The battle for traffic in Chinese entertainment

Chapter 315 Trouble
Because things are not as simple as they seem.

The impact of the report in China was generally positive. After the news that her sister Yu Murong was suspected of being divorced spread, the general public sympathized with Xu Xing even more, believing that it was not easy for Xu Xing and her brother to support each other.

After all, in all the interviews, Xu Xing never complained personally. He always said that his life was good before and that he was actually very lucky and had not suffered too much.

At that time, it sounded like Xu Xing remained positive and optimistic after experiencing a tragic life, and treated life and living gently.

Now I feel that Xu Xing is really honest and has met such a sister.

——But in fact, it is still very miserable! Both his parents died when he was young, and when he debuted, it was revealed that his ashes were burned online every day by the fans. Now that he is so popular, the sister who raised him is reported to be divorced. His unhappy marriage is exposed in front of everyone, and he is dragged into various speculations and humiliation by the brainless fans. What should not be married but a concubine, what is hugging a new boss, what is eating gigolo with Xu Xing...

Netizens believe that this divorced sister did help Xu Xing, but the help was definitely not as great as outsiders imagined.

At that time point from 2014 to 2015, Chris Wu was the one who made one movie after another as a big director, Lu Han swept all the popularity awards as soon as he returned to China, and Li Yifeng was also the one who collaborated with big IP directors and first-line actresses in movies, and she won the Hundred Flowers Award very early on.

When Xu Xing made her debut, she could only act in unknown island films.

One of the two dramas is a collaboration with the amateur Chen Dulin, whose "Left Ear" has not yet been released, and the other is a collaboration with Dilraba Dilmurat, who can only play a supporting female role.

"Detective Chinatown" was also what Chen Shicheng said himself, that Xu Xing's youthfulness and love for detective works made him feel that Qin Feng himself was standing in front of him, and that this movie was just a normal commercial film at the time, and it was only the second film of the new director Chen Gou.

With two movies that grossed over 7 million yuan already under his belt, he took on Wolf Warrior 2, which no one was optimistic about at the time, and a crime thriller directed by a new director from an island province. His fans made fun of him.

Still acting in idol dramas.

It was not until last year, a whole year after Xu Xing shocked the world with his achievements, that news of his collaboration with Wang Jiawei, who had just made a big fool of himself with the disgrace of "The Ferryman", came out for the first time.

Color coffee?
Are you worthy of such a shameful thing?
Look at Miss Jingtian!

The more I think about it, the more I realize that Xu Xing has been really strong along the way!
All the achievements were achieved through his own hard work!
He was holding very ordinary cards, and he beat a bunch of losers who started the game with a king bomb and waited for self-draw, and he played the effect of being an unparalleled national hero!

Netizens feel even more sympathy for Xu Xing, who was singled out for persecution by the United States and was besieged and slandered by the idiots and planters in the fan circle.

In Europe and the United States, that report still had a very obvious impact.

Xu Xing's fans and indignant Asian users on social media gradually gained the upper hand, especially after the single came out, which actually talked about Western cultural symbols, making the report extremely clownish.

But the war of words continues.

Xu Xing's originally scheduled promotional schedule for several singles was temporarily suspended at short notice, with the announcement that they had to consider the impact and wait a few days to see if the situation had any changes.

As for the collaboration with NBA on the promotional song, it was decided long ago. They originally wanted to postpone the official announcement, but at the instruction of Xu Xing, Kristin made a very strong statement that if the official announcement was not made on the first day of the single's release as per the contract, the collaboration would be cancelled.

Cancel the full cooperation.

This promotional song is only part of the comprehensive cooperation between NBA and Xu Xing. Later, Xu Xing will be officially announced as the global promotion ambassador. Xu Xing will play an extremely important role in the series of promotional activities planned by NBA in Asia and China.

In the end, the single achieved excellent commercial results on the first day of its release, the song’s pro-Western cultural content, and perhaps after hearing that no strong forces in the United States were involved in this matter, NBA Commissioner Adam Silver nodded.

Only then did Xu Xing feel temporarily relieved.

The United States is not a monolithic entity, and as long as they are not actually on the list, the primary goal of each interest group is to make money.

What Xu Xing needs is to find a breakthrough as soon as possible and, on the one hand, use the single to market again his experience of living and studying in the United States, as well as his enthusiastic actions at the NBA Celebrity Game.

On the one hand, it is to let influential groups speak out to prove that they are not involved in the trouble.

If the NBA remains silent, then we will force Netflix to make an official announcement.

It is impossible for Xu Xing to pretend to be dead. All the publicity activities for the release of the single were decided half a month ago. The money was spent, and the advertisements and promotions were everywhere online and offline.

The arrow is on the string and it cannot be unshot.

After the single is released, it will inevitably start to bombard the market in the most high-profile way.

Only after a considerable amount of public relations fees were spent did the situation really begin to improve.

Billboard officials also released an article after NBA, which was originally scheduled to be released before the single was released yesterday, praising Xu Xing's release of a single and discussing Xu Xing's creative concept for the single.

In the article, Xu Xing thanked European and American fans for their support and hoped that they would like this song. Billboard officials added an extra interpretation to the original article, saying that this song is Xu Xing's love letter to European and American fans.

