatting instantly.

They looked at each other for a while.

Then they all looked up at the bathroom door.

Xu Xing just wanted to do the same as before and walked in holding two pots of flowers at the same time.

Perfect figure, strong physical strength. I can't help but lose my mind.

The two pots of flowers were also planted in the bathtub.

Xu Xing scratched his head.

"I never thought about so many people before. The bathhouse is still small."

It’s actually quite big.

After all, it can hold four.

But I can’t get into the fifth one either.

Xu Xing was about to say something when he saw the pot of flowers he had just put in climb up his thighs.

The two pots that had been soaking for a while quickly stopped being shy and came up together.

Really beautiful.

……

Ugh!
no--

Hey!
The state of mind of a saint may be to watch the death and rebirth of all things, not only without showing any expression on his face, but also without letting his heart be disturbed!

In fact, in terms of strength alone, it is not particularly great.

They are all young people.

Mibana, Mibaling, Bingling, Bingzhen... they are all very strong.

But from a mental point of view, every time the number increases, we need to show a little more compassion in our hearts.

After all, in addition to doing it on purpose, Xu Xing didn't want anyone to feel left out or just pulled there to make up the numbers. Everyone had to be taken care of and communicated with attentively.

Xu Xing is still too gentle!

Of course, overall it was still very enjoyable.

The change in quantity stacking not only leads to the differentiation of energy, but also brings an intuitive surge in experience.

The more parts, the more flexible it is.

And the advantage of being thin is that it looks harmonious no matter how it is assembled.

and also--

"I told them whoever wanted to leave could go first, but no one wanted to leave."

Sun Man came over and interrupted Xu Xing's thoughts.

"Um," Xu Xing nodded as he ate his lunch box, "Okay, but you don't have to tell them like that."

"Wasn't it harmonious last night?"

Sun Man asked calmly.

"No, they are still very busy as artists——"

"It just so happens that neither of us is busy. Meng Ziyi is quite busy, but after she found out, she cried and begged to come and show her loyalty. Should we let her come?"

"Isn't she busy?"

“The itinerary can be postponed.”

"That's not necessary."

"Well, should we call her back?"

"Go back."

Xu Xing sighed and called Meng Ziyi.

She apologized, acted coquettishly, expressed her loyalty, and grumbled about envy and jealousy for a long time on the phone. Only after Xu Xing promised to take her with him next time did she reluctantly end the call.

When Xu Xing looked up, Sun Man was still standing beside him.

She looked at the tablet and spoke more calmly.

"Then wait until the filming of Little Red Flower is finished. By then, Yang Mi, Reba, and Nazha will all be available. If you want more -"

"That's not necessary."

Xu Xing quickly stopped her.

"Okay, then the four of them."

Sun Man nodded and put away the tablet.

Xu Xing looked at her tablet computer. The schedules on it were represented by special numbers, which even Xu Xing could hardly understand.

"Hey."

Xu Xing didn't stop him anymore.

After all, Di Mi and Menza are a very picturesque combination.

"Then you can call Mr. Qu."

Sun Man reminded.

"Yeah," Xu Xing nodded, "Didn't Sister Zhen tell you to just call her sister from now on?"

"It's work time now, I'm working on my job."

Sun Man explained.

"Ok."

Xu Xing called Qu Mingzhen.

We talked about the advertisement of "Joy of Life" again on the phone.

Qu Mingzhen told Xu Xing that the cancellation of the mid-roll ads in "Joy of Life" last night was a move made by Penguin itself when the storm was at its peak, in an effort to temporarily avoid the spotlight. However, the higher-ups do intend to restrict ads in the middle of online dramas and TV shows, and there may very well be an informal restriction order issued.

Therefore, last night, only episodes 7 and 8 of "Joy of Life" cancelled the mid-roll ads. Now, all the dramas being broadcast on several video websites may cancel the mid-roll ads, and then it may be popularized in all dramas.

This surprised Xu Xing again.

Although online drama advertisements have been criticized several times in the past, no relevant regulations have been issued to regulate the "chaos" in the industry. The more popular the drama, the more advertisements are inserted.

The number of advertisements at the beginning of a drama becomes a proof of the appeal of the leading actors and the industry's optimism. The stability of the number of advertisements in each episode, and the increase or decrease in the number of advertisements during the broadcast can clearly show whether the drama is popular, whether it will become more and more popular, or more and more unsuccessful.

There are actually informal restrictions now?

In the previous game, the video websites won, but this time, the voices that want to regulate the ecosystem won?

In the evening, there was no update on "Joy of Life".

Because the previous broadcast schedule was three days a week, two episodes a day, and four episodes on the day of launch.

However, netizens suddenly discovered that TV series such as "Life of Pi", "Study Abroad with Dad", and "Dream of Splendor" being broadcast on other platforms have also cancelled mid-roll advertisements.

