The battle for traffic in Chinese entertainment

Chapter 384 "The Wandering Earth" is just a movie!

Absolutely not.

The box office results for the first day of the Spring Festival are out, and "The Wandering Earth" won the single-day box office championship with a box office of 5.1 million!
"Crazy Alien" ranked second with a box office of 4 million yuan, "Speeding Life" ranked third with 2.4 million yuan, and "The New King of Comedy" ranked fourth with 2.1 million yuan.

Although "The Wandering Earth" failed to break the domestic single-day box office record of 2 million set by "Monster Hunt 5.4" on the first day of the Lunar New Year last year, the screening schedule of "Monster Hunt 2" was as high as 35.6% at the time, which was 10% higher than this year's "The Wandering Earth", but the box office was only million more.

The attendance rate of "The Wandering Earth" was as high as nearly 80%, and there were still a group of people online saying that they couldn't buy tickets.

The same big pre-screening marketing, informing the world that I’m on the show!
The appeal of Xu Xing and Wu Jing's reunion and China's first hard science fiction blockbuster is obviously greater than that of the so-called national cute pet Huba!

When a marketing account made this statement, it was scoffed at by the fans. They thought that Huba was trying to get rich again and kept scolding the marketing account until it deleted the post.

It’s also because the little black guys are making an effort again.

Before the Spring Festival season began, some haters on the Internet wanted to bundle "The Wandering Earth" and "Monster Hunt 2" together.

The film also had high-profile marketing before its release to break the box office record of "Wolf Warrior 2". "Monster Hunt 2" is the sequel to the former box office champion "Monster Hunt 1", so why can't "The Wandering Earth" be seen as "Wolf Warrior 3"?

Then it is inevitable that "The Wandering Earth" will pay back the same bad karma as "Monster Hunt 2"! After defrauding the money of the people who were bored at home and just wanted to go to the cinema to relieve their boredom on the first day of the Spring Festival, the nature of a bad movie was immediately exposed! The box office began to plummet! It has been so bad that it can't even make back the marketing fees!!!
Let the script go!
Dirty capital obtained a large number of screenings on the first day and also cheated the so-called single-day box office champion.

There are also a lot of people online shouting that they were cheated out of their money by watching a terrible movie!

The box office is about to take a dive!!!!!

Get up!
three!
two!
two--

Why are people criticizing "Crazy Alien", "The New King of Comedy" and even "Speeding Life"? ??? ??? ??? ???
"Detective Pu Songling" and "Integrity" are also bad???
Aa ...

Are they all rotten?
Fortunately, "Flow Water" didn't die?
Only "Flower Water", "Boonie Bears: The Wild Age" and "Peppa Pig Celebrates Chinese New Year" are not bad???
No, the kid next door said that "Peppa Pig's New Year" is also bad... Damn, I remembered that the tune that the little oyster mushroom hummed yesterday was "The Lone Hero"! Give me back my 10 yuan New Year's money!
how is this possible? ? ?

Do you think everyone in the world is stupid?
Fortunately, the Black Water Army is not too excessive!!!

Other filmmakers are working hard on making movies and doing their best, but he and the dirty capital behind him are slandering others!

Fortunately, this kind of thing has disrupted the film market! ! ! !

Is there really no one to take care of it?

Can we still hear the truth on the Internet???
Is there anyone willing to go to the cinema after playing like this? ? ? ?

The situation on the first day of the Spring Festival... Normal people would definitely be disgusted by big marketing. No one wants to watch a disaster movie during the Spring Festival, but "Flower Water" is leading the box office and its reputation is unique???

It's so fake!!!
I'm going to buy tickets to watch "Peppa Pig Celebrates New Year" tomorrow!
Even children's cartoons are black!

King Oyster Mushroom and Xingchu are really born in a group! ! ! !

……

In fact, "Peppa Pig Celebrates the New Year" is really bad, so bad that it is outrageous to both humans and gods. It cheats children out of their money and is the true birth of the Spring Festival movie!

The kids jumped into the theater and came out crying!

Anyone who even gave this piece of defense one point is born!

It filmed a family telling the story of Peppa Pig to their children during the Chinese New Year. Not only did it alternate between real-life and animated versions, but the animations were not re-made, but were directly from the TV version.

When classmate Zhao Jinmai came to Beijing on the second day of the Chinese New Year, he complained harshly to Xu Xing.

Compared to "Peppa Pig Celebrates the New Year", Director Zhou's "The New King of Comedy" is considered to be more attractive.

