The battle for traffic in Chinese entertainment

Chapter 412: The premature delivery of "Joy of Life 2"

[There is a small white boat in the blue sky and the Milky Way. On the boat, there is a sweet-scented osmanthus tree and a white rabbit is playing. The oars are paddled, but there is no sail on the boat. It floats and floats towards the west.]
Nursery rhymes are sung softly.

Hearing this, people feel like they have become innocent and can't help but smile.

On a sunny afternoon, the beautiful woman knelt in front of him. The two listened to the song, smiled at each other silently, and felt the peace of time.

until--

"Ahhh~ Brother, why are you and sister-in-law listening to this song? I get goosebumps listening to it, I have a psychological trauma ahhh~ Hmmmmmmmm~ Sister-in-law, please give me your seat~ I've missed you for a long time~ Um~ Brother and sister-in-law, you are so nice to me~"

Noisy.

It’s quite lively!
Fan Xian and his wife Lin Wan'er and her sister Fan Ruoruo reunited on such a sunny afternoon.

The song was played by Li Yitong.

As soon as they met, she said she wanted to sing the song "Little White Boat" that she had just learned to Xu Xing.

In the recently popular song "The Hidden Corner", every time "Little White Boat" is played, it foreshadows the occurrence of murder, which directly makes this song and the word "yin music" become memes.

Of course, there is also the "Hiking Together" that initially ignited the show.

The most filial son-in-law, the best math teacher, the most obedient and sensible child, the most beautiful nursery rhymes, a nationwide carnival of memes is taking place on the Internet.

Xu Xing disliked Li Yitong's bad singing, so she threw herself into his arms and asked Xu Xing to soothe her throat. Then Song Yi rushed in.

Xu Xing had just finished shooting his own commercial in the morning and returned to the hotel next to the studio for a short rest.

An hour later, promotional materials for Joy of Life were shot in the same studio.

Xu Xing only had to shoot a few interactive short videos, while other crew members had to put on makeup and shoot a lot of small theater commercials for investment promotion - Xu Xing would not shoot any of them, even though some of them were brands that Xu Xing herself endorsed and had a stable partnership with.

As a viewer, Xu Xing is very annoyed by this kind of advertisement. This kind of advertisement also affects Teacher Xu Xing's portrayal of the character and also gives other people opportunities.

In fact, when the project of "Joy of Life" was first launched, a promotion meeting was held and several embedded brands were decided. After the crew started filming, several commercials were also shot.

Then Penguin will add and expand its cooperative brands at every investment promotion conference.

After Xu Xing's comeback, the release date of "Joy of Life" was confirmed, and brands that had not yet been able to get on board flocked to it.

According to Sun Man’s statistics, “Joy of Life” now has 42 cooperative brands, from product placement to naming to peripherals to co-branding to linkage... and it has not been confirmed that this is the final number, Penguin is still negotiating.

If the drama is not on, you can still add it.

The drama is on and you can still add it.

This is a sure-fire hit for a world superstar, folks!

It’s different from those false bragging in the past!
There was a sample of "Want to See You" at the beginning of the year. It was not a "small-scale" idol drama, but a super-heavy drama of ancient costume power struggle and time travel!

This is the drama that Penguin Video values most since its establishment!

Marketing accounts are all praising it!
Brand owners are rushing to buy it!
Penguin Video is pumping hard!
The high-sounding statement is that the goal is to create a benchmark business template for Penguin Video. The wider the path created by "Joy of Life", the more direction other projects will have.

But in fact, they just take as much as they can from Xu Xing's traffic.

Before returning to the hotel, looking at the busy and crowded photo studio full of staff from various brands, Xu Xing was also...she was furiously vomiting blood in her heart ah ah ah ah ah ah ah ah !!!
What a loss!!!!

I will never do this kind of loss-making business again! ! ! ! !
because!

"Joy of Life"!
It's a custom drama...

In order to grab a "pension insurance" for himself and to enhance the cooperative relationship with Penguin, Xu Xing asked Mr. Qu to "grab" "Joy of Life".

The same can’t be said about custom dramas that basically make no money…

Customized dramas are equivalent to working for the platform, and you get a fixed salary. The platform will leave a profit margin of 10%-15% for the production company. Sometimes it does not reach this ratio, and sometimes it can reach 20%.

The production cost of "Joy of Life" is 6 million yuan and the selling price is 7 million yuan. This was basically decided after the project was approved and the contract was signed and the Penguin Video passed the review.

