The battle for traffic in Chinese entertainment

Chapter 417 This is the confidence that "Joy of Life" gives you!
"You are exaggerating!"

Li Lili smiled

"Is it exaggerated? The video froze several times when we were watching it, and Penguin almost crashed. The hot searches were all about Joy of Life. The last time I saw something so exaggerated was on the finale of Miss You!"

Without even looking up, Inawen continued to open the Douban app, clicked on the rating of "Joy of Life", and began to read the five-star reviews that were flooding the popular comment section.

"I can directly book the best TV series in the past five years! This is the confidence that God of Luck has given me!! The original cast must star in the second season! The most anticipated male-oriented novel turned out to be so well made! Is Zhengrong's current level of drama production going to be amazing? All the actors' acting skills are online! Director Chen and Teacher Wu Gang——"

"Joy of Life" was criticized to death!!!"

Xia Mo, who was also surfing at the speed of light at the same time, exclaimed, interrupting Inawen's extremely excited recitation.

"what?"

Inawen was angry and confused.

Li Lili and Bevido also immediately came over to Xia Mo's phone.

"But it's true that they deserve to be criticized! There are really too many ads! Just now, Xiao 11, you were quick to pull your hand away, otherwise we would have been disgusted watching the show. Look, everyone is criticizing it."

Xia Mo said this, laying the phone flat for them to see.

-

[There are so many ads ahh ...

[Click to see an advertisement!]

After the opening theme song, there are five or six commercials!
I was watching a drama and there were two ads in a row! They were small theater ads! Liangpinpu popped up and scared me, then I realized it was an ad!

The psoriasis in the lower right corner disappeared in just a few minutes!
The episode ends! Two commercials in a row! They're mini-theater commercials!

When I saw 999 Cold Relief, I thought it was another ad in the show! Then when I saw Vipshop appear, I realized it was two ads in a row! When I saw the credits at the end of the show, I? ? ? ?

Is my Penguin Video membership fake? ? ? ?
is it fake????

Antarctic cheap, if you are so poor that you are about to go bankrupt, can you crawl out of Antarctica and sell your body? Ahh ...

Why don't you cover your entire family's tombstones and memorial tablets with ads???]
“So annoying! The ad is so disgusting! [vomit][vomit][vomit]”

"Sister, you haven't watched the fourth episode yet, right? There are three commercials in the fourth episode..."

"If you don't have a membership, you have to watch a 120-second ad first. [rolling eyes]"

"Let's put it on the coffin too. It's an advertisement for the Luoyang shovel, specifically for tomb robbers to see."

"I have called 12315 and requested a refund for my membership fee. [Hehe]"

——"Refunded +1, see you on the network disk. God of Fortune doesn't need any more views from me."

——"How did you withdraw? Teach me! [Pathetic]"

"It's really disgusting. Luckily, I was reminded by the comments when I watched it, so I skipped it manually."

——"You can't see anyone's face when you open the barrage!"

"999 Cold Relief and Vipshop have finally come to this day. They were directly included in the end credits. How much budget did Bestore spend? They even managed to grab an ad spot in the drama???"

【The previous revelations are true! 】

[Xing Shen was dissatisfied with the way Penguin operated "Joy of Life", so he was unwilling to shoot the second season of "Joy of Life".

I think Yukishin knew at that time that Penguin would be so cruel as to post so many advertisements. This way of inserting advertisements really ruined the show.

This is also a costume drama. Zheng Rong did such a good job in the quality of the drama, but it was all ruined by the advertisement.

So Yukishin didn’t shoot any mid-roll commercials.]
“It’s really possible!”

"If this is the case, I support Xing Shen. As a role model in the industry, I must not encourage this kind of evil trend!"

——"A great example of a person who covers his entire body in an advertisement! [Like]"

"Xing Shen didn't even participate in the drama promotion activities this time. Last time, "Want to See You" was selling like hot cakes online and offline, but this time he only recorded some short videos and interviews. He was really angry that his work was tarnished."

"Penguin is really not a human being. Who wouldn't be jealous of so much advertising sponsorship? It's normal for Xingshen to have emotions! It didn't even shoot an advertisement for Xingshen, and didn't want Xingshen to earn a penny. [Vomiting]"

[Lucky God is already spreading the powerful commercial appeal of episode 15 of the playlist…]

[He said he didn’t want to film the second season because he was dissatisfied with the Penguin advertisement. Can you please stop whitewashing him?
Aren’t the main advertisers of this drama business partners that have worked closely with Yukishin for a long time?

We think the ad is disgusting, but he thinks it proves that he is popular.]
[Weibo screenshot.jpg]
"To be honest, this is just a marketing account's propaganda. Don't put it on Xu Xing."