At the same time, some marketing accounts began to reveal that advertising restrictions will be issued soon. At least mid-roll ads will be restricted, and the regulations for the opening and ending credits will depend on how they are implemented.

Netizens cheered and celebrated, and those who originally felt extremely awkward about the nickname "Xingsheng" also joined in praising Xu Xing.

This is the embodiment of influence in the industry!
There were so many people complaining about ads before, but only Xu Xing's influence caused public outrage across the entire network! His voice reached the top, finally making the video websites no longer lawless!

After Xu Xing returned, he also enjoyed a wave of extremely admiring gazes.

This... is a man who can change the world.

Even though I was shocked, I couldn't help thinking this way in my heart!
A more enjoyable night.

Compared to the first night, they were more relaxed and harmonious this night. During the intermission, they chatted and laughed together, and there were no dull moments.

Then, Sun Man told Xu Xing that there was a third night.

Forget it...it's also a chance to gain experience!

Anyway, sleeping behind closed doors won't affect a determined career-oriented man like Xu Xing.

His performance in the crew remains stable.

In addition, the controversy over online drama advertisements did not dissipate because of the unified cancellation of mid-roll advertisements by various platforms last night, but has entered a new stage.

The share price of Kiwifruit, which has already been listed, fell slightly, and the share price of Bilibili, which went public last year and focuses on an ad-free community, also rebounded slightly.

Video websites have begun to issue press releases complaining about years of losses and the lack of hope of making a profit. Restricting advertising will make the situation even worse for the websites.

There are also reports that the membership prices of domestic video websites are inherently cheaper than those of foreign platforms, and if they are unable to maintain revenue through advertising, they will have to significantly increase membership prices.

According to insiders, the membership prices of all websites will be doubled.

So, are ordinary viewers willing to pay double the membership price, or watch a few more interstitial ads?

“See you on the network disk!!!”

This is the most popular comment under all Weibo posts on related topics.

"In reality, the real choice for most ordinary viewers is definitely to watch a few more interludes."

Mr. Cheng, who came to visit the crew, also talked to Xu Xing about this topic, which has been hot on the Internet since the broadcast of "Joy of Life", and even to a certain extent has stolen the attention of the drama itself.

"But viewers who are tired of ads will only become less and less interested in dramas, after all, there are too many ways to entertain themselves now. And once the number of online drama viewers reaches saturation, the speed at which the number declines may be beyond expectations. Although in essence, this is a content quality issue."

Xu Xing smiled.

"That's why I'm here today," Mr. Cheng laughed. "Quality content. High-quality content. Since your debut, all your works have been recognized as high-quality works by the market. To us, your name means quality and success."

"Thank you."

Xu Xing thanked Mr. Cheng for his affirmation.

"Of course, too many entertainment options are a fundamental problem. I've learned specifically that you, Xiaoxing, have long given short videos a greater emphasis than most. Their current development demonstrates your foresight. Faced with the challenges of short videos, for our long-form video business, which primarily focuses on dramas, high-quality content that can go viral is even more crucial."

The two words "Xu Xing" mean going out of the circle.

He debuted at the dawn of the streaming era, became an instant hit at an astonishing speed, and has remained firmly at the forefront of the times. His popularity has continuously exceeded the industry's expectations. To put it a little exaggeratedly, he is simply the king of the era.

This is the name of the artist that is most known to people across the country, regardless of age group.

For such a superstar, such a young legend, the Penguins only need to maintain the closest cooperation.

Because it is almost impossible for the next Xu Xing to appear. He has already reaped all the dividends of the times, and now all the traffic is just imitating his footsteps.

For example, the song "Old Town Road" that recently took Europe and the United States by storm. The Wall Street Journal published a special feature last week, "exposing" Xu Xing, who rarely participates in live music and television events in the United States, and why each of his songs can achieve shocking results in the industry.

In that report, the fans' repurchase and downloading, which had been criticized and ridiculed in the past, was only mentioned in a short paragraph. The vast majority of the article was about how much money Xu Xing spent on promotion and streaming on European and American streaming platforms, and how Xu Xing made the most of this streaming era.

Finally, he predicted that the viral spread of "Old Town Road" on Tik Tok would serve as a model and bring about a publicity and promotion revolution in the European and American music industry.

BTS from South Korea is trying hard to replicate Heo Xing's route. They are using their fans to smash the charts in the United States, entering Tik Tok, and are ambitiously trying to win their first number one single.

When he finally left, Mr. Cheng told Xu Xing with great certainty.

"No one else can play Fan Xian."

　Owe 5k.

　　Thanks to Sky Decomposition Factor, xueln86, Xueyuxifeng, Xudu20240219603, and for their monthly tickets! Thank you all for your recommendation tickets and subscriptions!
　　
　
(End of this chapter)