The battle for traffic in Chinese entertainment

Chapter 34: Be a backup

Xu Xing has done everything he can without looking for Yu Murong.

Now Xu Xing is much more popular than Liu Haoran.

The saying of the three returning sons is increasingly accepted, and Xu Xing is still the one with the best popularity among the public.

In that advertisement, Xu Xing also tried his hand at acting. Before the release of his first film or TV work, he showed some acting skills, which was better than nothing, to show that he was not a fool who couldn't act at all.

When the advertisement was just released last year and the internet started to oppose the fan club, Xu Xing even asked Liu Cheng to use a marketing account to post [The newcomers the entertainment industry really needs: Xu Xing, Liu Haoran, Li Xian, Bai Jingting...], which brought about a wave of comparative marketing.

——Well, Liu Cheng bought the marketing account [Special Eight Senior]. Originally, Xu Xing said that he would use Minister Nanshan to find opportunities to slowly help him attract traffic, but he said it was too slow.

At that time, netizens thought that the teams of the last three people were doing bundling marketing and trying to take advantage of Xu Xing’s popularity. They basically believed that Xu Xing was clearly in the lead and was destined to be the top star, so who were the other three?
Under the leadership of [Senior from Special Eight], various companies and artist teams followed suit, and marketing accounts across the entire network either passively or actively joined in the marketing carnival of recommending "down-to-earth and non-trivial newcomers" in the entertainment industry.

Basically all the marketing was done by replacing the other three people and putting Xu Xing in the front to gain popularity, which also helped Xu Xing expand his fame.

Everyone was sucking blood from the two top returning stars.

——This is also why Xu Xing has been unilaterally and "passively" scolded by top fans, but the fans of both groups hate her more and more. In the eyes of passers-by, this is also their most crazy thing: they inexplicably catch Xu Xing to criticize her, saying that having been a trainee in SM is her original sin, and they even say that she was deliberately targeted when announcing an endorsement. They criticize her so much that the whole network is in rebellion, and insist that it was Xu Xing who harmed her.

Who can understand their train of thought?
In short, after that wave of marketing, Xu Xing also asked netizens to help "execute" Liu Haoran directly.

The character of the detective fan has also been consolidated many times.

For example, in that advertisement, when Xu Xing was eating alone, the book he opened to read was "The Song of Loneliness" by Japanese novelist Arata Tendo.

In the eyes of almost everyone in the industry, Xu Xing is far more preferred than Liu Haoran for any project now.

As a professional producer, Chen Xi is also willing to recommend Xu Xing for rational reasons.

But director Chen Shicheng just didn't nod.

……

After finishing the call, Liu Cheng put down his phone.

"We have an appointment for tomorrow night."

“I hope there’s more to talk about.”

Xu Xing felt helpless.

"Yes. By the way, Huace has prepared several projects and hopes you can pick one to star in. Last year, when President Yu was talking to them, he already said that he would give you a role in a big IP in the future."

"TV drama?"

"Ah."

"Let's wait until the movie comes out."

Xu Xing didn't ask what they were.

It’s already 2015, and Huace has only a few hit IP dramas left.

If Xu Xing wants to act in this kind of drama, she will have to wait until "My Girlhood" becomes a hit and she can get a high salary.

Xu Xing has basically already advanced all the money he earned.

Xu Xing’s pay for the role in “My Girlhood” was 100 million.

"Beginning" was invested by Yu Murong and Xu Xing received 150 million yuan for the film and 150 million yuan for the script (much higher than that of new screenwriters).

Add to that the 300 million yuan from Meituan’s endorsement (including the licensing fee for “One Meat and One Vegetable”, copywriting fees and advertising fees).

"It's a pity there are no ifs" 5 (Xu Xingchun was a newcomer at the time and still retained the copyright, which was only authorized to the film company for use).

All this money was spent wisely.

The bulk of the money is used for marketing - in addition to managing the media and finding marketing accounts, there is also the promotion of songs.

The rest are some necessary expenses such as studio operating expenses. In addition to agent Liu Cheng and assistant Chen Yuqi, publicity and drivers are also in place. Other expenses include makeup, public relations, air tickets, etc.

Yu Murong had paid for the studio's rental and renovation costs in advance.

The entertainment industry really spends money like water.

As for "Detective Chinatown", Xu Xing also fought for the salary casually, and would get the first one first.

Those who work hard at the beginning will have to rely on big subsidies in the future.

“That’s what I said, but these IP dramas are not made immediately in a short period of time. Everyone is first planning the cast, and then the project will be launched and moved forward after everything is almost settled.

"I mean, why don't you pick one first? Otherwise, everyone else will have picked one. Don't you like reading novels? Do you have any favorites? For example, Love O2O?
"Last year, the adaptation of Gu Man's novel, 'My Sunshine', became a huge hit. 'Love O1O', which was just aired in January, was even more of a hit. Now everyone in the industry is vying for the role in 'Love OO'. It will definitely be a hit if it's performed. We are so close to the action, so don't miss this opportunity."

Liu Cheng advised. "Uh...isn't Zheng Hai going to play the female lead in this drama?"

Xu Xing was a little curious.

"Many people are vying for this role. It seems that Rong Xinda wants to push Kan Qingzi over, but nothing has been decided yet."

"Who?"

"Kan Qingzi, one door and one dare."

"Then we can just be intentional first."

Xu Xing nodded.

"Love O2O" was indeed a big hit, and it directly exposed the fan circle's quarrels in the future over who received the most nominations when the four top stars were tied together, and Yang Yang was the last one to be nominated.

Although judging from the quality alone, this drama has no quality.

Originally, Xu Xing wanted to try to get the "Detective Chinatown" which would start filming in May, and if he could get it, he would be able to shoot three dramas in a row.

If that's the case, it would be too tiring to act in "Love O2O" in the second half of the year. Besides, in my previous life, I heard Gu Man say that Yang Yang was the chosen Xiao Nai, and Yang Yang was her true male god.

Jia Shikai, who finally helped Yang Yang get this drama, is also a very resourceful agent. If he wants to take Yang Yang away from Huanrui, he must have promised him resources. It is very likely that he has already set his sights on this drama.

Xu Xing is now using the disgusting method of taking advantage of two returning top stars, and he is very good at it.

So Xu Xing felt from the beginning that it didn’t matter whether she acted in this drama or not.

However, it is hard to say what will happen to "Detective Chinatown" now. Xu Xing can let Liu Cheng talk to Hua Ce about "Love O2O" first.

Make an alternative.

Anyway, if a fight really breaks out with Yang Yang over these resources, Xu Xing isn't someone who's afraid of trouble.

It also increases the heat.

As we were chatting, Nazha called.

Xu Xing hung up immediately.

Liu Cheng turned his head and took a look.

Xu Xing didn't say much.

It was not until Liu Cheng sent him home and he entered the house that Xu Xing took out his cell phone again.

Nazha’s WeChat messages have been all over the screen.