In an era where video platforms dominate film and television production, TV series are generally divided into custom-made dramas and copyrighted dramas. Revenue-sharing dramas are the domain of small companies.

Copyrighted dramas are the most profitable, that is, the production company purchases the copyright and produces the drama itself. The production company controls the cost itself, and the selling price will be much higher.

This is also why the price of IP copyright is driven so high. Platforms and companies are scrambling for it.

But the risk is that after the film is produced, no one is willing to buy it after watching it on various platforms. In addition to issues such as the Korean restriction order and artist bans, the backlog of dramas is generally caused by this reason.

Customized dramas are guaranteed to make money. As long as they are produced, the production company does not have to worry about losses because the platform will pay the wages.

It is not certain when the show will be scheduled, when the money will be paid and the production company will be “rewarded”. Moreover, the second run, IP licensing, derivative product development, etc., all these have nothing to do with the production company, but all belong to the platform.

For the platform, customized dramas can reduce the cost of content prices. There is no need to spend a lot of money betting on the broadcast effect of the drama produced by the production company. The platform can control the project approval itself.

Of course, for the projects that they had approved at the time, once the factory had delivered the goods, they had to bite the bullet and accept the goods regardless of the quality.

If the platform lacks confidence in the series, feels the pressure is too great, and the broadcast effect is difficult to cover the investment cost, it can choose to distribute it to other platforms - if other platforms like it, the two platforms will share the risk.

Sometimes several platforms will choose to exchange copyrights.

Show each other your customized "fashionable little garbage piles", pick out the ones that you think the other party's film-screening team has misjudged, but are actually not garbage and can still make some money, and exchange them with each other.

——In fact, it is not that simple. There are many factors to consider. For example, if the broadcast schedule and publicity treatment given by Penguin are average, it will be promoted if it is broadcast on other platforms. The production company will also try to push for a change of platform behind the scenes.

For example, the classic Penguin customized drama "The Son-in-Law" in the previous life was finally broadcast exclusively on Kiwi, and became the Kiwi's annual champion in terms of broadcast volume that year.

The "darling" of Penguin in the same period is the top-tier "Douluo Dalu".

Production companies want to make a lot of money by selling copyrighted dramas, while platforms want to customize dramas to control costs.

In the era of streaming media, the dominance of the TV drama market has finally shifted from production companies to platforms, and customized dramas have also become the mainstream TV drama production model in the market. Only a few large companies can afford large-scale copyrighted dramas.

All small factories work for the platform, while those in large factories "do private work" while working for the platform.

In the process of negotiation between production companies and platforms, there will be cases where a drama is initially copyrighted, but after the project has been underway for a while, the production company will take it to the platform for various reasons and successfully pass the review, and then turn it into a customized drama.

The past two years have been a white-hot stage of competition between production companies and platforms. With the help of the epidemic, the process has accelerated, video platforms have ushered in a golden period, and easily taken the lead.

Of course, custom-made dramas also have big problems, such as the internal corruption that follows and the mediocre quality of the dramas.

At its peak, each platform launched a hundred projects a year, and one project had to be approved in less than a week.

The reason for passing the meeting?
Of course, it is easiest to use a template.

For actors, this model means that if they are recognized by the good sisters and brothers on the good platform, they will have roles to play, and the platform will recommend them to the factories below, and they will be approved after using them.

As for how to recognize him, hardworking, excellent, high traffic, great potential, very sincere kid, good at dealing with things and even vomiting at the table... fans are free to choose.

"Joy of Life" can make Zhengrong earn 1 million, which is indeed a lot.

Moreover, the 6 million yuan cost of "Joy of Life" also has a tacit profit margin.

——But in fact, the cost of 6 million is quite reasonable. After all, this is a drama starring the company's "crown prince" Xu Xing. It is not like the previous life, which had a good story but the costumes and makeup were a mess.

But who makes Zhengrong earn so much more from copyrighted dramas?
Xu Xing hadn’t thought so much about it before.

He deliberately controlled himself from thinking about it, not letting Lao Qu tell him, and not letting Sun Man report to him.

But the show is about to go online, and this situation...

How can I not think about it?

How embarrassing!!!

So depressed!
The copyright of the drama "Want to See You" was sold at a high price last year when Xu Xing had not yet experienced the collapse and comeback of his reputation, and before the domestic entertainment industry could truly feel how strong his dominance was.