After all, "The New King of Comedy" also has Wang Baoqiang playing Snow White, and the plot and structure are also a gender-reversed reproduction of the "King of Comedy" that has been praised to the altar.

In the end, Director Zhou also considered everyone's wish for a happy New Year and thoughtfully created an ending that is brighter than "The King of Comedy", making the heroine a big star.

It even paid tribute to the interpretation that Yin Tianchou from "The King of Comedy" had died long ago, and also implied the interpretation that the heroine had died on that rainy night.

It has been said online that Director Zhou only filmed this movie for less than a month and a half, but Director Zhou put in no less effort than he did when he filmed The King of Comedy. It cannot be denied that it was Director Zhou's effort to remake the movie, and to film it again, and to add the blood-sucking effect 20 years later.

Director Zhou has only completely proved that he is out of date. He has completely eliminated the voices of people owing Zhou Xingchi movie tickets, so the movie "The New King of Comedy" has real significance.

Director Zhou shouted "The King of Comedy" just like Jay Chou shouted "The Greatest Work", Xu Xing could only sigh in his heart.

Anyway, I never paid for tickets or albums in my previous life.

But this time Xu Xing booked the theater for "The New King of Comedy". Except for "Peppa Pig Celebrates the New Year", Xu Xing has booked the theater for all the movies in the Spring Festival.

In his previous life, Xu Xingzhen had watched "Peppa Pig Celebrates the New Year".

"Peppa Pig Celebrates the New Year" is really born.

As for "Crazy Alien", this movie is a real effort.

You can tell what the film wants to express, the satirical effect is strong, there are indeed funny moments, and there are some flashes of inspiration like the aliens making wine.

But the image of the aliens is still too ugly, especially when compared with the next door "The Wandering Earth", the special effects look quite cheap.

It's not that funny. People with low sense of humor will laugh from beginning to end, but people with high sense of humor will feel uncomfortable. Aliens are a fantasy that is out of touch with reality, and the absurd black humor makes the sense of disconnection too strong and too embarrassing.

There is also a line of text that has been criticized, "Adapted from "The Rural Teacher"", which is its only connection with "The Rural Teacher".

Movie fans walked into the cinema with high expectations raised by the reputation of Ning Hao, Huang Bo, Shen Teng, Xu Zheng and the Crazy Trilogy. They watched the entire movie with laughter and were unable to describe their disappointment with the movie. Suddenly, they saw on the Internet that there really was a brand of wine called Bailianghun, and they were suddenly relieved.

"Destroy it, hurry up, I'm tired."

Crazy Alien is indeed far inferior to Stone and Racing.

If it was made by other directors and some unknown actors were cast in it, movie fans would think it was acceptable and could rely on its satirical theme to sit on the same table with the later purely comedic "Lone Moon".

But these are Ning Hao, Huang Bo, Shen Teng, and Xu Zheng! Half of the top six middle school students!
Therefore, the reputation of "Crazy Alien" was a disaster, which was even more difficult for movie fans to accept than "The New King of Comedy".

Everyone knew that Zhou Xingchi was not going to make it in the future. With the news of the filming wrapping up in less than a month and a half, not many people had high expectations for "The New King of Comedy" except for the most ardent fans of Master Xing. It was just for fun, but unfortunately it didn't achieve that. The biggest fun was the fans of Master Xing outside the movie.

But "Crazy Alien", Ning Hao, Huang Bo, Shen Teng, and Xu Zheng!

It feels like "Peppa Pig Celebrates the New Year" was really born, and people can't help but read it again.

To be honest, movie fans' expectations for "Crazy Alien" are higher than those for "The Wandering Earth".

If the box office figures are satisfactory, then King Oyster Mushroom will be satisfied. If the box office and quality are both bad, the director was born, the company was born, Liu Cheng was born, Qu Mingzhen was born... they are all born. It is enough that the God of Fortune is handsome in the movie - this point is also a three-dimensional defense. Those who think that there is no moment when the God of Fortune is not handsome do not deserve to be called King Oyster Mushroom.

——Real King Oyster Mushroom is like this, but because there are many fake King Oyster Mushrooms that are popular now, so on average, the overall expectations are pretty high!
I really expected that "The Wandering Earth" would flop, and several fan sites had already prepared a rhetoric to promote the domestic science fiction film "Even if I Die, I Will Not Ci" in advance.

But the fans who despise King Oyster Mushroom the most and hope that "Crazy Alien" can slap the faces of those brainless fans who have no idea what movies are, really never thought that Ning Hao, who is at the prime of his life at the age of 40, would fail.