——"Who doesn't know that half of the marketing accounts on the Internet are owned by Xingchu? Look at how many King Oyster Mushrooms are advertising???"

——"You're crazy. King Oyster Mushroom is cursing the ad in the square, and it's even on the hot search list, okay?"

[Let’s not talk about the commercials first, is the show itself good???]

[Let’s not ask whether it was a flop or not. At the beginning, “Sweet Combat” had such a huge marketing push that it would still be a top-tier movie now.

Penguin is determined to blow up this time, and the Internet cannot see any real feedback due to the online trolls and the King Oyster Mushroom control. It is really disgusting and full of foul smells.]
"Feeling okay?"

"Just be black where there is black luck, don't be so deer-like. [rolling eyes]"

"It's so ugly. Fortunately, the show is finally going to fail this time! I've never seen such a bad show. They took shortcuts to shoot a weird time travel story and stupid political schemes. Both Director Chen and Teacher Wu Gang were ruined! [Vomiting]"

-

"No, what do you see every day?"

Inawen couldn't bear it anymore, she was really angry!

"You guys are really too much! You're just lying with your eyes closed! It's because you guys are so stupid, otherwise the King Oyster Mushroom would have exploded!"

"It's the middle of the night now, and they said they called 12315. Is that the US number?"

Bevido agreed.

"But it's not just this group. Now Douban's largest entertainment groups, including the Goose Group, Melon Group, and Scolding Group, are all complaining about the excessive number of ads. Penguin has angered the public this time."

Li Lili showed them the screen of her mobile phone.

"Some people have already said that Penguin has violated the law because there are regulations that prohibit the insertion of advertisements in TV dramas."

Xia Mo added.

"Previous web dramas also had commercial breaks, and almost all popular ones had commercial breaks."

Bevido reminded.

"It's not illegal. I checked it out. The previous rule was that TV dramas could not be broadcast with ads in the middle of the show. That was 11. After that, online dramas started to develop, and this loophole was taken advantage of. There are many voices online that are disgusted with this kind of advertising, but their website is particularly shameless, saying that this advertising model is new and the audience likes it. This time it must have gone too far and triggered everyone's emotions."

Li Lili gave some popular science lecture.

"And Zheng Rong, the same thing. Didn't they say that their boss Qu came from CCTV? Why didn't they think of a way to synchronize the update of 'Joy of Life' on CCTV-8 with the online version? They had to wait a week before releasing it. That way, many viewers could still watch 'Joy of Life' on TV with almost no ads."

"The current dramas on Channel 8 haven't finished airing yet," Xia Mo sighed, "My mom is still watching it. Penguin deliberately aired it early, and wanted to premiere it on the entire network and the entire station to eat into Xingshen's traffic. Zhengrong's background is indeed exaggerated."

"Ahhh! Damn Penguin Video! Such a good TV series was ruined by them! I was in a really good mood, but now I feel so bad!"

Yinawen just searched the #advertising# topic square on Weibo, and there were so many people complaining about it. The more she looked, the more frustrated she felt.

"But now there are not many people complaining about the drama itself. The people in Momo's group are all talking nonsense. The popularity of the drama itself is already high enough. Two big hit dramas in one year, God of Fortune is invincible!!!"

Bevido comforted her with emotion. "It would be nice if you could take care of Reba again."

Xia Mo snorted suddenly.

Bevido was caught off guard.

"You're going to die! Can 88 carry the show on his own?!"

"Hahahaha!"

"Hahahaha!"

Li Lili and Inawen, who was feeling a little depressed, both laughed.

The atmosphere became lively again.

……

When Xu Xing got up, he saw Sun Man’s report and the only problem was that there were too many advertisements.

Except for the awkward parts of the drama, everything about it is positive.

Not only are the costumes and makeup produced by Zhengrong much better than in the past, but there is also no sloppy processing during the filming.

For example, Teng Zijing, who faked his death, walked around as a bodyguard for Fan Xian without even changing his clothes; for example, he just said he was going to the Supervisory Office secretly, asked his younger brothers and sisters to create an alibi, and then he went to the Supervisory Office while strolling on the street.

and many more.

In Xinli's previous life, "Joy of Life", there were many places where the audience's IQ was saved in order to save trouble.

The adaptability of the original novel "Joy of Life" to the TV series, the adapted script by the peak Wang Juan, and the casting that can barely be called a god-like lineup, finally produced the most successful drama for male-frequency IP, allowing the market to see the upper limit of male-frequency IP.

But it is really too crudely made, and I don’t know where such a huge investment went.

It could have been shot better, with higher texture, and all the stupid details polished out, but it wasn't.

Set a benchmark, but a rough one.