26 episodes, domestic online broadcasts and TV broadcasts sold a total of 6 million, and overseas Netflix online broadcasts and TV broadcasts in various countries and regions sold a total of 5 million.

The total copyright revenue is nearly 12 billion, in addition to various peripherals and IP joint names. Therefore, "Want to See You: Wang Chuansheng" also created a folder, and all platforms are scrambling for this empty folder.

——Xu Xing can happily propose big villas all over the world, in fact, it is because of this and the investment in the financial market, not "Wolf Warrior 2" and "The Wandering Earth". Although because of the long collection period, it is not so fast to get all 12 billion.

After the copyright of "Want to See You" was sold, it was immediately broadcasted, and Xu Xing collapsed...

The production cost of "Want to See You" is only 6000 million.

On one hand, you can earn 11 billion and more, and on the other hand, you can earn 1 million as soon as the hammer is finalized...

"Want to See You" took two months to shoot, and "Celebrating More Than Years" took half a year to shoot...

Xu Xing really wanted to slap himself.

Why do you have to act in "Joy of Life"?
Do you need "Joy of Life" to add more star power to yourself now?
Xu Xing completely underestimated his own development speed!

The only consolation is that Zheng Rong was also practicing with "Joy of Life"... but Mr. Qu was also practicing with "Jiuzhou", which he spent a lot of money on... However, Mr. Qu readily agreed to make the customized drama "Joy of Life" at that time, also because his own copyrighted drama "Jiuzhou" was not selling well.

Therefore, "Joy of Life 2" will be difficult to produce.

Even if "Joy of Life 1" becomes a hit as planned, it will still be a difficult production.

When the project was first launched, Penguin wanted to tie Xu Xing up to a contract to film "Joy of Life" in five years and three seasons, but Xu Xing's team did not agree.

Male IPs have been thwarted one after another. As a top star with an extremely good upward momentum, it is impossible for Xu Xing to be tied to just one IP.

Just like other IPs, we will shoot one season and see how it performs on air. If the results are good, we will make a second season.

Since the second season doesn’t make enough money, Xu Xing won’t be so foolish as to go to the set and devote half a year to “Joy of Life”. Wouldn’t it be better to shoot a drama with his own copyright?
When discussing this topic with General Qu before, Xu Xing told General Qu about this decision with some melancholy, and asked her if she had become obsessed with money.

As a result, Mr. Qu was beaming with joy.

She said that this was her original thought. If there is a second season of "Joy of Life", it cannot be done like the first season. However, Xu Xing said that he is a fan of the book, so she did not say Xu Xing. She is very happy that Xu Xing thinks so. Xu Xing is ready for "Joy of Life 2" to be shelved indefinitely or for Penguin Video to replace the cast.

Xu Xing is not a stingy person.

For example, Xu Xing just appeared on "Summer of the Band" and recorded an episode out of his pure love for rock music - in fact, it will be edited into three episodes for broadcast, which directly increased the investment of their program team by 4 million.

——Ma Dong knelt down to Xu Xing on WeChat and promised that in the future, as long as they were not too unsuitable for the program’s tone, they could go to their Miwei variety shows. He really wanted to “fool” Xu Xing and wait for Xu Xing to record a show for him for free. It was also because Xu Xing went to record an episode that added a lot of work to their investment promotion. The previous version of “Summer of the Band”, which was launched at the end of May, will not be broadcast until the 5st of this month.

Xu Xing didn’t mean that “Joy of Life” must make as much money as “Want to See You”.

But you can't be a bad writer either.

Penguin is now operating all kinds of commercial operations of "Joy of Life" to the extreme, and Xu Xing is not even willing to give up his own fans.

……

With the huge success of "Want to See You", the main creators of the crew looked very excited when they met, and everyone was beaming with joy.

Before the drama "Joy of Life" was officially aired, many people were already talking about the second season: whether Xu Xing had signed the five-year, three-season contract, when would the second season start, etc.

A little sad.

After all, everyone put a lot of effort into filming this drama, and it can indeed become a benchmark for male supporting IP adaptations.

...Wouldn't it be okay if the capitalist Penguin could just make less money?

Oh, I am a capitalist too!
That's fine.

Fortunately, Li Yitong arrived at the studio much earlier, and after doing her makeup and hair, she ran over to cheer Xu Xing up.

Tongbao was the most excited one.