——After translating it back to China, I helped explain why Xu Xing wrote Superman and Batman. Domestic fans didn’t get jealous. The Spring Festival Gala song “There Are So Many People in This World” was already a love letter from Xu Xing to her fans. Recently, the marketing account of Mango TV broke the news that Xu Xing sang a new Chinese single in the show “Longing for Life” that she had just finished recording. It was a sudden surprise. She was thinking about her domestic fans even when releasing the English single.

On European and American social media, the voices abusing Xu Xing are getting fewer and fewer, while the voices that believe that Xu Xing was framed by competitors are becoming louder and louder.

However, the schedules for promoting the singles have not yet resumed.

They asked for more money, saying the risk was too high...

Xu Xing was also speechless.

In that case, forget it. Anyway, judging from the download and playback volume of the single after it was released, it is still a sure win.

The purpose of appearing on various shows and performing live is to attract others to listen to the song. Now the popularity of this song is already high enough.

However, the public relations departments of the NBA and Universal Music also told Xu Xingzhi that the report did indeed cause many people in the United States to start targeting Xu Xing, and they might continue to make a fuss about it. They hoped that Xu Xing would not do anything too ambiguous in the future. For example, when he returns to China, he should not...

He also suggested that in order to avoid trouble, he could introduce some real big shots to Xu Xing and invite Xu Xing to private parties.

Xu Xing really was... invited like this last year.

But Xu Xing still ignored it.

Xu Xing doesn't think that he needs to give those people a token of allegiance now. Xu Xing has influence in Asia, and everyone just needs to cooperate and get what they need.

When the real suppression comes, just go back to China and make money happily.

All we can say is that they didn't seize the opportunity.

Last year, the European and American music industry underestimated the popularity of "Shape of You" itself. The strength of Xu Xing's fans reflected in "Love Yourself" also confused them. In the end, after "Shape of You" became a huge hit far beyond everyone's expectations, the intensity of adjusting the rules and cutting downloads failed to hurt Xu Xing due to the involvement of various interests.

After winning nine consecutive championships, eventually ten weeks of championship, and even the annual championship at the end of the year, Xu Xing's influence around the world, especially in Asia, has left the European and American music industry baffled.

"There Are So Many People in This World", a Chinese song that has not been released as a single in Europe and the United States, has topped the Billboard Global Chart for nearly four months in the first half of the year thanks to its streaming volume in Asia, and is currently ranked fourth.

There are so many messy things happening just to release a new single. Xu Xing is really annoyed.

Therefore, although the release of a new single should be the busiest time, Xu Xing also had completely free time. Apart from reading the feedback on social media, she would call the women who cared about her, and reply to the stars and friends on WeChat, Instagram, and Twitter who congratulated her on the release of the new single and expressed their support for her.

I went out to Interscope in the afternoon, talked with CEO John about various data of the single and market feedback, and then went straight back to the villa.

Then, taking advantage of their boredom, Xu Xing and Zhang Ruonan shot a short video together.

She helped Xu Xing take the photos, mainly to post on Douyin and Tik Tok to promote the single.

Xu Xing also helped her take pictures. In addition to posting them on her Tik Tok, she also kept some for her to enjoy privately.

In the evening, Xu Xing recorded a video with a well-known music podcaster who came over to talk about the single. This was originally scheduled for three days later, but had to be brought forward.

Before going to bed, Xu Xing started a ten-minute live broadcast on YouTube and TikTok without any warning. During the live broadcast, Xu Xing once again thanked the stars all over the world for their support, first in Chinese and then in English, and told them that the performance of the single made her very happy.

He even sang a cappella song before going offline.

This is all Xu Xing can do under the current circumstances.

After confirming that the scheduled promotional schedule had been suspended, Xu Xing held a meeting with the entire team to temporarily discuss remedies.

The significance of online social media platforms is that they can bypass those who control traditional media. Although the coverage will be smaller and mainly cover young groups, Xu Xing's fans and fans are young people.

……

"Why did you get up so early?"

Zhen Huaiwei yawned without hesitation.

She didn't sleep well last night, and Xu Xing's matter still made her a little worried. In fact, it was not so bad, and Xu Xing's relaxed attitude on the phone also made her feel relieved.

But soon, the man who "misunderstood" that she was being kept by Xu Xing and had been harassing her for more than ten years, sent a text message saying that the information was absolutely reliable and that Xu Xing was definitely finished this time. If you didn't believe it, just wait and see.

The other party was indeed of a certain level, which made Ms. Zhen worried again.

When I just got up, I was thinking about calling Xu Xing again today.

"Xu Xing just started a live broadcast."

Zhen Wei allowed herself to smile.

"What?" Zhen Huaiwei was surprised, and then subconsciously said, "Then he is indeed fine."

"Yeah," Zhen Wei nodded, "It looks like he hasn't been affected at all. But, Ms. Zhen, aren't you the leader of his publicity team? How come you don't have any inside information?"

"I'm just an employee," Ms. Zhen sighed, "I also want to have inside information, but now I still have to follow orders in everything I do."

"Ok."

Zhen Wei also smiled and sighed slightly.

I feel like...Ms. Zhen is not particularly close, but why...

(End of this chapter)