Of course, ordinary moviegoers don’t find it very funny and think that “Crazy Alien” is terrible. There are also quite a few real moviegoers who think that the movie talks about a bigger and more poignant theme, that Director Ning has broken through himself, that those wild boars can’t handle the bran, and—

Fortunately, the Black Water Army took action.

So Xu Xing's little black fans actually had a pretty good time during this Spring Festival.

After all, I've been praising my previous albums and TV series intensively for more than a month, and I've been numb to it. Now it's okay for me to continue praising movies. I've gotten used to it even if I'm not used to it.

And compared to the previous month when she could only endure being raped by Xingfu, now she can finally attack!
The real fans are Xing Chuinuo, Chuining, Huang Bo, Shen Teng, Han Han...all of them are allies with strong fighting power.

The first thing they want to do is to appeal for justice for "Crazy Alien"!
Alien Huanhuan is so cute! What's so ugly about him?

The whole world is looking for aliens and it is a bad thing for America. How come you can eat patriotic food, but real filmmakers can't? This is directly smearing the United States. You are suppressed by the United States every day for marketing. Have you ever said a word against the United States? ? ?

Are you unhappy that Director Ning slandered your American dad?
"Speeding Life" was also 100% criticized by the Internet trolls!

What about the Korean director being narcissistic, immature, and crappy jokes, and his toxic chicken soup for the soul is not funny and awkwardly sentimental... seems to be true, but this movie also has obvious advantages. It is a rare racing movie in China!

How passionate and touching!
Although Zhang Chi died in the end, fortunately, didn’t his biological father Liu Peiqiang and grandfather Han Ziang also die during the Spring Festival?
Only one person died in "Speeding Life", but billions died in "Traffic Stream"!

Among the many movies that were criticized as bad movies on the first day, "Speeding Life" was indeed criticized by mistake. It is a qualified commercial film.

The reason why the word of mouth was not very good at the beginning was that Han Han’s movie itself was very aggressive, and Shen Teng’s role as the male lead also made movie fans expect a comedy, so they were not very satisfied after watching it.

Xu Xing is really annoyed by the practice of putting all the blame on herself. There are indeed many fans of Xu Xing who say that "Crazy Alien" is a bad movie, and they are taking advantage of the situation to add insult to injury to the biggest rival of "The Wandering Earth".

Even Stephen Chow's "The New King of Comedy", which once hit the domestic box office, was stepped on.

But Han Han, who starred in "Speeding Life", had a box office of only 10 billion before, so there are really not many stars who are willing to take care of this movie.

Speechless Xu Xing woke up the next day and logged into the account of Nanshan Entertainment Minister to give a spoiler: There will be a second part of "Flying Life", and Zhang Chi won the resurrection match.

Well, Xu Xing and King Oyster Mushroom’s statement that they are smearing all the films released during the Spring Festival is indeed led by some black people.

However, in the publicity and promotion of their films, they also used this statement as the main rhetoric to whitewash themselves.

There are actually many more black water troops in other movies now than in "The Wandering Earth".

"The Wandering Earth" needs to do a good job of publicity and promotion to let everyone know how much effort was put into this movie, while other movies must prove that "The Wandering Earth" is actually also very bad.

Xu Xing also fought back, which was better than nothing.

The black water army and the fan circle quarreled all night, and the Internet on the second day of the Lunar New Year was even more chaotic.

Last night it seemed that "The Wandering Earth" was still clearly leading in word-of-mouth, but as time went by, criticism of the film surged.

What? In fact, the earth cannot be pushed away at all, and igniting Jupiter is pure fantasy. There are countless bugs in the film, and they still have the nerve to brag about being a hard sci-fi copy of "Interstellar"?
It's really funny that half of the people died by drawing lots, especially when compared with the saturation rescue efforts of all mankind in the movie. The half who couldn't enter the dungeon must have died voluntarily, right?
The movie with the most jokes and sentimentality is "The Wandering Earth"! Why does a sci-fi movie have so many awkward jokes? Will the low-quality sentimentality ever end? A junior high school student's speech moved the world. It's so funny!

The colorful humanity in the end times is gone, and only the template-like glorious and righteous tools who sacrificed themselves to save the earth are left. In fact, all the people on earth have died a long time ago, and now all the people on earth are robots who have been implanted with a program to love and protect the ball.