Although she said that as long as she kept calm and didn't drag Xing Shen down, she was grinning from ear to ear while speaking, and was extremely sweet. She was even so excited that she wanted to sing "Little White Boat" for Xu Xing.

Song Yi rushed over after he found out that Li Yitong was missing. So the question of where Li Yitong went was that she went to be close to Song Yi.

Although Xu Xing only slept with both of them occasionally and they were not in a romantic relationship, relatively speaking, he had not slept with Song Yi for a longer period of time.

After all, before Li Yitong teamed up with her, she already had a better partner, Li Qin.

With one more combination, you will naturally have more time.

In fact, Song Yi was also very motivated and took the initiative to send many messages to Xu Xing, but Xu Xing only liked Song Yi when he was in Fan Ruoruo's state, and wanted to keep everything on the crew.

Tongbao and Qinbao are both people that Xu Xing can often admire.

As for Miss Si Lili, classmate Meng Ziyi had actually also arrived, but there was no need for her to come over.

burst out.

kiss.

share it.

After all, you can’t dirty your freshly done makeup and hair, and there are two people competing for it.

Get rid of negative energy!
Feeling relaxed!
Send them both away, arm in arm, together.

Before leaving, Song Yi asked about the plans for the evening. Xu Xing said there were no plans, and there was a look of regret in her eyes.

Li Yitong didn't ask. She knew that Xu Xing didn't mention it because he had other plans for the evening, and asking would spoil the fun.

Not to mention the flamboyant Meng Ziyi, and also Li Xiaoran who was wearing such a low-necked inner wear when she came... Li Yitong is relatively content with Xu Xing's place.

Tong Bao was not wrong, Li Xiaoran was indeed the one scheduled to take care of the evening.

……

Originally, Teacher Li Dabai also said to leave everything within the crew.

Before, Xu Xing was mainly regretting that if "Joy of Life 2" was shelved, how many years would Sister Xiao Ran have left?

But fortunately, Xu Xing is no longer the Xu Xing who wanted Meng Ziyi to "turn a mistake into a success" yesterday.

Now Xu Xing has become stronger after going through trials and tribulations, and he has also learned a lot from teachers Gao Lu and Yuan Quan.

How many things in life are worth grasping?

"is not it?"

Xu Xing held on tightly and asked with a smile.

"...No, oh, Xu Xing, you are such a person. People care about you normally, but you think it is, is..."

Li Xiaoran bit her lip and looked up at Xu Xing who was sitting on her, wanting to get angry.

But who dares to be angry!

"Isn't 'staying at home bored' a code?" Xu Xing said, "It means that I have always remembered Sister Ran's words and didn't affect her daily life. Although I heard it, I didn't respond. I didn't even take the initiative to contact Sister Ran once. I am determined to respect Sister Ran——"

"You, it's not...you haven't contacted me during normal interactions, how dare you say that," Li Xiaoran laughed in anger, "Is this respect?"

"if not?"

Xu Xing let her white skin, which was surprisingly white and now also very red, feel it.

"..."

Li Xiaoran couldn't help but close her eyes.

"Open it."

Xu Xing said.

She opened her eyes.

"..."

There should be resentment and anger in his eyes, but he couldn't suppress the smile.

Looking into Xu Xing's playful smile.

"That's enough~"

Coquettish tone.

"No, you have to admit it first." Xu Xing smiled, "Did you deliberately hang around me today?"

"no!"

"Then why did you come here?"

"Didn't you ask me to come?"

"Then you go."

"...You get up first, you're pressing me so I can't move."

"Row."

"..."

Li Xiaoran puffed up her cheeks and looked resentful.

Xu Xing looked at the hand pressing on her leg and smiled even more frivolously.

After a while.

"Yes, yes, yes, yes, all of them. How could I not miss you? Okay? Daddy~"

Even if God comes, he won’t say no!

"Not yet."

"..."

"Yeah~ That's all."

Xu Xing felt extremely comfortable for sure.

Since we can control it outside the crew, it doesn’t matter if we shoot “Joy of Life 2”.

no--

It has been decided that "Joy of Life 2" doesn't matter. After being able to control my life outside the crew, my daily life will be better.

A good teacher is like this, he won’t let Xu Xing feel any difficulty at all.

Then--

"Have you signed the contract for the second season?"

The Archbishop of the Supreme Temple of Water City, the blindfolded Sword Saint, asked after being resurrected from the defeated CG.

　I will update one chapter first, and the next chapter will still be at midnight.

　　
　
(End of this chapter)