After the success of "The Son-in-Law", the industry believes that the final secret is that light comedy with gags can be a big hit, short video style, and perfectly keep up with the times. As long as the jokes are told well, everything else can be fooled.

So the previous life's "Joy of Life" is also a microcosm.

Video platforms have indeed produced countless dramas that are much worse than "Joy of Life". "Joy of Life" does deserve a high score.

However, under the content production system of the video platform, they will not work hard to correct the shortcomings of "Joy of Life" and make better dramas just because of such encouragement.

But this is the best.

The next one to come is "Slow Sword", which is a foolish martial arts film.

The next better one will be a dark horse that unexpectedly appears in a different type. This dark horse is the best of its kind, and we will just produce a batch of inferior ones and wait for the next dark horse to appear.

This time Xu Xing and Zheng Rong did not repeat the same mistakes. All the problems were corrected and the quality was improved. Perhaps, this is why Penguin felt confident and directly brought out a film called "Celebrating Advertising" and "Celebrating Investment Promotion".

Anyway, the drama is really good, so there is no need to worry about lack of audience.

The number of views on the Penguin front desk exceeded 100 million before midnight that evening.

It started off with a bang, and the audience didn’t complain about the show itself, but about the advertisements... Which is a kind of compliment!

It’s just that the drama is so good, that’s why the audience is so dissatisfied!

If it's ugly, I won't care about it anymore.

Look at the figures of investment promotion revenue!
"Joy of Life" perfectly lives up to the expectations from audiences and investors!

There is even more potential for further development!

A perfect business operation template!
Platforms, advertisers, artists, audiences…all win!
The more I think about it, the more wonderful the sound of complaining about ads sounds!

This is the lucky god!!!
The invincible god of luck!!!
He's like a wishing genie!

Believe in him unconditionally and you will succeed!!!

After several years of watering down the previous male IPs, I finally waited until today!
A truly successful male IP!

If all male IPs were given to Xing Shen to play, Yue Wen would be among the top 500 tomorrow!
...What a pity!
Xu Xing received a call from Mr. Cheng of Penguin Group at noon.

At the Bazaar Charity Dinner before the filming of "Joy of Life" started, Xu Xing talked about "Joy of Life" with Mr. Cheng who was sitting next to him for the whole night.

At that time, both of them believed that "Joy of Life" would be a success, and they imagined together what would happen when the show was released.

Although I have only just seen the beginning, I can basically give it a stamp of approval.

During the phone call, Mr. Cheng congratulated Xu Xing in a cheerful tone, and used a super hit drama to prove his popularity in China that other artists could not even dream of, and helped Penguin Entertainment open up a bright future.

And from a personal perspective, he is a fan of the book "Joy of Life", and he is extremely happy to see that the drama has been filmed so well.

He also mentioned the conversation at the dinner party, saying that the reason why he was so sure that "Joy of Life" would be a success was actually just because of one factor, Xu Xing.

Xu Xing’s excellence and her pure love for the novel “Joy of Life”.

Finally, he suggested that he would visit the crew of "Little Red Flower" in the future to congratulate and thank Xu Xing specifically and fulfill his "must-hit appointment" with Xu Xing, and then hung up the phone.

In the end, it turned out to be quite artistic.

"There's no need for him to come visit the set."

After Sun Man made a note that the time for the visit needed to be agreed upon, she asked Xu Xing.

"Yes," Xu Xing nodded. "He's a person who does specific things. He must be very busy every day. And when I go to participate in activities, I can occasionally see him. If there is anything we can talk about, why don't we just talk about it?"

"So he came here specifically to chat and can't just talk casually?"

Sun Man asked.

"It's obvious, but it's still a show of sincerity. He wants me to continue filming the second season, or to continue to deepen cooperation with Penguin Video. In fact, he doesn't need to say such things."

Xu Xing smiled.

It is said that in his previous life, Mr. Cheng later left Penguin.

"Then how did you..."

"It's still the same as before. Either change the actors or change the way of cooperation."

"Are you so disrespectful?"

"Is it useful for a fool to save face? Mr. Cheng is not someone who would expect me to be a fool willingly. Even if he fooled me, I still have parents above me! We have a special relationship with Penguin."

Xu Xing smiled.

"..."

Although Sun Man was not surprised by Xu Xingneng's shamelessness in saying the word "parent", she still rolled her eyes.

Then he changed the subject.

"The voices criticizing the ad online are getting louder and louder. It's impossible to control it, and I don't think it will stop anytime soon."

　Owe 5k.

　　Thanks to Give Them a Little Shock, Key Sunny Day, Crazy, LowSing, Baby Ruyi 520, Enjoy a World, and Frozen Muggle for their monthly tickets! Thanks to everyone for your recommendation tickets and subscriptions!
　　
　
(End of this chapter)