The directing skills are really poor. Not only is the rhythm terrible, but the camera language is also a mess, with close-ups and long shots randomly inserted. Does anyone really understand what happened to Han Ziang's death?
Liu Cixin's original work is an insight into human nature and observation of social forms, but the movie was directly made into a Space Wolf Warrior?

……

Overrated!!!!

emphasize!!!

Overrated!!!!

This is the progress of Chinese science fiction films, but it is only a technical progress. If it is placed on a pedestal, it will only stop Chinese science fiction films here! Only by allowing criticism and facing its shortcomings can we truly promote the development of China's film industry!!!
Zhiren, Xiaoheizi, Heishuijun, fans of other directors and stars, noble fans of foreign movies, and "righteous" passers-by who are disgusted by traffic, the six major sects work together to besiege Guangmingding!

"The Wandering Earth" is just a movie!

……

"But our box office is still soaring. It has not been affected at all."

Zhao Jinmai, who came to Beijing to participate in the crew's resumption of work publicity, was both angry and happy.

At the current rate, the box office today, the second day of the Chinese New Year, may break the single-day box office record of 5.4 million.

Moreover, in terms of pre-sale box office in the next few days, "The Wandering Earth" is far ahead, and its pre-sale every day is higher than the combined pre-sale of several other movies.

Some cynics said that King Oyster Mushroom was manipulating pre-sale data to deceive passers-by moviegoers, but among several movies, The Wandering Earth had the lowest ticket refund rate.

"If those comments were really effective, Wolf Warrior 2 wouldn't have grossed 60 billion yuan."

Xu Xing shrugged.

Promotion and marketing are important, but the quality of the film is fundamental.

The high attention and excellent quality of "The Wandering Earth" cannot be affected by criticism of some non-fatal flaws.

There were so many audiences entering the theaters in a short period of time during the Spring Festival, and word-of-mouth feedback was the fastest.

This year, capital is still adapting to the rules of the Spring Festival period and has not yet fully realized the wonderful upper limit of the "small wins big" low-cost and high-publicity strategy.

Moreover, the one that took the lead was "The Wandering Earth", which had the most screenings. It was not like "Detective Chinatown 3", which had poor quality and therefore collapsed and was killed.

Therefore, the negative press releases that have flooded the Internet do seem terrible, but Xu Xing is not too worried.

The operators behind "The Wandering Earth" are not just there to do their job. Positive press releases for the movie are still being released in large quantities. Those who criticize "The Wandering Earth" are basically some low-value marketing accounts. The truly influential KOLs have all been taken down, and there are also a huge amount of tap water in various fields, and the stars are there to protect it.

The six major sects couldn’t even get up the mountain, let alone force Zhang Wuji to come out to save the situation.

"Are you really confident that you can surpass Wolf Warrior 2?"

Wu Jing, who had just come down from the hotel and heard Xu Xing's speech, laughed.

"It's difficult," Xu Xing shook his head. "Back then, it was the right time, right place and right people. Now it's mainly the right place and right people. After the boom during the Spring Festival holiday, it's hard to say how much the long-tail products can sell, but 50 billion should be enough."

"Five billion is scary," said director Guo Fan, who came with us. "To be honest, I thought I would be satisfied with two billion."

"Do you think so little of Xiao Xing's appeal?"

Wu Jing joked.

"I thought of 20 billion before Xiao Xing joined," Guo Fan explained seriously, "mainly because I felt that 20 billion was worthy of everyone's efforts in this film, and that this market would be healthy."

"You should be healthy in five days at most!"

Xu Xing laughed.

You can see and hear that all the main creators of the entire crew are in high spirits.

The performance of the movie after its release gave everyone reassurance!

The first stop of the roadshow after the holiday is officially opened!!!
……

The box office on the second day of the Chinese New Year was as expected. "The Wandering Earth" reversed the decline with a box office of up to 5.5 million, winning the single-day championship again and breaking the single-day box office record for domestic films in one fell swoop!

The box office of several other movies all dropped sharply!

Compared to yesterday, "Speeding Life" and "The New King of Comedy" have reduced their screenings, while "Crazy Alien", which has increased its screenings, still "only" earned 2.8 million yuan at the box office.

The fierce attacks on "The Wandering Earth" on the Internet have become a complete joke in the face of the box office.

But the siege continued, because—

Fortunately, big marketing is like this, the domestic film market is doomed.

　Completed 5K.

　　Thanks to 空许约144、刀口向耳、20190201162701820、20190922121236197 for their monthly tickets! Thanks to everyone for their recommendation tickets and subscriptions!
　　
　
(End of this chapter)